Chapter 32: The Prototype of the Cash Cow (Ask for Recommendation Votes!)
When he woke up the next day, although there was no girl lying next to him who could do morning exercises together, Zhou Kun felt more fulfilled than ever.
I am full of energy, and I not only don't feel a headache about the things I have to deal with in the company, but I am also full of expectations.
Of course, there is a reason for this, because Zhou Kun doesn't need to deal with those specific and tedious things, he just needs to move his mouth and enjoy the joy of giving orders, and he is naturally full of energy.
And he is not like an ordinary CEO, the first thing he thinks of when he wakes up every day is to calculate how much interest he has to pay to the bank today, how much project money has not been recovered, and how much salary he has to pay to employees.
If the project is not completed, or if a certain sum of money is not returned, it is likely that the capital chain will be broken, and you can only declare bankruptcy.
Every day is struggling on the edge of life and death, every day is under great pressure, and countless people force him to move forward, so naturally he can't be chic.
Although Zhou Kun now has a lot of people to support, he doesn't have to worry about the life and death of the company, he only needs to enjoy the rights and responsibilities, and it is really cool to have others to help bear the responsibility.
While drinking coffee and enjoying the breakfast carefully prepared by the hotel, he read the project plan made by his subordinates who stayed up all night last night.
Wouldn't it be nice if there was a delicate little secretary who served him tea and poured water, rubbed his shoulders and pinched his legs.
Fortunately, Zhou Kun's conscience has not been completely gnawed away, and he did not deliberately pick out a few flaws in the report of his subordinates to show his authority, as long as there is no obvious logical hard report, he passed it happily.
Of course, with his current level, he can't actually understand what those top students write.
A bunch of terms you've never even heard of, all sorts of cumbersome and complex models, and a bunch of weird business models.
If it weren't for the fact that the final amount of money was written in human words, Zhou Kun could really only explode on the spot.
So I pretended to make a few instructions, which were well written, very good, and I did it like this, and then sent it away.
After dealing with the morning email, Zhou Kun held another conference call to cheer up the company's mobile game team and brag.
The gist is that the company is not bad for money, work hard, and will not treat you badly. The future is bright, and there will be drops in the car, tickets, houses, and girls, and the important thing is to develop the game first.
The company has strong resources in terms of channels and publicity, so don't worry about the prospects of the project. As long as the product quality is excellent, the flow is definitely guaranteed.
The company has a lot of professional diversion teams, and has also reached strategic cooperation with Alibaba, Tencent, Sina, Toutiao and other head public platforms.
In fact, Zhou Kun said that he has strategic cooperation with Tencent, but he just found a few big game QQ group owners on the Internet, and cooperated with Ali because there will be an Alipay entrance on the recharge end in the future, as for Sina and Toutiao, he also found a few Internet celebrity bloggers and big anchors.
But this doesn't prevent Zhou Kun from bragging!
Anyway, he made up his mind that the flow of water relies on self-recharge, and other game companies self-recharge is for the sake of making the data look good, and it is used to defraud investors of their money and use it to impact the listing.
Therefore, it needs to be done more delicately and ingeniously, and it cannot be brushed too much at once, for fear of being seen by investors and regulators.
He recharged himself purely to launder money for himself to make a righteous and bright reason to spend money, and he didn't plan to show the data report to others.
Anyway, the next mouth, the data is all up to the editor. When the game is on the shelves, find a few media platforms to blow the wind and write a few advertorials, and then invite some out-of-fashion stars to shout lines.
For example, what is "real men come to play XXXX"
"It's a brand new version you haven't played"
"One knife 99999, equipment can still be recycled"
"If it's a brother, come and cut me"
......
Pretend to be very hot, anyway, Huaxia is big enough, everyone has it, and the onlookers who don't know the truth will only think that there are so many people who love to eat, and this SB game is really special to make money, and they won't think of money laundering all of a sudden.
And it seems that when you invite celebrities, you can also fake public and private, it seems that some page tours are still invited by some teachers in island countries, I don't know if I can do the same.
I heard that when Yui Hatano came to the magic capital to take orders, the price was 80,000 hours, and there was no time limit.
Thinking of this, Zhou Kun was faintly moved, and decided to do it.
When the time comes, let the company's business connect with the other company, and then let the legal department study whether there is a risk of violating the law.
As for the channels and publicity resources mentioned earlier, in fact, Zhou Kun really has a lot.
In the past few days, Zhou Kun has played a lot of popular mobile games in his spare time, and each game has been recharged more or less tens of thousands to hundreds of thousands, and a lot of big R groups and trade union groups have been added.
I got to know a lot of big studio owners in the mobile game industry, in fact, there are really a lot of domestic mobile game studios now.
Especially in some popular mobile games, such as Glory of Kings, Onmyoji, Fantasy Journey to the West, Shore of the Land and so on.
It's not an exaggeration to say that the studio says it's piles and piles.
Some of them are a little official, and their function is mainly to provoke the relationship between the local tyrant players, or personally go into battle with the top local tyrant players in the kimono to fight in the ring, so as to avoid some local tyrant players having too many kryptonite and no opponents being too lonely and abandoning the game.
It's quite intimate to say this, but in fact, to put it bluntly, it's a trust.
It's just that they themselves will definitely not admit it.
There are also some that are folk, surviving by relying on real tyrant players.
For example, there are some basic production materials in the game that are necessary, but it is too troublesome to collect them by themselves, so the local tyrants entrust the studio to collect them, and then sell them to the local tyrants after a certain amount.
There are also local tyrants who are used to giving orders in reality, and it is definitely impossible to be a little brother for others in the game, calling someone else's big brother, and there is no little brother to follow and mix so much.
Then the studios formed a union to be the little brother of the local tyrants, cheered him on, and then he could receive money, just like going to work.
There's a saying in the gaming world that's pretty good.
"The average player is just a product offered to paying players. ”
The reality is the same, even more exaggerated.
If you look at the background data of mobile game companies, you will find that in most mobile games, the total consumption amount of all other paying players in a server may not be as good as 1/N of the top local tyrant players.
All game company customer service is prioritized for those players who spend a lot of money.
In almost all games, you can top up to a certain amount of money, which is usually 10,000 RMB.
This is a threshold.
For example, Tencent's Xinyue Member, NetEase's Xinyi Member, and other companies have various names, but the essence is the same.
After this threshold, you can call yourself a little R.
At that time, the game company should take the initiative to contact you, give you a QQ number or WeChat ID, and let you add it, and that is the customer service girl who serves you.
It is worth mentioning here that NetEase's Xinyi customer service girl's voice is really soft and sweet, and it feels great to tease her when she is bored.
Generally speaking, Xiao R's customer service is to serve several at the same time, and it is not 7x24h, but if you encounter some problems in the game, you can communicate with her directly, and what can be solved must be solved for you as soon as possible, and there are some small benefits to send you from time to time.
If you recharge enough money, you will become the so-called big R, that is, what the player calls it, the local tyrant player, the kind that feeds a server or even a company by himself.
Congratulations, the operator will assign a GM to serve you. And that GM number is the operator's three customer service customers who take turns on duty to serve you, any recharge problems, any game problems, once reflected, immediately solved.
Even what activities you want the game to match you, or what ideas you have about character equipment, you can also be satisfied.
There used to be a Three Kingdoms page game, that is, a service boss said that he liked Guan Erye very much, and then the operator cooperated with a set of Guan Yu's limited heroes and equipment, and as soon as the big guy was happy, he rushed three million yuan.
Zhou Kun's recharge amount in the past few days is also quite amazing, although it is not as exaggerated as the big man in the maintenance service, but he is also a first-class RMB warrior.
Naturally, it is the object of kneeling and licking of many unions and game operators.
With their resources, there is no need to worry about the diversion and channels in the future.
Although their real diversion ability is not strong, but the brush data is still a little capable, by setting up a program that simulates the habits of real users, the fake can be brushed the same as the real one.
In addition, Zhou Kun used to make payments to let them do self-recharge, and this user is better than the real thing.
After all, real users are basically not very good at charging money, and fake users are the happiest to charge money.
To tell a true story, a game company in Modu released a new game and spent more than 10 million purchases to guide traffic.
As a result, a month later, a statistic showed that in a server, excluding self-recharge users, only four real users had recharged money, and the one with the most flushes had more than 20 yuan.
It's like you entered a WeChat group, and the 100 people in the group are all liars except for you, so they ask you if you are moved.
Watching the game company slowly get on the right track, Zhou Kun's heart is still very relieved, and his cash cow finally has a prototype.
Like this kind of domestic copycat style mobile game, the development cycle is very fast, the values do not need to be changed, and there are many templates that can be applied.
You only need to buy a novel game copyright with IP value at a certain point first, and it doesn't need to be too popular, even if it is on the street, you can easily win it for six figures.
Then find an art team to outsource the original painting.,Music can also be bought.,If you can't buy it, find someone to fool it with pseudo-original.,If you're a voice actor, you'll find a few ordinary goods in China that don't need to make an appointment.。
It only takes two months, and it should be able to go online in a hurry, which happens to be about the same as the application cycle for the game version number, and it can be completed simultaneously.
By that time, it would be reasonable to wash out a few million or so cash flow every month.
And after that, you can make a few more games, use the same routine, and at that time, you will also be a high-net-worth person with an annual income of hundreds of millions in the eyes of the outside world.
Although it seems to be a little low, it's just a spicy chicken mobile game, but being rich is an uncle, and you can also develop in other directions to wash yourself in the future.
Because the only possibility that Zhou Kun is exposed is that the gap between his consumption and the strength of the outside world is too big.
For example, others think that you are worth only 100 million, but you can spend 100 million a month, even if the flow of money cannot be found, it will arouse suspicion.
As long as everyone thinks that you are rich, just like the emperor's new clothes, even if the company is not profitable, it is not a big problem, and many people can give themselves a reasonable explanation by relying on brain supplements.
There is no need to take Mr. Jia back to China as an example, there are so many P2P companies that have gone bankrupt, such as Qian Bao and E Rent, all of which are tens of billions of dollars, and their companies have a P money and project, and everyone knows that they are Ponzi schemes.
But it doesn't prevent people from continuing to brag before the cash flow is broken.
When e-renting treasure was the best, all the inventory of Hermes stores in the country was emptied, and then chartered a special plane to go abroad to continue purchasing.
Before the founder of Qian Bao turned himself in, the entrance of Qian Bao's headquarters was full of propaganda banners of the Zhengfu, wary of Ponzi schemes.
It can't stop the enthusiastic citizens from holding a heart that is not as bold as Peking University, and desperately throwing all their net worth into it.
In Capital, Marx once said: "If there is 100% profit, the capitalists will take risks, if there is 200% profit, the capitalists will defy the law, if there is 300% profit, then the capitalists will trample on everything in the world!"
In fact, where in reality you need 300% profit, only 20% profit is enough to make people lose their minds.
If you win the tender model of the clubhouse, and if you lose to work in the sea, don't be cowardly, it's a stud.
In fact, according to Zhou Kun's current situation, it is a good way out to engage in P2P, only need to release an annualized 15% product, and the annual cash flow of 3.6 billion is enough to support the plate of 24 billion without collapsing.
It's just that doing so is tantamount to pushing him to the forefront, and it is not the right path, and the road will only get narrower and narrower.
In the future, I want to be a big guy, and it makes sense to cheat Krypton in the spicy chicken mobile game, and it's a wave of fat to get a p2p, and it's not easy to go down.
Everyone will label him as a liar, it is better to wait for the development to develop, make a steady progress, and make a large venture capital fund.
When the time comes, use your own money to make inferior products, although it is the same nature, but no one will think that Zhou Kun is a liar.
I only think that this is the real boss, the strength is really strong, and even the interest paid is only 1/2 of the original and is still exaggerated.
The world is like this, too tolerant of the strong and too harsh on the weak.
Zhou Kun has no other way than to overcome obstacles and move forward.