Chapter 49 Anatomy of VCD

Yang Huaiyuan helped Hu Yanan's father and son carry the monitor and table upstairs, already sweating profusely.

Hu Yiting's face was also shiny, and he quickly poured a cup of cold white water from the glass bottle and handed it to Yang Huaiyuan: "Drink saliva." ”

Yang Huaiyuan took the water cup, and said that his heart was here, and he looked at the family's computer before leaving.

"Where's your computer? I'll help you set it up." ”

Hu Yiting was happy to have someone to help, so the three of them tidied up the room, moved Hu Yiting's desk to the living room window, moved the bookcase to the door and placed it against the wall, and moved the long platform into Hu Yiting's room.

Before the computer was connected, Yang Huaiyuan muttered in his heart: "This ATX vertical case only came out this year, and he has it at home." Looking at the decoration of his house in general, the TV is black and white, and the computer is quite new. ”

Hu Yiting quickly plugged in the interface and lit up the computer.

Yang Huaiyuan inadvertently clicked on the BIOS settings, and was startled, "16M memory!"

In these years, the memory is basically sold according to M (mega), 1M two hundred to two hundred and five, the general family installation, all choose 4M memory, and those who have money will consider 8M. Yang Huaiyuan saw that more than 3,000 memories had been inserted into this machine alone, and he couldn't help but secretly stick out his tongue. Look at the CPU, sound card, graphics card and optical drive, all of which are high-end goods.

"Classmate, your computer is very high, how much does it cost?"

"Shenzhen brought it back, 15,000. ”

Yang Huaiyuan swallowed his saliva, and said in his heart that this family is really willing to spend money, spend 15,000 to buy a computer without a monitor, and with this spare money, why don't you give your home a new color TV.

"Your configuration,It's no problem to run win3.1,Fly the same。 ”

As Hu Yiting clicked on another computer, Yang Huaiyuan's eyes immediately straightened.

"What's the situation? 32M memory plugged in? I'm not mistaken!"

Hu Yiting explained: "I designed this machine as an IC, and the graphics software and simulation operation are particularly memory-intensive, so you don't want to vomit blood if you don't make a big point." ”

Yang Huaiyuan's eyes when he looked at Hu Yiting changed.

"Classmate, do you still do IC design? I'm afraid this computer will cost 20,000 yuan?"

"Boss, you guessed accurately, twenty thousand. Hu Yiting said: "But boss, you are quite expert and know IC design." ”

"It's not me who blows, many of our electronic research units in Hushan have bought accessories from me. I've sold graphics cards to 214, and I've allocated memory and hard drives to 40 and 41. Yang Huaiyuan said proudly.

"But when it comes to configuration, your two computers are the most expensive I've ever seen. ”

Hu Yiting smiled faintly when he heard this.

Yang Huaiyuan saw that Hu Yiting didn't talk much, so he took the initiative to talk about his business, and Hu Yiting knew that the middle-aged man in his thirties in front of him turned out to be an employee of the Hui Provincial Institute of Posts and Telecommunications.

"The products cannot be sold, the efficiency of the unit is not good, the wages are owed for half a year, and I still have a wife and children to support, how can this be endured? Last year, the leaders mobilized the workers to take the initiative to lay off their posts, and I was the first to agree. I used to be engaged in computer system maintenance, and the purchase and technology were not difficult for me, so I relied on the mountains to eat the mountains, so I got into computer accessories. "Boss Yang is honest.

Hu Yiting went to Shenzhen this time, and he had long seen the lucrative switch products, but he didn't know much about the post and telecommunications system in this year, and he was always thinking about how to enter this industry. Now I heard that Yang Huaiyuan was a former employee of the Institute of Posts and Telecommunications, so I became interested in him, and the two started talking.

Hu Yanan in the living room cleaned up Hu Yiting's desk and bookcase, saw that it was hot, walked to the door of Hu Yiting's room and turned on the ceiling fan, and heard his son talking about the hot conversation with this computer buyer, and couldn't help but shake his head again and again: "How did this kid become a computer fan as if he had changed into a different person." I've never seen him so fascinated before? Could it be that he was taken by that kid Zhang Baichi?"

After chatting with Hu Yiting for more than an hour, Yang Huaiyuan got up to say goodbye, and repeatedly told Hu Yiting when he went out that he would come directly to him if he had a need to install a machine in the future.

"Some things are too expensive, I don't have inventory, but I can order them from Luzhou with a phone call, if Luzhou doesn't have them, I can order them from Ningcheng, in short, within a week, how can I get there." ”

Seeing Yang Huaiyuan away, Hu Yiting sorted out his thoughts and sat back in front of the computer.

"To achieve any ideal, the key is still the first pot of gold. ”

Hu Yiting also considered a lot of products during this time, and finally felt that the current hot VCD market was a good opportunity to make money.

From 92 years to the present, VCD players have been on the market in China for only three years, but they have quickly won the love of consumers. Compared with VCRs, VCD discs have more stable picture quality, unlike rented videotapes, which are covered with snowflakes and stripes because of repeated use again and again, and with the proliferation of pirated discs, the price of VCD discs has plummeted, and in 95 years pirated discs have fallen to a price of about 10 yuan, which is cheaper than inferior video tapes that sell at least 30 or 40 yuan per disc.

Because of such a big advantage, the domestic VCD market has shown a blowout growth since 95, and the sales volume has soared from 600,000 units in 1995 to about 6 million units in 1996, and more than 10 million units in 1997.

Hu Yiting thought excitedly: "In the early days, domestic VCD assembly plants did belong to the profiteering industry, but soon exposed the industry's extremely low technical threshold.

But I remember that the profiteering period of VCD-related chips lasted for a long time, because the design patents of related chips were completely monopolized by foreign countries, and the domestic market had no strength and no funds to engage in independent research and development, so it could only rely on imported guides. ”

Hu Yiting thought of this, and nodded excitedly: "The longer the profiteering period, the higher the threshold for research and development." There are two chips related to the core technology of VCD in the early days, one is the optical drive control chip, and the other is the video decoding chip. Both are currently patent monopolies, and I can only find follow-up products instead!"

At present, the optical drive control chip is the world of Philips, and the two-speed model is priced at $100 per piece. This is because the glorious era of floppy disks has passed, and the brilliant era of optical drives is coming, and computer users around the world, as well as various CD players, LP players, VCD players, and manufacturers are in large demand for optical drives.

Philips, the only one for scorpion shit, then sat on the ground with the patent in hand, claiming that "fools can buy it if they want to, if they don't buy it, get out, don't delay Lao Tzu to grab money." "Then you have to kneel and beg him to hurry up and deliver the goods. In such a situation, the price of the guide chip accounts for almost half of the current cost of the optical drive, and the other half is the bald head and stepper motor.

The video decoding chip is the strongest CL48X video decoding chip of the American Sscober C-CUBE company. The chip is priced at US$35 per piece in Hong Kong, and the price is as high as US$40 after importation plus taxes. With the super blowout of China's VCD market, this chip was quickly hyped to $75 a piece at the end of 95, and it was not until the end of 97 that ESS appeared and it plummeted.

Hu Yiting remembered that there was another company that also made VCD video decoding chips, which was the famous European SGS-THOMSON, which was later known as STMicroelectronics, and his STi3430 was only sold for $30, which was $5 cheaper than CL48X. However, the so-called cheap is not good, Sti3430The built-in coprocessor lacks dedicated logic, does not support Hoffman decoding, and can only process real-time data jΓΉ streams, and is dumbfounded when it encounters difficulties in reading the optical drive, and cannot do the so-called 16-bit jitter image output of CL48X, that is, intelligent frame jumping. In the end, SGS-Thomson had no choice but to sell the $1 million chip on a VCD hard decompression card designed for computers.

Compared with the lack of funds, technology is really not a difficult thing for Hu Yiting, he pondered for a while, and found relevant alternative products from a large number of memories.

"The VT7160 produced by VIA in 2002 is the reason why VIA has also designed a VT7216 with roughly the same core technology for DVD optical drive control. If you choose VT7160, it is logical and logical to upgrade the technology to DVD disc drive control in the future.

As for VCD decoding, it is natural to choose ESS products es3210 from the United States. As a sound card chip manufacturer, ESS has been making a lot of money for a long time, and the sound card chip designed by ESS has always been one of the preferred integrated motherboards with low cost and good quality in later generations.

When the VCD boom appeared in China, Chen Zhaoliang, the Chinese owner of the chairman and president of the American company, immediately saw the business opportunity and quickly invested in research and development. From the end of '94, it took two years to develop es3309, a product that broke the monopoly of C-CUBE and began to join the ranks of Nuggets.

The performance and image quality of the Es3309 chip are stronger than the CL48X, so much so that as soon as it was launched, the price of the CL48X hit a low of $16 a piece. The second-generation product, es3210, has stronger performance and higher integration, and has been fool-optimized for the product development work of VCD manufacturers, and can easily set the manufacturer's logo and operation interface. ”

After thinking about it, Hu Yiting opened the chip design software on the computer and began to copy the film.

Hu Yanan saw his son playing with the computer, so he came over curiously to take a look.

"Why don't you buy two, I think you should return one. ”

Hu Yiting had no choice but to say: "Each faction has its own use, one can't be done, and I still have too few two." ”

Saying that, Hu Yiting turned on another computer and opened a minesweeper game in win3.1.

"You learned to use a computer at an old age. ”

Hu Yanan quickly got started under the guidance of Hu Yiting.

"It's that simple with a few clicks. ”

"Dad, I'll discuss something with you. ”

Say. ”

"Let's put on a phone. ”

Hu Yanan looked at his son, and then turned his gaze back to minesweeping: "You don't itch if you have more lice, don't worry if you have more debts, and a phone can cost more than 2,000 installation fees." ”

"You always have to pretend, pretend early and enjoy early, besides, you can't never pretend to be a phone, right?"

"Do you see how many telephones are installed in our building? ”

"A monitor costs more than 2,000, do you think a phone is not as useful as a monitor?" Hu Yiting decided to change his perspective to convince.

Hearing this, Hu Yanan was moved: "This is true, it is better to spend so much money to buy a monitor, it is better to install a phone." ”

"That's right, if you want me to say, let's finish eating, and go to the post and telecommunications bureau in the afternoon to apply for installation. ”

Hu Yanan then remembered that he hadn't eaten lunch: "I only cared about minesweeping, I forgot to cook." Well, let's go out and eat ramen. ”

By the way, I applied for the phone. ”

Hu Yanan thought about it and finally agreed.