There is such a saying in our country, I don't know if you have heard of it, this sentence has eight words - the poor do not go to their relatives, and the rich do not return to their hometowns.

This sentence is very realistic, people must not leave their relatives when they are poor, because when you fall into the trough, there are people everywhere, how many people are waiting to see your jokes, go to your relatives' homes, the other party will not welcome you, but will give you cold eyes.

But when you are rich and rich, those who want to stay away from you will come to slap you, flatter you, and hope to get some benefits from you.

No one asks if you are poor in the downtown area, but you have distant relatives in the mountains!

Xie Jinfei's modern family development history vividly embodies these two sentences.

Xie Jinfei's grandfather Xie Jinsheng had three sons, but he did not have a daughter, the eldest Xie Guohua, the second Xie Guochun, and the third Xie Guolong.

Xie Jinfei didn't know what his grandparents looked like, because before Xie Jinfei was born, the old couple had passed away, so Xie Jinfei's impression of his grandparents was only a few black and white photos.

As the so-called dragon gives birth to nine sons, the three brothers of the Xie family are not only different in appearance, but also have different personalities, hobbies, and ideals.

The boss Xie Guohua is a relatively selfish and inconsistent person, in Zhao Chunyu's words, Xie Guohua only knows himself, and eight out of ten sentences are false.

As for the second child, Xie Guochun is a two-sided and three-knife wallgrass, whoever has money will go to the slapstick.

The third Xie Guolong is not as selfish as the boss, nor is he flattering everywhere like the second, but the third Xie Guolong is a person who holds grudges.

The relationship between the three brothers was not bad when they were young, although the personalities of the three brothers were not good people, but at least they would not pit their own brothers.

Until an incident caused the three brothers to turn against each other.

Xie Jinsheng left some inheritance after his death, and the three brothers were not good people, and there were some disputes over the inheritance, but in the end they divided the account peacefully.

Xie Guohua used the inheritance left by Xie Jinsheng to make some money in business, and the second child was a little red when he saw that the boss was making money, so he found the boss and wanted him to make some money with him.

The eldest did not refuse, the reason was because the second child promised to take the money to invest, so the eldest took the second child to do business together, and the third Xie Guolong has been working in the back kitchen of a restaurant since he was a child and learned some crafts.

Later, he felt that he had almost learned his craft, so he went to open a restaurant with the money he earned and the inheritance left by Xie Jinsheng, there were not too many people who opened a restaurant at that time, and Xie Guolong's craftsmanship was also good, and the price was fair, so he really made a lot of money.

But as time went by, more and more people opened restaurants, and more and more people were better than Xie Guolong's craftsmanship, and Xie Guolong's restaurant business became increasingly bleak.

Xie Guolong knew that he would close his doors sooner or later, so Xie Guolong was going to sell the restaurant and then go to a cooking school to study hard.

After studying for a few years, Xie Guolong felt that his skills had improved a lot, and decided to return to his hometown to continue to work in his old business to open a restaurant, but the money in his hand was not enough to open a restaurant.

At that time, the garment factory jointly operated by Xie Guohua and Xie Guochun was very large-scale, and it can be said that it became a pig on the tuyere by taking advantage of the wave of reform and opening up.

Xie Guolong didn't think much about it, so he went to his eldest brother and second brother to borrow money, and the money borrowed was not much, which was completely a drop in the bucket for Xie Guohua and Xie Guochun at that time.

But to Xie Guolong's surprise, he didn't succeed in borrowing money, in the words of Xie Guohua and the others, lending money to Xie Guolong was completely wasted, they thought that Xie Guolong had no ability to repay the money, so let alone borrowing money, Xie Guolong was kicked out of the company by Xie Guohua and Xie Guochun without even eating a meal.

Helpless, Xie Guolong could only go to a hotel to work, and finally met Xie Jinfei's mother Zhao Chunyu, after the two got married, the Zhao family gave the money to Xie Guolong's restaurant.

At that time, the Zhao family was a scholarly family, but the Zhao family did not look down on Xie Guolong, who had never gone to school, but thought that Xie Guolong had perseverance in sticking to a dream every day from childhood to adulthood.

The old man directly gave Xie Guolong the capital to open a restaurant!

It can be said that if it weren't for Zhao Chunyu and not the Zhao family, Xie Guolong might have been just a wage earner by now.

The name of Xie Guolong's restaurant is Chunyulou, which means to thank his wife Zhao Chunyu, and now, Chunyulou has a history of nearly 30 years.

Although Chunyulou is not the largest restaurant in Chuzhou City, nor is it the most profitable restaurant, it is definitely the restaurant with the highest reputation and the most repeat customers.

Pure old-fashioned taste and authentic price are the secret of Chunyulou's standing, and the reason why the taste remains unchanged is that the chef has always been Xie Guolong alone.

The culinary academy that Xie Guolong attended at that time was not like the current technical school, at that time, he taught pure old-fashioned cooking, and later went to work in the back kitchen of many hotels and restaurants because he had no money to open a restaurant.

Although he didn't make much money during his part-time job, Xie Guolong gained a lot of practice opportunities and some chef experience during his part-time job.

And these experiences have become Xie Guolong's wealth in the future, and at present, Chunyulou is the purest Sichuan and Cantonese restaurant in Chuzhou City.

Xie Guolong is undoubtedly successful, but his success is very ordinary, now Xie Guolong does not want to be rich and rich, he just wants to do a good job in his own restaurant, and then watch his family be healthy, his son can marry a good wife, and his daughter can have a good family.

After Xie Jinfei bought a house and a car for his parents, Xie Guolong pulled Xie Jinfei and talked for a long time, and finally told Xie Jinfei not to float in business.

The more consumers praise you, the more you can't float, once people float, then they will soon forget who they are, and finally become an idiot with no one arrogant in their eyes, and the final outcome is only failure.

Why hasn't Chunyulou fallen for thirty years?

The reason is because Xie Guolong is not floating, he knows that the reason why he can stand tall is not only because his craftsmanship is good, but also because consumers hold themselves and old customers take care of themselves.

Xie Guolong has not made much money in the restaurant for 30 years, and he has not become a big boss, and the fundamental reason is very simple.

On weekdays, Xie Guolong meets old customers who come to eat, if he doesn't eat a lot, Xie Guolong will directly free the order, even if he doesn't want to give away some dishes and wipe zero.

But there is one thing, Xie Guolong never takes credit!

I'll give you a free order, give you dishes and wipe zero because of the friendship between us, but you can never take credit in business!

Xie Guolong earned very little, but he won word of mouth and praise, and during the New Year's holidays, the flower baskets and gifts at the door of Chunyulou were piled up.

After a long night of knee-long talking, Xie Jinfei learned a lot.

Xie Jinfei worked as a chorre in Chunyulou when he was a child, when he was still young, he didn't understand why his father was reluctant to give himself more pocket money but always gave customers free orders.

At that time, Xie Jinfei thought that the grandparents, uncles and aunts who often came to his house for dinner were all here to take advantage of it, and they all came to get rid of the order and wipe it out.

After so many years, Xie Jinfei also started his own business, and with Xie Guolong's teaching this night, Xie Jinfei understood that those who often come to Chunyulou to eat are not here to take advantage.

For a company, popularity is money, word of mouth is money, and a company without word of mouth will close its doors even if it brings in an investment of 100 billion yuan.

Enterprises with a reputation will rise even if they have tens of millions of debts.

How does word of mouth come about? Good products plus fair prices, that's all.

Xie Jinfei also thought a lot about it this night, he was thinking about whether he should reduce the price of his products, at present, the price of his products is still a little inflated.

But Xie Jinfei also knows what the consequences will be after doing this, now the price of the product is high, there are fewer people who can afford it, and the sales volume is not high if there are fewer people who buy it.

But once the price is reduced, then the number of people who buy the product will definitely increase, and the number of people who buy will increase, then you must also increase the production, and once the production increases, then it will definitely disrupt the current wine market.

At that time, the major wine companies will definitely launch a capital offensive against themselves, which is really a headache.

The sky gradually brightened, and after Xie Jinfei habitually got up early, he began to sit and wait for dinner and make decisions at the same time.

It is inevitable that Fengqiu Huang and Baitou Yin will reduce their prices, and they must expand their sales, and they must also have a better source of points.

When I think of points, I think of the pure country, and when I think of the pure country, I think of Qin Pei's hateful face of the gregarious manager.

Xie Jinfei looked at his balance through his mobile phone again and sighed slightly, he was still short of money!

Now Xie Jinfei's thinking is very clear, and Xie Jinfei is currently going to take three moves.

The first step is to contract a large area of land as quickly as possible, quickly establish the planting base, the speed must be fast, and at the same time, you also need a person who knows how to plant to help you find workers and manage the planting base.

At this point, Xie Jinfei already has a preliminary candidate, and as for whether he can succeed, it depends on the results of his past negotiations today.

The second step: After having a planting base, the next step is to set up a company with Ma Rulong for daily cleaning products, occupy the market in South China at the fastest speed, and quickly establish a product reputation.

Then use the high quality of the products to quickly expand the territory, until the entire southern market is occupied, so as to shake the foundation of Guanghua Group, Guanghua Group is a listed company.

If Guanghua Group wants to control its stock price, then there is only one choice, that is, to buy the sold stocks, in order to maintain their stock price.

After the shareholders sell off the stocks, if the market share of Guanghua Group continues to decrease, then the possibility of the stock price recovery is basically zero.

After the end of the sell-off by ordinary shareholders, there is the second round of shareholders selling shares, and once some large and small shareholders start to sell, then the result of waiting for Guanghua Group is bankruptcy, after all, Guanghua Group cannot buy its own shares indefinitely.

Once Guanghua Group is unable to buy stocks and cannot save the market, then the market value of Guanghua Group will instantly reduce from billions to hundreds of millions, products cannot be sold, employees need to spend, but the company has no money?

can only use the way to reduce the price of the product to stimulate sales, and then it is time to play marketing methods, Xie Jinfei really hasn't served anyone in sales.

Xie Jinfei is confident that Guanghua Group can go bankrupt as soon as possible, once Guanghua Group files for bankruptcy, then his godsister's boyfriend will become a poor bastard!

Step 3: Build an online store, why build an online store?

The reason is very simple, Xie Jinfei knows that he can't be attached to the pure kingdom forever, he must have his own fixed source of points, and the fastest, most direct and most effective way is the online store.

But Xie Jinfei doesn't understand online stores, and there is no one around him who understands online stores, so at this time, one person appeared, and that was Liu Xiaoyu.

Why did Xie Jinfei lend Liu Xiaoyu 10 million, could it be that Xie Jinfei was obsessed? No!

Xie Jinfei believes that no entrepreneurial path will be smooth sailing, including the seemingly simple opening of an online store.

Liu Xiaoyu dared to sell herself and borrow money to open a store like this, it was definitely through careful consideration, she must have done this after investigating and thinking about it for a long time.

10 million to do an online store dare not say that it is the largest investment, but it is definitely not small, no matter whether Liu Xiaoyu succeeds in the end or not, there will be gains.

That's 10 million, 10 million and throwing nothing into the water and a sound, right? Not to mention that Liu Xiaoyu is not an idiot.

Once Liu Xiaoyu's online store is established, it will be more or less popular, and Xie Jinfei will be able to send his products to Liu Xiaoyu's store to sell.

There are many advantages to this, first of all, Xie Jinfei can save a lot of time, but also save a lot of manpower and energy.

Once the reputation of his products on the Internet is good, Xie Jinfei will choose to withdraw directly from Liu Xiaoyu's online store and then open an online store himself.

When the time comes, you can pick up a ready-made one, in other words, Xie Jinfei's spending 10 million is equivalent to letting Liu Xiaoyu help his products get sales online.

Once Liu Xiaoyu helped Xie Jinfei develop the online market, then Xie Jinfei could directly pick the fruits of Liu Xiaoyu's labor.

And Liu Xiaoyu stupidly thought that he had taken advantage of Xie Jinfei, and was grateful to him, who knows, for a capitalist, time is money, if you can buy time with money, let alone 10 million, Xie Jinfei is also willing to use 100 million!

The urban routine is deep, but what is deeper than the urban routine is the routine of capital.