Chapter 1352: Strong Decision

It can be said that in the Internet era, especially in the mobile Internet era, newspapers are the traditional industries that have been hit the hardest.

In the past, whether in the United States or other countries, on the morning to work, on the subway, on the bus, in addition to passing the time, getting information was a very compelling thing.

Now, however, this is slowly changing. Newspapers are being replaced by mobile phones, and in the future, as the penetration rate of mobile phones increases, everyone will look down at their phones wherever they are.

The digital age is a rapid progress, and the paper media has a great pain!

"In the digital age, the rapid development and growth of the Internet and new media have made the traditional media, especially the print media, suffer a big blow, and the newspapers that have not kept up with the situation and changed their strategies in time will have a super miserable life, many newspapers will stop publication, and companies will go bankrupt. ”

After the press conference, Andy took the CEO and editor-in-chief of the Los Angeles Times to the conference room of Mockingjay Games, and at the same time turned on the video link to speak with everyone at the Los Angeles Times newspaper office who were excited about the new owner in Los Angeles.

"The so-called transformation and innovation are not something that can be solved by building a website and developing an app, the key is to have a holistic view. Iron also needs to be hard, otherwise it can only be eliminated. In the face of the internet, I just want to ask everyone.

Will you stick to the old ways, or will you be innovative? Will you choose a comfortable life, or will you choose a life of devotion and adventure? Will you be a cynic or a down-to-earth builder?"

Andy faces the camera on his laptop at the conference table and asks a series of questions, torturing the newspaper from top to bottom.

"I know that a lot of people at the newspaper see me as the savior of the Los Angeles Times, and they feel that they can help the newspaper more financially without worrying about the internal turmoil caused by the big layoffs.

Well, these are indeed something to look forward to and be happy about, and I will indeed give some financial support to stop the big layoffs.

I'm no stranger to the newspaper industry, and as you all know, I have several newspapers, although I'm never involved in setting the direction of the story or in content-related matters.

But that doesn't mean I don't value content. I know very well how the newspaper started, and I also know the history and glory of the Times, and I know where the core competitiveness of the newspaper is.

It's just that I may look at newspapers from a slightly different perspective than other people. With all that said, I'm just going to tell you one thing, the Los Angeles Times is about to usher in a revolution that will make us more competitive in the digital age!"

Turning off the already boiling newspaper scene, Andy looked at the newspaper CEO Eddie and the editor-in-chief John in the conference room, with some solemn and serious expressions, they seemed to have some worries and apprehensions about the big move of preparing for change as soon as the new boss took over.

However, how can Andy get used to these people, don't see that he likes to delegate power, give professional managers trust and a lot of autonomy, but that is a prerequisite, that is, everything is working according to the requirements and general direction set by Andy Smith.

If you want to work under him and make money, you must understand who the boss is and who they are serving, if you can't figure this out, even if you have the ability, Andy will let them roll up and get out!

Although Andy successfully acquired the "Los Angeles Times", but for the group of executives of the newspaper company, to be honest, there are some rejection and dislike in their hearts, to put it bluntly, this is still a matter of Pigu's decision, a group of unruly, anti-backbone subordinates, no boss will like it, even if Andy benefits because of them, he is the only vested interest.

However, Andy won't move them for the time being, after all, they have cleared a lot of obstacles for their own accession, and they can be regarded as meritorious heroes.

At the same time, Andy also understands the hearts of this group of people, including Eddie, the CEO who violates some professional ethics, is also a veteran employee who has worked in the newspaper for more than 20 years, step by step to the position of CEO, and his feelings for the newspaper are still very deep, so Andy also understands the choice made by Eddie in the face of the newspaper being dragged into the abyss.

Understanding is understanding, Andy is also willing to give this group of people a chance to gain his trust, so he will be ready to start a reform plan as soon as he takes over, so that the Los Angeles Times can get out of the quagmire at the same time, and also carry out a personnel screening and cleaning up for him to completely control the newspaper.

"In order to clarify the main image of the Los Angeles Times, improve the quality of the Times and the attention of readers, reduce unnecessary burdens, and enhance brand focus, starting next week, all local tabloids born because of the Times and bundled with the Times will be closed!"

As soon as Andy's words fell, CEO Eddie and editor-in-chief John both changed their faces slightly, looked at each other, and some YU stopped talking, but they were stopped by the new boss directly waving his hand, and continued to hear the new boss say with a light smile.

"Local tabloids may cater to the needs of some people, but for the overall development of the times, they are mostly cumbersome, which is one of the reasons why the circulation does not go up and will lose money.

I know that doing so will make many people grit their teeth and resent us, and even make those tabloid reporters hate me, but these burdens must be cut off, and I will never allow those leeches to stick to my newspaper and continue to suck blood, don't think about the preferential treatment in the past!"

In the face of the strong, unquestionable new boss, Eddie and John can only be bitter in their hearts, but they nod with a solemn expression on their faces, the editor-in-chief John did not reject the new boss's decision in the slightest, to be honest, he also did not like those local tabloids to cling to their own newspapers and take advantage.

"Content is the lifeblood and heart of all media, and The Times is no exception. In the future, I will plan to increase investment in the newspaper, and at the same time make some adjustments in the personnel structure, recruit new editors and reporters, increase the daily publication of regional reports on the website, and greatly expand the technical team of the newspaper website.

The most important thing is that the newspaper should distinguish the tasks of the staff, and the senior reporters and editors should have more freedom to report in depth, rather than being too distracted by the ordinary reports.

In addition to staffing, newspapers also need to significantly increase the use of data. Not only to understand user distribution and market segmentation through data, but also to use it for in-depth reporting... ”

Eddie, the newspaper's CEO, and John Carroll, the editor-in-chief, were attracted by the new boss's reform decisions as they began to take up the pen to record as the new boss's decisions were made one by one.

After Andy finished saying what he thought of, Eddie and John looked at him with admiration and excitement, as senior industry insiders, they naturally knew how many problems the newspaper was facing, but they were limited by the predicament, and there were not many ways they could think of.

And now these changes of the new boss are undoubtedly sending a signal to them that the Los Angeles Times is really starting to rebuild its glory!

"Stop the sale of the Los Angeles Times building, sell the 80-year-old headquarters building, and we may lose even more!

We and the "New York Times" and "Washington Post" are known as the three major newspapers, New York is the center of the world economy, Washington is the center of American politics, what about Los Angeles? Think about it, we have Hollywood, is the center of world entertainment, give full play to expand our advantages, have a global vision, create our unparalleled entertainment edition, entertainment section subdivision, we are the global entertainment vane!"

Andy said his position and expectations for the Los Angeles Times, and when he saw Eddie and John's solemn expressions, he was quite satisfied, and the reason why he was so strong with them was to make them recognize the reality.

"The past of the newspaper has been turned over, and a new page has been opened, I have given you the opportunity, don't let me down, because there is only one chance!"

Hearing the last words of the new boss, the newspaper CEO Eddie and the editor-in-chief John finally completely relieved themselves and secretly breathed a sigh of relief, to be honest, what they are most worried about is the attitude of the new boss towards their management, even if Andy starts a purge as soon as he takes over, it is understandable, however, the worst situation did not appear.

"Boss, we will start the reform immediately according to your request!" Eddie replied with a very serious and firm response.