Chapter 83: Marketing Programs
Today is April 27, 2020, which is the first day for the employees of Splendid Tiangong to work in a new company.
Xie Jinfei just came to the sixteenth floor and asked Su Linger to notify everyone to go to the conference room for a meeting, at half past eight, Su Ling'er, Zhang Jun, Zheng Xue and Zhou Zifeng all came to the conference room, as for Zhao Mingyu, he has always eaten and lived in the factory.
Including Xie Jinfei, the boss, there are only five people, although there are not a few people, but everyone is full of enthusiasm.
Looking at the four radiant employees, Xie Jinfei felt very satisfied, as a boss, doesn't what he likes to see most is the faces of the employees full of fighting spirit?
After Xie Jinfei sat down, he stopped Su Ling'er from pouring coffee for Xie Jinfei, and then said: "The company has changed to a new place, and there will be more things to do in the future, and today is our starting point.
First of all, Ling'er, you still have a lot of things to do, the most important thing is finance, the brand of the finance department can't just hang up, it's okay now, but the company is not very big, just find a part-time accountant, but what to do in the future?
So I have to set up the finance department, don't always stare at those who are experienced, you can go to the school to find it, as the so-called three stinkers top a Zhuge Liang, you can't find an experienced accountant, you can go to those college campuses, find some students who are about to graduate from the accounting major, find a few more, then our quality is not good, just use the quantity to make up,
As long as our company's treatment is good and the atmosphere is good, are you afraid that these students will not come to work in our company in the future?
It's like you, with your current ability, you are not qualified to be my assistant at all, but why am I still letting you do it?
It's because I think you can train, you're patient, you're resilient, I'm investing in you now, and one day you're going to grow, and from today on, I'm giving you a task to learn English and learn it well."
Hearing Xie Jinfei's words, Su Linger rolled her eyes helplessly and replied, "I know the boss~"
"Don't know the boss with me every day, talk less and do more!"
Su Ling'er wanted to answer habitually, but she still held back.
Then Xie Jinfei looked at Zhou Zifeng again and said: "The purpose of calling you to the company for a meeting today is very simple, from today you don't need to go to the factory to work, I believe that without you, there will be no problems in the canteen of the factory, your current work needs to be adjusted,
In the past, the ingredients of the factory were ordered directly from the market, and now I need you to develop a more healthy and reasonable recipe for the company's employees.
The company's employees come from all over the country, and the tastes and cuisines of each place are different, so the chefs in the catering department cannot cook according to their own preferences, but according to the preferences of their employees.
You must ensure that every employee can eat at least one meal of their hometown food every week, and you can't let a Northeast person eat Cantonese food every day, right?
Let me mention again, the ingredients must be good, fresh, if the employees eat badly, I will investigate to the end, the bottom employees give us eight hours a day to work, as the leadership, your task is to serve them well, otherwise what do you want you to do?
In the future, there will be more and more factories in the company, there will be more and more departments, and there will be more and more things for you, and I will hang my mailbox on my office door in the future.
Let all employees send me anonymous letters, and if I see whose name appears in the report email, and do something sorry for the company, no matter who you are, you will be held accountable."
Zhou Zifeng never dreamed that he would be a cook and do this kind of thing one day, but Zhou Zifeng also knew that he had to persevere, because if he didn't insist, then he could only stay in the kitchen for the rest of his life, instead of sitting in the office like now.
Xie Jinfei looked at Zheng Xue again and said: "Next is the Ministry of Charity, my task to the Ministry of Charity is very simple, that is, to spend money on me, at the latest next month, I will get you a house of at least 260 square meters in Area A of the Magic City."
As soon as they heard that Zheng Xue was going to be assigned housing, everyone looked at Xie Jinfei and Zheng Xue with a strange look, feeling this kind of look, Xie Jinfei's eyes were clear and said: "Don't think about it, Zheng Xue is different from you, although she has the title of manager of the charity department, her salary is not as much as that of the factory cleaning.
The salary I give her is 10,000 to 1, that is, she spends 10,000 yuan to earn one dollar, and even if she spends 100 million a month, she will have a salary of 10,000 yuan.
At her rate, let alone buying a house in full, even if it is a loan to buy a house, it will take years and months of the monkey, so as the boss, I must assign her housing.
At the same time, all her personal bank information must be open to the whole company, and I want to make sure that the charity department must be transparent, fair and impartial!"
Hearing Xie Jinfei's explanation, everyone suddenly realized that although Zheng Xue's work looks good, it seems to be relatively hard, and at the same time, she also has to pay for her personal financial privacy.
In the end, Xie Jinfei looked at Zhang Jun and asked, "The most important thing in this meeting is you, after so many days, have you made a reason for me in this small group of three?"
Hearing Xie Jinfei mention himself, Zhang Jun immediately became energetic, immediately tapped his computer a few times, and shared a document with everyone through the sharing system and said: "This is the marketing plan made by our sales department for Fengqiuhuang and Baitouyin's love version camp."
After everyone opened the document, Zhang Jun continued: "The love version is an upgraded version of the ordinary phoenix and Baitouyin, and the upgrade is not only the packaging but also the quality.
The boss said that the love version is the main wedding banquet market, and it is also the designated wine for the wedding banquet, and the way to join the hotel before is obviously not very good, and the high franchise fee is a problem.
In fact, in the final analysis, the ultimate purpose of sales is to make money, how to make money? is to capture the hearts of consumers.
The consumer of the love version is not the hotel, but the person who is married, so we must capture the heart of the married person.
So three of us in the sales department did a survey, and we spent seven days on the streets of the magic city to conduct a questionnaire survey of 1,000 couples, and we only had one question: 'What kind of wedding do you want?'"
Hearing the content of this investigation, Xie Jinfei and the others suddenly became interested, and Xie Jinfei asked with interest: "How did they answer?"
Seeing that everyone was interested in him, Zhang Jun became even more energetic: "The answers are strange, there are all kinds of answers, not to mention what romantic, touching, etc., but we have found a common point in this thousand different answers,
It's unique, everybody is expecting their wedding, they want their wedding to be unique, so we can do it around uniqueness.
First of all, the theme, our wine is the original national style wine, then the theme of our wedding banquet must be a Han wedding, a Western-style wedding is not suitable for our wine.
So how to reflect our value in a Chinese wedding? First of all, we must carry out large-scale advertising in the two publicity areas of the Internet and television, not only in advertising, but also in movies and television, and it is also the kind of brainwashing
Second, how to be unique, we thought of a lot of ways before, such as sending a customized version of the diamond ring, etc., and then they were overturned, because it did not fit our theme, and finally we thought of a way, we want to send a pair of jade dolls to the newcomer,
Why use jadeite? Because this kind of thing will not be thrown away at any time, after all, it is not only commemorative but also very valuable, I believe that even if two people are divorced, they will not throw this thing away!
As long as he is not thrown away, he will advertise us all the time!
I have learned that the price of jadeite is different according to the color, texture, clarity and transparency, and the jadeite processing technology on the market has been very mature.
We can specify a set of price lists, according to the number of different drinks ordered, give different jade dolls, this pair of jade dolls is definitely not an ordinary jade dolls, we must ask the carving master to carve according to the newcomer's Hanfu photo,
There is such a process in a Chinese wedding, called "untying the hair" refers to the bride's head untied by the bride's hand, and "knotting" refers to cutting a bundle of hair from the bride and the bride and combing them together with red tassels.
All we have to do is drill holes in the carved jade dolls, and then put the newlyweds' hair in them, I specially went to the jade jade processing factory and asked,
They said that if you want to do this, the manual cost is not cheap, and if you want to drill holes in the jadeite puppet that has been carved, there will be a certain scrap rate.
Because it is necessary to carve according to the portrait, it must be handmade throughout the process, and a pair of ten-centimeter dolls want to be carved to complete, it takes at least 15 days, of course, the price is based on the different materials to bid,
The manufacturer said that the best of the materials for continuous work and materials need 2.3 million, and the cheapest one needs 240,000 yuan."
Xie Jinfei nodded and asked, "Is the manufacturer reliable?"
Zhang Jun nodded and said: "Reliable, I went to several processing plants, and the prices given were all about the same, and we also specially inquired.
In the magic city, the best jade processing factory is called Liangchen Meiyu, this processing factory has business dealings with many gold shops and jade shops, and the reputation and quality are very good, and there are processing factories in many cities across the country.
Advertising is the foreshadowing in the early stage, the giveaway is the afterburner halfway, and the last point is to meet the face of the newlyweds.
Having a wedding is not only a ceremony, but more importantly, it is more important to make the guests feel that the wedding is face-saving enough.
So we have to work face in the end, and we have to cooperate with wedding planning companies in various cities and regions across the country.
For example, there are a bunch of newlyweds in Bingcheng who want to get married now, but our company is in the magic capital, and many things are inconvenient to do, so we can ask the wedding company in Bingcheng to help."
Although Zheng Xue no longer does sales, she was still quite interested in sales when she heard about it, so she asked, "What can you do to help them?"
Zhang Jun snapped a finger and said: "Give a dowry! In our country, there is a man to give a dowry, the woman to give a dowry, and it is very particular, the man's dowry must have a dowry, a cake, seafood, three animals, etc., each has its exquisiteness, in ancient times, the woman's dowry is basically clothing and gold and silver jewelry and the like,
The most direct way is to change the relationship, so that the relationship between ordinary sellers and buyers becomes friends or even relatives.
So when the time comes, we have to give a dowry at the wedding scene on behalf of the woman, and the portion must be sufficient, and there is such a rule of Jewish business, which is to target women, because in this world, it has always been men who make money and women who spend money, so our market must be inclined to the female market.
Therefore, in the sales process, we must take the initiative to please female consumers, women are emotional, men are rational, compared to men, women are more likely to have impulse consumption"
Seeing that Xie Jinfei was listening without saying a word, Zhang Jun finally said: "You said before that this marketing plan can make less money, but you must beat the word of mouth.
We need at least a hundred pairs to start with a little bit of money, otherwise we won't have a head ...... at all."
In the end, Zhang Jun's words are not as tough as before, after all, his task is to make money for the boss, but now it seems that he has gone astray, and the price of the product is too high.