This is a sourcing analysis report on Interi clothing and leather goods.

With the increase in the income of the domestic people year by year, the original goods have gradually been unable to meet the market demand, and the class of luxury goods has begun to appear, which is the imported goods at this time, the version is novel, and the sale is expensive, which can obviously distinguish the people who wear them from the people around them.

Spending money to improve one's identity is a natural human need.

When the material life and spiritual life rise to a certain level, people will spend money to show that they are different and superior.

Famous watches, famous cars, expensive clothing, famous bags, famous cosmetics, and even a pair of underwear have become a means of showing or showing off.

From the late 80s to the mid-90s, it was the germination to the prevalence of luxury consumption in the country, and in just five or six years, the whole situation in the domestic market has changed fundamentally, and more and more people are willing to spend more money to show their wealth.

As a department store that has accompanied the people step by step since the early 80s, Hexiang must always understand the actual needs of the people and constantly adjust its department store supply categories, and with the rise of living standards, it is inevitable to gradually increase the proportion of imported goods.

Looking at all kinds of light luxury goods to luxury goods in the world, John Bull is third, Gallic chicken is second, and Silly and cute Yiduli ranks first. The reason for this ranking is that Idulli has a very special place in European history.

Located on the Binh Ninh Peninsula, Italy is not large, but it is also home to two ultra-miniature countries, San Marino and Van Di. This San Marino is a magical country, in 1263 it was indeed a republic and became the oldest republic in Europe, and it has survived countless European wars and two world wars and is still standing, and it is still a sovereign country.

In World War II, this country, with a total population of less than 10,000 at the time, declared war on all countries in the world at the same time, including the Axis and the Entente, and mobilized the whole country to form an army of 200 people, becoming the only country to declare war on China in World War II. The country is governed by a religious party and a communist party, and is the smallest member of the United Nations in the world.

Italy is the birthplace of the European Renaissance and the center of European culture and art, and Leonardo da Vinci, Raphael, Michelangelo, etc. are all Italian people, thus creating an unshakable position in Italy in culture and art in Europe, and because it is recognized by Europe, it has become recognized and pushed by the whole world. To be honest, the quality of the things he produces is really better than that of our domestic products?

Before the mid-80s, the life of the common people in our country was still relatively difficult, with the reform and opening up, by the end of the 80s, the whole land of China has undergone earth-shaking changes, not only can eat enough, the common people began to have money in their hands.

There is a province called Jiangsu and Zhejiang in Yanhai, China, where the first package agreement of New China was born, the first private industrial and commercial license in China was born, and the first private enterprise in China was born.

Historically, there was a deep relationship between Yiduli and Jiangsu and Zhejiang, when the Eight-Nation Alliance entered the capital, Yiduli proposed to lease the whole province of Jiangsu and Zhejiang and took the first batch of immigrants. At the beginning of the reform and opening up at the end of the 70s, Jiangsu and Zhejiang people began to smuggle in large numbers to Yiduli, which is the place with the largest and highest concentration of Jiangsu and Zhejiang people in the world except for Jiangsu and Zhejiang provinces.

In Milan, Jiangsu and Zhejiang people have opened more than 400 restaurants and more than 600 supermarkets, and Jiangsu and Zhejiang people have more than 60,000 enterprises in Italy, and in 2016, they created profits and taxes of 6 billion euros and 6 billion euros. Although the locals ostracized, expelled, beaten and abused, and the police and government treated them unfairly, the tenacious people of Jiangsu and Zhejiang never gave up.

There is a world-famous clothing and leather goods street in Italy, which was originally controlled by the Henans, and the people of Jiangsu and Zhejiang drove away the people of Henan, turning this street into a street in Jiangsu and Zhejiang, and the people of Jiangsu and Zhejiang organized a mutual aid association here, as long as it is a fellow villager, do not need to resist the pressure or even do not need to repay the loan to obtain development funds.

In the early 90s, the business-sensitive people of Jiangsu and Zhejiang found that the spring of the domestic market had come.

As a result, a large number of Jiangsu and Zhejiang people at home and abroad cooperated, a large number of foreign light industry products began to flow into the country, and after propaganda to become a superior prop, luxury has gradually become synonymous with quality, and Italian clothing leather goods have also become the leading international brand in China, no matter who produces.

Immediately afterwards, leather goods, clothing, bags, leather shoes, gloves and other factories in Jiangsu and Zhejiang rose up, creating countless rich people. Because of the intentional profit pedigree, the design and styling of these factories were immediately sought after by the Chinese people, although the quality was really bad. At the same time, a large number of similar enterprises in China began to die, and bad money chased good money, and good quality was useless, so the Chinese people suffered the consequences and gradually could no longer buy good things.

The report that Zhang Xingming looked at was an analysis report on the import of light industry and enterprises in Jiangsu and Zhejiang.

Because of the similarity of a large number of products, the purchasing department suggested that the company abandon part of the European procurement plan and purchase directly from the Jiangsu and Zhejiang factories, and the Jiangsu and Zhejiang factories also said that they could carry out OEM production according to Hexiang's requirements to ensure that there would be no future troubles.

He Juanjuan said: "I roughly calculated, if we change to OEM production from Jiangsu and Zhejiang, our procurement costs can be reduced by 60%, and even if the amount is large, it can be reduced, so this matter has to be decided by you, I don't know what to do." ”

Imported goods should include the cost of purchasing personnel, the cost of purchasing products, foreign freight, customs duties, domestic freight, and business tax.

If you purchase directly from Jiangsu and Zhejiang, there is only the cost of products, domestic freight and business tax, and the rest will become pure profits. Many domestic enterprises are dying under this kind of high profits, less out and more in is the instinct of businessmen, and cheap and good-looking is the market choice. No one thinks about what quality is at this time, what is it? What do ordinary people know?

Closing the report, Zhang Xingming thought about it, shook his head, and said to He Juanjuan: "Arrange for people outside to make a procurement catalog, we have to learn to subdivide the subtle differences of purchased products, such as materials, such as design, such as technology, such as brands, imported products should pay attention to details and quality, understand? Because it will be sold very expensive, this is not something that can be given up casually because of enough profits, we have to be responsible for our brand reputation." ”

He Juanjuan thought for a moment and nodded.

Zhang Xingming rolled the report into a tube, knocked on the table in his hand and said: "There are also big brands and small brands in foreign countries, and there are also good quality and poor quality, we only do the best, cost-effective, which is also improving our brand image." Also, organize a team, our procurement center should have its own magazine, and tell more people about the world's good-reputation and high-quality products, as well as their origins and processes. ”

He Juanjuan was interested in this, and asked with wide eyes, "Is it really possible?"

Zhang Xingming nodded and said: "Also, start to inspect the country, the same kind of imported products as the focus of the inspection, from the selection of materials and workmanship to the quality of quality, choose a good manufacturer to buy, procurement is not necessarily only to buy goods, buying factories is also procurement, the same is true abroad, however, start from the domestic first, foreign countries are not in a hurry to meet the right one." ”