As a veteran media person and editor-in-chief of the newspaper, Pete Kaplan's greatest wish is to make the New York Observer newspaper develop and grow into a large newspaper group in his own hands. Pen, fun, pavilion www. biquge。 info

The losses in the past years have left him with no time to take care of it, and profit has become the biggest problem that plagues him, not to mention the expansion of the newspaper, whether he can keep his job has become a problem.

Andy Smith's ownership, from the initial worry and distrust, to the current happiness and gratitude, watched the newspaper get out of the predicament, not only profit is not a problem, the newspaper's sales area has also expanded from the Manhattan area to the United States in an orderly manner.

His former ambition is awakened again, but it is not easy to convince his boss.

Since joining the newspaper, the boss has emphasized the construction of the newspaper's website, and the newspaper has been very clear about the importance of electronic subscription and the website, and they all privately discuss that the network department of the newspaper is the boss's own son.

With five photo editors and 20 full-time photographers, this configuration is almost comparable to that of the New York Daily News. Not to mention the large number of freelance photographers' submissions.

Full-time photographers often have to deal with the daily newspaper tasks assigned by photo editors, while freelance photographers do not have a hard and fast shooting task and are scattered in all corners, so they are active in the wider cities, villages, streets and alleys, and cover a wide range of subjects, so they can capture fresh news.

The reason why there is such a large team of photographers is related to Andy's idea of making a news website, he requires the news on the website to be reported with photos as much as possible, reduce text reports, and if there is text, it is best to annotate pictures.

The market of paper media will be eaten up by the Internet, this is only a matter of time, Andy's key investment has also been rewarded, half a year of development, the news website of the Observer has begun to make profits, even if Andy for a better customer experience, choose a simple interface, give up advertising revenue, a large number of interface blank, more and more customers choose to subscribe to the electronic version. In particular, the street interviews and street tests on the website based on his creativity have caused a huge response.

In particular, the videos of "Mothers in the Eyes of Children and Self in the Eyes of Individuals" and "Strangers' Reactions of Strangers in Different Clothes on the Cold Street" have received tens of millions of views. Each video is followed by tens of thousands of comments, and it has also been featured in the hot topics of television media.

"Boss, I know that the market for print media is decreasing, but at the same time, I must admit that paper media will not disappear, when encountering emergencies or major news events, people will first choose those newspapers with a long history of running newspapers and huge credibility to buy a copy and hold it in their hands to find answers and opinions, rather than believing all kinds of irresponsible blows on the Internet. ”

Andy still agrees with this point, and he will do the same himself, but he still has concerns about adding a daily newspaper, investment, personnel and other aspects are not so simple to do, the key is the issue of profit, the competition in the media publishing industry is very cruel, and it is not uncommon for newspapers to hit the street," I agree with you on this point, but daily newspapers and weekly magazines are different, whether it is all aspects of personnel, or the point of sale is much larger, everyone is transforming to the Internet, but our newspaper has to be a paper media, have you thought about profit?"

"Boss, the influence and credibility of the "Observer" newspaper has basically reached a bottleneck, and now as long as we slowly establish sales channels to major cities across the United States, the reason why we publish a daily newspaper is to increase our right to speak, in the United States public opinion forces, our voice is really small and pitiful, and the influence and credibility of our newspaper are definitely better than the "New York Daily" of fake news It's not a star and a half, it's just that they are daily newspapers that are issued every day, and they rank sixth in circulation, and they have a much larger voice than us, boss, you should know how important public opinion is, and the role of a mouthpiece newspaper is more than just money can measure......"

Pete Kaplan did not answer the boss's questions directly, and if he wanted to convince the young boss, he had to use the reasons that impressed him the most, the boss was already the youngest billionaire, and he was really not bad for money. The favorite thing for young successful people is that someone listens to his views and has the right to speak in society, thinking about it, the boss first bought the newspaper, in addition to being an investment, I am afraid that he needs the right to speak, and the idea of preparing a mouthpiece for himself also accounts for an important reason!

"......" Andy frowned slightly, not to mention, he really attaches the most importance to this right to speak, and the importance of public opinion does not need to be repeated, acquiring "The New York Observer" The benefits brought to him by the newspaper are not half a star, whether it is the whitewashing of black history, the shaping of the image, or the social status of the individual, the newspaper owner has a lot more advantages than his identity as a best-selling author, at the New Year's White House dinner, he was ignored by those politicians to face up to his age, in addition to his family background, wealth, I am afraid that the newspaper in his hands has played a big role, after all, he just joined the newspaper and pulled down a powerful elephant, a lesson from the past, who would underestimate this young man.

"Okay, which newspaper do you fancy about?"

Pete Kaplan couldn't help but clench his fist, since the boss was relieved, then things would be easy, after all, according to his idea, there was no need for the young boss to take money outside, so that the last bit of resistance would disappear.

"Boss, my plan is this, at the moment the development momentum of our newspaper is very strong, I asked the finance department, they told me that the market valuation of the newspaper should be between 30 million and 40 million now, I think the bank will be happy to give us a loan, the loan is enough for us to buy several regional newspapers in New York City, by integrating several regional newspapers, we can start a daily newspaper in a very short time. ”

Andy couldn't help but smile and said to Pete: "According to your line of thought, then it should be a tabloid, are you going to do something serious or entertaining?"

Pete Kaplan didn't sell it either, and said directly: "Our observer." Although there is a serialized part of the novel, the point of view is too neutral, and the content of the report is too serious. The new daily newspaper is definitely going to take the entertainment route, boss, I want to expand the team of photo editors and full-time photographers. Again, follow the boss's way of reporting on the news in this daily newspaper. ”

"Hehe, you're trying to raise a paparazzi, will this affect the credibility of the observers?" Andy laughed and expressed his concern.

"Boss, I've thought about it, and I think the newspaper should have a subsidiary to manage the daily newspaper, and separate the daily newspaper from the weekly magazine, so that there should be no problem. ”

"Looks like you've thought it through. So be it, I'll have my think tank send someone to the bank to negotiate a loan, and you'll be in charge of forming a negotiation team to buy the regional newspapers that you're looking for. Andy is very concerned about increasing his social influence, and now that he has decided, he will not hesitate to do so.

"By the way, have you thought about the name of the new daily newspaper?" Andy asked.

"No, boss, you want one. Pete Kaplan said with a smile and shook his head.

"Hehe, you, why don't you call the World Observer. Andy smiled and casually uttered a name. Since it is a daily newspaper, it is definitely going to be a news report from all over the world.