Chapter 1217: Don't back down
From Zhao Pinglei's words, it can be heard that Huaxia TV now understands very well that it has a gold mine in its hands, and its value has been excavated by the Kirin Group, as long as they take back power, then this gold mine will belong to them.
But the problem is that the Kirin Group is definitely not easy to bully.
The people above don't care about how much money you make at Huaxia TV, they only care about things at a higher level.
Befriending the Kirin Group and attracting overseas Chinese through the Kirin Group is far more important than earning tens of millions or hundreds of millions, which is too important!
If Huaxia TV dares to directly take back all the advertising time, the Kirin Group will dare to sue the emperor directly, and at that time, whatever Wu Qian and Zhao Pinglei are, they will all have to apologize for their crimes.
If you can't even keep your position, what's the use of competing for this advertising time?
After much effort, Zhao Pinglei discussed with Wu Qian, Ruan Tinglin and others for a long time before they came up with a feasible solution.
Now, it's time for the most critical moment.
As long as he, Zhao Pinglei, can persuade Wei Xiaofan to accept the new cooperation conditions, then Huaxia TV will usher in a period of take-off and gain huge benefits, so that Zhao Pinglei can have greater achievements, so as to go to the next level and successfully get the position of director of Huaxia TV.
If not, Zhao Pinglei has to make compromises, continue to cooperate with Kirin Group, cooperate according to the previous conditions, and then find other ways to improve Huaxia TV's earning ability.
But in that case, I'm afraid it will be more difficult.
Therefore, the best solution is to actively persuade Wei Xiaofan, so as to reflect his ability Zhao Pinglei.
But......
Is it really that easy to snatch food from someone else's mouth?
In Zhao Pinglei's heart, there is actually no bottom.
Looking at Wei Xiaofan nervously, Zhao Pinglei found that Wei Xiaofan's smile disappeared and frowned.
Zhao Pinglei, whose heart sank, also heard Wei Xiaofan's words, "Not satisfied? Who is not satisfied? How time-consuming and energy-consuming the production of TV dramas is? We don't want a penny, we give away all the copyrights to Huaxia TV for nothing, and we take two minutes of advertising time every day, which is too much? If a layman says so, it is nothing."
The key is Director Zhao and Director Ruan, do you think so too? You have also seen the operation mode of foreign TV stations, and you only know how high the price of a TV drama is sold to TV stations. In particular, the three TV dramas we gave were all super dramas that had no rivals in the whole of Asia!
As soon as they heard Wei Xiaofan say this, Zhao Pinglei and Ruan Tinglin knew that this matter was difficult to handle today.
Although Huaxia TV has seen the huge role of advertising in the promotion of goods, Kirin Group has experienced it firsthand.
You want to make a merchant spit out the meat that has been swallowed in his mouth, how is this possible?
Kirin Group has done so many good things for the benefit of the country and the people, and their chairman Yin Jun is also a patriotic businessman, but they also want to make money after all, how can they make concessions so easily?
But on the other hand, if you want Huaxia TV to make such concessions and not change at all, it is impossible.
There have been many foreign brand merchants who have taken the initiative to mention that they want to advertise on Huaxia TV, in the same way as Kirin Group, before and after the prime-time TV series broadcast time.
For example, Coca-Cola Co., Ltd. boldly sold $1 million, just to get 15 seconds of prime time advertising time every day for two months.
Toyota, which has been repeatedly frustrated in the Chinese market in recent years and has not made progress, also took out 2 million US dollars in one go to pack 30 seconds of advertising time every day for three months.
You must know that before this, in fact, Huaguo's TV station advertisements did not allow these foreign-funded companies to advertise alone, but because of the beginning of the Kirin Group, they thought, why should the monk touch it...... No, why can a businessman in Hong Kong do it, but we can't?
Zhao Pinglei told the superiors of the Broadcasting Administration and the propaganda mouth about the urgency of the foreign businessmen, and then they had nothing to say, and finally signaled that Huaxia TV could try to watch it by itself.
With the Shang Fang Sword above, Zhao Pinglei naturally had a lively mind, so he actively discussed with the Kirin Group, wanting to make them back down a little so that Huaxia TV could make more money.
Speaking of which, Zhao Pinglei and Ruan Tinglin also know that the Kirin Group did not charge a penny of copyright fees at all, even if Huaxia TV gave money, they changed hands and donated to Huaxia TV in turn.
Now you want other people's new TV series, and you want others to reduce their get, which still seems a little unkind.
The advertising representatives of several foreign-funded companies have said that they have to have interesting TV series such as "Bao Qingtian", "Huo Yuanjia" and "Chen Zhen" to have the value of large-scale advertising, otherwise the price of other TV dramas will not be like this.
Therefore, under various factors, Huaxia TV has no way to come straightforwardly, and can only adopt today's roundabout strategy.
In the face of Wei Xiaofan's anger, Ruan Wanlin smiled, "Mr. Wei, aren't we discussing, Lao Zhao is just a proposal, how to do it specifically, don't we have to discuss it before we decide?" Not to mention that the Kirin Group is still so patriotic, we will not do anything that harms everyone's interests. ”
"I think that when we cooperate, we need to pay attention to a cause and effect. Wei Xiaofan said in a deep voice, "You just saw that the ratings of TV dramas are super high now, and the audience is also very interested in advertising." But if we hadn't come up with a super classic TV series, would it have such an effect? Our Kirin Satellite TV has come up with a super drama at the bottom of the box, and it hasn't asked for a penny yet, which at that time, it took a day or two minutes of advertising time, is it too much?
Now that everyone has seen the benefits and seen the benefits, they will all come and grab them! So where should we put our cattle in the wilderness? When we run out, throw them away? Does that mean that? Then I really want to ask Ah Jun to think about it, this kind of cooperation is not appropriate. Including those in Lin'an and Huajing, they all have to be prepared, right?"
Zhao Pinglei and Ruan Tinglin gasped.
Heart-wrenching words!
Heart-wrenching words!!
If the people above hear this, then they can't shake for three points?
Who gave you the power and courage to compete with patriotic businessmen for profit?
Originally, the current situation in the whole country is to lose money and make money, and no one will come to make money and make money.
Finally, there are big businessmen like Mr. Huo, Hu Yinxiang, the charter boat king, and Yin Jun to support the show, but you give me such a show?
How bad is this to be?
I don't care about you!
Get the hell out of here!!
……
The above thoughts are what the two of them think in their hearts, but they also know that this is not a fantasy at all, as long as Wei Xiaofan says this to the above, no matter what you think, it must be to press Huaxia TV to satisfy the Kirin Group.
As the most direct person in charge, what else can the two of them say?
originally thought that what Wei Xiaofan said at the beginning was heavy enough, but he didn't expect the second sentence to be even heavier.
Zhao Pinglei was full of expectations, but now he was immediately splashed with a basin of ice water and completely extinguished.
He even flinched immediately, just leave it as it was.
Ruan Tinglin, who was not the main force in the first place, continued to smile at this time, "Yes, what you think about is reasonable." That's what we actually think. Huaxia TV will not unilaterally reduce the advertising time, and we are ready to adjust the price of the TV series. How about watching an episode of a TV series for 50,000 yuan?"
50,000 RMB, at the current official exchange rate close to 5:1, that is about 250,000 Hong Kong dollars!
Such a high price can only be given by Treasure Island, Japan and South Korea.
If sincerity is spoken, it is certainly enough.
But Wei Xiaofan didn't laugh.
Yin Jun once promised the mainland that within 10 years, not a penny of all profits in the mainland would be returned to Xiangjiang, and all of them would be used in the mainland for various investments and production.
Now that a year has passed, and so much RMB has been accumulated and not well spent, the buyout income from this TV series is actually of no use to Kirin Group at all.
However, thinking that Huaxia TV's money is still relatively tight, they are also very attentive to being able to buy TV series with so much money.
However, depending on the position, the things to be considered are different.
Wei Xiaofan is not a money-greedy person, but he knows how important Huaxia TV's advertisements are to the Kirin Group and how well it has promoted the development of the Kirin Group in the mainland.
In addition, if you back down as soon as people say it, then they will take it for granted that they will have to inch in the future, so how can the interests of the Kirin Group be maintained?
Therefore, Wei Xiaofan must not back down, and he can make such a decision without discussing with Yin Jun.
"What we care about is not money, but win-win cooperation with Huaxia TV. Wei Xiaofan still shook his head, "It's only been less than half a year since we cooperated, so it's not appropriate for such a change." ”
Ruan Tinglin keenly grasped the meaning of his words, "What do you mean...... Wait until next year?"
"Let's talk about it next year. Wei Xiaofan nodded and said: "I don't know what you want to say to others, but there are not many companies that have the money to advertise on Huaxia TV now, how can you squeeze out this time, why do you have to squeeze out the share of the Kirin Group?"
"But what they ask for is the advertising time before and after the TV series. Zhao Pinglei smiled bitterly, "Otherwise, we all cooperate so happily, and I don't want to change." ”
He's kind of talking nonsense.
is obviously greedy and wants to make money, but he puts the responsibility on others and ignores himself.
Wei Xiaofan didn't debunk it, and asked instead: "Okay, why not? We are now a one-minute commercial before the first episode and after the second episode is broadcast." So after the end of the first episode and before the start of the second episode, isn't there still a minute of advertising time? Or are you like Xiangjiang, an episode is split into two parts, and there are also two minutes of advertising in between?"
"Huh?!"
Zhao Pinglei subconsciously shook his head, "No, no, no, how can we cut the TV series like this?
"Watching two episodes of a TV series in a row, that's a kind of torment, and I don't have time to go to the toilet. Wei Xiaofan shrugged his shoulders and said, "The United States is also like this, don't you want to learn from the advanced countries? This plan is very good! It's just a one-minute advertising time, and what the audience has to worry about is not this minute, but whether the TV series you show is good or not! If it's good, they can endure anything!"
Zhao Pinglei's heart moved.
This...... That seems to make sense.
If Huaxia TV wants to make changes, then it must expand the resource channels and increase the advertising time, which is indeed much more useful than squeezing out the existing advertising time!