Chapter 706: The Incremental Era
In this new year of 2013, many major events have taken place in the world, especially China.
The new leadership group has come to power, and various new policies and old policy reforms will change the pattern of many industries, but this is not much for ordinary people.
Ordinary people feel that the era of mobile Internet explosion is coming......
Lei Jun's Xiaomi mobile phone was about to explode, and Tang Juexiao felt that he couldn't control the situation.
Now the people in the grain factory began to float, but it was natural for them to float.
Throughout 2013, Xiaomi sold more than 20 million mobile phones, and Lin Bing said that Xiaomi's various revenues reached 28 billion yuan.
In the first half of 2014, Xiaomi sold 24 million mobile phones, which has surpassed the whole of 2013, but Xu Jieyun, senior director of Xiaomi marketing, said that 174 million was allocated to developers......
Even if you take the business data in 2013, that is, six thousandths, if you only take Xiaomi's Internet revenue, it is six percent. Such a little money is not for hardware developers, that is, APP partners.
It's quite pitiful when you think about it, but the money shared by the mobile and starting point cooperation is more than that......
Xiaomi has bundled hardware suppliers to its own chariot through a deep bundling strategy, and many suppliers have financial problems, but there is no way. Therefore, many people in the mobile phone industry call Lei Jun a-stirring stick, and use the mobile phone manufacturing industry to exchange for Internet entrance.
Tang Juexiao talked to Lei Jun about this problem, it is good to raise the price a little bit, and find a way to make everyone's profits come up, otherwise those who do this business will be hated by many peers in this industry......
Aren't you afraid that someone will think the other way around and sacrifice the Internet to subsidize hardware technology?
At this time and at that time, we can think about lowering prices to occupy the market in the first two years, and raising prices in the third and fourth years to give profits to all links, knowing that people's incomes are increasing.
said that he had a quarrel twice, but Tang Juexiao didn't say it a third time, plus other concepts don't agree, don't look at the two of them often chatting for a few hours now, some talking and laughing, it is estimated that sooner or later they will part ways......
Many people in the grain factory now have a point of view, almost everyone will have a mobile phone in the future, and people with strong spending power will have smart phones, and it is foreseeable that Xiaomi mobile phone users will exceed 100 million. At that time, QQ is okay, the number of users crushes Xiaomi, Xiaomi has to compromise QQ, but companies like Jingdong and Ali have to compromise Xiaomi with a mall. When the time comes, whether the Xiaomi empire is invincible, or whether many companies decide to republic, this is Xiaomi's big victory.
Later people may think that these people are sand sculptures, but in this era they are the most discerning.
Lei Jun assumed that the opponents were Samsung and Apple from the beginning, and formulated tactics.
Apple and Samsung relied on the technology to be hard enough, and performed the "machine sea tactics", frantically manufacturing new machines to occupy the market, after all, only they have things.
Once there is Xiaomi, which is almost good, only a little bit but a lot cheaper, Apple can still resist risks, and Samsung will definitely kneel.
Samsung has so much inventory, destocking has become a big problem, they don't dare to build too many new machines, the old machine is eliminated by the times is particularly fast, if you can't sell it, you don't have money, you don't dare to give up the inventory of old machines, the older the old machine, the more you can't sell it, it becomes a vicious circle......
As long as the quality of Xiaomi is acceptable, the government will definitely acquiesce to the media to hack Samsung and Apple, and protecting domestic production is a very important strategy......
Lei Jun's price-lowering tactics, cost-effective tactics, and monkey no inventory tactics can really beat Apple and Samsung, mainly Samsung.
The people in the grain factory only saw the international and did not see the domestic opponents......
Lei Jun wants to get Internet users through his mobile phone, so that Jingdong and Taobao can compromise, and a person can not Taobao for a day, and he can not play with his mobile phone for a day......
Penguin now has hundreds of millions of users! Although Penguin does not have a mobile phone, the cooperation between Penguin and VIVO and OPPO is also a combination of software and hardware!
If you change to Huawei, there is still a lot of technology!
Tang Juexiao felt that the people in the grain factory were starting to float at this moment, and he felt that he had to change his thinking......
In the strategy department of telecommunications, Tang Juexiao spoke for the first time, and as soon as he opened his mouth, he made a "super heavyweight" speech, which can definitely be conveyed to the highest central committee.
Tang Juexiao said: "Seeing Xiaomi's shipments in the past two years, I believe you have realized that smart phones are about to enter the 'incremental era', and with the maturity of the 4G network, the mobile Internet will become the main body." ”
In the era of smart machine increment, the governments of various countries almost unconditionally support the Internet and mobile phones, as long as you do it, you can make money, and if you can't make money, you can get money, which is very simple.
Since the emergence of Apple's touch screen machine, the Internet has entered the era of "mobile Internet", and now Lei Jun's explosion has begun, which can be regarded as entering the "second half of the mobile Internet".
Du Niang Robin said in 2017 that "mobile Internet" ended, not referring to this end, he said less about the word "dividend".
In 2017, smart phones entered the "stock era" from the "incremental era", and everyone's mobile phones are not so easy to break, and many mobile phone manufacturers are considering destocking and the international market. At this time, it is difficult to expand the hardware market.
In 2017, many physical things were completed on the Internet, and it was difficult to make new things, so it meant that users would conflict, and the person was still the same person, whether to watch Sohu video or watch penguin video?
In 2017, China's housing prices were high and the financial circle was high, and people were not so easy to deceive, and it was more difficult to seek capital.
So Robin judged that "the mobile Internet dividend is over".
In fact, Tang Juexiao's judgment is that it is not over, and the things that move are not just mobile phones...... For example, is it possible to load artificial intelligence and mobile phones into the car?
Tang Juexiao has already seen various futures beyond his rebirth, but he is not sure which one is more accurate.
When war becomes a commercial war, the arms race will become a scientific and technological race, and there are infinite possibilities in the future.
At this time, it was determined that 4G would inevitably pass, and the government had written 4G construction into the infrastructure project, and Tang Juexiao finally made a speech on the internal strategy of telecommunications on the "mobile Internet".
The boss asked, "Mr. Tang, what do you think of the mobile Internet?"
"Industrial mobile Internet, agricultural mobile Internet, and service industry mobile Internet, all links cannot avoid these three. ”
The boss asked again: "Mr. Tang, you have always said that the Internet is an invisible empire, as long as you think about how to make physical things Internet, you can make an industry." ”
"Yes. ”
"Now that the mobile Internet is being used, is it so simple to make the Internet mobile?"
Tang Juexiao smiled: "How can it be so simple?"
"Oh, let's talk about one or two?"
"The first is a new device or a new use for a device, like GPS, gyroscopes. The second is the application of new scenes, divided into location scenes and time scenes, the location used to be only able to go to the Internet café, study room to play, now you can play at hand, the time scene used to be fixed to find a time, now it is fragmented time. ”
Everyone was listening, and some were struggling to write......
Tang Juexiao paused for a moment and said, "Third, a new identity." A computer is played by many people, the Internet café computer is not known to be used by hundreds of people, the home computer is also used by a family, and even hackers are used, but ...... A mobile phone is usually used by someone. ”
After another pause, Tang Juexiao said: "In other words, a certain mobile phone usually represents a certain person...... We can actively explore user data, such as hobbies, rather than passively collecting. ”
The boss glanced at Tang Juexiao deeply: "You didn't finish speaking." ”
"Words cannot be exhausted. ”
……