Chapter 26 Hunger Marketing
The next day.
Xiaojing's hypnotism seemed to be very effective, and Yinyue slept until she woke up naturally.
When she woke up, she was in a surprisingly good spirits and felt exceptionally clear in her thinking.
Perhaps it was after such a toss last night, the depression that had been deliberately suppressed in Yinyue's heart for a long time was poured out, and when she recalled the past again, she was somewhat relieved.
Natural replacement, birth, old age, sickness and death, the cycle of cause and effect, and the endless cycle of the Heavenly Dao, perhaps it should be so.
After Yinyue finished washing up in the morning, she planned to go to the Academy of Fine Arts to find that teacher Lin Junjie.
Since there is already a clue to the painting "Flaming Red Lips", it must be that its author is also inseparable from the Academy of Fine Arts. Therefore, she wanted to take this opportunity to investigate.
She told Xiaojing that she was able to meet this painting by chance in Jinling, and perhaps there was a providence in the dark. Lu Wei can be regarded as her friend no matter what he says, and he had the grace of hospitality to him back then, and she couldn't ignore it completely. As for what happened in the future, it wasn't what she expected. Xiao Jing saw that she could think openly, and she was naturally a little relieved in her heart.
But Xiaojing didn't let her go.
She said to Zixuan, "Yesterday we spent a lot of energy, but we didn't even look at the shadow of 'the world's first grilled fish'. You plan to go to the Academy of Fine Arts today, but you'll have to accompany me to try this grilled fish first. Otherwise, if I have something urgent to go back to Yangzhou, I won't have a chance to taste it......"
This requirement, of course, is not too much for a snack seller.
So, after the two finished combing, they immediately drove to the "fish juice and fish flavor" grilled fish restaurant.
When the two arrived at the store, it was nearly 11:30, and it was almost lunchtime.
But strangely, there are still a lot of people in the store. From their conversations, it became known that some of them were also customers who did not buy grilled fish yesterday.
Zixuan and the two went to buy, and after getting the number plate, they asked, and there were 10 people in front of them.
They were unwilling to go back again, and they could only wait in line here.
The weather has been fine these days, with clear skies.
The grilled fish shop has set up a few large parasols outside the store, while some plastic tables and chairs are placed underneath.
The two lined up, waiting for boredom. So, Xiaojing ordered two glasses of lemon juice, found a free seat, and chatted outside.
Xiao Jing took a sip of her drink, looked at the crowds in the store, and said with a wry smile, "It seems that we all looked away yesterday, this store is not bragging." Where is the business deserted, this grilled fish is obviously a hit!"
Zixuan smiled when she heard this, "That's not good, you didn't come in vain this time." ”
"I hope so!" Xiao Jing nodded, and then said, "It's just that I don't know much, you said that its business is so good, and what kind of limited purchase......s are there!"
"What if it's you?" Zixuan asked with interest as she took a sip of juice.
"If it were me, I would have no limit on sales every day...... "Xiao Jing became interested and talked eloquently, "Moreover, it provides takeaway and online group buying, so it is estimated that it will sell 10,000 tails a day, and then ...... Open a chain store, and then integrate and go public, so that you won't make a lot of money?"
"You're not too ambitious, are you still going public?" Zixuan teased, "Why don't you open your hospital as a chain store and then go public?"
"Cut! That's because I don't want to be so tired, money is like a cloud to me!"
She saw that Zixuan didn't answer, and drank a drink by herself, and then said, "Besides, one yard is one yard! Sister, tell me, I just said that this is more awesome and professional?"
"Poof!"
Zixuan almost choked when she heard this, and took a sip of drink sideways and sprayed it on the ground.
"Am I wrong?" asked Xiao Jing suspiciously.
"You may be right, it's the way things are done in the food and beverage industry today. Zi Xuan didn't want to hit her self-confidence, and said with a smile, "But a professional like you, do you know why it's so limited?"
"I don't understand!" Xiao Jing replied honestly.
"If my guess is correct...... Zixuan thought for a moment and said, "It's a common hunger marketing in marketing!"
"Hunger marketing, what's that?" Xiaojing asked curiously.
"You, you catch up on some Korean TV dramas every day, can you watch some news and books?"
Xiaojing looked innocent, thinking that Korean dramas were also lying down by the way.
Zixuan thought for a moment, and then smiled, "Anyway, I'm waiting for boredom, I'll tell you a story first, right? It's also about eating, a story about a bowl of soup." ”
Xiao Jing's eyes lit up when she heard this, "Okay, tell a story, I like this!"
Zixuan sorted her thoughts for a moment, and then began to tell the story-
According to legend, there was an emperor named Zhu Yuanzhang during the Ming Dynasty of the Chinese Kingdom. When he was young, his family was poor and he never had a full stomach. When he was a teenager, both of his parents died of the plague. He was homeless and was eventually forced to become a monk.
However, it didn't take long for his hometown to break out, and the incense in the temple was cold, so he had to go out to make a fortune. During this period, he experienced the vicissitudes of the world, and often couldn't get a bite of food all day long.
Once, he didn't get anything for days and collapsed on the side of the road hungry. An old woman passed by and picked him up and brought him home. The old woman put together the only piece of tofu in the house, a handful of spinach and the remaining dozen corn kernels to cook a bowl of soup.
After Zhu Yuanzhang finished eating, he was in high spirits and asked the old woman what she was eating. The old woman was bitter and happy, and joked that it was called "pearl jade white jade soup". Later, Zhu Yuanzhang defected to the rebel army, became the emperor, and tasted all the delicacies in the world.
One day he got sick and couldn't eat anything. So, he remembered the "pearl jade and white jade soup" back then, and immediately asked the imperial chef in the palace to make it. However, the imperial chef racked his brains and used a lot of excellent ingredients, and the soup he made was always not to his liking.
Later, after many searches, Zhu Yuanzhang found the old woman of the year. The old woman made it again according to the original method, but Zhu Yuanzhang also said that it was not the incomparable delicacy in his impression. Only then did the old woman smile and tell him the reason......
Speaking of this, Zixuan asked Xiaojing with a smile, "When Zhu Yuanzhang ate it for the first time, he thought that soup was particularly delicious and incomparable. Do you know what the reason is?"
"This ......"
Before Xiaojing finished answering, a young voice next to her rushed to answer-
"Auntie, I know, it's because he's hungry......"
It was a little boy sitting next to him who was brought in by his father to buy grilled fish. The little boy was about four or five years old, and he was listening carefully to Zixuan's story just now.
"Awesome!" Zixuan gave a thumbs up and praised the little boy.
Then, looking at the somewhat embarrassed expert in front of her, she smiled and said, "That's pretty much the same thing with hunger marketing." ”
"What are the similarities between the two?" Xiao Jing wondered.
Zixuan patiently explained, "Zhu Yuanzhang can't eat enough because he is hungry, so he has an appetite, and he thinks it is particularly delicious, even if it is an ordinary bowl of soup." Today, businesses that use hunger marketing do the same – they deliberately reduce the production of their products or extend the time to buy them, so that customers feel that demand is in short supply, and they are further motivated to buy. In doing so, I not only maintain the high selling price and profit margin of my products, but also improve the image of my products!"
"I see, so if I sell 10,000 fish a day, I won't be able to sell at the current price. Xiao Jing smiled, "There will be gains and losses!"
"Yes. Zixuan nodded, "Of course, the specific operation is another matter, and there are many examples of failure." However, I think this grilled fish restaurant is doing a good job in this regard. ”
……
The two chatted casually, but they no longer felt difficult.
After more than 20 minutes, two waitresses dressed in shop clothes came over.
A waiter carries a large square tray containing two portions of ten golden grilled fish. The grilled fish looks good, and there is a faint aroma coming out.
The other holds two large glasses of water in his right hand and a plastic basin in his left hand.
The waiter gently placed the grilled fish and knives and forks on the table, and then accepted the numbered plate of their waiting.
"This is boiled water from a mountain spring. The servant handed them the cups individually.
"Eat fish and give boiled water?" Xiaojing smiled.
"Boiled water is good, health care!" Zixuan took it and took a few big sips.
"Oh, it's mainly used to rinse your mouth and prevent smell from crossing. The waiter explained with a smile, "Of course, it's okay to drink a little if your mouth is dry." ”
Zixuan held the cup when she heard this, speechless for a while.
Xiao Jing looked at Zixuan's appearance and couldn't help but feel funny. She triumphantly took a large sip of water, rinsed her mouth, and spit in the basin......
"It's called a professional ...... Uh, I said, big sister, can you hurry up!
……