Paris.

On the street in the early morning of late autumn, the view of the Seine River is particularly wide, the old European-style buildings are painted on both sides, the leaves of various colors are distinctly colored, and the clouds in the sky are low as if within reach, and the autumn of the whole Paris is incomparably gorgeous under the sun, and it feels so intoxicating.

In the convoy that had just left Charles de Gaulle Airport, Andy saw the charming scenery outside the car window, the golden canopy, and the European-style buildings, even if it was not the first time to come, he couldn't help but admire: "It's like a beautiful and heavy impressionist painting!"

Andy doesn't like the French very much, except, of course, beautiful French women. Especially those French people with an inexplicable tsundere character, however, this kind of tsundere of the French is universal, which is related to their national traditions.

The Germans generally believed that the French would always behave like a master, or at least not a servant, and that there was always pressure to be neighbors with them.

Don't equate "freedom" with France, which is often based on inconsiderate feelings for others.

They believe that humility makes people undignified, and the Gallic rooster is a very apt description of the character of the French, tsundere, aggressive...

The arrogance of the French is aimed at everyone, they are like this to everyone, Andy once heard from her when he was chatting gently after shelling Marion Cotillard, the Americans are uneducated, the British are all like to be the same xing, the Germans are too dull, the Italians are brainless, the Spaniards are crazy, only the noble French are the wisest and bravest...

Feeling the arrogance in the bones of the French, Andy didn't say a word, got up and bombarded wildly, making her kneel and sing the conquest all night!

Four Seasons Hotel George V Paris.

With Andy's arrival, the housekeeper of the Royal Suite led the four waitresses who had already stood at the door of the lobby full of golden flowers and waited for a long time.

Shuttling through the hotel corridor, the mural sculptures are scattered, and it seems to be in the Palace of Versailles in a trance.

Of course, the palace-level Four Seasons Hotel George V, for the current Andy, no longer has the dazzle of the first stay, with the small Palace of Versailles, the only reason why he chooses the Four Seasons Hotel is that they know their preferences better and know how to serve themselves.

"Mr. Smith, your breakfast is ready, prepared by Philippe Jean according to your taste. ”

Walking into the royal suite, the little assistant helped Andy take off his windbreaker, and when he heard the words of the housekeeper, Andy smiled and said, "Hehe, greet the god of food for me, thank him." ”

"Yes, sir. ”

Andy walked into the dining room, the waitress had already opened all the stainless steel covers, the food was still steaming, and after nodding with a light smile, Andy sat down on the first seat, picked up the tall glass of lemonade on the table, rinsed his mouth, and spit into the basin held by the waitress.

The napkin unfolded, picked up the knife and fork and began to enjoy his delicious French breakfast. At this time, the assistant walked in and said to Andy, "Boss, Sebasti and Cartier, father and son, will be there in an hour." “

"Well, I see, you can sit down and eat too, it's very good. Andy wiped his mouth with a napkin and nodded.

Now when it comes to the Ace of Spades, the first thing that comes to people's minds is a few images: Andy Smith, Hollywood stars, nightclub drunken gold fans, and gorgeous and luxurious A wine labels! Several major elements of the brand have been deeply rooted in the hearts of the people, and the success of the marketing strategy of the Ace of Spades can be seen.

"This year, we were able to leave behind the big names such as Moët & Chandon and Louis Roeder with 96 points in the blind tasting competition, and the reason why we held a sales reception for the limited edition Super Luxury Champagne at the Paris Opera House is to continue our marketing strategy.

As for the strategic transformation layout you propose, let's talk about it later, there is nothing wrong with the luxury image in front of people, the star effect, the rich and the local tyrants squandering the object, I don't think there is any problem, don't forget, the ace of spades first appeared in nightclubs and bars.

Don't get along with the market, as for those mockery, hehe, do you need to care? noble? jokes, what kind of nobility can you talk about if you can't sell it!"

Andy closed the plan in his hand and threw it on the desk, with a sneer and disdain on his face, for the ridicule of the French media, in his opinion, he couldn't eat grapes and said that grapes were sour, even under the financial crisis, the sales of the Ace of spades were not affected much, especially the hot sales in the Asian market, which almost directly wiped out the decline in sales in Europe.

"It's the product of downright shrewd marketing, opportunistic success? What if we're just kitsch and get attention with celebrity?

Exquisite craftsmanship, the pursuit of detail, design and beauty are all important factors of luxury, all of which are indispensable.

The ultimate goal is to make money, and now you have just gained popularity and brand positioning, but now you tell me that you want to get rid of the old image and prepare to concentrate on making sake to enter the high-end market?

You don't have any problems with your brains, right?!"

The meeting area in the Royal Suite was silent, except for Andy's cold reprimand, and Sebasti, CEO of Ace of Spades, Cartier, and Bernanet, the marketing director, all broke out in a cold sweat.

They don't have a lot of contact with the big boss, although they were in contact with the acquisition at the beginning, but after that, most of the time it was a think tank that was doing vertical management, and they would report a briefing every day.

To many people, the feeling is that the big boss has a very low level of attention to the A of Spades champagne, and it seems that he doesn't care about this little money at all, but no one expected that this group of people wanted to use the plan to raise the height of 13 blocks to pat the horse's ass, and slapped it on the horse's hooves.

Nima, this face is pumping, it hurts!

"I'm sorry boss, it's my fault, I'm shaken by the critical attitude and rhetoric of the critics... ”

CEO Sebasti Cuquaid had an extremely bitter expression on his face, and stood up and took the initiative to admit his mistake.

"The glittering brilliance of an idol is not something that can be put down. The sales of the Celestial Empire have surged, and this glittering packaging has played a vital role, without the star effect, do you think you can snatch the market from which brands?"

Andy stared at Sebasti coldly and said, he knew that this group of people felt that the sales were high enough, and they were constantly complained and criticized by the self-proclaimed elegant French, just like they were forced to improve their qualifications, and they didn't want to be labeled as local tyrants anymore.

"Sit down, I reiterate here that the primary goal is to make the best champagne. To brew the precious cuvée of the Ace of Spades, the external packaging should also be innovative. Now is the time for us to continue to implement the star effect of the ace of spades, the excitement of consumers, as for this... ”

Andy looked at the few people on the field again with sharp eyes, stretched out his hand and patted the plan on the table and said: "When will the Ace of Spades really leave Moët, Princess Louis and other big names behind in terms of market share, it will not be too late!"

"Understood, boss. ”

Several people present replied solemnly with serious faces, for this reprimand by the boss, it made them completely understand their boss's thoughts, that is, don't meow what is noble, it is more important to be able to sell it to make money than to pile it in the wine cellar noblely!

Please remember that the first domain name of this book is .. The fastest website for mobile version update: m.