Chapter 235: Whose Family Is Happy and Who Is Sad

Hu Yiting listened to Harold's assurances but disagreed, he knew that with ARM's current team of more than 100 engineers, even in June next year, there is a chance that the new core design will not be available.

Historically, after DEC handed over the technical information to ARM, it took ARM more than a year to understand the strong design of the server giant DEC, and finally completed the ARMv4 core, and it was not until 1997 that the ARM9 processor using the ARMv4 core was produced. At this time, DEC had already introduced the second-generation StrongARM processor SA1100, which was faster and more powerful than the first-generation StrongSA110 processor. It's definitely much faster if you let yourself develop it yourself, and use your own memories of ARM's previous architectures like copiers.

Thinking of his worries, Hu Yiting simply said to Harold: "I strongly request that ARM get the design information from DEC and send a copy to our Chongguang company, so that we can pre-research in advance, which can greatly shorten the research and development cycle in time." Mr. Harold, you know how competitive the IC design industry is, and now many companies are developing multimedia decoding chips, and the products may face the risk of failure if they are launched one day at night. We don't want to lose to our biggest competitor, C-CUBE in the United States!"

Harold felt Hu Yiting's concern, and nodded solemnly: "I understand your concern, and I will definitely convey your request to the company's board of directors." In any case, according to our company's pre-Christmas customer visit plan, our Chairman John Buchanan and CEO Simon Cegas will visit you in person, and you can reiterate your request in person, which I personally think should not be a problem, after all, it is our job to meet the needs of our customers. ”

Hu Yiting nodded with satisfaction, then turned sideways slightly and looked around at ARM's booth. Seeing several PC products using ARM processors on display at the booth next to him, Hu Yiting smiled and pointed to one of Acorn's new Acorn-A7000 home computers this year, and asked, "Is it selling well?"

Harold smiled bitterly: "Except for the British education system, it is difficult to sell PCs with non-x86 processors in other places, and now the best ones sold in the UK are American manufacturers such as HP, Dell, and Compaq, but the British people don't buy their own CPUs, it's so ironic." ”

After that, he asked reluctantly: "Hu Yiting, you are the CTO of Chongguang, do you think the Chinese market can accept Acorn's personal computers, such as your school?"

Hu Yiting smiled bitterly: "I don't see any hope. ”

Hu Yiting knows that the Acorn-A7000 in front of him will be the last model of ARM in home computer manufacturing, and after the launch of the upgraded Acorn-A7000+ of this model in 97, ARM will completely bid farewell to the PC design and manufacturing industry, and devote itself to the design and development of microprocessor cores.

"I don't say Intel pentium processors, even the performance of the 486 processor is much better than your A7500 processor with ARMv3 cores, the actual performance of your CPU is only a little stronger than the 386, and what's worse is that the software developed for the X86 processor performs extremely poorly on your PC platform, and the running speed is terrible compared to the X86 processor platform. ”

Harold said helplessly: "But computer education in primary and secondary schools does not require such strong computing power, we have our own customized software." ”

Hu Yiting couldn't help but smile and said: "But the powerful computing power represents a possibility, and the gentlemen in charge of computer procurement are not spending their own money, they need to have this possibility to prove that their choice is correct." ”

Harold smiled wryly and spread his hands: "What can I say, ARM is gradually withdrawing from PCs, and some of our engineers want to make a last effort, but I also know that it is futile." ”

"But ARM still has a lot to offer on both mobile and embedded, don't be discouraged, Mr. Harold. ”

Harold smiled kindly at Hu Yiting's comfort: "Thank you, Hu Yiting, if it's okay, I'll treat you to lunch, let's have a drink." ”

"Okay. Hu Yiting smiled, he raised his wrist to look at his watch: "I'm here to look for you at half past eleven o'clock at noon?"

"Okay. ”

So Hu Yiting said goodbye to Harold, continued to visit the exhibition, and walked a short distance to find a large army next to the Cyrix booth, which was directly opposite the Cyrix booth, which was the territory of the two blue giants IBM and Intel, and the Cyrix booth was next to AMD's booth.

But this year's Cyrix booth attracted a lot of people! It can even be said that it was crowded! This beautiful state is not inferior to the two giants opposite, and it is much stronger than the AMD booth next to it.

Needless to say, Cyrix can have its current glory thanks to the licensing and chip support of the Youying Overlord coprocessor technology provided to them by Chongguang.

Since signing a license fee worth $5 million plus up to 20% of the selling price royalty with Chongguang, Chongguang has packaged and handed over all the technical data and design drawings of the Youying Overlord coprocessor chip to Cyrix.

After getting the design data from September 5th, Cyrix's engineers found that the 57 instruction sets (formerly MMX instruction sets) in the Youying Overlord chip designed by Chongguang Company are simply a perfect match for the existence of the X86 architecture! And the chip design drawings of a total of 89 patents of Chongguang, including the instruction set, perfectly solve all the difficulties on the instruction set!

In this way, it was not difficult to integrate the design of the chip into Cyrix's current 6X86 processor, and Cyrix's engineers worked for more than a dozen hours a day, 7 days a week, to finally make Cyrix's new processor run successfully in the second tape-out, and all the indicators were almost perfect! Compared with the previous bare 6X86 mode, it is a qualitative leap!

Cyrix's engineers used the test software to run the score calculation, and the new 6x86 processor after the integration of the Youying Overlord chip has increased the floating point computing power by as much as 203%! It is nearly 60% higher than Intel's Pentium processor! It is simply proud! And the integer operation module was originally the strength of this 6X86 chip, and after integration, of course, it still maintains a slight lead of 3% over Intel's 100 MHz Pentuim Pentuim processor with the same frequency. This made Cyrix's engineers full of praise for Chongguang's technology, admired the scientific and technological progress of Chinese, and felt that the gap between China and the United States in the field of IC design did not seem to be large.

Everyone at Cyrix was thrilled by the success of the perfect integration of the 6X86 processor with the Shadow Overlord chip, and even the cleaners felt the ecstasy that permeated the company. Everyone intuitively realized that it seemed that an era of Cyrix was coming.

All the directors on the board of directors of the company believe that achieving such a leading edge will bring about at least five to ten years of rapid growth in the company's performance!

And when Cyrix released the news to the outside world, announcing the official birth of new products and product parameters, the company soared by up to 55% on the NASDAQ stock market on the day! and finally closed with a surge of 42%! This set a record high closing price after the company released the 6X86 chip at the beginning of the year! Correspondingly, Intel's stock price fell by 5% on the day, and AMD plummeted by 13%!

Cyrix naturally will not miss the best time to release the product, when the new product sample tape-out test is successful, immediately to Texas Instruments in the United States wafer fab, the first order of 1.5 million pieces! At the same time, the old 6X86 processor in Texas Instruments' follow-up chip production plan, and after negotiation with Texas Instruments, the original contract of Deyi in the production of chips was urgently terminated, and all the energy was put into the production of new products.

So at this Comdex computer exhibition, Cyrix spared no expense to put up a large booth on a par with Intel, the color arrangement of the booth was impressively Chinese red, and the central wall of the booth was spray-painted with a huge Tyrannosaurus rex up to three meters high.

And the name of Cyrix's new product is just like the spray painting of the Tyrannosaurus rex, called 6X86-DRAGON! The pricing is even more in line with Intel's pentuim, and the suggested retail price is actually $265!

THE RELATIVELY LOW-END CONFIGURATION IS A 6X86 PROCESSOR WITH A VIA MOTHERBOARD CARRYING A MOVIE OVERLORD CHIP, THE STOCK 6X86 PROCESSOR IS $120, PLUS THE MOTHERBOARD IS $150, A TOTAL OF $270, ALTHOUGH THE PERFORMANCE IS 20% WORSE THAN THE INTEGRATED 6X86-DRAGON, BUT IT SAVES USERS THE MONEY TO BUY ANOTHER MOTHERBOARD.

And the most exciting scene is that Intel actually coerced under such technical pressure and lowered the price of its current highest-end 100 MHz Pentenet processor by 15%, from the windfall price of $265 that originally belonged to them, to $225, which is enough to give up a profit of $40.

But even so, in the face of the huge gap in performance, especially the gap of up to 60% in Intel's floating-point arithmetic, which has always been unbeatable, still makes those high-end customers stay away.

Those customers who attach great importance to the performance of floating-point operations and even demand are not bad for money, people are the main ones with professional needs, those customers are engaged in CAD design, some are engaged in 3D modeling, some are engaged in drawing rendering, and some are doing three-dimensional graphics operations, these people are willing to pay a lot of money for the floating point operation performance, even if you are 10% more than your opponents, you can make them willing to pay a lot of money for it, not to mention the huge gap of 60%!

The dense flow of people in front of Cyrix's booth during the two days made Cyrix's global sales director, Dean Wiener, extremely excited. In less than two days, more than 50 orders were signed for a large number of orders alone, including computer manufacturing giants such as Compaq, Dell, and HP, as well as contracts for international and domestic enterprise customers and retailers around the world.

Seeing that the company's first order of 1.5 million pieces will be sold out during the exhibition, Dienwiener is ready to report the company's results that night, and recommends that additional pieces be put into production immediately.

Seeing the popularity of Cyrix's new products, the sales person in charge of the AMD booth next to him felt sour, and he gritted his teeth early in the morning and called the headquarters, proposing to develop AMD's own multimedia instruction set as soon as possible, otherwise with AMD's current 5X86 processor, it can only continue to survive the low-price route. He said in his heart that Cyrix's market share was not as good as our AMD, and he fought a price war with us all day long, competing for those low-end customers who were shy in their pockets, but now they have developed overnight by relying on multimedia instruction sets, and even with Cyrix, his low-end 486 and even 386 processors are easy to sell, which is really a success, and the chicken dog ascends to heaven. The global strategic partner they are looking for, China Chongguang Company, is really not to be underestimated, when did those Chinese actually become so strong in IC design?

Hammer Gain, the company's global sales president who rushed to help at Intel's booth, was also depressed at this time, seeing that the lead of the Pentium product line disappeared overnight.

Hammergain, who has been smiling for the past two days, is actually full of bitterness, thinking: "God, in addition to coming up with our own multimedia instruction set, the company's response in a short period of time can only be to work on the chip process that it is best at." We need to hurry up and launch the 133 MHz Pentim processor in advance! Or simply skip the 133 MHz and go straight to 166 MHz! In that case, the performance can be increased by about 8% on the basis of the 100 MHz product, which is better than nothing, but at least it also proves to users that Intel's technical strength can avoid the phenomenon of customers switching to rival product lines in large numbers. ”

"It can be expected that the company's fourth quarter report this year will not be too good, and as for the first quarter of next year, there will probably be a sharp decline in profits, which is really bad. Thinking of this, Hammergain's face became more and more pale.