Chapter 31: The Conservatives?
At 3 o'clock in the afternoon, Xie Jinfei came to the headquarters of Magic City Zongheng International on time.
Yesterday, Qin Pei informed Xie Jinfei that he was going to the headquarters to find her today, and Xie Jinfei was still looking forward to today's meeting, super stores, there are only two super stores in the country, what kind of plan is this.
The headquarters of the international magic city is in Area A, which is the economic center of the entire magic city, and many large enterprises will set up their office addresses in Area A.
Parked the car, and five minutes later, Xie Jinfei was already sitting in the reception area of Qin Pei's office.
There were only Qin Pei and Xie Jinfei in the office, and after the two sat down, Qin Pei first said: "Xiao Xie, I have read your information before, first of all, on behalf of Zongheng International, I thank you for your efforts in the past three years, especially after you became the store manager, the marketing plan you implemented was very successful, and we have accumulated certain marketing experience for Magic Capital Zongheng International, I hope you can continue to maintain your innovative spirit after coming to the super store in the future."
In fact, what Xie Jinfei hates most is this kind of business mutual support, but I have to say that in this society, this kind of commercial mutual support is already a necessary scene.
Therefore, Xie Jinfei also replied according to the standard specifications of commercial mutual praise: "It is all cultivated by the group, and these methods of mine are actually learned during the training."
"You don't have to be modest, it's not a good thing to be too modest as a salesperson, there are a lot of people who can learn, but there are not many people who can flexibly apply what they have learned to practice, we can call this kind of person a gifted person, in fact, relative to your ability, I prefer your courage, just an agent who doesn't know when he can step down, he dares to implement the marketing plan so boldly,
I heard that you had a joint marketing plan that didn't work very well, and you just failed and quickly changed the marketing plan, you are indeed a talent."
"The so-called talent is just forced by reality, either down the stream, or against the current, the sales line is cruel, if you are just content with the status quo, then what awaits you is only eliminated"
"You learned the words of your mentor word for word."
"When I was a child, I never took a class seriously, and I didn't know how important knowledge was until I entered the society, so I wrote down all the lectures of my instructor word for word."
Qin Pei nodded in approval of Xie Jinfei's words, and then said: "It's very good to apply what you have learned, it seems that it should be a correct choice for me to let you work in a super store, our super store plan is very different from ordinary retail stores, first of all, there is a difference in products.
We will develop cooperation plans with many top product brands around the world, and then build the super store into a retail store where top brands gather.
We will abandon all second- and third-line products, in other words, super stores are the threshold of a brand, not an international brand, you can't get in at all.
At present, our super store focuses on six products, namely cosmetics, clothing, shoes and bags, jewelry, electronics and automobiles"
"Cars?"
Seeing Xie Jinfen's surprised appearance, Qin Pei expressed his satisfaction, and couldn't help but say proudly: "That's right, it's a car!"
From this brief conversation, Xie Jinfen has already gotten a lot of information, first of all, this super store is actually a simplified ordinary Zongheng International Mall.
Now the Zongheng International Mall can be said to be a hodgepodge, there are international brands, there are ordinary brands in the second and third lines, you can go shopping if you have money, and you can go shopping if you don't have money.
But the super store is different, once it is built, it means that the people who come here must be rich.
The number of products has been reduced, but the quality has been improved, and the demand for service has been greater.
Seeing that Xie Jinfei was stunned, Qin Pei continued: "If you were asked to choose one of these six products, which one would you choose to sell?"
In other words, ordinary people would definitely choose to sell cars, but Xie Jinfei didn't want to think about it and said: "Cosmetics"
"Oh, why don't you sell a car? As a salesperson, you should know better than anyone else that the commission for a car is much higher than that of cosmetics."
"I don't know about cars, and I haven't sold cars, so I don't have any experience in this area, so I'm more confident in cosmetics sales than cars, and it's still the same sentence, if I can be the manager of the cosmetics sales area, then I have the confidence to do it well!"
"You wanted to go to the cosmetics area as a floor manager before, and when you go to the super store, you still want to sell cosmetics, I want to know why you are so obsessed with cosmetics"
Of course, Xie Jinfei can't say that because of the high sales of cosmetics, I want to earn sales points, so I can only say: "Because most of the people who buy cosmetics are women, I don't want to tell you, I'm good at selling products to women,"
"Oh, you still have this kind of talent? Wouldn't it be because most of the cosmetics sellers are beautiful girls, and they want to get close to the water and get the moon first, right?"
"The president laughed, I'm a person, I can do anything, but I can't pick up girls, otherwise I wouldn't have had a girlfriend until now, right?"
"We don't have anything else, don't have beautiful women, do you do it well, as long as you do it well, I'll take care of your girlfriend's affairs for you!"
"Then thank you to the president, then after I am transferred to the super store, what is my position ......?"
After hearing Xie Jinfei raise the key question, Qin Pei frowned and thought for a moment, and then felt a little embarrassed: "Frankly speaking, in fact, the main person in charge of the super store has already been decided."
Hearing Qin Pei's words, Xie Jinfei frowned slightly, it has already been decided, then what are you asking me to do in the super store with great fanfare?
Seeing Xie Jinfei's undisguised dissatisfaction and disappointment, Qin Pei continued: "To be honest, I actually want you to come to the marketing department of the super store as an assistant, but today it seems that you are only interested in sales, so I want to ask you now, if you are given the position of cosmetics district manager, what will you do?"
Qin Pei's question is very simple, but the simpler the question, the more difficult it is, Xie Jinfei knows that this is his only chance, if he can't answer well, he can only go to work as an assistant, if he goes to be an assistant, it is better to go back to Area E to sell mobile phones!
But since Xie Jinfei has already planned to take the position, it is impossible not to be a little prepared, so he replied: "Although we are a physical store, we can't just follow the path of traditional physical stores, we can go all the way to the present by innovation and dare to break through, since we have taken the road of super stores, then we might as well let go completely, don't be afraid of pulling eggs, and take a big step directly"
"Can you tell us how?"
"My method is very simple and very straightforward, but I can easily tell you this method, but I can guarantee one thing is that the cosmetics area I am responsible for will definitely be the area with the highest sales in the super store"
Looking at Xie Jinfei's confident eyes, Qin Pei asked a little solemnly: "I know that you are confident, and you have a little bit of knowledge of your ability, but there are many people who have confidence than you, we only need the best, all the managers have been decided, since you want to be on top, then you must come up with certain results, I will give you three months, and I will make your net profit reach 20 million in three months, can you do it?"
Hearing Qin Pei's words, Xie Jinfei did not answer in a hurry, but closed his eyes and leaned on the sofa, making a gesture of closing his eyes to recuperate, and Qin Pei did not disturb Xie Jinfei.
It seems that Xie Jinfei, who is recuperating with his eyes closed, is turning fast in his mind, and the net profit of 20 million in three months is really a problem, what is pure profit, that is, the money left after removing all expenses such as costs and labor expenses is pure profit.
The brand variety of super stores must be less than that of ordinary stores, because the threshold of super stores is placed there, and ordinary brands cannot enter.
So how to achieve high sales in the case of few brands, the most effective and direct way is to expand the customer base less, and after removing various costs, there is a maximum of 30% of the net profit.
In other words, if you want to leave a net profit of 20 million, then your turnover in these three months must reach at least 6,000 to 70 million.
According to the habits of Zongheng International, the welfare of the salesman will not be bad, and it is estimated that a lot of commissions will be given to the salesman, so the turnover of 60 million is not enough at all, at least 70 million, and the turnover of at least 20 million a month starts.
This is not to sell a house or a car, but to sell cosmetics, with a monthly turnover of 20 million, a daily turnover of at least 700,000, and if you want to be safe, the daily business will be higher.
The population of the magic city is very large, very much, it can be said that the consumption of any product is very large, but the magic city is not only a shopping mall in the international market, the overall strength of the international theory is the first in China, but it is not the only one in China.
It is indeed a bit difficult to reach a daily turnover of 700,000 or even more with the support of a small number of competitors among so many competitors, and the most important thing is that there are not many brands of products, so it is even more difficult.
If it was in the previous ordinary Zongheng International Mall, Xie Jinfei would not frown at all, but Xie Jinfei knew that he had no way back, and he had to take on this challenge.
Isn't it just a daily turnover of more than 700,000 yuan? What's the big deal? But since it's going to be a challenge, why don't I increase the difficulty? It's like playing a game and playing a dungeon, and the higher the difficulty of the dungeon, the more rewards you get.
Xie Jinfei opened his eyes, sat up straight, and said to Qin Pei: "I agree to your conditions, but I want to raise!"
"Raised?
"During my three months in office, the Group cannot interfere with any of my actions and marketing plans"
"Yes, but the premise is that you must comply with the rules and regulations of business and not violate the law"
"Of course, as a salesperson, this bit of ethics is still there, so when can I go to work?"
"February 1 next year, but you don't have any salary before that, how about it? Are you still going to be this manager?"
"Of course, any tiger will choose to go hungry before it has a full meal"
Qin Pei lazily leaned on the back of the seat and stared at Xie Jinfei with beautiful eyes and said, "Your work is over, shouldn't you talk about that mysterious company now?"
Xie Jinfei shook his head again and again: "Now is not the time, this company is encountering some difficulties now"
"What do you mean?"
"It's literal, but it's only temporary, it won't be long before it returns, and then I think we'll have a chance to work with this mysterious company."
After Xie Jinfei finished speaking, he stood up and tidied up his clothes, and then said respectfully to Qin Pei: "President, then I will leave first, I will definitely live up to your cultivation and expectations for me."
Qin Pei didn't speak but nodded, Xie Jinfei bowed slightly and then left Qin Pei's office, Xie Jinfei walked in as soon as he left Lin Zi.
"President, you?"
Qin Pei waved his hand to interrupt Lin Zi's words and said, "It's just a manager of the cosmetics area, he must have his plans for being so obsessed with cosmetics."
"But Manager Wang's ......"
"Tell him to continue to stay in the old place, the super store is what we have fought hard for, the management must be our people, and those old things will be given to me to stay in the second and third tier cities as soon as possible!"
"But, how can you be sure that Xie Jinfei will become our person?"
"With his endless marketing schemes, do you think he will become their person? Before the opening of the super store, we must speed up the blood exchange and get rid of the people who defend the city, and I will never allow the spies of the Shoucheng faction to appear in the super store! And give me more attention to market trends during this time, I always feel that something big will happen."
It seems that the seemingly prosperous Zongheng International is not so calm, so what kind of changes will Xie Jinfei, a stunned boy who only wants to increase sales and increase his points, bring to the commercial market of the magic city?