Zhang Mingshun, who had just been broadcast at 12 o'clock in the middle of the night, couldn't help but stretch his waist, and then yawned heavily.

I was going to sleep directly, but I received a call from the company, telling him to go directly to the company in the Splendid Heavenly Palace tomorrow morning to report.

Zhang Mingshun thought that Xie Jinfei was going to go back to the dog, so he didn't pay too much attention to it and went to sleep directly.

The next morning, Zhang Mingshun didn't get up until nine o'clock, and after washing his face and eating, he set off from home at 10 and drove his own car to the Splendid Heavenly Palace.

Seeing Zhang Mingshun standing in front of the company, the reception lady at the front desk asked, "Is there anything I can help you with?"

"I'm looking for your boss Xie Jinfei"

"Do you have an appointment?"

"I don't know, the company asked me to come"

"Which company?"

"Tiger Roar TV"

"You're Mr. Zhang Mingshun, right?"

"Yes, yes, I'm Zhang Mingshun"

"Okay, you can go directly to our boss's office after you go in, Mr. Xie has instructed you to go directly to the office to find him if you come"

After Zhang Ming said thank you, he walked alone and pushed the door in, found Xie Jinfei's office, knocked on the door and got an answer before pushing the door and walking in.

"Sit down?"

"Brother, you must be looking for me to bring back the dog, right?"

"Well, I'll take the dog, but before that, you and I have to do a cooperation"

"Cooperation?"

"Yes, cooperation, I talked to Ma Rulong on the phone yesterday, he is very worried about the current situation of the platform, after all, it is almost the end of the year, the battle between the dragon and the tiger is staged every year, but every year the tiger roar is a regrettable defeat, so, Ma Rulong asked me to help him think of a way, there is a way, but I don't know what effect can be achieved, in short, in the next month, you must go live in 100% state, how many people can be left to see the effect of your live broadcast, now, let me tell you about my marketing plan, you listen"

Zhang Mingshun nodded again and again while listening to Xie Jinfei's plan, and fifteen minutes later, Xie Jinfei and Zhang Mingshun left together.

The next day, the official website of Splendid Heavenly Palace was updated with an announcement.

"Warmly celebrate the total sales of Neverdaunt Functional Drinks exceeding 5 million cans! Here we would like to thank all the consumers who have supported us, thank you! Thank you!

We believe that Forever Fearless can have such a high sales volume not only for its high-quality taste, but also for its unique efficacy, and more importantly, for consumers' trust in Splendid Tiangong!

Now there are many people who are used to coming a can every morning and a can every night when they are working overtime, and this can is not just a transaction,

It is your support for us, and it is also our care for you!

But we believe that the energy of Intrepid should be more than that, so we decided to give it a greater mission, and finally, we created a new line of Intrepid products – TheKing!

TheKing is not a dress-up version of Intrepid Intrepid, compared to the ordinary Intrepid Evergreen, TheKing has a better taste and stronger effect, but as always, there are no chemical additives and no adverse side effects,

So, why did we build such a unique series? Isn't it just about making money, one might say? No!

Here, we state once again that Splendid Tiangong has never been a company whose first goal is to make money!

The reason why we created the brand of TheKing series is to commemorate those 'kings' who have made significant contributions in various fields, so in order to show our sincerity, all TheKing series products are priced at 19 yuan.

As the saying goes, three hundred and sixty lines produce champions, and there is a unique king in every field!

From today onwards, we will justify the names of these kings in our own way!

Now I would like to introduce you to the first king of the TheKing series - the king of the fingertips, only I am the only immortal!

But I'm the only immortal.,Tiger Roar TV One of the popular anchors in the battle of kings,Maybe he's not the best technical anchor,Maybe he's not the most popular anchor,But we still chose him.,

Because we think that the real king is not how strong a person is, but how strong more people can be!

After our investigation, we found that the live broadcast time of my Duxian is about four to five hours a day, and after the broadcast, I am still studying the characteristics of each game hero, and I share selflessly with the majority of netizens in the live broadcast, the live broadcast has never been interrupted for five years, and I have never said a word of swear during the live broadcast.

If you want to become a king, it doesn't depend on who you are, but what you do, selflessness, persistence and positive energy are the most basic conditions for becoming a king!

TheKing Series will elect a king every three months, TheKing Series only accepts online orders, each account can only purchase up to three copies per day,

After three months, we will calculate the final sales, and we will use half of the sales for urban beautification construction.

Here, we would like to thank all the fans again for their support to the king in your hearts, and thank all consumers for their support to the Splendid Heavenly Palace, and thank you for your contribution to the construction of urban beautification!"

After that, there is a high-definition photo of the Intrepid TheKing series, and there are artistic photos of Mingshun on the canned bottle.

At the same time, there is also a saying: "King, not to see who you are, but to see what you do"

Although Zhang Mingshun was cheap during the live broadcast, the photos he took were very handsome, at least there was one thing.

This announcement can be said to have made Zhang Mingshun popular all over the country overnight, and many people who like to play the battle for glory came to Zhang Mingshun's live broadcast room.

On the first night after the announcement, Zhang Mingshun's live broadcast popularity reached 7 million!

And Zhang Mingshun didn't drop the chain, and took out all his heroes in the live broadcast for four or five hours, teaching while playing, and soon Zhang Mingshun had an extra nickname - Glory Struggle Textbook.

And Xie Jinfei seems to have lost money, but in fact it is not, although the TheKing series has lost some banknotes, it has also improved the company's brand value.

There are pros and cons to everything, there is no good thing in the world that can take advantage of both ends, and doing business is to constantly weigh the pros and cons and make what you think is the best choice.

said that it was a month, but in just three days, Zhang Mingshun's live broadcast popularity exceeded 10 million, Zhang Mingshun is not a fool, he must take advantage of this rare opportunity to climb up as much as possible.

Fortunately, Zhang Mingshun is an excellent anchor, and now with so much traffic injection, he has successfully gained a lot of new fans.

And Xie Jinfei also drove away Ma Rulong's Pagani Huayra BC smoothly.

Marketing is not a simple advertisement, not a simple film and television drama placement.

Advertising and placement can only be regarded as promotion, or part of marketing.

There are three core points of a successful marketing plan that must be grasped.

The first core point is to let consumers have the desire and impulse to buy.

The second core point is that you want consumers to think that their money has not been spent in vain after purchase.

The third and most important core point, never put making money in the first place.

As long as you meet these three points, you will succeed, many people who do sales are complaining, their products are good products, and their marketing plans are also good, but no one wants to buy them.

The fundamental reason is that they take money too seriously, and always think about how much money they want to make and how much profit they want to achieve.

The last very good marketing plan is directly dead on the price, the price is always the core point that consumers are most concerned about, no matter how good your thing is, its price exceeds its value, no one will be willing to buy.

Xie Jinfei could have set the price of the TheKing series higher, but he didn't, because he knew that money could not be made, but word of mouth and brand value were priceless.

As long as you establish a good reputation and brand value, then your things will be recognized by others.

To take the simplest example, for example, you want to buy a facial cleanser on the Internet, and suddenly you find a facial cleanser, it is moderately priced, the product description is also very good, it is very suitable for you to use, but you have not used this brand of facial cleanser, you don't know if its quality is as good as he said.

At this time, you will be very entangled, whether to buy or not, the most fundamental reason for this is because the brand value and brand influence of this facial cleanser are too low.

So what are the benefits of increased brand influence and brand value?

For example, if you want to buy a Ferrari one day, do you worry about whether their products are good?

I don't think you do, you must 100 per cent think that a Ferrari product must be good! Why do you think so? For no other reason than because it's called Ferrari.

This is where brand value and brand influence come into play.

It is very difficult to build a brand into a top brand that people can trust, and it can take years or even decades or even hundreds of years of operation to do so.

Some entrepreneurs call themselves entrepreneurs and call themselves big bosses after they have achieved a little bit of success, but how can there be any big bosses in this world? As long as your business does not go out of business for a day, then you will always be an entrepreneur.

Every entrepreneur will not look at the same problem of enterprise development at different stages.

The first stage of entrepreneurs is all about making money, and it won't make much of a difference.

After making a little money, it comes to the second stage, development.

Development is an important turning point of an enterprise, how to develop, to what direction of development is very important, this time it is necessary to test the comprehensive quality of entrepreneurs.

A lot of entrepreneurs are dying here.

Many entrepreneurs think that they have succeeded in choosing the right direction, and they start to drift, thinking that they are the bosses of large enterprises.

However, you have to remember that your brand will never be successful until it is 100% believed by consumers, and you will always be an entrepreneur.

Many people think that Splendid Tiangong has been successful to this extent, but Xie Jinfei feels that it has not succeeded, and the company is still in the development stage, because consumers have not yet believed in their own brand 100%.