finally got the show of the party with Director Huang, Zhang Xingming never went to the Gongti again, he said everything that should be said and what should not be said, and what should be done and what should not be done was also done, Zhang Xingming felt that it was not meaningful to go again, and there were still a lot of things waiting for him.

Ad.

All the advertising space has been sold, and there is a bumper harvest, but the advertising content is not yet there.

Advertising in this era is not the same as in later generations, the censorship of advertising in this era is not ordinarily large, not to mention false propaganda, even a little exaggeration can not be on, content, color, advertising words, all have a strict review system and regulations.

The advertising production department has already released the cost of advertising production under Zhang Xingming's arrangement.

TV commercials are all one-minute versions, which can be cut into ten seconds, fifteen seconds, and thirty seconds according to the broadcast needs, but the finished film only provides a one-minute tape, and the quotation is two million for dynamic video recording and editing, and foreign companies are US dollars, and domestic companies are RMB.

Static graphic advertising is cheap, 300,000, the same, foreign investors are dollars, and domestic enterprises take yuan.

Wang Hongwei's tongue cramped when he got this price, there was no professional advertising company in China at that time, and domestic enterprises generally took photos on advertising, and then the TV station helped to add subtitles, at most plus a dubbing, this is advertising, in that era, when the TV was turned on, it was all kinds of male and female voices and elderly voices shouting slogans and factory names.

The first commercial in China without a voiceover was Tuopai Qujiu, accompanied by the singing voice of Wang Zhengzheng's Yoyo Tuopai Liquor.

Yan Wu is also singing, but like the one-to-four advertisement of Vitality 28, the advertisement was not filmed and produced in the mainland, so it cannot be counted.

At that time, advertisements were generally photos, factories, products, certificates, and voice-over balabala made a very imposing look and talked non-stop, and finally the picture turned, and the CEO of the company appeared on a wide chair, either to say a few auspicious words, or to praise the product himself, or to say a few words of promise, anyway, it is estimated that he can't remember the words himself.

The party scene is all static advertising, there is no PS at this time, and there is not even a computer, and static advertising is more difficult to do than TV advertising.

But this is the Spring Festival Gala.,It's better than the usual page advertising.,It's a certain company or a certain production mouth to the national audience to pay New Year's greetings.,The small ones are all text.,The big ones are pasted with a picture.,It's OK for the painter to paint some background.,It's eye-catching and easy to remember.。

Zhang Xingming took a stack of hand-drawn patterns brought by Wang Hongwei and flipped through them.

"There is no blueprint for the advertising of our domestic enterprises, it is completely a corporate mess, we helped to get it, anyway, the manufacturer did not put forward any opinions, this has to be shown to you, the six Arctic Ocean soda over there are all Beijing enterprises, all text, and the design plan is yellow on a red background, festive and eye-catching. Wang Hongwei was holding a notebook and reporting the situation.

"Japanese companies are all their own advertising programs, this is a little uncertain on our side, and you have to decide, hehe, and, Coca-Cola agreed to our offer of two million dollars, to make a version to come out to see, the money was paid yesterday, but look at the meaning, if they can't do it satisfactorily, they may have to go to court, which is not a good thing for our new company, comrades, hehe, I don't have any bottom in my heart. ”

Zhang Xingming nodded and looked at it, took out the ideas and put them aside, and said: "Let the comrades rest assured, with me, let's have a meeting in the afternoon, I will tell everyone, you guys, you still can't let go, always worry about this and worry about that, you are not a staff now, you are now an employee of a joint venture advertising company, don't play any more state-owned enterprise politics, it won't work here." People who can't take responsibility will never go up with me, and,"

He looked up at Wang Hongwei and said: "Even if you mix underneath, you can't get mixed up, I don't need to, I just need people who dare to do things and have people who dare to take responsibility, I don't care how high the salary and how good the treatment is given to him, what I care about is how much he can do and how much responsibility he can take, understand? I am not afraid of you making mistakes, what I am afraid of is that none of you dare to make mistakes, so there will be no progress." ”

Wang Hongwei nodded, a little excited in his eyes, the boss who dares to let employees play freely and allows employees to make mistakes is a good boss.

I turned over all the flat manuscripts, most of them are passable, after all, the board is that and big, except for the seven words "New Year's greetings to the people of the whole country", there is not much space left, at most add a factory name and a product name, even the picture is not very easy to put, this is the scene of the Spring Festival Gala, you can't make a street sign with lights in the open.

After going through it, I picked up some of the picks out again, took a pen, and told Wang Hongwei one by one, why this can't be used, where is the mistake, how to adjust, which words can't be used in advertising, what kind of products can't be used in such advertisements, only the name of the manufacturer, and it takes more than an hour to talk about it.

Wang Hongwei is a studious and capable person, and he has memorized a few large notes in this moment, Zhang Xingming nodded with satisfaction, put the flat draft on the table, and began to talk about TV broadcast commercials.

Eighty percent of the manufacturers who bought the advertising space of the Spring Festival Gala talked about the advertising broadcast of the whole year, which involved a lot of TV broadcast advertisements.

The big ones are Coca-Cola and Pepsi.

These two brothers are superior, you have me to have it, you have to go to me, you have to go to me.

Coca-Cola paid $2 million over, and now it's waiting to see the finished film, and Pepsi is making it in Hong Kong and then broadcasting it, but he is also very concerned about the production agreement between Coca-Cola and Golden Sun, Zhang Xingming knows that as long as Coca-Cola's advertising is outstanding, Pepsi will win it.

After all, there is still a big difference in the production price, although it received two million dollars at one time, but the condition is that the other party can get the global broadcast, if they themselves make the exact same version in the United States or Hong Kong, it will definitely cost more than two million dollars, not just a little more.

In this era, the production cost of video products was not ordinarily high, and computer technology was not formed, so it all depended on the hard work of film crews.

Zhang Xingming opened the notebook and wrote a brief draft of advertising production while explaining to Wang Hongwei.

"First of all, you know, Coca-Cola is a drink, or a little expensive drink, right?"

"So, for the Chinese people who have just solved the problem of being fed, why spend money to drink this?"

"Advertising is not just about products, but also about a kind of culture, such as the Spring Festival to be whipped, the first day of the New Year to eat dumplings, this is culture, is accepted by the people from the bottom of their hearts, no one to restrict, consciously will do to implement a behavior, this is the power of cultural inheritance. ”