Recently, in addition to getting Li Jiaxin's beauty, Summer also got the well-known French luxury brand Dupont at the same time. Pen ~ fun ~ pavilion www.biquge.info

Just yesterday, Ye Zhiming, who was fully authorized by Summer, had signed an agreement with the Disuo family, who were in charge of Dupeng, to acquire 40% of the shares held by them, becoming the largest shareholder of Dupeng.

Originally, the signing ceremony was supposed to be held in the summer, but when he first proposed the acquisition, he also thought that he would go there in person and personally pocket the century-old French luxury brand. By the way, I will go around Europe with my own woman and appreciate the customs of Europe.

However, because this matter dragged on for too long, his enthusiasm was consumed, so although the acquisition was successful, he was no longer interested in going back in the summer, so he gave Ye Zhiming carte blanche to deal with it.

The acquisition of Dupont cost a total of HK$450 million. In addition to paying the 400 million Hong Kong dollars of the Dyso family, there are also taxes, lawyer fees, intermediary fees and so on.

This money was spent by Tianfu Garment, that is, Tianfu Garment, which was established less than two years ago, acquired the century-old luxury brand Dupont.

After the news came out, the stock price of Tianfu Garment soared rapidly, from the previous five yuan and eight jiao, to twenty-eight yuan and nine jiao, an increase of more than five times.

The reason why it is so crazy, in addition to the recent boom in the Hong Kong stock market, is also because Tianfu Garment has created a miracle. No Hong Kong company has ever acquired a well-known European luxury brand before, and it has inadvertently created a precedent, greatly satisfying the self-esteem of Hong Kong people, and Fu Clothing has also been praised by the media as "the pride of Hong Kong".

In addition, the business community is also optimistic about Tianfu Garment's successful acquisition of Dupeng.

Because although Tianfu Garment has plants, equipment, output, and sales, almost all of them are OEM for other brands, although they make money, they make hard money. Because of the lack of its own brand, it also lacks the ability to pay a premium.

But now Tianfu Garment has the golden sign of Dupeng to make up for its shortcomings, which is simply like a tiger with wings, so the development prospects are very good.

Of course, it is not that no one has raised objections. For example, Zhuang Keming, a well-known economics professor in Hong Kong, said in an interview with the media that although Dupont is a luxury brand with a history of 100 years, it has not been in a good situation in recent years, with declining sales, high debt, declining reputation, and even the possibility of bankruptcy for a time.

If Tianfu Garment can't reverse Dupeng's loss in the future, it will not only not benefit, but may be affected by it and fall into the abyss together.

In addition, Dupont is a French company, and Tianfu Garment is a Hong Kong company, and there are very big differences in the cultural concepts and management models of the two. Therefore, if Tianfu Garment cannot complete the integration with Dupont, it will also be quite unfavorable to its development.

……

"This person is really annoying, everyone says it's good, why does he have to go against it. After reading the report in the newspaper, Zhong Chuhong said indignantly to Xia, "Look at what he said, how much he seems to understand, why don't you see him get rich." ”

"Well, don't say that, he's right. Seeing her angry appearance, Xia hurriedly smiled and waved her hand, "The success of the acquisition is not the end, but the beginning." In the future, how to turn losses into profits, and how Tianfu Garment makes a fortune with the signboard of Dupeng, should indeed be carefully pondered. ”

"Really?!I thought it would be okay to buy it. When Zhong Chuhong heard this, his embarrassed face turned red and said.

She didn't know much about things in the mall, and when she saw that the person said something unpleasant, she immediately fought for Summer, but she didn't expect that what they said was right.

"Of course not, it's that simple. "Dupont is like a box, with diamonds, gold, and worthless sand and garbage.

When we bought it, we were carrying the box on our backs. Of course, the box is full of things, so what we have to do is to throw out the worthless sand and garbage, and leave the valuable diamonds and gold behind. In this way, we can move forward with a reduced burden, otherwise, let alone moving forward, it is estimated that it would be good not to be crushed to death. ”

After hearing this, Zhong Chuhong nodded with a sudden understanding, "Then how to choose gems and gold, and how to throw out worthless sand and garbage?"

"I have asked Ye Zhiming to start researching, ready to cut down the production lines that are not profitable in Dupeng, and increase investment in profitable products. "And then we can learn from the experience of other brands and try to launch some new products." ”

Dupont has a wide range of products, including lighters, pens, belts, ready-to-wear, cosmetics, perfumes, shoes, eyewear, watches, cigar utensils, and more.

But not every product makes money. However, the specific products that lose money and how much money they lose will have to wait for Ye Zhiming to check the accounts. These are trade secrets, and it is difficult to obtain detailed information prior to the acquisition.

The idea for summer is to cut out products that don't make money and shrink the product line. And increase investment in profitable products and strive for excellence to maintain Dupont's high-end brand image.

At the same time, it launched a light luxury sub-brand to make money with the strategy of "small profits but quick turnover" and "low price and good quality". Of course, the "small profits" and "low prices" here are compared with the luxury goods that are profiteering, but compared with other small brands, they are still profiteering.

"Ah Tian, you are still smart!" After listening to the summer plan, Zhong Chuhong smiled happily.

She knew nothing would stump Summer, because he was the best!

……

"By the way, how is your Frozen Wonder How?" asked Summer with a smile again.

A few months ago in the summer, he helped Yuan Biao write the script of "Frozen Wonder Man", and recommended Zhong Chuhong to play the heroine Ayu. But because Zhong Chuhong was still filming "Autumn Fairy Tale" at that time, and Yuan Biao was also filming "Oriental Condor" directed by Hong Jingbao, it was agreed that after the filming of "Autumn Fairy Tale", this "Frozen Wonder Man" would be filmed.

"It's a fifth of the way around. Zhong Chuhong thought for a while and said, "This is the opening work of Yuan Biao's company, so he took it very seriously." ”

Summer nodded, knowing that Yuan Biao had recently set up his own production company, which was called Yuan Biao Film Production Company, which was very uninspiring.

"Then have you been bullied, have you ever had bad intentions?If so, tell me, and I'll teach him a lesson!" Summer asked with concern.

"Now that you are covering me, who would dare to bully me?" Zhong Chuhong said with a smile.

Summer smiled when she heard it, "By the way, the day after tomorrow, the test screening of "Autumn Fairy Tale", do you have time to go together?"

"Of course. ”