The current book market is quite a bit strong and dry, and it seems to be quite prosperous, but in fact, it is already a little sluggish.

There are fewer and fewer high-selling titles, and in the past, if you wanted to win the annual sales championship, 5 million copies may not be stable, but last year's champion was only 3 million copies.

If it weren't for Zhang Chu's "Ghost Blowing the Lantern: The Essence of the Ancient City" at the beginning of this year, I am afraid that the sales would be even worse, and it can barely be regarded as a fig leaf.

In fact, the number of ultra-high first prints appears frequently, but many times it is just a means to seek popularity and attention, which can be regarded as a stimulant to cheer up the sluggish market, and drink to quench your thirst!

"The Legend of Wukong" is a real first printing of one million, without a trace of water, unlike some books that dare to shout one million for the first printing of three or four hundred thousand copies, but it was reprinted several times, and the final sales were less than one million.

Unable to interview Zhang Chu himself, the publishing company located on Nanhai Island is obviously the breakthrough, and Phoenix Culture rushed to an exclusive interview in front of the rest of the media, so that competitors can only forward the content of this interview with their heads down.

Li Tao, general manager of Nanhai Publishing, said in an interview: "Zhang Chu's current royalties have risen to 15%, and the first printing of 1 million copies is quite considerable, and there is also the rest of the copyright income. There should be no one who can match him in terms of income this year. ”

"The market has not been good in the past two years, and the unit time to reach one million sales will be longer than before, so what do you think about the fact that industry insiders are skeptical about the number of one million copies?"

Phoenix Culture is also the master who is afraid that the world will not be chaotic, they will directly throw out the explosion point, and no matter how they reply, they can earn clicks.

"Frankly speaking, not every writer would dare to print a million copies for the first time, and if it weren't for the means of publicity, it would be difficult for publishers to withstand such pressure. But the advertisement of high first prints is indeed a clever promotion tactic, and the media will track down the follow-up sales after a round of intensive coverage for high print runs, and it is not known how many of the most million-dollar first print runs will sell. ”

Li Tao quietly sold the rest of his competitors to the bottom, "In the market where books continue to be sluggish, the first printing of hundreds of thousands or millions of copies is a topic in itself. If readers and distributors buy books because of the author, then what is consumed is popularity. Only those who can't sell books will use the number of first prints as a publicity point. ”

The implication was that they didn't even notice anything wrong with the millions.

"We have the trump card of Zhang Chu, and his works are the best sellers in the book market today, and it is not an exaggeration to say that he is the savior. We can take a look at his works after getting rid of them, and now the year has passed halfway, but there are no works that have sold more than 3 million, and there is only one book that has sold more than 2 million, and everyone knows what the situation is. ”

At first glance, there are more and more million-dollar bestsellers, but there are fewer and fewer top-notch works, which is by no means a good sign.

Fortunately, the sales volume of Zhang Chu's "Ghost Blowing the Lantern: The Essence of the Ancient City" has reached 3 million, and with the film shooting plan of Yida Pictures, it will definitely sell a lot more.

"Psychological Crime" and "Life of Pi" were both released last year, but this year's sales accounted for more than 80% of the total sales.

"Sou Shen Ji" is trapped by the price factor, otherwise it can compete on the annual list, but it's good to make a fortune now.

Even if the content of "The Legend of Wukong", which is now hyped against the sky, is exposed, consumers' love for it has not decreased, so it can support millions of first prints.

If it weren't for the fact that the leaders of the Nanhai Publishing Company were worried about the backlog of too much inventory, Li Tao even dared to make a first printing of 1.5 million yuan, saving him from constantly reprinting.

Of course, the number of reprints is also a publicity point, for example, some works advertise "reprinting ten times in a year", and the first impression of the big guys is "Wow, this book is selling so well, it has been reprinted so many times, hurry up and buy it to see." ”

Maybe there are only 10,000 or 20,000 copies printed each time, and I am stunned to come up with such a gimmick.

Sometimes this is also a helpless thing, not emphasizing the number of first prints and the number of orders may only end up selling tens of thousands of copies, and a high-profile publicity can attract more dealers, and sales will increase a lot.

This obvious impetus has made the number of prints a means for the publishing industry to create and consume topics and sell books for profit.

Nanhai Publishing Company now has such confidence, and their confidence is the books that sell quickly.

This also earned Zhang Chu the title of China's Stephen King, but not because he wrote horror thrillers, but because they both wrote very quickly!

Li Tao's interview, in addition to the 666 harvest of the melon-eating masses, was the angry eyes of his peers.

It was originally the unspoken rule of the industry, and everyone almost tacitly did it.

As a result, the Nanhai Publishing Company displayed this content in the media, which made them embarrassed to publicize the number of printed copies in the future?

But Li Tao doesn't care about these now, anyway, his peers are all enemies, don't smile when he sees each other, his heart is all mmp.

This almost surprised netizens by touting Zhang Chu, usually commercial mutual blowing can be understood, and now he is directly described as a savior, which seems to be a little wrong!

After all, Zhang Chu is now in an advantageous position in book sales, and he is weaker in terms of awards and recognition.

However, this is obviously also a form of publicity, which has been low-key and obscene in the front, and now stands at the top of book sales, of course, you have to be more confident.

Li Tao wisely did not name a certain publishing company or a certain writer, which made those fans not tear up, but everyone had a sense of sudden realization when they saw the inside story.

The distribution of "The Legend of Wukong" is a key project of Nanhai Publishing Company during this time, not to mention that so many resources have been invested, so many film and television companies are asking about film copyrights.

Movies with the theme of Journey to the West can be seen in cinemas every year, which is an enduring IP.

However, the content of Journey to the West has been filmed several times, and works like "The Legend of Wukong" that interpret Journey to the West in an alternative way are a lot fresh!

However, they didn't know Zhang Chu's thoughts, and they didn't think about making "The Legend of Wukong" into a film and television at all, but wanted to write a separate movie script.

The publishing company is for the purpose of making money, and in Li Tao's heart, the sales of the story "Farewell My Concubine" are worrying, and it is a same-sex theme and the Peking Opera circle of the last century.

That's why the publicity resources will be put on "The Legend of Wukong", and the performance in the second half of the year will be supported by it and "Ghost Blowing Lantern: Longling Maze"!