The reason why "Vanity Fair" can rise again depends on one person.

Her name is Tina Brown, a British, a magazine editor in chief who is known for being demanding, fashionable, crazy, bold and generous.

It was she who became the editor-in-chief of "Vanity Fair", and in just 10 years, she turned a magazine with no future into one of the world's top three lifestyle magazines, and it is unique in terms of momentum, profit, future, etc.

At that time, everyone called her the "Queen of Magazines" and considered her to be the first person in the magazine industry.

Now she is in the UK, running a small magazine.

If Yin Jun is willing, he can hire her with a high salary at any time.

But the boy wouldn't do that.

Because the brightest time of Tina Brown's life is the beginning of the decade now, and when she takes the helm of another century-old brand, "The New Yorker", it will be the beginning of her Waterloo.

Tina Brown has the ability, but she lacks variability, a quick shift for different times and places, different trends.

She just pursues her own old ways, stubbornly does not want to change, but pursues perfection to the extreme, which will cause serious "gold and jade, and ruin".

In fact, in the years when she was in charge of "Vanity Fair", the profits were not high.

Because Tina Brown is so able to spend money, a lot of it is an unnecessary expense.

Such an editor-in-chief, although he is very capable, is not suitable for long-term management of "Vanity Fair", and Yin Jun does not like it very much.

What Yin Jun prefers is the second generation of "Vanity Fair", that is, the one who took over Tina Brown, quickly increased the annual profit of "Vanity Fair" to more than 100 million US dollars, and successfully created the editor-in-chief of "Vanity Fair" dinner.

This man's name is Grayton Carter.

He is currently serving as deputy editor-in-chief of The New York Observer.

In the future, it was he who took "Vanity Fair" to evolve and develop again, becoming the world's No. 1 lifestyle magazine and the most influential magazine in the entertainment industry.

Grayton Carter spent a total of 25 years on "Vanity Fair," but he didn't quit because of bad performance or mistakes.

The reason for his resignation was simple, he couldn't accept the Newhouse family's decision to continue to lay off employees and reduce operating funds for "Vanity Fair", so he resigned and left.

More clearly, it was the disappointment of the Newhouse family that led to his departure.

Such an idealized editor-in-chief, such a long-term stay in the editor-in-chief of a magazine, is exactly what Yin Jun and Yin Jun like.

So after signing the purchase contract, Yin Jun immediately extended an invitation to Grayton Carter.

Foreigners are not used to so much roundabout.

Yin Jun called Grayton Carter and said, I bought "Vanity Fair" and want to ask you to help him regain his strength, are you willing to come here and start your own business?

Grayton Carter thought about it for a moment and decided to come and meet Yin Jun.

Any professional manager has career ambitions.

At 33 years old, Grayton Carter happens to be the most trailblazing age, and he's doing a good job at The New York Observer, but who doesn't want a better future?

What's more, the person who invited him was Yin Jun, the greatest genius after Einstein, and Grayton Carter was even more interested.

Even if you can't cooperate, it's worth the trip to talk to Yin Jun and do an interview by the way.

With this in mind, Grayton Carter flew all the way from New York, just washed up at the hotel, got in the car to pick him up, and arrived at the restaurant where he had been booked.

Los Angeles is one of the top three major cities in the United States.

But if you come here after 10 o'clock, it is basically sparsely populated.

After all, the land area of Laomei is too large, and the population of big cities is not large, and the security is not too good.

Like in China, at twelve o'clock or one o'clock in the evening, the streets are still full of people, and the night stalls are full of people, which is still rare in other countries.

But it's 7 p.m., and the restaurant is at its most crowded.

Grayton Carter had seen Yin Jun on TV and magazines before, and this was the first time he could see a real person.

After shaking hands with Yin Jun and sitting down, he couldn't help but say, "Mr. Jun, I really didn't expect you to be so young. I thought that the person who could write Forrest Gump should be someone who was more than ten years older than me and had a lot of life experience, especially in the United States in the past 20 years...... All I can say is that God is too great to create a genius like you!"

"You're so kind, Grayton. Yin Jun casually pulled the relationship, "In this era, geniuses are everywhere, and I don't think there's anything to be proud of being called a genius." I think it's important to be able to do a little bit more, to get a little bit more results, to do something for the big guys. ”

"You're not wrong at all!" said Graytonkad, "there are many geniuses, but not many are down-to-earth. Your experience so far has been nothing short of great. ”

"Haha, thank you for the compliment!" Yin Jun smiled and raised his hand, "Let's talk while eating!"

"Good!"

Grayton Carter was hungry after several hours on the plane, but he didn't gobble it up, but ate it slowly and methodically.

His behavior made Yin Jun bow slightly.

A good editor-in-chief of a magazine in the fashion and lifestyle category must be a person who understands the taste of life.

Grayton wore a decent suit, including the scarf in the pocket of the suit jacket, which was very carefully matched.

The same is true of eating nowadays, and you don't see anything vulgar or flustered in him, only a gentleman's elegance.

This is actually very rare in the United States.

"For my invitation, Grayton, you can say what you think and what concerns you have. Yin Jun also said while eating, "If I can, I look forward to working with you, and "Vanity Fair" is also looking forward to having you at the helm." ”

Grayton Carter smiled, "The editor-in-chief of Vanity Fair is not a coveted position! ”

"There are no difficulties, no tests, can it reflect a person's ability?" Yin Jun said, "What a great achievement should it be that such a magazine that was once brilliant but is now lonely can be carried forward in your hands and become the number one in the world?"

Vanity Fair now has a circulation of less than 250,000 copies, compared to 780,000 copies of Chicago magazine and 850,000 copies of The New Yorker. If you want to surpass them and become the number one in the world, it should take 1 million copies, right?" said Grayton Carter, "Can you tell me what I need to do and how many years it will take me to surpass them?"

"This is your matter as the editor-in-chief, how do I know?" Yin Jun spread his hands.

Grayton Carter smiled dumbly, shook his head, and didn't ask any more.

Yin Jun didn't stop talking, "Why don't I tell you, what support will I give you?"

"Please!" said Grayton Carter.

"At next year's Oscars, our group will have several films competing for the Oscars. Yin Jun said, "And the Oscars are one of the events that people care about the most." I wanted Vanity Fair to have a big banquet after the Oscars with the nominees, the directors, the producers. ”

Graytonkad looked at Yin Jun with a twinkle in his eyes.

"Relying on such a party, "Vanity Fair" will become a weather vane, a signboard that everyone pays attention to. Yin Jun said, "Do you think so?"

"Yes!"

Grayton Carter nodded solemnly.

He put down his knife and fork, pondered for a moment, and asked, "Can it be held every year?"

"Don't forget, behind you stands the entire Kirin Group. Yin Jun said, "As long as it is successfully held in the first few years, it will become a habit, and it will naturally become the signature of "Vanity Fair". ”

"You're such a genius!" Grayton Carter sighed, "It's just such a hand, and you immediately start with others! Even if others want to do this, they don't have the connections of the Kirin Group, let alone so many Oscar-nominated crews and stars to participate." ”

Kirin Group has a full 21 Oscar nominations this year, with 5 crews participating, which is rare in the history of Hollywood.

Considering Yin Jun's genius, Grayton Carter can imagine that next year there will be no less than this number of crew and Oscar nominations, and he will appear at the Oscars in the name of Kirin Group.

With these gimmicks, do you still worry about the infame of the Oscar banquet of "Vanity Fair"?

After a pause, Grayton Carter said, "If it's just this support, I'm afraid it won't be able to become the world's No. 1, why don't you continue!"

As long as you're willing to listen to the conditions.

Yin Jun said in a harmonious voice: "Unlimited financial support, unconstrained decision-making power, and all the resources of the North American branch of the Kirin Group, you can call on it after consulting with President Tang." ”

"Including all star resources?" asked Grayton Carter.

"Yes. ”

"Including you?"

"Huh?"

Yin Jun was surprised, "Me?"

"Yes!" Grayton Carter nodded earnestly, "If you were to be the cover character for the first issue after the revision, I think it would be the best start!

So far, no magazine or newspaper has been given the opportunity to interview Yin Jun.

At best, Yin Jun just said a few words when he met a reporter.

But even in the United States, Yin Jun has a lot of fans, especially female fans, because "The Dream of the Covered Bridge" is simply bursting.

Under such circumstances, if "Vanity Fair" really gets an exclusive interview with Yin Jun, I believe it will cause a huge sensation.

After looking down and thinking for a while, Yin Jun made a decision, "If Grayton is willing to take charge of Vanity Fair, I am willing to accept an exclusive interview." ”

"Good!"

Grayton Carter laughed happily, "But I still need to think about it, I'll give you an answer in a week, can you think it's okay?"

"Yes. ”

Yin Jun also laughed.

Basically, in terms of Grayton Carter's attitude, he is already very inclined to accept the challenge.

The rest of the time is for Grayton Carter to consider the details.

Yin Jun believes that there will be no accidents, and Grayton Carter will definitely come to this position to challenge.

Because there is no second person in the world who can give the conditions he gives.

Of course, Yin Jun also knew Grayton Carter's personality and style of doing things, so he dared to say so.

If Tina Brown were replaced and Yin Jun was killed, he would not dare to say such words as "unlimited financial support".

It is not surprising that that crazy woman, in order to pursue grades and achieve her goals, spends one or two hundred million dollars a year!

……

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