Chapter 413: The processor market is in turmoil

As June draws to a close, companies around the world are compiling financial data for the first half of the year, and Cyrix is no exception.

Relying on the hot sales of 6X86Dragon processors, Cyrix's semi-annual report in the first half of 1996 was much better than that of last year, with more than 300 pieces shipped in the first half of the year, firmly occupying 60% of the Pentium processor market in the first half of the year, continuing to counterattack strongly and leading Intel. If it weren't for the constraints of production capacity and the delay in price reduction, Cyrix might even occupy a larger market share.

Intel has taken a large-scale advertising campaign to build momentum for their upcoming Pentium MMX processor, but industry insiders know that the so-called MMX multimedia instruction set is actually the same thing as the Cyrix instruction set from Chongguang.

Therefore, in recent newspapers and magazines, you can often see all kinds of cynical articles, for Intel's new bottles of old wine, everyone generally thinks that it is not enterprising, but there are also some articles insist that Intel relies on powerful process technology, and the L2 cache on the processor will ultimately determine the overall performance of the product. And Intel is also confident that its new products will regain its market leadership position, integrating 256K and 512K L2 caches with Pentium MMX and Pentium MMX? The performance score of the PRO processor will comprehensively surpass that of the 6X86Dragon processor that is only equipped with a pitiful 16K L1 cache.

Among the top three companies in the X86 architecture processor market, the one with the bleakest future seems to be AMD, which is struggling behind the two frontrunners with a Pentium processor named "5X86" and then "5K86" or "K5". AMD was hurt by the multimedia instruction set technology that came out two years ahead of schedule, and AMD was helpless in the face of the sudden advent of the era of multimedia instruction sets for processors. Originally, although their K5 was not as good as the Pentium in floating-point arithmetic, it was still slightly stronger than the 6X86, coupled with the same low price as Cyrix, AMD originally wanted to use K5 to occupy the low-end Pentium processor market, but I didn't expect the birth of 6X86-Dragon, which not only reversed and surpassed Intel's Pentium processor, but also pushed K5 into a desperate situation. Many users who can't afford the 6X86-dragon processor have wisely chosen to use a motherboard or graphics card equipped with the Youying Overlord coprocessor to reduce the cost, considering the maximum compatibility and the demonstration effect of 6X86-dragon, their first choice at this time is, of course, the cheap previous generation 6x86 processor produced by Cyrix, in order to get the performance as close to 6X86-Dragon as possible.

In the face of repeated price cuts, Intel Pentium processors that want to fight to the end with Cyrix, AMD has to drop the price of K5 again and again, if it is not for the profit support of the 386 and 486 markets, AMD may even lose money in the first half of the year.

After asking Chongguang about the technology licensing offer, AMD hesitated for a long time and missed the best opportunity, until Intel and Chongguang signed a contract, and after the two completed the technology cross-licensing, AMD completely sobered up, gave up the ongoing reference to the multimedia instruction set of Youying Overlord, to independently develop its own multimedia instruction set plan, and took the most sincere attitude to find Chongguang, and finally signed a technical licensing terms that they thought were too harsh before, this clause is exactly the same as the one signed by Chongguang and Cyrix at the beginning, AMD originally disliked it, but now the situation is stronger than people, and it has to bow its head in obedience。 After obtaining the license of the instruction set of Youying, AMD began to work around the clock to integrate this instruction set into their K5 processor.

According to Chongguang's 12-month patent exclusivity agreement with Cyrix, Intel's Pentium MMX and AMD's new K5 will not be officially released until September 1.

At this time, at the Cyrix headquarters in Austin, Texas, everyone had undisguised joy on their faces, and since the sale of 6X86-dragon processors last year, they experienced the taste of being a leader for the first time.

Friedman's voice echoed in the six-meter-high space of the large conference room, which was surrounded by large floor-to-ceiling glass and surrounded by floor-to-ceiling glass on one side of the wall.

"According to the information we have so far, both Intel and AMD are ready, their new products have been selected for release on September 1st, and as far as we know, their products have been further optimized in terms of floating-point performance, and the performance score is slightly higher than our 6x86-Dragon at the same frequency.

Guys, our current advantage is not easy to come by, and since the sale in October last year, we have managed to get the No. 1 market share that we have managed to get must not be handed back to Intel! Not to mention AMD!

In the processor market, to defeat the opponent, it is necessary to maintain at least three years of technical suppression, and I don't want to lose the leading position in just one year!

God willing, we now have a new weapon, Slot1 interface technology, and with this technology, we can connect the L2 cache to the CPU at high speeds, and what Intel can do with process technology, we can finally do it in an easier way!"

The meeting was attended by all Cyrix directors, who were greeted with applause, and even local Texas shareholders whistled in celebration.

David Lini, Technical Director of Cyrix, said: " As far as I know, regarding the onboard CPU technology, Intel also has research and development in this area, but obviously our global partner Chongguang company has gone further than them, and they have successfully applied for 15 patents on this technology, and there are more than 100 related patents in the follow-up are under review by major patent offices in North America and Europe, according to the communication between our two companies, we are currently aware that Chongguang's patent involves the whole process of the interface technology, from interface design to high-speed bus control chip, and motherboard chipset support, if nothing else, they can be said to have completely controlled the application of this technology on the PC。

Personally, I believe that the prospect of this technology will not be obsolete for at least five years, and of course in the future, with the progress of chip manufacturing technology, this ingenious compromise technology may be eliminated, but five years is enough! If we can maintain the suppression of Intel for five years! Then a new hegemon will be born in the global processor market! That is our Cyrix!

So obviously, as long as Chongguang no longer licenses Intel or AMD, we will be able to monopolize this obvious advantage of onboard CPU technology.

I suggest to the board of directors that we should immediately sign a patent exclusivity agreement with Chongguang to obtain the five-year exclusivity period of this technology, for which even if we pay a little more share, I think it is very, very, very worthwhile, for the best technology, customers in need will always be willing to pay for it!"