After entering the Internet era, domestic animation audiences have long enjoyed the animation of Japan, South Korea, the United States and Europe, and they are not as easy to coax as when they were young.

Therefore, all domestic animation producers, including "That Rabbit", must put away the mentality of flickering and treat every potential audience with a meticulous and sincere attitude.

In this comic, the image of the rabbit is very representative, which combines the heroic theme of American comics with the delicate interpretation of Japanese comics to create a hero that readers will love.

"You see, it's not actually a tall image, there are shortcomings, there are losses, but there is also a rise, and there is a key factor in becoming a hero, that is, faith!"

Once the form and method have been determined, the next step is to look at the artistic aspects of the picture, music, and dubbing, which require the producer to effectively control the time and cost.

Tian Kangle was late, he wiped the sweat on his forehead with a tissue, and said helplessly: "I didn't look at the yellow calendar when I went out today, and I was rear-ended." After the insurance company had taken the photos, I quickly took a taxi. I'm so sorry, I'm very sorry. ”

Zhang Chu looked Tian Kangle up and down, and said with relief: "It's okay if the person is fine, and the car can be repaired if it breaks down." ”

"Lao Tian, let's sit down and rest for a while, we are discussing the production of the rabbit animation, how much do you think we will have to invest if we want to start the production of the first season?"

Among these people, Tian Kangle is considered to be in the animation field, and after taking a sip of water, he said: "The production cost of animation is very high, according to the current market, it costs 350,000 yuan for one minute of frame-by-frame animation." A rough estimate shows that if the content of this season is 200 minutes, the cost will be at least 10 million, and it will even have to go up. ”

"Money is not the problem, the question is whether the money invested in it can really make the ideal picture that I have in mind?"

Zhang Chu doesn't want to be the wronged leader, and the concept of getting what you pay for is not realistic in the film and television industry.

As long as there is a lot of money, it will inevitably be able to smash the golden flower, which is only applicable in the regulated industry.

The film and television industry pays attention to "how bold people are, how productive the land is", and if you invest 10 million yuan in cartoons, the producer may be able to swallow 5 million oil and water!

This half of the investment is inexplicably gone.

Another 3 million will be consumed unprovoked due to various failures in production due to lack of experience, and only 2 million will actually be spent on production in the end.

Even if you make additional investment, more than half of the money will disappear, and the actual amount of money spent on production is not much.

Zhang Chu actually doesn't mind that the animation production company makes money on his side, after all, people are also companies, and they have to feed so many employees, and they also want to buy villas and luxury cars.

But this directly swallowed half of the investment, and only a very small part was sent out as production costs, which is clearly a pit person!

Domestic animation not only has the money of the investor, but also the support funds given by the government, which is still a drop in the bucket compared to the cost of high-quality animation.

Many companies want to report more episodes, and the content that may have been 20 episodes has become 40 episodes, so that they can get more support funds.

Not only that, after the animation project is established, you can also get a free piece of land in the high-tech industrial park, and enjoy tax exemption for 3-5 years on the policy.

Under such favorable conditions, these animation companies do not focus on animation production, and they can deduct as much production cost as they can, and they have not considered this anime at all!

"So it's better to find those larger companies, experienced companies, although they ask for a high price, but at least they will spend more money on production, rather than relying on trailers to cheat money like those small studios. ”

Tian Kangle has never produced any anime, but in this industry, you can often hear the complaints of his peers.

The trailers handed over by many companies are all good-looking, and they seem to be of excellent quality, and investors feel good after seeing them, and they are relieved to sign the contract.

But when the final product came out, I found that it seemed to be too far away from the trailer, and it was almost not the same grade!

Sometimes the audience complains that a movie, TV series, or anime is a bad movie, but they don't know that the investor also lost to his grandmother's family, and the money was swallowed up by the black-hearted producer!

It would be nice if it could make an effect with the money.

However, they belong to taking money but not doing anything, and this black sheep abound in domestic animation production companies.

The main creator and management personnel withheld money, the planning stage was not fully prepared, which led to frequent changes in direction, the lack of experience in the production process did a lot of useless work, and the project was subcontracted to a smaller and darker workshop outside.

"Those Things About the Rabbit That Year" is a very good comic, which has been unanimously loved by netizens, if it is destroyed in the hands of the animation production company, then Zhang Chu will have to hold his heartache for several years!

"There are really too few good companies, and many excellent talents have changed careers. Tian Kangle looked embarrassed.

Zhang Chu clapped his hands and said, "Let's see which big companies are interested in taking over our business." This anime is invested by ourselves, and we can still get one or two million dollars. ”

After all, he was just about to receive 20 million-level endorsements, and Zhang Chu had the confidence to say this!

Everyone knows that the rabbit will definitely be profitable, and the popularity of the comic is not covered.

There is a certain risk in doing so, but if you can hold the copyright of the rabbit in your hands, that is the best choice.

Now Zhang Chu is mentally prepared to burn money, although he was ready to use the two advertising endorsement fees as a house purchase fund at first, but now he still uses it to make animation!

For him, money is really nothing now, if 20 million can't produce an anime, then take another endorsement!

If you are popular, you have to be much more confident when you talk and spend money.

If the popularity of the "That Rabbit" anime can be maintained, the revenue brought to the company will be ten or a hundred times, at least the animation peripheral authorization will be enough to make a profit!

The licensing fee for many popular anime peripherals is in the nine-figure range, and the image of "That Rabbit" is more suitable for peripherals than anime such as "Qin Shi Mingyue".

If Hanlin Culture speaks, then the investors will definitely break the threshold, but they don't want to share the copyright with others.

Why let the rest of the people in if you can do something on your own?

"I hope to settle this matter as soon as possible, and we'd better get an installment method. It would be nice to make a one-phase payment for one-period!" Zhang Chu sighed slightly, but this was obviously not very realistic.

"In the final analysis, it is more reliable to set up your own animation company, but then the cost will go up. ”

"Our company currently has nothing to do with animation, except for the rabbit, so it's not necessary to set up a company for the time being. ”