The meeting ended.

Waiting for the people below to leave, Senior Officer Cui laughed and said to Zhang Xingming: "Erming, your proposals and suggestions are not optimistic, and they have been refuted by Niu in the same way, what do you think?"

Zhang Xingming shook his head and said: "A very bureaucratic person, who walks completely in the past, is the big and complete, but the facts have already told us that big and comprehensive will not work in the end, and the current business must be refined." Moreover, all retail sales must be linked to the common people in the end, why are supermarkets popular? Why are convenience stores popular?

The reason is very simple, the operating cost of the supermarket is low, and this part of the saved expenses can be discounted and returned to the people, so that the people can get benefits, and the sales price of the same product in the supermarket will always be a large piece lower than that in large shopping malls.

As for convenience stores, it completely depends on the word convenience, convenience stores can't be bigger, and the goods they operate are also necessary in the daily lives of ordinary people, and they can be purchased when they leave home, which is why it is popular.

Supermarkets and convenience stores have proven in all developed countries that this is the most mature way of selling and will never be eliminated, but large shopping malls, there are too many drawbacks, and the future elimination is obvious, of course, the process will be slow. In the future, large shopping malls will become brand shopping malls, facing mid-to-high-end consumers, while supermarkets and convenience stores will face low-end consumers, forming a complementary approach. ”

Senior official Cui said: "You mean, there is a ceiling on the development of large shopping malls, but supermarkets and convenience stores do not, right?"

Zhang Xingming nodded and said: "Yes, after all, the most people in a city are ordinary people, middle and low-end consumer groups." ”

Secretary Liu frowned and sat on the side thinking, then put down the water cup and asked: "Erming, you started in business, and your development is obvious to all, so I still believe your judgment." However, what Niu said seems to have some truth, at present, in Fengtian or the big cities of the country, more and more large shopping malls are being built, and one is built one by one, which is also a fact. ”

Zhang Xingming said: "Because at present, the people have no choice, I am the only one who does supermarket and convenience stores in China, it takes time to build a store, and it takes time for the management team to integrate the supply channels." In recent years, the domestic economy has developed rapidly, and the people have begun to have money in their hands, and their consumption power has increased year by year, which has caused the current phenomenon. ”

Secretary Liu looked at Zhang Xingming and asked, "You mean, as long as you are given time to roll out the supermarket, the large shopping malls will be slowly squeezed out by you, right?"

Zhang Xingming nodded and said, "That's right, that's what I mean, it's inevitable." I also have large shopping malls, and my large shopping malls and supermarkets are operated together, and I feel the most deeply, the crowd is naturally separated according to their purchasing power, and those who have money go up, and the general ones go down, and there is absolutely no repetition. ”

Secretary Liu said: "Then what method have you taken?

Zhang Xingming said: "I can speak." It is according to the purchasing power, that is, the price of the goods are sold separately, the shopping mall only operates the high-end, the supermarket only operates the low-end, our domestic brand awareness has just formed, but this is an inviolable law, after all, the whole market still depends on the brand to speak, my shopping mall is also developing towards the brand. ”

Secretary Liu said: "This is also learned from the foreign market?"

Zhang Xingming said: "Almost, people started half a century earlier than us, many things have actually been experienced by them, and there is no shame in learning, and less detours can save time and develop faster." ”

Senior official Cui sighed and said: "We still have to go out for a walk, we are indeed lagging behind, and it is not only the economy and industry that are lagging behind, but also ideology." ”

Secretary Liu nodded in agreement and asked Zhang Xingming: "Can you use data to talk about the different development limits of large shopping malls, supermarkets, convenience stores and wholesale markets, or the proportion of the future that you judge." ”

Zhang Xingming thought for a moment and said, "Yes." Let's talk about wholesale first, as I just said at the meeting, this is a business form with wide radiation and great influence, and its driving force is beyond the reach of all regional businesses. Mukden should seize this opportunity to expand and expand the wholesale market and form a fixed situation, once formed, it will be impossible for other places to surpass it.

Clothing, shoes and hats, industrial materials and equipment, building materials, electronic products, paper printing, flowers, birds and fish markets, seedlings, aquatic products, mechanical and electrical, medicines, small commodities, all of which can form a large-scale wholesale market, a market can drive tens of thousands of families to get rich. The most important thing is the influence of the city, once these markets are formed and radiated, Fengtian is the center of the six provinces, which cannot be shaken.

I don't need to tell you what the central city represents? Capital, talent, and technology will automatically concentrate here, is it still difficult to develop?

Speaking of convenience stores, generally a convenience store can only radiate a radius of about one kilometer, there will be no more, the business of goods are mainly based on daily necessities and fast-moving consumer goods, micro goods, its purpose is convenience, so it will not be a fire, will not die, will exist forever.

Supermarkets, the influence is much greater than convenience stores, five kilometers, goods to low-end FMCG, necessities, small and medium-sized goods, that is to say, it is used to meet the basic needs of the people, with the increasing population, supermarkets will become more and more prosperous, it will become the main body of urban commerce in the future.

We are making plans to add vegetables, meat, fish, fresh and small household appliances to the supermarket, and in the future, one supermarket will be able to meet all aspects of the daily life of all families within five kilometers.

Finally, large shopping malls. The radiation of large shopping malls is large, and it can even be said that it has no radiation standards, so now large shopping malls seem to be so popular, and people in the whole city may come to buy things. But what about the future? Convenience stores deliver essential small goods to the doorstep, supermarkets put the necessities of life next to the home, how much is the value of large shopping malls?

Therefore, in the end, large shopping malls can only embark on the road of branding, and high-end consumers will come in for consumption out of the pursuit of large goods and brands, but how many high-end consumer groups are there in a city or a region? Will a brand allow dealers to repeat in close proximity? This is the limit of large shopping malls. ”

Secretary Liu nodded, made a few notes in his notes, and suddenly looked up and asked, "Consultant Zhang, what do you think of this comrade Xiao Niu? He is the current director of the Fengtian Commercial Bureau. ”

Zhang Xingming shook his head and said, "I'm not very optimistic about this person. ”