Chapter 471: Picking Up a Supplier
At noon, the dining area at the entrance of the main exhibition hall is like dumplings, people gather lively, it is rare that the sun is good today, and the gray sky has become a blue glass, clean and transparent.
Hu Yiting bought two ham sandwiches, and Tong Mu found Chongguang to eat together, Lin Yun heard that Hu Yiting wanted to buy a stereo, and proposed to go and see, everyone was attracted by Hu Yiting's interest, and they were all moved, and the topic began to turn to hifi and music, the engineers all knew that Tong Mu was Hu Yiting's girlfriend, and they all felt honored to be able to go abroad together this time, so everyone took a group photo with Tong Mu, and the dining area became noisy.
The people of Huiwei Company were also eating not far away at this time, and when they saw that there were Chinese here, they came to say hello, and heard that it was the famous Chongguang Group in China that came to Hamburg to purchase equipment, so they eagerly talked.
Huiwei went abroad to participate in the exhibition, led by their chairman Yao Hongbo, he stepped forward and Hu Yiting to introduce himself, Hu Yiting saw that Yao Hongbo seemed to be weak, wearing a pair of gold silk eyes, but took the company to thousands of miles away overseas exhibition, so he chatted with him, heard that he was a graduate of the Department of Computer Automatic Control, and laughed that half of the engineers here are doing this.
Yao Hongbo greeted everyone with a smile and said that he would invite everyone to dinner after returning to China.
Hu Yiting told Yao Hongbo that he wanted to buy a set of audio, and Yao Hongbo said enthusiastically: "Mr. Hu, you will come to our booth later, and I will introduce you to our new products of Huiwei." β
Hu Yiting agreed with a smile, and then pulled Tong Mu to introduce him to Yao Hongbo, "This is my fiancΓ©e." β
Yao Hongbo nodded in surprise and shook hands with Tong Mu, "I just said that it looks familiar, it turns out that you are really Tong Mu, it turns out that you are Mr. Hu's lover, eh, what a blessing, a blessing." β
Tong Mu smiled: "Is your stereo cheap? β
Yao Hongbo said with a smile: "It's easy to say, a big star like you is our customer, I can send you a set." β
Hu Yiting remembered that the MP3 currently being developed by Chongguang planned to use imported headphones, so he asked Yao Hongbo what the quality of their headphones was.
Yao Hongbo heard Hu Yiting ask him this, and hurriedly introduced: "The sound quality of general headphones is too poor, and we don't have the money to make high-end HiFi headphones for the time being, and we may do them in the future." β
Lin Yun said: "We have a new product, we need to match a little better headphones, and we are currently planning to use Sennheiser's products, and the import quotation they give us is 85 pairs." β
Yao Hongbo was taken aback: "What?85 pair?" After speaking, he licked Lin Yun's expression with his eyes, and said hurriedly: "Sennheiser's things are good, but if it is an ordinary model, the price is a bit expensive, what product do you use?"
The MP3 project is still confidential, and Lin Yun excused: "High-quality CD Walkman, the sound quality must be good." β
Yao Hongbo licked his lips: "Low-end headphones, the domestic wholesale price can be obtained for a few cents, but if you can pay such a high purchase price of 85, we Huiwei can help you provide you with a better choice, the signal-to-noise ratio will definitely reach the level of Sennheiser products, and we can find the best tuner to be responsible for tuning, and the sound quality can be close to the level of low-end HIFI speakers within 500 yuan." β
Lin Yun said with a smile: "The reason for choosing Sennheiser is also the brand effect of other people's products, if it is a product of a domestic manufacturer, it is impossible for us to give such a high purchase price." β
Yao Hongbo asked: "Mr. Lin, how much can you want in a year? The CD Walkman is basically occupied by Japanese goods, and there are also two factories in Shenzhen that are developing them, but the targets are low-end products, you take the high-end route, can you sell 10,000 units a year?"
Yao Hongbo said 10,000 units, but in fact, he felt that a company like Chongguang with no brand history was thankful that the new CD Walkman could sell 3,000 units.
Lin Yun looked at Hu Yiting and saw that his face was as usual, so he said: "Our planned production capacity is to achieve 300,000 units in the first year, double it in the second year, and break through the million unit mark within three years." β
Yao Hongbo felt that what Lin Yun said was like a fantasy, "This is impossible, the CD Walkman is very strong in this area, you want to achieve such a large sales, the product positioning cannot exceed 1000 yuan, I have been doing it in the audio industry for so long, this experience is still there, at present, Panasonic's lowest-end CD Walkman, parallel goods also have this price." In fact, I still estimate it too much, if you really want to be price competitive, 600 to 800 is more suitable, but this price can't even buy imported optical drive movements. β
Lin Yun sloppily said: "We use domestic movements." β
Yao Hongbo suddenly said, "I heard that the domestic optical drive production line has been put into production in China, and the control chip is developed by you, no wonder you have confidence." Is the domestic movement really so cheap?"
Lin Yun said with a smile: "The cost should only be about one-fifth of the imported movement." β
"Oh! No wonder!" Yao Hongbo said eagerly, "In that case, you can do it! I estimate that the cost outside of the movement is about one or two hundred, and if the materials are a little worse, you can get it for a few dozen dollars, so you can really make a CD Walkman of five or six hundred! In this case, the price is very marketable!"
After speaking, Yao Hongbo licked his lips: "If one unit sells 600, the goal of 30,000 units a Chinese New Year's Eve is still possible to be achieved, and you really have the strength to relight!"
Lin Yun smiled noncommittally: "Our product has just been finalized, and the decoding control chip has just been successfully put into production, in the headset, we do consider using two suppliers to make the product differentiated, but another supplier other than Sennheiser is not bad, at present we are considering Austria's AKG and Japan's Sony, they have good products on the ten-dollar headset." β
Yao Hongbo's brain turned fast, he did some mental calculations, and quickly said: "If you can order 100,000 pairs a year, each pair gives us 80 yuan, and we Huiwei can also provide HiFi earphones! I guarantee that the sound quality will not be lower than that of imported goods! Mr. Lin, you must know that foreign labor costs are very high, accounting for a large proportion of the production cost of earphones!"
Lin Yun said: "But don't you have a headphone project?"
Yao Hongbo rubbed his hands, pinched his red fingers and said: "But we have technical reserves, and the production line can be built immediately, and the plant, equipment and workers are all ready-made." β
Hu Yiting said with interest: "Calculate your 40% profit margin, what level of headphones can you make at a cost of fifty yuan?"
Yao Hongbo gritted his teeth and said: "It must be the best headphones in the domestic 100-yuan level!" Mr. Hu, you know that the current sales of high-end headphones in China are very small, and there is a market of about 10,000 pairs a year. You know that the basic people who use headphones are young people, and their spending power is limited, and buying a headphone for a hundred yuan is too luxurious for them, so the best-selling headphones on the market are about twenty or thirty yuan, and the best-selling ones are the kind of three or five yuan a pair, and those sound quality can't be listened to at all! The price of those headphones seems to be quite different, from thirty to three yuan, but we all know in the industry that those are basically the same color, only the appearance of the materials is somewhat different, things are all done by a group of Fuqing people in Dongguan, Shenzhen, if you do not require materials, such as plastic shells with recycled materials, cables with the cheapest inferior rubber, reduce the number of internal copper wires, the wholesale price can be controlled within one dollar, a few cents can be ordered!"
Lin Yun nodded: "We knew this before, so we didn't consider finding a company from Shenzhen to OEM, otherwise we could indeed get a few cents for the quotation." β
Yao Hongbo hurriedly said: "I'm right, so if you really want 100 yuan headphones, we Huiwei can tailor them for you, and all the materials are selected from high-quality sources, such as imported polymer metal diaphragms, high-grade Ru iron boron coils, which are all high-end headphone configurations, in short, if you are willing to pay 80 yuan, we can come up with a very cost-effective combination of materials." β
Hu Yiting felt that what Yao Hongbo said was very attractive, so he said to Lin Yun: "Why don't we let Mr. Yao try it and support domestic products." β
Lin Yun nodded: "Okay, how long will it take for you to come up with samples? We have to test the signal-to-noise ratio and the reaction at high, medium and low frequencies, these are all selling points, if you can come up with a product with higher data than the data provided by Sennheiser, we will use it." β
Yao Hongbo clenched his fists and said: "No problem! Then Mr. Hu, we have decided, and I will make a sample for you when I go back." β
Lin Yun said: "The design should also be good-looking, and the appearance should not be sloppy." β
Yao Hongbo asked: "This is easy to do, what kind of shape do you plan to have? In addition, do you want earbuds or headphones? 80 yuan, we can make a very good headset, the advantage of full-cover large headphones is that the diaphragm diameter is large, the bass is excellent, and the shielding performance of environmental noise is good, so that the sound quality sounds cleaner and the resolution is better." β
Hu Yiting said: "You take two choices, one earbuds and one headwear, see which effect is better, we will distinguish product models by price in the future." β
Yao Hongbo nodded: "Yes!"
So then Hu Yiting, Lin Yun, Tong Mu followed Yao Hongbo to Huiwei's exhibition hall, and enjoyed Huiwei's high-end six-box combination sound at the exhibition, Tong Mu felt very satisfied with the effect, Yao Hongbo proposed that as long as Tong Mu gave Huiwei a print advertising model, he would give a set for nothing.
Of course, Hu Yiting refused, but said that as long as Huiwei was selected as Chongguang's supplier, Tong Mu would be the image spokesperson of Chongguang in the future, and Huiwei's headphones could also be stained.
So Yao Hongbo finally gritted his teeth,This set of Huiwei's new development this year's highest-end HIFI audio gave Tong Mu,According to him, this set of audio is worth 300,000 yuan,It is Huiwei's flagship product just taken out this year,The goal is to sell more than 80 sets of sets nationwide,I didn't expect the first set to be sent out in vainγ