"Guys, do you know what's the hottest title right now?"

Robert tapped his hand on the table, "I want to see more topics, not just live-action of our previous animations, you have to give more choices!"

In recent years, Disney can be described as Dibao Shengshi in the film industry, the world's highest-grossing film company for several consecutive years, competing with itself on the box office list, and the companies with blockbuster properties acquired are constantly attracting audiences.

But behind the glory is a hidden crisis, how long can blockbusters, IPs, and sequels support Disney?

No matter how brilliant the old Ben is, there will be a day when it will be eaten up!

So what they want to do is discover new film series, original films are difficult, and works with the nature of a bestseller are their goal.

However, the blockbuster "The Fold of Time", which was released worldwide this summer, was selected from teenagers, and it also has the blessing of Oscar-winning actresses and talk show queens, plus Disney's distribution capabilities.

But it has become a shocking dud, with a production cost of $110 million and a publicity cost of $80 million, while it does not exceed 100 million at the box office in the United States, and it is difficult to reach 200 million worldwide!

Usually the box office of a movie needs to be 3 times its production cost to achieve profitability, even if the peripherals and copyrights can offset some of them, how can a film with unsatisfactory word-of-mouth box office achieve breakthroughs in the fields of peripherals, disc market, and broadcast rights?

Once bitten by a snake for ten years, I was afraid of the well rope!

Now the leaders of Disney's film department are all apprehensive, even if they have a series of money-making movies, but the money they have earned so hard is lost like this, and the shareholders will definitely be very dissatisfied.

The lesson is in front of us, and now that Robert dares to speak, the members of the selection committee are a little stunned.

"The Da Vinci Code is actually pretty good right now, and I've heard that more than a dozen film and television companies have been in contact with Random House. This kind of movie was still quite marketable in the last century or at the beginning of this century, but now, it should be quite suspenseful!"

In Hollywood, visual cinema is all the rage these days, and instead of relying on the story and the stars in it to attract people, it relies on the familiar stories and characters that the audience brings into the cinema.

The grandiose and exaggerated visual spectacle became the basis of the blockbuster, and it didn't need to be a good movie, as long as it could make a sequel.

Several major studios, including Disney, are focusing on superhero movies or movies that can make sequels.

They don't care about the movie itself, they discuss how to make the next film!

Medium-budget films are no longer able to attract audiences, and the main target is only the golden statuette.

Looking at the global box office, before the rise of superhero movies, the entire movie world was in full bloom, and many feature films could also achieve good box office, but now there are fewer and fewer really excellent feature films, and even fewer can make breakthroughs at the box office!

The heroes and heroines in "The Da Vinci Code" are not superheroes, they can't fight, and their identities are quite embarrassing, one is a Chinese professor, and the other is a police officer of the French code-breaking office, neither of whom is a pure American.

The identity of the protagonist is an issue, and the content is equally sensitive!

Not to mention that it may be boycotted by Catholicism in various countries, it is also difficult to decipher and shoot the exciting 24-hour adventure inside.

The film master Alfred Hitchcock once said that the adaptation of third-rate talents into first-class films does seem to be a bit outdated.

"I don't think it's going to be a good way for this work to make progress at the box office, can it have $300 million worldwide?"

"Can't be in too much of a hurry, it's just been released now, and we should wait for the follow-up impact to come out. ”

"If the movie is filmed, maybe the box office in China will be a surprise, but our share ratio is too low, and it is estimated that it is not very cost-effective. ”

"If Zhang Chu can write a sequel to The Da Vinci Code, then I will definitely agree with your proposal, Robert. ”

Robert had a headache, he was very disappointed and said: "Look at these news, it has a very high degree of attention, if we don't seize the opportunity, then this excellent film will miss us, and it will be completely useless to regret it when the time comes!"

The Disney film department's topic selection committee has a quarrel every time it meets, and whether to shoot the project has to be based on the opinions of the marketing department and the distribution department, and whether the toys developed are easy to sell, these factors will be concentrated on a single report to determine whether the film can bring enough profits to the company.

There are many times when you look away, and there are also times when you see it right.

Now none of them are sure whether the box office of "The Da Vinci Code" will be high or low, but they all want to avoid the next "Fold of Time"!

"Robert, I know what you think. But this year, our budget is really not much, and we must be cautious for the sake of the overall performance of the parent company and the stock price. Frank spread his hands and said helplessly, "Our film schedule is already scheduled for 2022, and now how many dollars do you think 'The Da Vinci Code' will need to be filmed at least?"

"The investment in this film doesn't really need to be too big, because there are no special effects, and I think it's better to shoot it on location, and those museums and churches can be convinced. If they do appear in the movie, it will definitely be the best publicity, and they will become famous tourist attractions, so it is more likely to be filmed for free, and even if it is not free, the cost is relatively small. ”

Robert had a budget of $70 million, which was more than enough for a plot-oriented movie.

Catherine, the only white woman on the selection committee, said: "Robert, I suggest that we first follow up with Random House and the "Da Vinci Code" agency, and then let the research company actually investigate what the American people think of this adaptation. It's not bad to make a decision then!"

Catherine is a good point, and that's probably the best way to go. As long as we keep up with the rest of the competition, they won't ignore Disney's presence. ”

Robert really likes and values the box office performance of "The Da Vinci Code", but now he can't support himself on his own, and it is difficult to get support here.

He is very worried that such a piece of jade will be snatched away by other companies, and there are many people in Hollywood studios who are as wise as torches, not to mention that it is not popular now, so it is reasonable that they should do their best to fight for it!

"Well, hopefully the survey company will give a slightly more positive answer. ”