Chapter 436: Marching into a New Industry

Hu Yiting said to Xiaoma: "China's IC industry is much more backward than the West, and this little money is invested in research and development. ”

Xiaoma nodded slightly: "What Mr. Hu said is, but I think the best investment direction now is the Internet, at least in this regard, we are not much behind, and we are on the same starting line as the West." ”

Wang Lili said: "We are also laying out the network, and your software division is our main force." ”

The pony smiled and nodded.

Wang Lili lowered her head and flipped through the documents in her hand and continued: "Our DVD decoding chips are also growing rapidly, and the CMP2J1 and CMP2J2, which was just launched to the market last month, have performed well.

The CMP2J1 has sold 250,000 units so far, and we have commissioned TSMC to re-launch it, and the CMP2J2 equipped with the Dolby AC-3 digital audio decoding solution has also exceeded 100,000 units.

The CMP2J1 is currently priced at $100 and the CMP2J2 is priced at $115.

We expect that the DVD market at home and abroad will also start to heat up in the second half of the year, and these two products are expected to become our new profit growth points in the next few years. ”

Hu Yiting added: "Next, we need to integrate VCD and DVD decoding chips, so that one chip can play two types of discs, in short, to catch up with the opponent, I know that Scooper and ESS are also developing DVD single-chip decoding solutions, since we have achieved the lead, we must not give up the leading position again." ”

Wu Shihuan said: "Mr. Hu rest assured, our multimedia technology development team has not relaxed for a moment in the past few months, give me another two months, at most three months, we will definitely be able to come up with a single-chip product that integrates VCD and DVD dual decoding schemes." ”

Lin Yun was puzzled: "Why does it take so long? These two products are ready-made." ”

Wu Shihuan hurriedly explained: "Anyone can do a simple 1+1, but in that case, the chip area is a little large, which will affect the yield rate and be a burden on chip production." Our current solution is to organically integrate the two chips and integrate the parts with similar functions, so as not to be too bloated under the 0.8 micron process. Thanks to Mr. Hu, who has designed Strong-ARM's V4 core in advance, as far as I know, ARM has not yet come up with their own V4 core design scheme!"

Kang Yaoxiang said with a smile: "We applied for patents for some of these new microstructure designs after the successful tape-out of CMP2J1, and took the heavy light version of the V4 core we designed to ARM for filing. Needless to say, if they can take our design on this core, we'll be left with a big royalty. ”

Hu Yiting smiled secretly, thinking that this time ARM can be pitted, I don't know what ARM will do, if you really decide to use the design scheme of heavy light, then the royalty of heavy light using ARM-V4 core will undoubtedly be reduced, if you do not use the design of heavy light, it means that ARM has to redesign the corresponding microstructure, you must know that the patented design is not to be spared if you want to bypass, it takes a lot of time and cost. ”

Wang Lili smiled bitterly: "It's hard to say how ARM will react, but the Japanese are now making trouble, last month Panasonic has filed a lawsuit with the courts in Hong Kong and Puhai, suing domestic manufacturers for producing DVD players without permission, saying that the whole machine completely imitates the structural design of Panasonic, but the decoding chip uses our heavy single-chip processing scheme CMP2J1 and CMP2J2, and now the lawsuit is hot, Decheng Electronics, Dongqiang Electronics, mainland Xinke, Aiduo, Xianke, Xia Xin, Malata, Kim Jong is all on the list of defendants. ”

Kang Yaoxiang said: "I also know about this, now it is quite a big trouble, it has been reported in the newspapers, but it has nothing to do with us, our single-chip solution is much more advanced than Panasonic's multi-chip module decoding solution! The algorithm and program control are all independently developed by us, and Panasonic's solution has nothing to do with it, and they can't sue us if they want to." ”

Wang Lili was a little worried: "I heard that Hitachi, Toshiba and Sony and Philips also plan to join the lawsuit, it seems that this matter will not be over for a while and a half, I estimate that there will be some impact on China's DVD exports, but the east is not bright and the west is bright, in addition to these domestic production top enterprises, now Southeast Asia and even South Korea have manufacturers are importing our chips, and there are various miscellaneous small factories in China are also eager to try, if it were not for the fact that our chips are currently priced higher, they would have started earlier, and now they are just waiting for us to reduce the price, it is estimated that as long as the price is lowered to 80 to 60 US dollars a piece, they will immediately place an order。 ”

Hu Yiting waved his hand: "Regardless of them, we are currently eating alone in this area, as long as the sales volume grows steadily, there is no need to adjust the price, unless the sales growth slows down, or there are competitors, it is not too late to adjust the price at that time." ”

Wang Lili nodded: "That's what I mean." She put down her hand in Chinese, "That's basically it, the microelectronics division roughly earned more than 10 billion yuan in the first half of the year, and we are now like Xiaoma said, a cash cow, it can be said that it is not a problem to enter any field in China at present." ”

Hu Yiting smiled, thinking that even in 2015, this performance would be the number one large enterprise in China, let alone now.

"The reason why we have to hold a semi-annual report summary meeting today is not to make financial actuarials, but because our development is too fast, and the speed of cash accumulation is beyond imagination. Hu Yiting said.

Kang Yaoxiang nodded: "Although we have money, the wafer factory cannot be built for the time being, the reason is known to everyone, and I said it before, it is impossible to chew more if you are greedy." ”

Hu Yiting said: "Yes, but there are still many areas we can enter, such as LCD panels." ”

Wu Hengyuan nodded heavily: "It's a good business! We will need LCD screens for many devices like mobile phones in the future, and the small-size LCD screen can still be tried to do at present, I think the multi-color black and white LCD screen is very promising, not only can it be used on mobile phones, but also on the repeater, and even the program control machine can also be embedded to display some data, so that it will look more modern." ”

Hu Yiting said: "I'm not talking about this kind of low-end, I mean the display is used, you see that now there are computer LCD monitors abroad, all of them are 14 inches, the price is scary to death, there are manufacturers in Japan are engaged in LCD TVs, these will be the most popular consumer electronics in the future, if we don't keep up with it now, we will have to catch up in the future, it will be very difficult." ”

Kang Yaoxiang covered his chin like a toothache and said, "This thing...... We don't have the key technology...... I remember that only Japan and South Korea are desperately competing for this thing, and the technology of the Koreans is still from the hands of the Japanese, and it is said that their current TFT panel production line has been upgraded to the second generation......"