In the context of globalization, global mergers and acquisitions are increasingly associated with rabbit enterprises.

For more than two months, Microsoft's acquisition of Yahoo has caused a lot of uproar, and at the same time, it has also pushed Ali to the forefront. Seemingly overnight, Ali's boss, Jack Ma, discovered that Microsoft had walked to his couch side.

It is conceivable that Jackma can feel a huge pressure, and Andy knows better than anyone that this pressure comes from the control that Jackma has always emphasized. Once he loses control, what will Jackma be and what will Ali become?

Change is by no means a good thing for Ali, and it is not a good thing for Andy's asset layout, but fortunately, Andy knows better than anyone that this acquisition will end in nothing, but others don't know.

After more than two months of besieging Yahoo, Microsoft, which has the chance to win, has finally sounded the clarion call for a general attack.

On April 6, Ballmer told Yahoo's board of directors in a public email that Microsoft would launch a hostile takeover at a lower price if the two sides could not reach a deal by April 26.

Under Microsoft's ultimatum, Jackma, who also weighed the pros and cons with Yahoo co-founder Yang Zhiyuan, may be looking for how to use this opportunity to "untie" - reduce Yahoo's 39% controlling stake in Microsoft's hands to a safe level, a proportion that guarantees Jackma's absolute control over Alibaba.

Li Xiaoying looked at Andy's eyes in the video and squinted into a line, her right hand kept rubbing on her chin, with a thoughtful look, and said softly.

"Based on my observations and analysis, for Jack Ma, who aspires to participate in the shaping of the world's Internet landscape, Microsoft is already more valuable than Yahoo, and Microsoft is a much more useful strategic partner than Yahoo. ”

Andy slammed his mouth, nodded in agreement, and a smile appeared on his face, "My female Zhuge don't hurry up and tell my lord everything you think!"

Li Xiaoying was directly laughed at, glanced at Andy charmingly, and continued: "Therefore, the strategy adopted by Ali in this acquisition may be concentrated in two aspects.

First, Yahoo's 39% stake in Ali is too high, and Jackma has long wanted to buy it back, and there is a high probability that he will use this opportunity to ask Microsoft to reduce its shareholding after acquiring Yahoo to obtain more independent development rights.

Second, Jack will strive for Microsoft to bring more resources to Ali's future development, and remove some of the restrictions on Alibaba's international development in the original shareholder agreement with Yahoo. ”

Andy looked at Li Xiaoying's pretty face in the video, pursed his lips heartily, pretended to be unrelenting, and said: "Strategist, the next time we meet, I will definitely lie down with you, and sleep when I arrive... ”

"Shameless, who will sleep with you!"

Andy smiled cheekily, shrugged his shoulders disapprenorantly, and said: "We can take advantage of this matter, I don't think Microsoft's acquisition of Yahoo will be successful, Yang Zhiyuan is too arrogant, he will not agree to the price offered by Microsoft, and he doesn't want his company to be acquired, now he is only forced by other directors of Yahoo, what he needs is for Microsoft to give up itself."

However, in order to deal with Microsoft's hostile takeover, he will definitely need a large amount of money, and I will contact him to see if I can buy some of Alibaba's shares from him. ”

Li Xiaoying's eyebrows furrowed slightly, "If you get involved at this time, it will make things more complicated, after all, you are not an ordinary person, so I should come forward." ”

"Well, indeed, maybe it could really cause a butterfly effect... ”

"What butterfly effect?"

Andy's expression froze slightly, a hint of brilliance flashed in his eyes, and he smiled: "I'm worried that I will cut off my beard halfway, and Microsoft will accelerate the hostile takeover, by the way, I ran into a historical problem, you can help me solve it." ”

"What's the problem?" Li Xiaoying was a little embarrassed by Andy's jumping thinking, but seeing Andy's humble request for advice, she decided to help him answer it.

"It's Xiang Yu, what kind of weapon is used?" Andy asked seriously with a twisted eyebrow.

"Huh, it seems to be a halberd。。。。。。 Phew, you bastard!"

"Haha, yes, yes, that's it, you're so smart, I like the way you understand in seconds, hey, hey, don't turn off the video, I'm still... Andy laughed and looked at the video on the black screen, and muttered with a wicked smile, "What a smart girl!"

After laughing, Andy's expression slowly became serious, this is the best opportunity to increase his stake in Alibaba, and it must not be missed.

Microsoft's purpose in acquiring Yahoo is very clear – to compete with Google for online advertising supremacy. And all indications are that Microsoft's acquisition of Yahoo is a good chance of winning, and everyone is waiting for the moment when the boots hit the ground.

Even Jackma was thinking about how to deal with the new Big Mac, and his eyes had long since shifted from Yahoo, which he had always regarded as a thorn in his side, to Microsoft.

picked up the phone and called Li Xiaoying, but she was rejected twice in a row, so she had to call the third time speechlessly.

"You're a bastard, do you know you're xing harassing?"

Andy squeezed his eyes, took the phone away from his ear, and laughed when he heard the angry and embarrassed accusation on the phone, "I just asked a historical question, and I didn't say it... Okay, okay, I'm sorry, I'll apologize, okay, in this way, you can bring someone to New York tomorrow, and I'll make an appointment with Yang Zhiyuan for you. ”

"Got it! goodbye!"

Hearing the busy tone on the phone, Andy raised his eyebrows and chuckled: "This little pepper, wait, you can be spicy to death, and I will eat it in my stomach!"

。。。。。。

In the conference room of Gaia's company, Andy was relaxed in the boss's chair, holding a signature pen in his hand, and was in a good mood to play with it, listening to his subordinates' implementation of the Black Knight's plan.

"The main thing we've been using the media to hit this week is Starbucks' specially developed fully automatic coffee machine. This kind of coffee machine is like a 'freshly mixed machine' that sells cola, as soon as the switch is turned on, the coffee comes naturally.

This coffee brewing machine cannot adjust the extraction method according to the coffee variety, so no matter what the bean is, it will make a full flavor. Although Starbucks often changes its 'Picks of the Week' now, it is just a gimmick or routine that has long lost its meaning.

Now, with the arrival of instant coffee, Starbucks is becoming more and more like a dessert shop. The original style of high-end luxury goods has been severely hit, and this media questioning has caused a great reaction on the Internet, and Starbucks has to stand up and explain that the number of visitors to Starbucks is still showing negative growth.

At present, the stock price has reached $17, and the blow effect is significant, if we start a tax avoidance public opinion offensive in the UK at this time, it is likely to drive a sell-off panic, and the stock price will plummet... ”

Andy stopped playing with the pen with both hands, raised his head and looked around for a while, and said with a smile: "Remember, when we successfully won Starbucks, its greatest value was the brand, not the coffee bought in it."

In fact, it is not so much that the global economic downturn has forced Starbucks to close many stores, but rather that the depreciation of the brand has punctured the brand myth of Starbucks, and the unlimited expansion has led to the bland talk of brand experience and the reduction of brand power.

So, everyone, at the same time of acquisition, you also need to think carefully about how to make Starbucks' brand more deeply rooted in the hearts of the people, brand equity is Starbucks' most valuable resource, brand expansion, for it, may be addition, promote development, or subtraction, weaken the value accumulation of the brand, the previous rapid expansion made Starbucks fluttering, the boundary of expansion beyond the core value of its brand, we should take caution after we take over!"

Everyone in the conference room nodded with serious expressions, as if Starbucks was already Andy's, brainstorming for the next development of Starbucks.

If this scene were known to the people at Starbucks, they would definitely spurt a mouthful of old blood to death the self-talk of these bastards who have caused them infinite trouble.