Chapter 335: Touching Netflix
Chapter 335 of the text contacts Netflix
Next chapter
Because of waiting for Motorola to raise the supply of mobile phones, Amazon's completed group buying project had to be postponed for a week, Bezos was so depressed!
Nextdoor, on the other hand, had no time to pay attention to the depression of him and Amazon, and the group buying continued to be in full swing.
After the "Finding Nemo" movie tickets and Apple iPod, the third group purchase project launched by Nextdoor is the Jiasheng A-type electric car.
After the rendering of Jobs, Page and other Silicon Valley technology elites, and some Hollywood stars, this car is first environmentally friendly and energy-saving, and secondly, it has a strong sense of design, and is convenient and practical short-distance transportation tool, which is currently very popular in the United States and can be regarded as a star product.
However, due to the reason of production capacity, the number of monthly exports to the United States is also very limited, this time to do group buying, naturally very popular, and, after negotiating with the American agent, this group buying, the atmosphere of the big 9% off.
In short, the third group buying project is still very popular, and this time, the website has finally made money, unlike the previous two times, which is completely losing money and making money, and the main purpose is to advertise their group buying business.
After that, the group buying project was naturally arranged, that is, a few months ago, the furniture factory in the town rushed to work, and the hand-woven hanging basket chairs with processed rattan can be placed under the porch and yard of the house, that is, if you live in an apartment, you can also put it indoors, or on the balcony.
The American people have always favored these handmade products, and the registered users ......of the website are families, which are very practical things in the family, and the effect must not be wrong.
After that, the group purchase project is naturally another product of the Magic Workshop, the infrared thermometer, this thing, a must-have for families in China, and the same is true for families in the United States, and because of Feng Yiping's requirements, the thermometer produced by the Magic Workshop is more refined and more functional than the existing ones on the market, and when converted into dollars, it is more than 100, which is very attractive.
In short, doing group buying of your own factory products on your own website is still a matter of killing two birds with one stone, and one sentence is a matter of several wins.
After that, there are Corning's cutlery, Whirlpool's latest washing machine, Philips' new vacuum cleaner...... , in a word, well prepared and full.
These well-known manufacturers, in fact, mainly value the publicity effect of the nextdoor platform, and the new products launched on this group purchase will have a good advertising effect.
The biggest project, the one Buchanan personally led people to talk to the manufacturer, was a large family car.
Therefore, like Netflix, after the group purchase project is launched, the company that comes to the door to ask for cooperation has to wait for a while before it has a chance.
"Still don't have an exact time?" Hastings asked the person in charge of contacting NextDoor again.
"They're still making arrangements,"
"You continue to follow up," Hastings ordered, reluctantly put the matter aside, to say, the tens of millions of registered families on the website really made him drool, if those families, one-tenth of them can use their own company's services, then Wal-Mart launched the same business, what is there to worry about?
But this is just an opportunity for Hastings to think is worth working on, and since he can't go through it for the time being, he still focuses on his work, and for someone like him who is getting stronger and stronger, Wal-Mart, it's not a big deal.
Of course, it's a behemoth, but online DVD rental is just one of their many projects, and the resources that can be allocated should not be too much, but this business is all of his company, and he will use all the resources he can mobilize, and as a result, he may not be able to fight Wal-Mart.
In fact, Hastings is not only very interested in the current registered users of Nextdoor, but also thinks deeply about Nextdoor's model, and he finds that Nextdoor's model is different from most startups today.
Most start-up companies first determine their own projects, and then find customers according to the project, while nextdoor seems to be the opposite, first spend a lot of financial and material resources, circle a large group of people, and then, only timely launch some business He naturally does not know, this is the standard entrepreneurial model in the mobile Internet era, first burn money to circle users, and then find a way to make a profit.
Both models are likely to succeed, but he thinks that nextdoor's model seems to be more desirable, anyway, he thinks that if the logistics problem is solved, and the website also does online DVD rental business, it will also be a huge threat to his company, I hope they are not interested in this market, Hastings thought.
Regarding this company, which is rapidly rolling out the construction of sub-sites across the country, the elites of Silicon Valley have not discussed it when they were together before, and at that time, everyone thought that this website, the best profit model, must be advertising, and it can only be advertising.
However, I didn't expect that there are more and more functions of the website, but there has been no advertising on the website, some people joke that this seems to be spending their own money to do things for the government, but I didn't expect that others have already had a profit model, and, it seems, there must be more than this.
For example, there are already senatorial candidates, and there is a massive campaign at Nextdoor, and the election is a very big piece of the pie, and it is growing significantly every year.
It's just, with such a good foundation, why don't you advertise on a large scale? Hastings is a little puzzled.
In short, Hastings now wants to talk to Feng Yiping face-to-face, can write such a management book, and now dare to start such a company in a way that is contrary to everyone, and it has obviously succeeded, and communicating with him, there must be a lot of gains.
…………
Buchanan is also worried about this now, advertising, as long as it is done on a large scale, it will definitely improve the company's financial situation, but Feng Yiping has repeatedly emphasized to him that he must go up, but he must choose the right time.
If you just start out, when the website doesn't have many features, it will definitely affect the increase in registered users, and even some users who have already registered will not be interested in the site.
Now, he looked at the report in his hand and was very excited.
The company has a department, which has been tracking and investigating the registered users, including the attitude towards the advertising on the website, and many of them have clearly expressed their opposition before, and only accept the appropriate amount of advertising within their own sub-site, and those advertisers, mainly the advertisements of some businesses around the sub-site.
But now, as more and more services are available, most users say they will remain loyal users of the site as long as they don't dominate the site.
"Hehe, Feng," he happily reported the good news to Feng Yiping, "I think that when the time comes to attract large-scale advertising,"
"Really?" Feng Yiping was also very happy, when he had the idea of merger, he found that his funds were not abundant, so the matter of making money was naturally as fast as possible, and the sooner the better.
He almost immediately wanted to agree, but at the last moment, he changed his mind, the biggest asset of this website is these registered users, or wait for more services to be provided to them, and then start advertising and investment, "Buchanan, a good meal is not afraid of being late, or wait for the function of uploading and sharing photos to go online, and then consider this matter,"
"I just happened to have something to ask you, one of those companies that I want to start a group buying business is Netflix, which is engaged in online DVD rental, you take some time to learn more about this company, and then contact him on behalf of the company to explore whether we have the possibility of cooperation,"
"Cooperation?" Buchanan was puzzled.
"Specifically, I am very interested in this company and the founding team, you can first test whether this company has the possibility of being acquired as a whole, or accept our capital injection?"
Buchanan didn't speak for a while, "That's a public company,"
He immediately Googled it, and the market value was close to 2 billion! Okay, Amazon just said that it would invest up to 1.5 billion to acquire us as a whole, and boss, you are immediately ready to acquire a listed company with a market value of nearly 2 billion US dollars, which is bigger than Bezos's action, is this year another year of large-scale mergers and acquisitions?
"Overall, acquisition?" he asked, somewhat uncertainly, "boss, can you raise so much money?"
"Yes, I am making relevant preparations, you can take some time to contact them first, mainly Hastings, to learn more about the situation, can you?"
"No problem!"
…………
A week later, Hastings received an invitation to lunch from Buchanan, and the first question he asked was, "Will Von be there too?" (~^~)