Chapter 131: If you don't accept it, you will do it

Originally, Zhou Kun only had a general understanding of the Putian hospital, for example, seeing a doctor requires both money and life, and his image is similar to that of a ghost animal old Chinese medicine doctor.

I've also heard a few creepy stories about goosebumps all over my body.

There was once a man who went to a famous men's hospital to get his skin circumcised.

As a result, the doctor used surgical forceps to mash his foreskin, and then showed him that he was already rotten underneath and needed to be admitted to the hospital.

An intern enters a relevant hospital for three days and chooses to leave.

Because he found that the doctor did not open the diagnosis and treatment equipment at all when he examined the patient, and the results on the test sheet were filled in by the doctor himself.

Letters are used instead of numbers on the billing slip issued by the doctor.

Many patients are delayed in receiving treatment in private hospitals, and finally transferred to large hospitals for treatment, but they have no surgery, but they have made the big hospitals take the blame.

The story sounds thrilling, but there is no understanding of how big it is, how long the industrial chain is, and how the entire business model works.

After Wang Feng's report, Zhou Kun realized that his original idea was a little too naïve.

When the rules and order of an industry are established, it is almost impossible for outsiders to enter or subvert it.

The so-called Putian hospital refers to the abbreviation of the collection of hospitals under the jurisdiction of Putian people, who have opened private hospitals all over the country and gradually formed a certain organizational scale.

Most of these hospitals are specialized private hospitals in andrology, gynecology, infertility, plastic surgery, etc.

When the state's investment in public hospitals is decreasing year by year, and hospitals outsource unprofitable departments, that is, the much-criticized department contracting policy, Putian Youyi took the opportunity to enter the hall and become a "doctor" in a regular hospital.

It can be said that taking the opportunity of the relaxation of national policies and the spring breeze of medical industry reform, those Jianghu Langzhong who did not even have the qualifications to practice medicine have become "doctors" in the so-called high-end and high-grade private hospitals.

Today, 8 out of every 10 private hospitals in China are Putian hospitals.

There are only 11,000 private hospitals in the country, and Putian hospitals occupy 8,000 of them.

It's scary to think about it, it's scary to think about.

Although the owners are not the same, they were all founded by people with connections to the Putian area, and they all belong to the same industry organization.

That is, the Putian (Huaxia) Health Industry Association established on June 28, 2014.

Among them, the most famous are the four families of Zhan, Huang and Chen Lin.

From the initial small advertisement of telephone poles to the later east wind of the department contracting policy, the four major families have established countless hospitals with different names, such as Jiulong Andrology, Wuzhou Andrology, Rose Women, Nanjing Brain Kang, XX Infertility, Xie Fangjun XX Specialized Hospital and so on.

It can be seen that the people they target are suffering from some unspeakable diseases, and then attract users well through the anonymous system and carry out precise harvesting.

Because even if the patient is cheated of money, it is inconvenient to expose his illness, and he may end up gritting his teeth and swallowing his anger.

However, in addition to the help of policies, there is also a cooperation with a leading Internet company that has really pushed these private hospitals into monsters that suck the bone and suck the marrow.

That is the former head of the three major Internet companies in China, B in BAT, to a certain extent.

The close cooperation between Putian Hospital and a certain degree began in 2003.

At that time, a bidding ranking system was launched, and it was spurned by many people as soon as it was launched.

Because this system adjusts the order of search results and puts the results that someone paid for to come first.

For example, there are 1,000 pharmaceuticals that have purchased Xiaosanyang, some people pay 5 yuan, some people pay 6 yuan, and some people pay up to 10 yuan, and then you fill in a link you want in the bidding ranking system.

It is usually an advertisement for liver disease in this hospital.

When someone searches for Xiao Sanyang in a certain degree, the top one is the one who pays the most money to buy entries.

Of course, in order to prevent the system from crashing, the second place of the entry price was set to rank first in the search results.

The search results of the second to the Nth small Sanyang are all ranked down according to the level of the bid, and the normal results will not be displayed until no one has bids.

The competition for entries in Putian hospitals is very fierce, and all the diseases that you can think of in these hospitals have been bought, and the bids for the first and second places are more than 300 yuan.

Someone asks what the bid is, if someone searches for the word in Baidu and clicks on the link to your home.

Then click once and hand over 300 yuan to Baidu.

Of course, there are many more companies that can't afford to pay so much for a click, so let's go down.

The bidding ranking of these diseases, basically if you search, the first 2 pages will not appear in the natural sorting results, all of them are the promotion links of Putian hospitals.

What's even more frustrating is that when the SAIC didn't define search bidding ranking as advertising, all search results would not add the word "advertisement" at the end of the link as it does today.

Many patients who do not know the truth regard private hospitals without any medical capabilities as a lifesaver for their own treatment because they trust a certain search.

In the end, he was knocked out of the bone and sucked the marrow, and after squeezing out all the money, he had to face the tragic situation that his condition did not improve or even deteriorated further.

This act can be said to be too numerous to mention.

And how deep is the cooperation between Putian hospitals and a certain degree, a senior official of the Putian Municipal Party Committee xxx once said: In 2013, the total annual advertising volume was 26 billion yuan, and the Putian private hospital made 12 billion yuan.

At that time, the total revenue was only 60 billion, and nearly one-fifth of the income came from this medical bidding search ranking.

This is no longer a simple large customer to cover, it can be said that it is very important, and it is not an exaggeration to rely on it for a living.

Putian hospitals are not charitable, they are private hospitals, and they all want to make money in the end.

The wool comes out of the sheep in the end.

Spending tens of billions of dollars a year on advertising, such a huge amount of advertising costs to bear, and in the end you can make huge profits, it is conceivable that how can you earn it back without slaughtering patients?

After Zhou Kun heard about the advertising expenses of tens of billions a year, his heart was already broken.

Nima, a person who is open, has a cash flow of only 3.6 billion yuan a year, even if he doesn't eat, drink, or soaks all of his money and smashes advertisements with Putian hospitals, it is less than a quarter of others.

And in the end, the cheaper thing is still a certain degree of big pit goods, and the price that goes up will have to be paid by the patient in the end.

How to break this situation is really difficult, difficult and difficult, and it is difficult to get to the sky!

Not to mention the zz resources behind the Putian Hospital.

The repeated strikes of the state have no effect, but the more they strike, the more prosperous they become.

Even on the mouthpieces of the party-state, such as the Daily People's Daily and Xhua.com, you can occasionally see articles washing the floor for them in disguise.

The occasional important media that want to expose its shady scenes are basically invisibly reported by the public, and the criticism on the Internet is just like a breeze blowing on the face, and the water is not moving.

Don't look at Zhou Kun now seems to be a game in the world, everyone praises him, respects him, respects him, and is willing to turn around him to lick dogs.

Even if he meets some people with status and status, such as the executive vice president of their school, as well as those leaders of the provincial department, they are willing to smile at him.

That's all because Zhou Kun is harmless to humans and animals, and he doesn't fight with others, who doesn't welcome a wealth boy?

But if there is a dispute and the other party is unwilling to give face or even suppress it, Zhou Kun has no backhand power, and there is no way at all.

Those gentlemen, the second and third generations of officials and businessmen, still have a cow b's father to rely on.

Zhou Kun is really helpless and has nothing.

In the face of such a behemoth, Zhou Kun's attitude is also very simple.

Hang your old man, if you don't accept it, you will do it, and you will look down on life and death.

People die and birds rise to the sky, and they do not die for thousands of years.

It's all open and the system is hanging, and I still cower and retreat when I see difficulties, so I still play snakeskin.

Isn't it the largest private hospital group in the country?

Isn't there just 10,000 pharmaceutical-related companies?

Isn't it that the annual turnover exceeds 320 billion yuan, and the industrial scale even exceeds the GDP of the whole province of Tibet?

Subsidizing billions of dollars a year for low-cost medical treatment, if you don't die, you will be disgusted to death.

It's not that Zhou Kun doesn't want to directly do free medical care to benefit the people, but doing charity also has to pay attention to the way.

Free seems like a good thing, but in fact, it may end up backfiring and getting the worst possible outcome.

For example, once it is all free, there will be many people who will come to see a doctor from time to time to dispense medicine and check their health, even if they are not sick.

In vain, it occupies the already very scarce and precious medical resources.

Even though there is unlimited money, medical resources are limited.

Because the number of experienced mature doctors is limited, the number of drugs is also limited, and even the number of medical devices is limited.

It is not possible to have an unlimited supply.

Therefore, providing reasonable, high-quality and low-cost medical services, without seeking money and not killing people, is already the best explanation for the ordinary people.

I believe that after the vast majority of people get sick, they want to use a price that they can accept, and they will be satisfied with the illness.

What Zhou Kun wants to do is to be able to satisfy their simple wish, and then take the opportunity to expand his impression, and he will be very satisfied.

As for the night ward, cough cough, it's not impossible to buy an island abroad in the future.