103, three thousand Yuejia can swallow Wu
Shangxiajiu Pedestrian Street was the most prosperous place in Guangdong City in the 90s, in fact, this street was officially named "Shangxiajiu Pedestrian Street" by the government until September 1995, but the name has been in the folk since the end of the Qing Dynasty.
In view of the commercial status of this street since ancient times and the unique Xiguan culture of Guangdong, after it was named in 1995, various honors have also come one after another.
In 96, it was awarded the title of "Youth Civilization Street" by the Central Committee of the Communist Youth League;
In 97, it was rated as "Yangcheng Top Ten Tourist Scenery - Xiguan Business Corridor";
In 98, it was rated as one of the 15 demonstration streets of "no fakes in 100 cities and 100,000 stores" by the Propaganda Department of the Central Committee and the State Administration for Industry and Commerce.
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In the 90s, Shangxiajiu Pedestrian Street is a well-deserved commercial center in Guangdong, the flow of people to what extent, in 1995 on the National Day, the unit price of no more than 5 yuan of baby belly pockets, a day of sales of 130,000 yuan, a single day sales of more than 26,000.
Although the status of Shangxiajiu Pedestrian Street was gradually replaced by other places due to the development of the overall pattern of Guangdong, it still became the three prosperous commercial centers of Guangdong City with a daily passenger flow of 600,000 times until later generations.
Therefore, Liu Qingfeng found a lot of places, but Xiong Baizhou still decided to set the first flagship store of Zhou Mei Electric Appliances here, since he decided to be deeply rooted in the land of Yuecheng, then it can be combined with this old street that can reflect the traditional culture of eastern Guangdong.
Although the price will be a lot more expensive!
"It's finally here, and this is it. Liu Qingfeng wiped the sweat stains on his forehead.
Because there are too many people, it is both New Year's Day and Sunday, walking is pushed forward by the people behind, it takes a lot of effort to stop, Xiong Baizhou is also worried that someone will be left behind, and he always finds that there are few people after clicking a few times, and after a closer look, he found that Sheng Yuanqing didn't know when he lost it.
"This kid doesn't know where his eyes are, don't worry about him, let's go in first. Sheng Yuanqing has a limited understanding of business matters, and Xiong Baizhou is not worried that people like him will be abducted.
Dah Sing Department Store is a company that is ready to relocate and not renew the lease.
"Have you ever found out why Dah Sing Department Store does not continue to lease? Xiong Baizhou observed the pattern inside again and again, and asked again.
Liu Qingfeng replied: "I asked the salesman, and some people said that the rent and cost were too expensive, and some people said that the boss was losing money elsewhere and could not afford to renew the lease of such a large floor." ”
"How big is here?" Cen Jianbo, deputy manager of the advertising and publicity department, missed several group meetings of the management of Zhoumei Electric because he did not work in Yuecheng before, and he was delayed a little time when completing the resignation procedures.
He just thought it was a big place, five stories high, the tallest building on the street.
"More than 5,200 square meters, the monthly rent is about 600,000. Feng Jingzhou replied.
He and Yao Xinqun, the deputy manager of another store management department, compared horizontally and vertically, and came to the conclusion that this place is relatively advantageous in terms of location, area, and even orientation, and they did not consider the price.
Because Xiong Baizhou gave them a sentence: "Regardless of the rent, only choose the store from the perspective of development." ”
This sentence has another meaning, that is, there is no cap.
Although Xiong Baizhou has this promise, these two people have actually made a lot of plans, and if the final price exceeds the budget too much, there are other options.
In fact, when Liu Qingfeng received this offer, he hesitated for a long time, although the first store's sales in the first month exceeded 10 million, but the actual profit margin was only 5%, that is to say, Zhou Mei's real money was only about 600,000, and it was necessary to subtract labor, salary, loss and other expenses, which made Liu Qingfeng feel that the step of directly preparing for the flagship store was not too big.
When he threw out the question of fees, Xiong Baizhou was confident: "I know, so we have to go to the bank for a loan." ”
"Is this idea of the boss a desperate idea?" Liu Qingfeng suddenly had this feeling, not only him, but also many of the management of Zhoumei Electric Appliances have this idea.
"That's right. Xiong Baizhou admitted calmly: "This is not only a desperate gamble, but also a ruin, and he will not give up until he reaches his goal." ”
Liu Qingfeng opened his mouth to speak, but Xiong Baizhou waved his hand and interrupted: "I know, you want to remind me not to put my eggs in the same basket?"
"Forehead ······" , Liu Qingfeng was a little out of breath, it was not easy to deal with such a strong and confident boss, especially when he wanted to convince him.
"This theory was put forward by James Tobin, winner of the 1981 Nobel Prize in Economics, to warn us to pay attention to risk prevention when investing, not to smash all the money on the same product, to diversify our investment and investment portfolio, and to minimize the risk, isn't it?"
Xiong Baizhou's eyes were like torches, looking at these social elites who were much older than him.
Someone opened his mouth, wanting to say something but didn't know how to say it, because what he wanted to say had already been finished by Xiong Baizhou.
As for why the young Xiong Baizhou can know this theory, Liu Qingfeng not only blames it on talent, but also noticed that Xiong Baizhou likes to read very much, maybe all his accumulation comes from here?
Xiong Baizhou did not stop his speech:
"The sales of the first store are enough to say that the problem, and now there are often some goods sold out, which shows that the market in the home appliance retail industry is far from being saturated, and even in the south of the Yangtze River, we have no competitors, so to quickly occupy this large area, we have to push north. ”
"Ladies and gentlemen, the 200-square-meter shop is too small, sometimes I look at it in a hurry, the temple is too small, and it can't accommodate the big Buddha of Zhou Mei Electric. ”
"The current situation is that the dragon is trapped in the shallows, so we need to create a platform for this hidden dragon to get out of the abyss!"
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Xiong Baizhou has no way to prove the great prospects of home appliance retail chain stores with others;
There is no way to describe how hot the upcoming VCD market and mobile phone market will be;
There is no way to explain that enterprises like Zhoumei Electric Appliances will be an important platform for the development of the domestic electrical and electronic industry.
In the end, Xiong Baizhou only gathered into one sentence: "Believe in my vision!"
If there is a will, things can be done, the cauldron is broken, and the one hundred and two Qin passes belong to Chu after all;
Hard-working people, the sky does not bear, lying on the salary to taste the gall, three thousand Yuejia can swallow Wu.
Liu Qingfeng was convinced and decided that for this goal, he would not hesitate to eat even if he had food and clothing.
The contract was finally signed smoothly, and the annual rent was 7 million.
After returning to the office, many people are still dizzy, as if in a dream, but the banyan tree is so real.
Could it be that the 5,000-square-meter store belongs to our Zhoumei Electric?
Thinking of this, my heart is full of energy again.
The green plants outside the window are already brewing young leaves, just waiting for a spring thunder.