In the previous life, "Love Apartment" was part of the youth of the post-90s.

Ten years later, how many post-90s generations have never forgotten the characters and stories in it.

So much so that ten years later, a movie version of the love apartment appeared.

Regardless of the content and quality, before it was released, the movie became popular first, and the pre-sale was hot.

Many fans are willing to buy it, because that's feelings.

Feelings are one of the biggest IPs.

After Zhao Ya succeeded the White Lady, she became popular again.

The fire halo last time has not dissipated, and now it is burning quickly because of Hu Yifei's role.

This transformation subverts her popular image of the White Lady.

When the audience watched it for the first time, most of them felt a little inconsistent, but they quickly adapted to it.

Inside and outside the circle, she was amazed, if she waited for the image of the White Lady to take root and didn't come up with a good role as soon as possible for Zhao Ya to successfully transform, it would be several times more difficult for her to reverse this image in the future.

The next day.

The ratings of "Love Apartment" came out, and after Shi Siming saw it, he looked at the ratings of his court drama and sent a message to Li Longji: "Don't harass me, otherwise you will break up!"

Then, after thinking about it, he felt that it was inappropriate and turned off his phone again.

Li Longji was sitting on the balcony basking in the winter sun, and after receiving Shi Siming's message, he laughed.

After laughing, he put his phone on the small table.

"Let's bask in the sun together. He looked at the sky.

On the small table, there is a picture frame.

The photo in the frame is a photo of a father and son.

The little boy smiled brightly and gestured to the camera.

"You will always be so obedient and sensible, always six or seven years old, and I, slowly becoming a bad old man, will grow old one day, leaving behind a broken face and a shell...... But I still want to watch you grow up, wait for you to get your first salary, happily take me to a good meal, and honor me......" Li Longji's eyes flashed with muddy tears.

……

Sanxiang Satellite TV is very silent now.

The tide is over.

"Love Apartment" shattered their hopes of pulling back Zhejiang Satellite TV.

They did the math.

Everything else is as usual, looking at the trend of the ratings of "Love Apartment", twenty episodes can make Zhejiang Satellite TV surpass CCTV.

CCTV is indifferent and will not care too much.

But Sanxiang Satellite TV cares.

Last year's first, this year everyone has worked hard to create brilliance.

Right now......

Brilliant fart!

What exactly is the reason?

In general, it is because of Zhejiang Satellite TV.

And Zhejiang Provincial Satellite TV is so fierce this year, isn't the reason obvious?

Boyu Entertainment fully supports!

Without Boyu Entertainment, Zhejiang Satellite TV, not to mention taking the first place, is just a luxury.

Why did Boyu Entertainment desperately support Zhejiang Satellite TV?

After many investigations, the leaders of Sanxiang Satellite TV understood.

They didn't look it up from the internet.

You can't believe everything you say on the Internet.

But after the investigation, the leader found that some speculations on the Internet were indeed true.

Boyu Entertainment was forced away by the variety show department of Sanxiang Satellite TV.

Some even said that Wang Dan forced him away.

Outsiders don't know, but many insiders do.

At the beginning, after Wang Dan killed Youzhou Satellite TV's "Masked Singer" in "I Am a Singer", he threatened Boyu Production at the celebration banquet.

Some of the staff of Boyu Production slowly learned about it, and then gradually spread out.

A lot of the remarks that exist on the Internet, many of which are indeed speculations and groundless.

What kind of insider's revelations, many of them are fake.

But Wang Dan forced Boyu to make it, but it was not fake.

"No one can take the blame, although she is actually not wrong, for the benefit of our Taiwan. ”

The leaders of Sanxiang Satellite TV held a meeting.

"So be it, there is no other choice. ”

Within a few days, the TV station circle was surprised.

Wang Dan resigned.

A generation of variety show queens came to an end.

Wang Dan has made great contributions to the rise of Sanxiang Satellite TV.

But this time the mistake was too big, and the leaders could only transfer her and demote her.

Wang Dan, like Lu Jingjing, was even more unbearable than Lu Jingjing, so he refused on the spot and proposed to resign.

Although the formalities have not yet been completed, it has long been spread in the TV circle.

Boyu Entertainment.

On the rooftop.

"Wang Dan was cleaned up by Sanxiang Satellite TV?" Looking at this seemingly eternal city, Chen Ziang asked Fang Xudong.

"Sort of, although she walked on her own. Fang Xudong smoked a cigarette, not in high spirits, but a little lost.

Maybe he thought of his old leader, Lu Jingjing.

Wang Dan and Lu Jingjing are in the same fate.

In the adult world, the distinction between right and wrong is not so clear.

Sometimes, everyone even knows that the other party is not wrong, and they still want to fight you to the death.

For the land, for survival?

No!

It's just that being in the tide and being pushed by the tide makes everyone wonder why they want to fight.

It's like you're born to fight, and there's no reason for it.

Chen Ziang patted Fang Xudong on the shoulder, and then left.

Leave a singing voice to hear.

"How lonely it is to be invincible

How empty it is to be invincible

Alone in the pinnacle

The cold wind kept blowing

My loneliness

Who can understand me

……”

The passionate and atmospheric tune and the majestic melody, but listening to Fang Xudong's ears, it made him stunned, and his eyes flashed with crystal tears.

It's talking about himself, or Chen Ziang, Fang Xudong doesn't know.

All he knew was that some time had passed, and he would not come again.

At the beginning, he gave up his obsession with Lu Jingjing after Lu Jingjing withdrew from the stage of history.

Now, Wang Dan has also disappeared from this stage, and he put it down quickly.

For a moment, Fang Xudong felt that all this came too easily.

It's only been two or three years.

It's like you'll reach the pinnacle of life in two or three years.

Fang Xudong began to be confused.

There seems to be no goal in life, nothing to look forward to.

It turns out that a lifetime of hard work is actually quite a happy thing.

But Fang Xudong felt that he had lost this happiness.

It's like many artists who become popular overnight and then die quickly.

Fallen!

Few people who win the lottery jackpot have good results.

It's just that everything came so easily.

……

Two days later, Chen Ziang and Zhao Ya went south.

His first stop was to go to the film and television city over there to visit Li Qiuting's class.

Zhao Ya didn't take the play for the time being, and just wanted to visit Li Qiuting's class, so she followed along.

At the dinner table in the studio.

"Ziang, there should be a second season of "Love Apartment", right?" Zhao Ya asked tentatively.

The second part of "Huanzhu Gege" has started filming, and she doesn't believe that "Love Apartment", whose ratings are comparable to "Huanzhu Gege", is not ready to shoot a second season.

"Yes. Chen Ziang told the truth.

Zhao Ya was a little disappointed.

Li Qiuting understood Zhao Ya, and asked with a smile: "What, you don't want to shoot, do you?"

Zhao Ya hesitated for a moment and said: "Isn't it good to leave the classics? Why do you keep following the old path, if this is the case in the circle, there will be no innovation, and there will be no good scripts, good TV series, and movies." ”

Chen Ziang picked up a piece of meat and put it to Zhao Ya's mouth.

Zhao Ya made a bitter face and opened her mouth.

If other men did that, she could slap it.

But this is Chen Ziang.

Traveling by car with Chen Ziang, during the period from Qingcheng Mountain to Emei Mountain, Zhao Ya has long understood Chen Ziang's character.

After stuffing the meat into Zhao Ya's mouth, Chen Ziang put down his chopsticks.

"The audience likes to watch it, as long as it works. Chen Ziang said: "The reason why classics are classic is because there are many ordinary foils. ”

Zhao Ya didn't understand much.

Even Li Qiuting has not studied it.

Chen Ziang smiled: "I am a capitalist. ”

Zhao Ya was stunned.

Even Li Qiuting was surprised.

Chen Ziang used to say that capital was unscrupulous and did not regard himself as capital.

Today, he's unusual.

"There are a lot of employees in the company, and the crew has a lot of mouths waiting to eat. Chen Ziang continued.

Zhao Ya was a little embarrassed.

Chen Ziang didn't look at Zhao Ya, and said to himself: "Capital, is to learn to consume the party." The so-called feelings are used for consumption in business. It may not be easy for you to accept this, but you will understand it another way. There is a truth in business that it costs five to six times more to acquire a new customer than it does to retain an existing one, and it costs 27 times more to attract a new customer than to attract an old one. ”

Zhao Ya's mouth opened slightly.

Li Qiuting's eyes widened.

"It is the essence of all business to constantly tap the potential of old users and make profits from old users. Just like a bank, as long as you have a credit card and the repayment is normal, they will increase the amount with you if you are fine, as long as you swipe a little more at a certain time, they will call you and suggest that you pay in installments. This is nothing, those banks that have their own insurance business, here they call you to buy insurance, buy wealth management, and the other side calls you to ask for money. Some banks are even more desperate, aren't you unwilling to repay in installments? It's okay, I'll send you a new card, called an installment card. That is, as long as you use more than 2,000 yuan, it will be automatically installed, without notifying you. All of these routines have a name, which is to give back to old customers. In fact, not to mention banks, all the money-making businesses are constantly squeezing profits from old users. "Chen Ziang didn't drink, but like drinking, he talked a lot.

Zhao Ya and Li Qiuting gradually became fascinated.

"It's the same with cars. You buy a car, that's a customer of the traffic police, and then you wait for them to come and ask you for money. The house is also, all kinds of procedures and fees, normally speaking, 70% of your purchase price is collected by the relevant departments, and then they are still trying to find a way, such as considering whether to collect taxes or something, to continue to squeeze the profits of old customers. The so-called sentimental party is an old user. "Love Apartment" now has a huge number of old users, of course, we have to take advantage of the momentum and consume it. Isn't that how all movies play now?" Chen Ziang laughed.

Zhao Ya was surprised: "Do you plan to release a "Love Apartment" movie in the future?"

"I don't know about that. Chen Ziang was not sure, nor did he deny it.

Li Qiuting was curious about the real estate market that Chen Ziang said, and asked tentatively: "Have you ever been a real estate tycoon...... No, you know a real estate boss?"

Chen Ziang wiped his sweat: "Know." ”

Li Qiuting was worried: "I originally wanted to buy a few houses for investment, but the house price seems to be rising slowly, and the grapevine has been saying that the house price will fall." ”

Recently, the state has introduced various policies for real estate, and in some places, housing prices have risen very slowly, and even prices have been reduced.

Chen Ziang smiled coldly: "In a simple sentence: housing prices, you rise slowly, wait for the backward rent." ”

Li Qiuting was stunned.

What Chen Ziang means is that house prices may not rise as fast as in previous years, but rents will definitely have to rise.

The reason is simple, the current rent and house prices are completely unequal, and the rental return rate is far lower than the level of house prices.

To give an example, a house in Youzhou now has a market value of more than 12 million, and the rent is 15,000 a month, 180,000 a year. At this rate of rental return, it will take almost 70 years to pay for itself.

This still does not include the mortgage interest, and if the mortgage is included, it will not be able to return the principal in a hundred years.

Some people will say that there is more than one landlord, and if he doesn't rent, he can rent somewhere else?

However, this is not the case.

The current landlords are no longer the individuals they used to be, they are basically big enterprises and big capital. As soon as they make a move, it's the whole area, or you leave the area and move somewhere else.

But if you move away, what will happen to your children?

Now there are some big capitals that are doing second-hand landlords, claiming to be urban supporting service providers. As soon as they take it, it is a village, first control the housing in the entire area, and then invest a lot of money to renovate. In the end, these investments will definitely be paid back to the tenants.

Although they take the property in large quantities, the price will not be lower than the current market price. On the contrary, it may be higher.

What people want to do is to increase the value of the house, that is, they feel that the current rent is too low, and under their operation, they can rent higher.

"There are a lot of developers who are now entering the second landlord. Last time, I heard from a friend that a vice president of Chengtou said that they had just started to do it, and the rental rate was only 1%, and the plan was to reach 6% to 7% in five or six years. According to this statement, the rent in the next few years will be scared to death if it rises. Chen Ziang said.

Li Qiuting was stunned.

In fact, rents are already starting to rise.

Li Qiuting watched the news and accidentally saw a statistic that the rent in the three super first-tier cities increased by more than 24% on average compared with the same period last year. Even first- and second-tier cities have risen by more than 20%.

Renting is the real need compared to buying a house.

From unaffordable to unaffordable, it only takes a few big developers to come in.

Chen Ziang said a big push, and Li Qiuting and Zhao Ya couldn't extricate themselves from it.

With this guy, it's just not lonely.

Li Qiuting couldn't help but smile and asked: "Now many domestic media say that the president of the United States is a stupid comparison, is he really a stupid comparison?"

Chen Ziang laughed: "He's definitely not, who has ever seen a stupid comparison that makes tens of billions of dollars on his own, right? He keeps making things against us, it's not a stupid comparison." In fact, the president of the United States was also like this before. Even if it is to change the president of the United States, this is the consistent style of the United States as the world leader for so many years. Squeezing China at the bottom of the global food chain is the established strategy of the ruling class of the United States, and the difference between their presidents is that the means are different. ”

Zhao Ya listened fascinated.

Li Qiuting covered her mouth and smiled: "Why do many self-media say that he is a stupid fork?"

Chen Ziang was speechless: "That's because netizens like to listen, and what netizens like to listen to, the self-media will say." So you can often see things like: the president of the United States was scolded miserably in the United States, and the president of the United States was slapped in the face by the European Union......"

Zhao Ya couldn't help but smile and said, "Ziang, you're right, it's like we like to listen to you." As long as you say it, say anything. ”