If you ask children born in the 80s, what is the most impressive drink in their same year? It is definitely not Coca-Cola, Pepsi, but Jianlibao from Guangdong Province!

Jianlibao is a collective memory of the post-80s, and being able to drink a bottle of Jianlibao at that time is definitely more dignified than drinking Coca-Cola and Pepsi.

And Rongle saw the drink in this memory in the rest area of the women's volleyball team, when the women's volleyball team rested, they were drinking Jianlibao, because Jianlibao has not been put into the market at this time, and now Jianlibao is only supplied to the Chinese delegation, and it has not been officially sold in the domestic market.

So the audience at the scene didn't know anyone who knew this drink, and everyone's focus was on the game itself, but there will always be one or two exceptions, and a reporter from Toei also paid attention to this and took a photo, and on the 11th, the "Tokyo Shimbun" published a lace press release "Relying on 'magic water' to quickly fight back?" about today's events.

Later, the reporter of the "Yangcheng Evening News" interviewed by the Huaxia group saw this report, and then changed it to "Huaxia Magic Water" which swept Los Angeles. Oriental Witch' (the nickname of the Chinese women's volleyball team) complements each other, adding a pride full of mystery to the already boiling Olympic fever, he is really very in line with the psychological satisfaction of an oriental nation that has just returned to the international stage, and Jianlibao has also become known to the world overnight!

"Rong Sheng, what are you looking at?" Rong Gongzi finally finished dealing with his affairs in New York at this time, he was originally going to come to Los Angeles with Rong Le to watch the game, but the matter of his sale of equity was a little complicated, so it was delayed for a few days.

"It's nothing, Rong Gongzi, have you seen the drinks in the rest area of the Chinese women's volleyball team? It looks like it should be a sports drink launched in China, right?" Rong Le pointed to the rest area of the women's volleyball team and said.

"Where, oh, I saw it, Rong Sheng, you are really sharp, I didn't expect to see this when everyone was paying attention to the game?" Rong Gongzi was also a little surprised, but at this time, he understood a little why Rong Le was so successful, he was paying attention to this business opportunity all the time.

"Haha, I'm just a little curious, I've never seen domestic drinks packaged in cans after a few trips back to China! The chairman of this beverage factory has some brains!" Rong Le said with a smile.

At the beginning of this year, 55 factory directors and managers in Fujian Province jointly wrote a letter of "please loosen the tie to us", which was sent to the hands of the relevant departments, which caused a great sensation in the country, and evolved into a national event, and the high-level management was very concerned about this matter. "Rong Gongzi naturally knows the situation in China more clearly.

Rong Le was slightly stunned, he really didn't know about this matter, so he asked curiously, "What happened later?"

Later, the government promulgated the "Interim Regulations on Further Expanding the Autonomy of State-owned Enterprises", and these 55 factory directors have made great contributions to the reform and opening up of the country. Rong Gongzi smiled.

"This is a good thing, and it has also played a catalytic role in the reform and opening up of the country, and I believe it will get better and better in the future!"

"By the way, Ah Le, I heard that the factory you invested in China is under construction, and your Tunan Technology Group also produces TVs, has your TV production line been set?"

"It has long been decided, and it is our company's latest color TV production line. Rong Le said with a smile, the factory invested in China, there are three major products, which will be produced in China, namely Tu Nan Walkman, Tu Nan Tape Recorder, Tu Nan TV!

Over the years, Tunan Technology Group has invested a lot of manpower and material resources to purchase various patents and the research and development of the latest technology, if it is not for the investment of a lot of manpower and material resources, Tunan Technology Group's cash will be more.

"I heard that Konosuke Matsushita of Toei has arrived in China and is promoting their Panasonic Group's color TV production line equipment, and it seems that a consensus has been reached with many domestic manufacturers. Rong Gongzi said.

With the loosening of domestic macroeconomic control, the enthusiasm of foreign capital to enter China has been officially ignited, and Matsushita Konosuke is a legendary figure wearing a halo in China, and his management ideas have been worshiped throughout the eighties in China.

"I also heard about this when I was in Dongying, but Rong Gongzi, you may not know that the color TV production line equipment promoted by Panasonic Group to China is actually equipment that has been eliminated by Panasonic Group. Rong Le was a little disappointed and preached to Rong Gongzi.

Now in the world, because of the asymmetry of information, although Dongying is the first country to enter the domestic market, but the equipment they sell to Huaxia manufacturers, often they have eliminated the product, not only the production line equipment of color TV, but also others!

Rong Gongzi's face was a little embarrassed, obviously he also knew these things, and said: "There is no way to do this, if the country wants to develop, it will definitely suffer in the early stage." ”

Rong Le thought for a while and said: "That's it, Rong Gongzi, you can contact the country, if they need it, the production line of our Tunan Technology Group can be sold to the country, but the quantity will definitely not be too much!"

"What about the price?" After listening to it, Rong Gongzi looked at Rong Le with gratitude, if he could facilitate this transaction, his voice in the country would also be improved. And according to Rong Le's current relationship with China, in fact, he can contact this matter himself, but now that Rong Le has given this opportunity to himself, he is naturally very happy.

Huo Tsar finally withdrew his gaze on the field and looked at Rong Le with relief, but said in a somewhat lost tone: "Ah Le, I know you have good intentions, but this matter is not as simple as you think!"

Rong Le and Rong Gongzi glanced at Tsar Huo in confusion and asked, "Huo Bo, why do you say that." ”

"If you want to develop in China, it is not enough to rely on the strength of one person, I know that you want to make some contributions to the development of the country, but your strength alone is always limited, and the entry of Dongying is inevitable, do you think that the government does not know that what they buy is the production line eliminated by the other party? Tsar Huo said a little lonely.

Rong Le and Rong Gongzi were both very smart people, and as soon as Huo Tsar's words were finished, they understood the meaning......

Thousands of dollars buy horse bones......

Wow!!!!!

At this time, the atmosphere in the stadium reached its peak with the end of the last ball, and the Chinese women's volleyball team won the gold medal of the 23rd Olympic Games!

Huo Tsar also put away the loneliness just now, stood up and applauded excitedly!

After a simple arrangement, the podium was set up in the venue, and the girls of the Chinese women's volleyball team stood in the middle, awarding awards and playing the national anthem!

Seeing Huo Tsar's tears of excitement, Rong Le believed that the hundreds of millions of Chinese viewers who were guarding in front of the TV must be in the same mood as Huo Tsar.

Huo Tsar and Rong Gongzi walked to the athletes' rest area again to experience this sacred moment in person, while Rong Le walked out of the stadium and returned to the villa by car.

When Rong Le returned to the villa, only Rong's father, Rong's mother, Xuan Shifang and a few children were there, and the others were still watching the game in various venues.

"Why are you back?" Dad Rong asked with some curiosity as he watched Rong Le come back alone.

"Oh, I'll make a call back!" Rong Le laughed.

Walking into his study, Rong Le made a phone call to Huizi in China.

"Brother Le, you're looking for me!" It's not easy to make a transatlantic call at this time, but it's naturally no difficult for Rong Le and Huizi.

"Yes, you can immediately find a factory called Sanshui Distillery in Guangdong Province, they are now producing a carbonated sports drink, discuss with the local government, and see if you can buy shares?"

At this time, the news of the Olympic Games has not yet been transmitted back to China, as the founder of Jianlibao, Li Jingwei has no bottom in his heart about his own funding of the Chinese delegation, and although Li Jingwei is now the director of Sanshui Distillery, Sanshui Distillery is a state-owned factory, so even if Li Jingwei does not agree to Rongle's shareholding, as long as the local government is appeased, there is still hope.

Jianlibao's sales before the Olympics were zero, and from August to the end of the year, Jianlibao's sales reached 3.45 million yuan, the next year this figure reached 16.5 million yuan, and the next year it was 130 million.

From 1991 to 1996, Jianlibao included the absolute first place in all key indicators such as production, marketing and brand of the Chinese beverage industry, and no brand has achieved such dominance in the history of domestic industry development.

And all this can be said to be caused by Li Jingwei's ability, after the Olympic Games, the members of the national team have asked to drink Jianlibao, which means that they have to sponsor and send 260,000 yuan of goods every year, and at that time Jianlibao has not yet shown a blowout trend, and the profit on the book is only tens of thousands of yuan, that is, Li Jingwei has to live in the basement of the guest house on a business trip.

However, Li Jingwei still withstood the pressure, cut first and then played, and signed the sponsorship order.

In 1987, Li Jingwei took out 2.5 million yuan, beating Coca-Cola's 1 million yuan, and won the exclusive right to use the drink for the National Games.

After the event, Li Jingwei organized an order meeting for dealers across the country, and in just two hours, the order amount reached 200 million yuan.

Three years later, Li Jingwei of the Asian Games in Beijing once again resisted the pressure of 'spilling money' and bid more than 10 million yuan, which was called the first Chinese enterprise to sponsor the Asian Games and the highest amount of sponsorship.

At the autumn order meeting of that year, Jianlibao signed an order of 750 million yuan!

Until 1996, Jianlibao's annual sales were close to the 6 billion mark, more than twice that of Wahaha, which ranked second in the industry at that time!

It's a pity that Li Jingwei, a genius of market economics, was an idiot of political economy, and after all, he lost to ...... The glory of Jianlibao is like a flash in the pan, after all, it is annihilated in the torrent of historical development.

On the ninth day after the local Jianlibao was sold to an outsider in Li Jingwei's mouth, Li Jingwei suffered a cerebral hemorrhage at home and never stood up again......

Although Keiko had never heard of the Sanshui Distillery, he was able to let Rong Le make a special call across the ocean and tell him, and Keiko naturally knew the importance of this matter.

"I understand Brother Le, I will leave for Guangdong Province today. ”

"Have a good talk with the local government, as long as they agree to our shareholding, no matter what the requirements are, as long as it is not too excessive, we will agree!" Rong Le ordered.

As a standard post-80s, for Jianlibao's feelings, is not understood by ordinary people, Rongle believes that if there is their own joining, the future of Jianlibao, maybe there will be a different result, at the same time, if you have Jianlibao, then in the domestic beverage market, Rongle can enter the domestic beverage market, maybe with the help of Jianlibao, leverage Coca-Cola and Pepsi, the two beverage groups that exist like the global giants.

"I know how to do it, Brother Le, don't worry!" Keiko has a lot of experience in dealing with domestic factories, and in his opinion, this matter is not difficult at all.

"You have to pay attention to the fact that Li Jingwei, the director of Sanshui Distillery, should not agree to this shareholding move, but I know that the production of their cans is in charge of the company in Xiangjiang, and let the company in Xiangjiang put pressure on them, whether it is the local government does not agree or Li Jingwei does not agree, the company in Xiangjiang will stop their canning production. Rong Le commanded.

At this time in Xiangjiang, there was no merchant who was willing to offend Rong Le.

"Brother Nale, if we become a shareholder, should we discuss with the local government and remove Li Jingwei from his position?" Huizi heard Rong Le say this, thinking that he didn't like Li Jingwei as a person.

"Don't, you can contact Li Jingwei privately, we have a stake in Sanshui Distillery, that is, we are optimistic about the Jianlibao products presided over by him, we only invest in shares, do not participate in management and operation, and can be handed over to Li Jingwei with full authority. Rong Le said.

History has proven that without Li Jingwei's Jianlibao, it is no longer Jianlibao!

"I understand, but Brother Le, the management system of domestic factories is very chaotic now, and I am worried that they will ......"

"You don't have to worry about this, everything needs to be done gradually, we are too involved in the initial stage, but it is not good, it is easy to cause dissatisfaction with the local government, just wait for the opportunity slowly!" Rong Le said.

Now he is most concerned about whether he can invest in Jianlibao, and everything is based on the main premise of investing in Jianlibao!

"Got it!" wants to chat with more like-minded people about "{?$article_title?} ", WeChat pays attention to "excellent reading literature", chatting about life, looking for confidants~