A week passed. Pen "Fun" Pavilion www.biquge.info

Nokia's new round of momentum has begun.

In the morning, the major morning newspapers seemed to have a tacit understanding and unanimously published news about 3310.

"3310 has entered the stage of intensive research and development!"

"Two million reservations, do you consider the consequences?"

"According to the multi-day investigation by the reporter of this newspaper, everyone is very unoptimistic about 3310, and 60% of the industry insiders are pessimistic!"

"Breaking the news!3310 material, Zhang Wei personally provided the test method!"

Will the Nokia 3310 change the landscape of the mobile phone industry?

"The competition in the mobile phone industry is fierce, and at least ten mobile phone companies have released new phone previews this year!"

"Nokia 3310 is about to become the first truly low-end market phone in history?"

Although many people are not optimistic about Nokia 3310 can have too amazing sales, but after all, it is too rebellious, the cheapest production materials, some people have not yet entered the research and development stage, some people have ordered two million units, and there are two gold-lettered signboards of Zhang Weijia and Nokia, and the heated discussion is naturally hot. This has made many science and technology and people's livelihood reporters happy recently, and they don't have to use their brains to write news, and they really don't have news to talk about Nokia 3310, anyway, people like to watch this mobile phone gossip.

……

It's past eight o'clock.

Just after sending Yaoyao to school with Leng Yan, on the way to the R&D room, the mobile phone rang.

It's Elop again, "How's the advertisement going?"

"Advertisement?" Zhang Wei didn't react.

Elop wondered, "Didn't I tell you a week ago to exchange your phone camera for your advertising ideas?

Not to mention, Zhang Wei really forgot, he fell asleep as soon as he got home that day, and he was busy with research and development in the next few days, he stared at it every day, and from time to time he had to contact the material supplier to improve a certain aspect of the material, and the mobile phone camera technology was not necessary, so he didn't think about it at all, but he couldn't say it in front of Elop, so he said very calmly: "I haven't forgotten, I have carefully studied the matter of publicity and advertising for a week." ”

It's all anyway.

Elop was skeptical, "A week of deliberation?"

Zhang Weiyan was not ashamed to say: "That's it, anyway, I want to take a commission, and I must get a classic propaganda advertisement." ”

Elop said, "Is it designed now?"

Zhang Wei said: "Okay. ”

Elop said, "I'll take the time to come and have a look." ”

Zhang Wei said: "Okay, didn't you say that you would come to the R&D room to check the progress of the inspection in the next few days? I'll show it to you when you come over." ”

As soon as the call was over, the car also drove into the Motorola branch.

Went straight to the R&D room, Zhang Wei was busy as soon as he entered, while calling someone to send some materials over, and at the same time asking the designers about the progress on the spot.

I don't care when Elop will come to check on Zhang Wei.

I was still calling just now, I shouldn't have come over so soon, Zhang Wei was going to write out the advertising plan in the afternoon, the reason why he had a bad impression of Elop, one was to scold the canyon capital incident, and the other was when developing this mobile phone, Elop also played word games and wanted to pit Zhang Wei, but he didn't play it, Zhang Wei didn't think about it, he needed to pay the price, and after the mobile phone was listed, Elop cried.

"Director Liu. ”

"Director, what's the matter?"

"How's the R&D going?"

"It's about 40% complete, which is still thanks to the complete design drawings and complete material preparation, otherwise it would have taken at least two months to complete so much. ”

"Hurry up a little bit more, the sooner the better, I can't afford to waste too much time on this phone. ”

"Understood, I'm urging everyone!"

"It's a combination of work and rest, and you don't have to work overtime, as long as you do your best during working hours. ”

"I have something to report to you. ”

"You mean to talk about the increase in headcount in the last two days, right? If someone calls me, whether it's you Motorola designers or outside elites, I just need to see the results. ”

"Okay, my contact!"

"Be sure to invite the elite, money is not an issue. ”

"Huh, how much are you going to pay?"

"How much money to please, anyway, it's not me who pays for it, the research and development expenses are all from Nokia, what are you worried about, is it possible that you still want to save money for Nokia? ”

"Okay, then I'll call first. ”

This is Zhang Wei's second time to supervise the research and development of mobile phones, the last time in Kejian there is actually not a long time in the research and development room, how to develop is only a half-understood, but this time is different, almost all the clock in it, the main thing is that he wants to get the mobile phone out quickly, there are still a lot of things to do, but fortunately the whole process is involved, Zhang Wei has a lot of understanding of each step of the research and development of mobile phones, and he will enter the mobile phone industry in the future, which is a valuable experience.

Taking other people's money to study, such a good thing may not happen once in a thousand years, so even if Zhang Wei saw that Elop was unhappy, he did not interrupt the cooperation because of personal grievances, he needed this experience to prepare for the future.

Soon, the lunch break arrived.

Zhang Wei returned to the R&D room after lunch, and he was very relieved to see that everyone did not take a nap to work.

At this moment, Lao Wu, who had just gone to the toilet, hurriedly ran in from outside, "Do you see the director?"

Shi Jiafeng pointed to Zhang Wei, who was helping to move the material box, "I'm moving materials." ”

Lao Wu was startled and ran over, "Director, Director, how can you be allowed to do this kind of rough work, what is your identity?"

Zhang Wei and Liu Qinghua moved the material box to the corner, turned around and smiled: "Our R&D room generally does not allow unfamiliar people to come in, and everyone is busy developing mobile phones, so it is nothing for Director Liu and me to exert a little effort." He is also a child born in a poor family, even if the family business is developing very well, he has not forgotten his roots, not to mention that the material box is not too heavy, as long as he does not delay the progress of mobile phone research and development, he will make some effort.

Lao Wu said: "Director, there are a few people looking for you. ”

Zhang Wei wiped the sweat from his forehead with his hand and said, "Who is looking for me?"

Lao Wu reported truthfully: "The president of Nokia and a gentleman surnamed Wang, I didn't dare to take them into the R&D room without your approval. ”

Zhang Wei was stunned, "It's coming so soon?"

Lao Wu didn't know why, and said, "Why did you come so soon?"

After patting his head, Zhang Wei remembered that Elop said a week ago that he wanted to come and see it, but he didn't expect to come over now, and Wang Dongliang also said that he had something to do with himself when he was working in the morning.

What to do?

The advertising plan hasn't been written yet!

Damn, Elop is not kind, and he doesn't call in advance to say that he is coming!

Zhang Wei was a little dizzy, "Where have they all been?"

Lao Wu said: "I arranged it in the reception room." ”

"Okay, you have a good meal and drink for them, saying that I am not here for the time being, and I may have to come back later. Zhang Wei hurriedly said.

Lao Wu blinked and said, "Aren't you here?"

Zhang Wei waved his hand and said, "I can't say anything here, anyway, you just let them wait for an hour." After speaking, he turned his head to look at Liu Qinghua, "Director Liu, is there an advertising department in the branch?"

Liu Qinghua said: "Yes, what's wrong?"

Zhang Wei is anxious now, "I'll borrow a few people, and you can say hello to the general manager." ”

"Uh, okay. Liu Qinghua didn't understand what the situation was, so he took out his mobile phone and dialed it.

……

Advertising Department.

Zhang Wei discussed things with several advertising people.

"I promised some time ago to make a propaganda advertisement for Nokia, and you will give me a staff officer. Zhang Wei said.

A man in his fifties said, "Okay, no problem, where is the advertising plan? ”

Zhang Wei smiled.

Another young woman said: "Although we are not the head office, the level is okay, you can rest assured, we will never reveal it." ”

Zhang Wei laughed again.

Manager Su of the advertising department suddenly wondered: "You ...... It can't be written yet, right?"

Zhang Wei was a little embarrassed and said, "I haven't had time to write it yet." ”

A few people in the advertising department fainted, Damn, you didn't write and called us over to the staff?

"You give me ideas, what type of advertising is better for Nokia?" Zhang Wei couldn't think of which ad was close to 3310 for a while.

Manager Su sweated and said, "We have to think about this." ”

Zhang Weihuo hurriedly said: "Don't, I'm burning my eyebrows, the Elop people have arrived, and they want to see my advertising plan." ”

Manager Su said speechlessly: "It's too late for you to design now, in fact, it doesn't matter what type of mobile phone advertising it is, but as long as it meets the theme, the best situation is to have a few eye-catching advertising slogans, such as our Motorola classic Motorola, although short, but as soon as you hear it, you can react to it as soon as you hear it." ”

Mobile-wise?

Fit the theme?

A catchphrase?

After listening, Zhang Wei nodded and said, "Lend me the pen and notebook." ”

The man in his fifties was a little stunned and hurriedly found it.

Zhang Wei sat on the desk, took a pen and began to write advertising words and scenes, and said casually: "I said while writing, you help me with my staff." ”

Several people in the advertising department were stunned, and Manager Su said, "You...... Do you already have an ad idea?"

I'll it!

It's only been a long time!

Even if you don't have more than five minutes from the time you enter the advertising department, and you just ask me what type of advertising is suitable, there is no way! No matter how awesome the advertising designer is, he can't reach the design speed of your Scud!

They were all a little unconvinced, and pricked up their ears to hear it.

But then, Zhang Wei said the advertising words in his hoarse voice during his development.

"If you had one more choice, who would you want to be?"

"No, it's not a choice, it's a doubt about yourself. ”

"I can afford as much praise as I can withstand as much slander. ”

"If patience is strong, I choose to resist. ”

"If compromise counts as effort, I choose to fight for it. ”

"If the future is exciting, I will never give up on the present. ”

"You may think I'm crazy, just like I think you're too normal. ”

"My truth will prove myself for me. ”

"Nokia 3310, do not follow. ”

Several people in the advertising department were dumbfounded, it's only been a few minutes, have you really designed it? I'll go to your second uncle! Are you taking hormones?!