As for Yunshang clothing, Ji Mei didn't look at it at all, first, Jiang Fengyun was not in China, and Yunshang clothing had just begun to develop, so there was no threat to her at all. Second, Jiang Fengyun is Luo Ning's aunt, and it is impossible to be poached. Therefore, she didn't take this piece to heart at all, as long as Fangfang jewelry was defeated, Yunshang clothing, as a small piece of the company's business, would become a rootless tree, and it would naturally collapse.

It's just that she didn't know that Yunshang Clothing had just been separated from Fangfang Jewelry and set up a separate company, and Jiang Fengyun put the main force abroad, so there was no movement at all in China.

After Luo Ning and the others analyzed this conclusion, they were greatly relieved, and immediately strengthened the confidentiality measures, temporarily handing over the domestic Yunshang studio to Lin Fang to manage in order to confuse the opponent.

The opponent of Fengwu Qinglian Hotel is no surprise that it is the five-star hotel that poached the hotel's chefs and staff before, the Kerry Fulin Hotel.

According to the investigation, this is the plan set by the Ji family early on, directly acquire the existing hotel, rebuild it into a chain hotel, and establish the strength to compete with the Fengwu Qinglian Hotel in a short period of time, with the strong capital of the Ji family, this goal was quickly achieved.

The person in charge of this hotel is also the Ji family, a distant cousin of Ji Jingyan, named Ji Shengming.

Fengwu Qinglian Hotel, as the key target of the Ji family, is the most powerful, and the means are even more extreme, Fengwu Qinglian has just experienced a blow, has not fully recovered, and ushered in cruel competition, the situation has become very difficult.

Fengwu Qinglian Hotel has always been the main source of customers, there are two aspects, the largest is the group guests of travel agencies, which were snatched away by Ji Shengming with higher kickbacks. The second is enterprises and institutions, under the deterrence of the Ji family, some of the enterprises and institutions in S Province turned to Kerry's side, and the other part chose neutrality and went to other hotels.

The two largest customer sources were suppressed, and Feng Wu Qinglian's business decreased by at least 80 percent.

Jiang Fenglian tried to find a way to ask her daughter for help, Luo Ning used the excellent marketing cases of those hotels in later generations, combined with the situation of her own hotel, and formulated a series of marketing measures, the most important of which is network marketing.

Now that the Internet is just emerging, many companies do not know how to use network marketing, so Luo Ning took the initiative to cooperate with major well-known websites, games and social software to publish advertisements on these platforms. During this period, the cost of online marketing was extremely low, and these emerging IT companies charged surprisingly low fees in order to pull advertising resources.

If you do marketing in other channels, it will cost at least five times more.

In the following year, advertisements for the Fengwu Qinglian Hotel could be seen everywhere on the Internet. Luo Ning then launched the website booking function, registering members on the hotel's official website to book rooms, and there are different discounts according to the membership level.

At the same time, the hotel selected a well-known travel agency in the province to carry out win-win cooperation, and set up a business point and link of the travel agency in the hotel lobby and the official website at the same time, which greatly facilitated the hotel guests.

In just a few days, the popularity of Fengwu Qinglian Hotel has spread to the whole country. Although online marketing attracts most young people, they all have parents and elders behind them. A week later, the number of individual guests in the hotel increased sharply, and 90% of guests from all over the country chose Fengwu Qinglian Hotel, whether they booked on the official website or came to their own door.

Subsequently, travel agencies in other provinces and cities handed olive branches, and took the initiative to ask for cooperation with Fengwu Qinglian Hotel, Jiang Fenglian did not refuse, in line with the principle of small profits and quick turnover, signed contracts with a number of travel agencies, completely breaking the blockade of the Ji family.

With the guarantee of customers, Fengwu Qinglian Hotel immediately stopped the low-price promotion and changed back to the original price. Although the price has recovered, the popularity and reputation that has been established not only did not discourage guests, but they became more trusted, believing that it is a symbol of the strength of the hotel.

The Ling family originally planned to help the Luo family when they were in trouble, the purpose was to carry out targeted counterattacks according to the layout of the Ji family, obtain the maximum benefit at the least cost, and at the same time maximize the gratitude of the Luo Ning family.

Unexpectedly, Luo Ning didn't give them a chance to make a move, and with the mutual support of several companies, they actually fought with the Ji family in general.

Of course, the Ji family is not only this trick, and a month later, Bohai Real Estate also met its opponent - Shengyuan Real Estate. The boss is Ji Mei's second brother Ji Shengqiang.

Ji Shengqiang, as the second son of the current head of the Ji family, can be said to be one of the core figures in the younger generation, and he has long been dissatisfied with Ji Jingyan.

His eldest brother Ji Shengjun should be the heir to the head of the family, just because of the old man's words, Ji Jingyan has been pressed on their brother's head for so many years, how can he be convinced?

Even if Ji Jingyan doesn't take the initiative to give up his inheritance, they won't admit defeat easily. Now Ji Jingyan took the initiative to give up, saving them a lot of things, but there was no one to vent the resentment in his heart, at this time, the Luo family happened to hit the muzzle, Ji Shengqiang accepted the old man's order without hesitation, and did not hesitate to change the original development plan and snipe Bohai Real Estate in S Province.

For this, he also paid a lot of money to convince several shareholders of the company, which is one of the reasons why he came the latest.

Another reason is that he is waiting for an opportunity to sneak up on Bohai Real Estate.

This opportunity is in the project bidding meeting in November, Shengyuan real estate was born, all the projects that Bohai participated in the bidding were snatched away, Jiang Hejun estimated, according to Shengyuan's bidding, each project lost at least one million, Sheng Yuan snatched three projects in one go, the loss was at least three million, and it was really wealthy.

At the same time, the material suppliers who cooperated with Bohai have raised prices or directly terminated the supply, which has caused great trouble to Bohai's construction projects.

All the employees of Bohai Company went out every morning and returned late to find materials everywhere to discuss cooperation, urgently transfer goods, and had to purchase materials at a price three percent higher than the market price to ensure the construction period.

After the project was robbed, Bohai Real Estate's seven engineering teams, at the same time put forward a request for a double salary, Jiang Hejun personally came forward to negotiate with the workers, the first time did not negotiate, an engineering team left Bohai at that time, the next home is naturally Shengyuan Real Estate.

The responsible persons and workers of the other engineering teams had been with Jiang Hejun for a longer time, and after some heart-to-heart conversations, everyone lowered the salary increase, and Jiang Hejun readily agreed to give everyone a 50 percent salary increase.

The engineering team that left only received 1.5 times the salary when it went to Shengyuan Real Estate, and because of the lack of manpower, they were required to work overtime for four hours a day, and the workers were miserable and regretted.

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