Chapter 898 Taobao Online Eve (Ask for subscription.) Ask for recommendations. )
August 31st.
Hanzhou, Guancheng Building is the headquarters of Weiwei Technology.
Chen Chuliang came back from Shu Province by plane last night, and his mother stayed in Mianshi to take care of his father, and took care of the charity for him.
Without him, my mother is in Shu Province, and there is no one at home to cook breakfast for Chen Chuliang, so of course I have to come to the company to solve it.
Chen Chuliang had just eaten at the window of the cafeteria, but he met with Lao Xiao, who also came very early.
"Coming back, boss?"
Lao Xiao knew that Chen Chuliang came back last night, so he came over with a dinner plate and sat at a table with Chen Chuliang.
Chen Chuliang drank two mouthfuls of rice porridge, put himself into work, and said, "Notify everyone to come to the headquarters later, I want to talk to them about something, and it can be regarded as a short meeting." Also, Lao Xu who informed Yanjing that the headquarters should connect to the video connection of the Yanjing Business Department, so that Lao Xu could participate in the meeting by video on the Yanjing side. ”
Old Xiao is clear. This is a meeting that everyone is going to attend, and he nodded and said, "I know that the boss has come back from a trip to Shu Province, and you have to arrange a new task for us." ”
Chen Chuliang said: "I can't talk about arrangements, I just have to say a few things. ”
…….
After 30 minutes.
There is a science and technology conference room inside.
The heads of various business divisions came, and even Lao Xu of the Yanjing business department also appeared on a computer in the conference room through the Internet.
Chen Chuliang looked at the people who took time out to come over, and after everyone quieted down, he said to a long story short: "Let everyone rush over, in fact, it is to arrange three things." ”
Chen Chuliang was talking about something, and the people below were listening.
Including Lao Xu via video connection.
The boss may not be able to have a meeting once a month, they are used to taking care of their own mess, and now the boss suddenly has a meeting, it must be a big deal. So they all listened very carefully.
It's all his own family, and Chen Chuliang said the first thing: "The first thing... We have been preparing for several months that Taobao will be launched tomorrow... Each business department should cooperate with the launch of Taobao to carry out all-round publicity....especially Lao Zhang's business department, as well as Lao Xu's business department....Your two departments have a large number of users, and it is easy to push our Taobao network in the most conspicuous position of the layout... Everyone's ready, right?"
Although Chen Chuliang had already arranged this for Lao Xiao, as the boss of the company, he now focuses on arranging several business divisions to vigorously push Taobao.com, which shows that Chen Chuliang is optimistic about Taobao.com.
Lao Xu, who has been notified by the Hanzhou head office, said in the video: "Understand that Mr. Chen....Our Yanjing business department is ready, and we plan to carry out a pre-launch publicity in the afternoon... In fact, we have already carried out a push on the Internet yesterday....The effect is not bad, at least in the post bar, and now the discussion on Taobao is enthusiastic...."
Lao Xu's voice came out of the computer, and Lao Xu of Yanjing was connected by video, and he could directly participate in the meeting by video, and he could know the company's arrangements for the first time. In fact, in order to cooperate with the launch of Taobao.com, even the news brochure on the Yanjing portal news has been written, especially the absolutely attractive bluff of buying goods at half price. We will definitely win this battle of good start.
Lao Xu's portal goes first, and the social software business department with a huge user base has no problem with this, and has been waiting for a long time to help Taobao promote a wave.
Therefore, Zhang Ning also echoed and said: "Our YY pop-up window push will be vigorously promoted this afternoon..."
Hearing this, Chen Chuliang pressed his hand: "Wait....since you have already promoted... Is it already online, and users can click into Taobao to browse?, or is there no open server?."
Listening to several heads of business divisions talking about the arrangements of their respective business divisions, Chen Chuliang found a question and asked it directly.
Ma Yun, who was asked by the boss, said: "Boss, the time for Taobao to go online is to go online on time at 0:00 on September 1, that is to say, after the publicity, the server of Taobao will be opened tonight." ”
When Chen Chuliang heard Ma Yun and them do this, he felt that something was wrong.
Of course, most of the current business models are punctual and open...
And there are very few ways to innovate.
But, Chen Chuliang knows.
Shopping sites can not be compared to online games.
The punctual opening is because through the early open beta, a large number of players have been attracted, and they will squat at the official opening time to enter the server.
And shopping sites.
To put it bluntly, it's the same as shopping.
If you're in a good mood, go shopping.
If you're in a bad mood, you won't go....
Therefore, it is not interesting for shopping websites to open on time.
On the contrary, because the opening time is late, customers cannot be retained, which will bring sluggish traffic. It creates a dilemma of opening the door to do business and waiting for half a day without a single guest.
After all, today's Taobao network.
It's not like ten years later, netizens are waiting for the day of Double 11, staying in front of the computer, and F5 is all bad shopping carnival night.
Now, for online shopping, everyone has not been aroused to shop, so naturally there is no interest in paying attention.
In between, Chen Chuliang fortunately convened everyone for this short meeting, he has been in Shu Province for the past few days, and he has no time and energy to go out to deal with the company's affairs, so naturally he has not seen Ma Yun's Taobao online launch plan. However, at this moment, after listening to the arrangements of various business divisions, Chen Chuliang said categorically: "Lao Ma? Taobao does not have to wait for the opening on time. You might as well think differently. It's not interesting to go online on time, even if you have a good luck, it's not necessary, because the shopping site is not an online game, and the viscosity will not be too big when it is operated in the early stage...."
Lao Ma looked at Chen Chuliang. As soon as the boss said this, he was not satisfied with their online plan, so he asked: "Boss, how do you change your thinking?"
Chen Chuliang said: "What we do is a shopping website, not an online game. The purpose of a shopping website is to attract the attention of users. As for how to get the attention of users. It's the same as buying clothes, you always have to hang out discounted items outside the store to attract customers to the store. The technology of Taobao is now mature....why don't we open the server and let buyers and sellers come in and see..... we let them see and sell the goods intuitively, which is similar to when you go to the car store to see the car.... We put things out, there are people who like to buy, they must be itching, they are going to buy it, but we put the goods out, and we don't open the payment channel. This group of people has to be guarded.... That is to say, we just have to hang the user's taste and wait for our payment channel to open at a certain time, such as midnight... It's kind of similar to the snap-up pattern...... At that time, our traffic will definitely skyrocket, and of course there will be a publicity effect, so that more people are willing to follow up and watch the excitement...."
Chen Chuliangzai carefully talked about his thoughts on the launch of the e-commerce website, and gave examples while talking, and even compared and drew quite vividly.
"Oops... It's a great idea... We put the goods on the Internet first, in the way of half-price discounts, which will definitely attract a large number of buyers to pay crazy attention. This is much more intuitive than when we write press releases and pop-up pushes, because users can see the physical object....but the time we open the payment channel is on the hour....It is bound to gather a large number of people to buy on the hour... Because I'm worried that this thing will be bought....and because of the herd mentality, there will be a lot of people pinching this point to see the strange...."
Ma Yun realized it afterwards and slapped a sycophant.
This is why he has been doing e-commerce for two years and has not been able to do Alibaba, and Mr. Chen's words can help them clear the fog.
What he and Lao Tan thought was that Taobao would be launched at zero o'clock, and the early publicity would be a news and photo report.
But the boss is more direct than them, just open the server and let the customers come in .... Finally, open the payment channel on the hour...
Chen Chu said in his conscience that Ma Yun is worthy of being an e-commerce boss, just a little bit, but he doesn't understand too much, at least, to create a tight supply of goods, so that users are worried about not being able to buy the situation, half-price sales are not enough, and the threshold has to be set.
"Lao Ma, as long as you can realize that making a shopping website is to bluff, it is a good thing. Just like the batch of Nokia mobile phones that we have in our hands that are used as important publicity, we originally had 100,000 units, but we released 10,000 units first, and this will not create a sense of scarcity for users with few goods and many people?
Ma Yun just nodded like a chicken eating rice: "Yes, yes, or we think too simply, always follow the old way....Mr. Chen, you change tricks, it seems simple, but it is actually a big truth." ”
Chen Chuliang waved his hand: "Don't be a sycophant, you still have to do it, but it's not too late to comprehend it now, at least half a day is enough to stir up the Internet." There is still a long time to study in the future... I'm very optimistic about e-commerce, otherwise I wouldn't let the major business divisions cooperate with you to take care of the publicity,,, after all, my expectations for Taobao are the same as for our core product YY, at least, our Taobao network will kill all the other e-commerce websites now..."
Ma Yun nodded when he was taught, and when he came down, he and Lao Tan immediately rectified the online of Taobao.com.
After talking about the Taobao network, a paragraph was inserted into the how to make the Taobao network attract popularity, which is the purpose of the meeting, to raise problems and solve problems....
Then, Chen Chuliang said the second thing.
The second thing he did was to look at Zhang Ning and say, "Ningzi....Happy Farm, has it started to decline recently?"
Zhang Ning nodded....Youwei Technology has set up a game hall and launched a lot of online mini-games, and now the traffic of Happy Farm is indeed not as good as it was a year ago. It can also be said that this online game, which has been popular on the Internet since its launch, has officially entered a period of weakness...
In addition, Tencent in Shenzhen has also set up a QQ game hall, and all kinds of copycat promising technology products are flooded on the Internet. This will inevitably make the Happy Farm, which has been on fire for a whole year, unable to go on...
"Boss... We are adjusting our strategy, and we plan to cancel the current prop charging model after half a year of operation of Happy Farm, and adopt the method of user participation to obtain game props, which can greatly improve the viscosity of users. It's kind of to survive this game..."
Zhang Ning's business department is also trying to do everything possible to make the social iron triangle products solid. Among them, Happy Farm, because it is related to the charity of science and technology sunshine public welfare. So, this product can't be taken offline, but it has to keep the game updated... Of course, going backwards, no charge is a must...
Their business unit has drawn up the next development plan of Happy Farm
Chen Chuliang doesn't care how Lao Zhang handles the strategy of a game going downhill after experiencing a peak. It's a matter for their division. The second thing he wants to say is related to Happy Farm: "The downturn of Happy Farm is inevitable, and even our bloody legend has begun to decline, and, I heard, now it seems that the core code of our bloody legend has been passed from the Korean side, and some private server logins have appeared on the Internet??"
Regarding the matter of Happy Farm, Chen Chuliang also asked about other episodes. He asked, Lao Xiao said next to him: "Yes, BOSS, we also know about this, the legendary private server login is different from the plug-in, it is very troublesome to deal with, our legendary core code comes from South Korea, and there were game companies in South Korea that operated legends.. Now it's been taken over by someone with a heart, just to impact our business...."
Chen Chuliang doesn't discuss whether the legend has a private server today, what he wants to say is something else, stop Lao Xiao's words, and by the way, he looked at Lao Wu and Lao Wen, who specialize in games, and said: "The problem of the legendary private server, I came down to discuss with Lao Xiao, and when it's over, Lao Wu and Lao Wen, the two of you stay....I'm talking about Happy Farm now.... Our Happy Farm has now reached a low point in operation, but there is one thing in our Happy Farm that is worth operating together, that is, the Sunshine Public Welfare of Happy Farm..... At the same time, it will be connected to the third-party public welfare platform, and this solution is just like the sunshine value generated by users after they consume in the prop mall before. These sunshine values, we used to use to support the energy of our public welfare website..... and now, with the launch of Taobao.com, our users will be a big increase in online consumption....and the generated sunshine value, I think in addition to being used for educational charity, we can also pay attention to other disadvantaged groups need to care for projects... For example, helping children with serious illnesses....For example, we can plant trees in the long-term afforestation belt of the Yellow River or the Yangtze River in China, in the name of our foundation, or plant poplar to prevent wind and sand protection in the desert of Northwest China....These are all acts of kindness... At the same time, because there are many types of good deeds, this will inevitably attract more consumers who are willing to pay....."
Chen Chuliang doesn't need to say much about the sunshine public welfare made by Happy Farm, everyone here understands that this is a public welfare project made by Youwei Technology in order to support education.
And now, Chen Chuliang has increased this public welfare project, not only to do education public welfare, but also to do environmental protection, but also to do medical treatment....
But, this proposal of his.
Hardly anyone objected.
Because, this proposal is simply a talisman for promising technology, the kind that keeps you safe.
"What do you think? Is it technically difficult? We can also draw up a few big plans in the early stage, and then add them later according to the situation. ”
Chen Chuliang asked everyone present.
This idea was a plan that he had after returning from Shu Province.
Since Youwei Technology has a charitable foundation, it is simply necessary to make this cause bigger.
Everyone had no opinion, and they thought that their boss, who was really a creative genius, and they all said: "No opinion, boss... Your creativity has simply set up a positive image for promising science and technology....Everyone only knew that we used to care about education, but now we are also beginning to care about environmental protection and medical care....I think we have a positive energy enterprise, even the country should praise us. ”
Chen Chuliang didn't care about everyone's praise first, since they all agreed, this matter will be handed over to Lao Tan and them to do.
"Now, I'll talk about the third thing..."
The first two things, Chen Chuliang said are big things.
The third thing, and certainly the big thing, is also a big deal.
After a pause, when everyone looked at him, Chen Chuliang said with a smile: "The third thing is actually related to the welfare of everyone in the entire company, according to the company's financial situation, that is, from next month, everyone will have to adjust their salaries once, and the average salary of each person in each position will be increased by one level."
After speaking, Chen Chuliang had already seen all the promising people present with smiles on their faces....
The salary of Youwei Technology is already very high, and now it is going to raise wages, although all of you are sitting here have company shares or get high salaries, but the employees under your hands are working hard.
That's all it takes.... The people from each business department had a rare meeting and chatted for a while, and then Lao Wu and Lao Wen of the interactive entertainment division stayed, and the others greeted each other and went back first...
After everyone left, Chen Chuliang asked Lao Xiao, Wu Yufu and Wen Congxin: "What do you think of the legendary private service?"
The legend of blood is the golden rooster that lays eggs for promising technology, and now there are wild chickens destroying outside, and promising technology must suffer the most.
Wen Congxin, who has experience in plug-in development, said: "Eliminating it is impossible to eliminate it. Because our legendary code was imported from South Korea, and now some of the source code is flowing from South Korea, which has caused our legendary monthly turnover to decline very seriously in the past two months..... However, I think that there must be someone behind this who is playing ghosts, which will make the legendary private server quietly rise. ”
Chen Chuliang thought about it, the legendary private server in the previous life was after the grand Cheng Tianqiao broke up with the agency fee of the Korean game company, and the South Korean side secretly transmitted the source code to Huaxia in order to retaliate against Cheng Tianqiao, which caused the grand legend to begin to decline.
But now, he's directly buying out the rights to the legend... But I still can't prevent the source code of this game, which has actually been in operation in South Korea for a while, from circulating, which must be someone who is obstructing it.
There is no need to guess that it should be a commercial competitor, Chen Chuliang has a bold guess: "Do you think the easiest company to do this is Xinglang, or Fox, or Teng Xun....."
The other people looked at their boss without thinking about it, and directly told the imaginary enemy. There's nothing to worry about.
"I think Teng Xun is the most suspicious..." Wen Congxin is still talking about a set of plug-ins.
After he said that, he listed the analyzed data and said: "First of all, we had a lawsuit with Whoosh Fox... The fox was also afraid of pain. As for Xinglang, Wang Zhidong doesn't have that ability, and he still has an arrogant attitude, I don't think it's possible, the only object is Teng Xun... Because, the major business divisions of Youwei Technology, except for the online game Tengxun did not get involved, are almost all the same as Youwei Technology. If they secretly organize people to engage in legendary private services, they want to bring down our main money-making channel.... It's not impossible...."
Wen Congxin has something to say, and what he said directly is the Tao...
Wu Yufu and Lao Xiao didn't have anything to add, and after Chen Chuliang heard it, he also agreed: "Lao Wen's analysis is good... I also think... Tencent's biggest suspicion ......."
All three are asking, "So what do we do next?"
Chen Chuliang said: "What else can I do, while fighting and stepping on it, I heard that Teng Xun has a branch in Hanzhou? What is this branch for.......