"The Lord of the Rings" has not yet been published, but it is almost certain that it will pull "The Da Vinci Code" off the top of the New York Times bestseller list.

Because its pre-sale numbers have already surpassed the sales of The Da Vinci Code this week.

Driven by new books, it is normal for sales of old books to increase.

But "The Da Vinci Code" has gone and has completed its task and passed the baton of the relay race.

In the American music market this year, Drake continues to win the top of the billboard hit singles chart, and Zhang Chu keeps winning the championship on the New York Times bestseller list, so netizens are curious, which of these two has more weeks of championship?

It stands to reason that the speed of publishing a song is far faster than that of a book.

There are more than a dozen songs in a chapter album, but there is only one book in a book, and it is impossible to bring out each chapter separately.

The cancer on the two lists depends on who is dragged down first!

These are two completely different fields, and they can't be mixed up, but there are always bored people waiting to see the excitement.

Random House is a real giant, and Amazon, the largest shopping platform in the United States, is responsible for half of the online pre-sale orders.

Various chain bookstores have also opened pre-sale channels in physical stores and official websites, and even supermarket chains Walmart are making reservations.

Wal-Mart's sales distinction may not seem high-end, but it is truly aimed at ordinary people.

The sales of the audio-visual area and the book area have always been very good, and sometimes it will even affect the results of the list!

The ones that can enter Walmart to sell are the kind of books that are down-to-earth, and they will not have too professional content, nor will they be cold and difficult to understand.

Among Zhang Chu's works translated into English, only "The Fifteenth Year of Wanli" was not stuffed, because this work about the history of a certain dynasty in the Far East can only be read by relevant personnel, and it is enough to put it in the library.

His Lord of the Rings was strongly recommended by Random House, and almost all of his promotional resources and channel resources were used on it.

Even if Random House doesn't have a copyright at all, they are still enthusiastic to help Zhang Chu push it into Hollywood, just to see which company is willing to buy the copyright.

Of course, this is not because they are naturally enthusiastic, but because the distribution agreement signed by Zhang Chu stipulates that they have the right to publish and sell for a full 10 years.

Once the work is adapted for film and television, the book sales will be strongly affected, and it will climb to the peak!

Now "Life of Pi" and "The Da Vinci Code" have a good sales momentum before they are released, and if the movie is released, Zhang Chu's book can even lift the sales of the entire genre!

This is not a big deal.

In a comprehensive report on the book market released by the Publishing Industry Association of America, adult fiction works decreased compared with the same period last year, of which 12 million copies of classics were sold, down 11 percent year-on-year, religious sales were only 6.5 million copies, down 50 percent year-on-year, 10.4 million copies of fantasy, a slight increase of 8 percent, and 11.5 million copies of science fiction, down 6 percent year-on-year.

In addition, adventure and adventure, western, picture books, romance, and popular are all falling!

But there is only one category that is bucking the trend, and that is suspenseful reasoning.

This genre sold 15 million copies in the first four months, second only to popular in terms of total sales, and higher than romance!

Americans really like to read that kind of suspense and thriller style, and several book sales kings were born from this genre, such as Stephen King and James Patterson in their previous lives.

In the past few months, several major kings have not released new works, and sales should have declined.

But the works of this category do not decrease but increase!

Because the book "The Da Vinci Code" sold more than 3.5 million copies in these three months, and also led to the emergence of many similar works.

"The Sherlock Holmes Code", "The Last Templar", "Project Babylon", and "Darwin's Gene" came into being, with Big Brother leading the way, and these shoddy imitators also achieved quite good sales.

The National Publishing Industry Association of the United States has attributed the miraculous rise of this classification to Zhang Chu, but it is not the news published by Random House itself!

There is no problem in saying that he is turning the tide, and the sales are close to one million every month, and if this number can be maintained for a year, it will properly hit the annual championship.

What's more, Disney has finished filming the movie of the same name, and if it can really be released this year, maybe it can sell two million or even three million directly in the month of release!

The market is huge, and it even has the kind of appeal that breaks down the genre of the work.

People who usually don't like to watch suspenseful reasoning will also enjoy this work.

Now that "The Lord of the Rings" is menacing, the number of bookings continues to rise, and the forecasting agencies have raised their forecasts again and again, which can be said to have created a lot of exposure for them.

In the past, forecasts were only made twice, before and after the campaign, but now new forecasts are sent out almost every day!

Zhang Chu is separated by a Pacific Ocean, which makes the American book market a chicken.

Many people are not accustomed to this kind of cross-border land grabbing, they regard these sales as their own things, and now they are encroached upon by a foreign writer, and they are all extremely indignant!

If it's the United Kingdom, Canada, Australia and other countries, it's okay, it's basically English, and the relationship between them is pretty good.

But Zhang Chu is just a Chinese, telling the story of a Chinese guiding the descendants of Jesus, and even writers who pay attention to political correctness can't help but want to find a thorn.

What's more, this product has never been mixed with the American literary scene, and he doesn't have any familiar friends over there, so it can be said that he is isolated, and he doesn't even have anyone to help talk.

Everyone is brewing, waiting for the contents of his new book, The Lord of the Rings!

If the protagonists of "The Lord of the Rings" are still Chinese, then of course these American writers can take the opportunity to operate, and it is impossible to engage in racial discrimination blatantly, but it is not difficult to simply set off the xenophobic mentality of the American people.

Many media have advertised that the United States is the most inclusive country in the world, and that inclusiveness is only relative, but in fact, it is very xenophobic in its bones.

If Zhang Chu can be rejected by the people, then it is obviously impossible for the follow-up works to have any sales miracles.

This group of people thought it was quite beautiful, but they didn't inquire about the specific content of "The Lord of the Rings" at all!

The book is not on the market, but there are still many staff members in Random House who have read its contents, as long as they have the heart to ask, there will always be a harvest.

It's up to anyone to think of it.

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