Repetition is a power, and a lie repeated a thousand times becomes the truth.

This is the "Goebbels effect".

Some very important social rules and rules of life are hidden in complex social phenomena.

Mastering them will help you discover the truth of things and gain a deeper understanding of society and human nature, and if you use them reasonably, many complex and difficult problems will be solved.

The reason why Goebbels, who proposed this theory, became a hardcore member of the Nazis stems from a speech by Hitler in June 1922.

After listening to Hitler's speech, Goebbels was amazed: "Now I have found the path I should take - this is an order!"

From this moment on, Goebbels fanatically promoted the "Nazism" he believed in, and as a result, he was appreciated by the Nazi upper echelons and Hitler, climbing into the top leadership of the Nazis.

The "heroes" finally had a place to play, and Goebbels frantically mobilized all the people of the Nazi Party propaganda apparatus to carry out a propaganda campaign unprecedented in German history.

He played a great role in bringing Hitler to power.

In 1933, immediately after Hitler came to power, Goebbels was appointed Minister of National Education and Minister of Propaganda.

Goebbels did not fail to live up to Hitler's kindness, and as soon as he took office, he and his propaganda department set about legitimizing the one-party dictatorship of the Nazi Party and allowing Hitler's fascist dictatorship to continue smoothly.

As a veteran of propaganda work, he knew the importance of forcing the consciousness of the people to conform to the ideas of the Nazis, so he was determined to make only one voice heard in Germany.

In order to completely purge the "heresy" from the minds of the German people, Goebbels first launched a nationwide book-burning campaign.

He encouraged the students to do so: "The soul of the German people can be expressed again." ”

Under this firelight, not only is an old era over, but this fire also illuminates a new era.

Goebbels also imposed strict controls on the press, including the press, the press, radio and film, and established the German Cultural Association.

The members of the association must be enthusiastic about the cause of the Nazi Party and carry out activities in accordance with the guidelines, policies and lines prescribed by the State; the publication or staging of works must be censored and approved by Nazi propaganda; the editors must be politically consistent with the Nazi Party, and they must be ethnically "innocent" Aryans; and all news that can be published and what news can be published must be subject to strict scrutiny.

Public opinion in Germany as a whole was completely in a frenzied fascist cultural and ideological atmosphere.

The media, which are supposed to disseminate facts to the public and propagate truth and justice, have become a tool for spreading lies, deceiving the public, creating fallacies and demagogizing wars.

Before the German blitzkrieg on Poland, Nazi Germany's newspapers and broadcasts made a lot of noise to create a pretext for Germany's invasion of Poland: Poland had disturbed the peace in Europe, and Poland threatened Germany with an armed invasion.

The Berliner Zeitung's headline warned: "Beware of Poland!"

The headlines of the Daily Leader: "Warsaw threatens to bomb Danzig – Extremely crazy Poles have launched an incredible provocation!" and even "Polish troops advance to the German border!" "The whole of Poland is in a war frenzy!" and other astonishing headlines appeared in the major German newspapers, giving the public the illusion that Poland was about to attack Germany.

Goebbels and his Propaganda Department not only had a firm grip on the tools of public opinion, reversing black and white, confusing right and wrong, in order to fool the German people, but he himself personally went out on various occasions to make speeches and implement Nazi ideas.

This is how Goebbels dressed lies in the cloak of truth.

He also made a philosophical conclusion that repetition is a power, and a lie repeated a hundred times becomes the truth - this is the "Goebbels effect".

Indeed, when the common people do not know the truth, the propaganda organs use the tools of public opinion to fabricate lies, and repeatedly indoctrinate them in society through various channels, so that they can be recognized by the people, and thus the lies become the truth.

The fascists of that year, using the Goebbels effect, launched World War II.

Today's pyramid schemes, on the other hand, use the Goebbels effect to change people's views in an attempt to completely brainwash people in this way.

After a round of excitement just now, everyone quickly calmed down, Chen Wei sat down in front of his blackboard again, and continued to tell me his so-called big truth: "Brother, you just said that the things we sell have no substance, in fact, it is not true, brother, what you don't know is that the things we sell are actually directly from the manufacturer to the hands of consumers, skipping any link in the middle. ”

"What are you kidding, can the products we sell soar through the clouds, and when you say that it is in the hands of consumers, it will be in the hands of consumers?"

What he said just now is obviously nonsense, this is not a stall to sell things, how can it be sold directly to consumers, and consumers cannot go to the manufacturer to buy things.

As soon as I asked, Chen Wei seemed to be waiting for me to ask, only to see him pat his thigh and laugh very arrogantly: "Brother, you really deserve to be a smart person, you can see the key to the problem at a glance, it is true that we don't have to come to sell products, and we don't go out to set up stalls, but how can this product get into the hands of consumers, doesn't it feel very interesting?"

I know that he is just playing tricks, but I have to say that he really attracted me, and this is the contest between masters, sometimes it is very tense, but sometimes it is quite attractive, because sometimes the energy shown by your opponent really interests you.

I smiled and nodded sincerely: "Leader, let me tell you the truth, you have successfully attracted my attention." ”

"Actually, I'm not trying to get your attention, I'm just going to tell you that what you're going to hear next is what I'm going to tell you, the second sales lesson. ”

He said these words very calmly, and he looked very sure that he probably knew that I would be attracted to him, so he just waited here, like opening a pocket, and led me in step by step.

I also know that every word I say next is to cooperate with him.

I knew I was going into a trap, but I didn't know how I was going to stop it, because I had no way out.

I took a deep breath and said to him, "This is the second lesson, what's so surprising, can it really change the trajectory of my life, to be honest, I really don't believe it." ”

"Brother, let's talk about something other than the topic, let me ask you, if you go out to do a legal thing, you say you go to open a store or something, even if you go to open a commissary, it can be reasonable and legal for the state to let the industrial and commercial department recognize you, and allow it to continue to open, what do you think you must have, of course, except for funds. ”

He smiled and asked me this question, and I looked into his face and blurted out, "A business license, of course." ”

Chen Wei laughed and said: "Okay, let's continue to talk about sales, let's talk about it now, because we are here to do business, since other business people who want to do business with you legally must apply for a business license, then our industry wants to be reasonable and legal, is it also the most important step?"

I seemed to understand what he meant, and smiled: "Leader, what do you mean, if I want to stay and do it, then I also have to apply for a business license, right?"

"In fact, it is not necessary to apply for a business license, but if you do not have a business license, there is no sales certificate, no matter how our company is also a reasonable and legal company, we are not outside to set up a stall, to do our industry, first of all, we have to build on the basis of the law, without the support of the state, we can not become bigger and stronger, isn't it?"

If you don't come in, you won't know that the people who engage in pyramid schemes still have the support of the state, and they can become bigger and stronger, or they are based on the law, which is really shocking.

I couldn't help laughing and continued to cooperate with him: "Leader, what should I do with this business license? Actually, I am also quite interested in your sales model, and I also want to join you and become one of you, and I also want to get a business license to sell your health products." ”

Looking at my impatience, Chen Wei pretended to be deep there: "Brother, in fact, it's useless for you to be anxious, we are a qualified company, if you want to sell our products, you must pass the assessment, and we can only issue a business license if you pass the assessment, so no matter who it is, you must pass the exam." ”

"I didn't expect to have to take the exam for a business license, this is the first time I've heard of it, I haven't had a business license before, so I don't know how to take the exam? ”

I am a psychiatrist who has opened a clinic, and I know that I am simply bragging, and I don't know how these people who do MLM can brag and not blush, and they can still pull out such a serious book, I have to say that their psychological quality is really good, and they don't laugh for such a long time, not to mention anything else, just that calmness is really strong.

When Chen Wei heard me say this, it seemed that it was also to give me relief, so he hurriedly spoke and comforted me: "Don't worry, brother, with my understanding of you, no matter how strong the question is, it will not be difficult for you, as long as you have a firm belief, as long as you sincerely want to do this industry, I believe that the exam is a very small pediatric matter for you, you will definitely be able to pass, please believe me." ”

I don't want to continue to talk to you with him, and now that I've come to this point, I think I should go to the next step, and if I want to explore the truth in the future, I have to go deeper and deeper, even if I'm already in this pocket, and I sink deeper into it, I can't go any further, because I think if I turn around now, it will be useless.

He asked me, "How's it going, would you like to take our exam?"

I nodded lightly: "Of course I do, just like the leader said, since God has given me such an opportunity to touch wealth, if I don't cherish it and let it slip away in vain, then am I too tyrannical?"

Chen Wei looked at my face, with a smile on his face that he had never seen before, this smile was like a smug but not like a smug, like a release but not like a release, but I could feel that this was a smile from the heart, he said: "As long as you make up your mind to cross that hurdle, the future world will be full of infinite wonderful, come on, brother, our wealth empire welcomes you to join, I hope you are ready to meet everything you need." ”

I didn't answer him yet, but he said again: "Mengmeng, I'll give you three days off and take our handsome guy to a hot spring." ”