"There's no why, it's just that I think you can do it. You know no, Lu Wu, you are completely different from before. He took a deep breath. "You've been through a lot in the past year, right...... The whole person looks different! I must have seen the wind and waves!"

Lu Wu had to be silent. Human change always happens unconsciously, and in most cases, although people have changed, they are basically unaware that they have changed.

"But it's not just you who have seen strong winds and waves, I've also experienced a lot. Dong Yue hiccuped. "For example, now, I find that my vision has grown a lot. It's easy to see other people's emotions...... The slut is a spring breeze with a proud brow, and you obviously have something on your mind...... Is it for that amber?"

"Maybe. Lu Wu sighed softly.

"Did anything go wrong?" Dong Yue asked. It stands to reason that he shouldn't have asked such a private question, even if it was based on politeness, but at this time, alcohol was on the head—don't look at the logic on the surface, but in fact it was really too much alcohol—and many things that could normally be considered were now put aside. "Can you tell me about it? ”

"She's looking for a target...... I want to create a ......" Lu Wu tried his best to make his words sound more subtle, at least not to make people realize that he wanted to open a cult or something. "To be known and worshipped by everyone...... Idol!"

"Is it an advertising plan?" Dong Yue understood, but he couldn't tell if he really understood it.

"Sort of. She's in trouble now, but I can't help......" Lu Wu sighed again. He also drank some alcohol, and under the influence of alcohol, people's sanity was more or less affected.

"Is it a financial problem? It's not easy to create a concept that can be widely accepted without a big budget. This is like a star: you must have excellent performance again and again, and you have to appear in a popular drama many times, or sing a popular song many times to become a star. Starting from scratch requires a lot of investment, and to put it mildly, in a place like W City, millions of publicity funds can't even be squandered. If it is a place like Beijing, Shanghai and Guangzhou, it will be even more exaggerated, and the tens of millions of propaganda funds will not set off any storms at all. ”

"It's ...... with funds" Lu Wu originally wanted to say "It has nothing to do with funds", but was interrupted before he could speak.

"But if you don't have a lot of time and money, there's a trick that can be tried and tested!"

"What trick?" Lu Wuyi was shocked. It seems that Dong Yue has been exposed to a lot of things this year.

"Plagiarism!" Dong Yue replied. He opened his mobile phone, searched for it for a while with his unsteady hand, and then found something and brought it to Lu Wu.

What opens on the mobile phone page is a photo, and the content of the photo is a pack of instant noodles. And it's a brand that everyone knows.

"This is...... Master Kong?"

"Unfortunately, no, take a closer look at what it is!"

Lu Wu settled down to take a closer look, and quickly found the problem with the word in the middle. That's not "Master Kang" at all, but the inexplicable "Kang Shuaifu". It's no wonder that he was wrong at first sight, after all, it was only a small difference.

Looking back, it seems that I have indeed been exposed to these news before. In short, even if it is an alternative counterfeit product, it is playing a side game, but in the end it was sued by others, and it was not surprising that it was hit by the government. In addition to "Kang Shuaifu", there are also "Lei Bi", "Eight Walnuts", "Old Godmother" and the like. Although the details are different, the basic principle is the same.

"Understood, right?" Dong Yue said. In this way, it is directly borrowed from other people's propaganda. It's easy to borrow. ”

"But ......" In an instant, several thoughts flashed through Lu Wu's mind, but in the end, they flashed away like sparks, leaving no conclusion. He was a little frustrated, Dong Yue's method may be good, but it is not in the right way with his situation. "I don't want this, I want ...... Emerging religions, you understand?"

"Religion, Lu Wu, you ......" Dong Yue suddenly became excited, he looked left and right, and confirmed that it was only the two of them. "Want to play a big wave?"

Lu Wu could only nod, the words were all spoken, what else could he do?" ”

"Well, it's possible to let the slut do it. Dong Yue fully understood. "He is so talkative that he dares to say anything. ”

"When it comes to preaching, I don't know where to start. "The only reliable way that Lu Wu and Amber have come up with at the moment is to use magic. After all, with the backing of real miracles, it is difficult to think of without believers. But in this era, it may not matter if there is an occasional miracle, if there are more, it is estimated that it will not attract believers, but the government - people are not blind and stupid. It's really hard to say whether the matter will end at that time.

"Missionary work is not simple, if you want to be a devout believer," Dong Yue said. "There's one kind of person that's the best fit. ”

"What?"

"People in despair. Dong Yue stretched out a finger, maybe he just wanted to point at Lu Wu, but in fact he could only let his finger shake around. "Got it?"

"By the way, use the existing urban legends!" Lu Wu suddenly slapped his thigh and couldn't help but say it.

"What urban legend?" Dong Yue was taken aback.

"Ah, no!" Lu Wu's mind thought through the whole thing in an instant. Really!

He once asked the master under what circumstances a sapient creature could provide the power of faith. The master was rarely silent for a few seconds (presumably in words that Lu Wu could understand), and then made a rather surprising answer.

Intelligent beings can provide the power of faith when they have no distractions in their minds and only think about the object of worship. Of course, it's okay to have distracting thoughts, and the more distracting thoughts you have, the less power of faith you can provide. So there are two situations where the power of faith is the greatest, the first is the reverence for something, such as a religious ceremony or something, and the second is when you're in some kind of great crisis, like watching a zombie staggering or something, your prayer is guaranteed to be the most devout and provide the most faith power. Of course, the ideal is to have both – but that is a difficult and cost-effective situation, so you don't usually need to do it.

It's hard to build a new faith. It's not that it can't be done, but it takes a lot of resources and a lot of time. Obviously, there is no other choice, and it is better to choose other simpler methods. After all, at this stage, Amber's goal is not to collect the power of faith, but only to test whether the method provided by the master to collect the power of faith is valid.

To put it bluntly, the Radiant Moon Warlocks don't really trust the masters, and they need to test the reliability of the methods provided by the masters step by step.

Obviously, a god who is unfamiliar and has never been heard of before will not be able to gain faith in the short term. A brand new god (whether it's real or not) will definitely need a long period of propagation for its image and concept to become a belief. This process, even with the support of the true god (the god of the Chinese concept), cannot be completed in the short term. In fact, almost everything is the same as not just faith.

A new brand must rely on a large amount of advertising investment, coupled with the quality of the product itself, to be qualified to become a famous brand. It's not a simple process.

However, there is a simple solution: that is the so-called "borrowing the corpse to return the soul" of the 36 schemes. This can be easily done with an existing image that has been deeply rooted in the hearts of the people. It's like a company that launches a new product and always likes to let celebrities advertise. Everyone is not familiar with the new product, but familiar with the star. Something familiar is far more attractive than something unfamiliar.

Even if Jackie Chan is as humanoid and auspicious as he is, and an advertisement can bankrupt a company, there are still people looking for him to advertise.

Therefore, the ideal way to collect faith is not to create a new god out of thin air, but to upgrade a character from a previously well-known urban legend (or not) to a god.

Lu Wu had even thought that the ideal object would be the "ghost doctor" he had heard about before.

Compared to the ghost stories told by others, the story of this "ghost doctor" is obviously much more complete, and many details have been perfected. Obviously, this story has been heard by many people, and it has been processed and disseminated, which finally formed the current full version. Compared to it, the other ghost stories are too rough. This means that too little is processed, because the spread is far from enough.

Although it is only a legend of W City, many locals must have heard this story.

Of course, this is actually a secondary factor, but the main thing is that it is probably the best way to arouse people's awe.

Although the magic power of warlocks is very powerful and incredible, it is not particularly suitable to pretend to be ghosts in this era, not that it can't, but that it is not efficient.

Three hundred years ago, casually using supernatural abilities, and even digging a hole in the ground at will, a big pit can be said to be a thunderbolt from the sky, making people stunned. But in this day and age, ordinary "miracles" are no longer recognized. Because the existing technology is so advanced, when you see a paranormal phenomenon, your first reaction is never "this is a miracle", but to suspect that it is some kind of magic, or the effect of some new technology.

Magic tricks such as crossing the Great Wall, levitating in the air, teleportation, stealth, etc., are not uncommon for the tried and tested modern man. Unless it's the kind of supernatural phenomenon that is so large that it can't be concealed and can't be ignored and can't be explained - but when it really gets to that point, I guess the government was immediately alarmed.

The habitual thinking of humans is very powerful. To arouse the shock, awe and even worship of modern people, it is not ordinarily difficult. Although Amber has the power to change fate, this power has after-effects. It is impossible to maintain the long-term piety of believers by relying on this strength.

But there is a force that, on the one hand, does not attract the attention of the government, and on the other hand, it makes people feel awe-inspired.