Chapter 958 CCTV prime-time advertising (ask for subscription)
After Chen Chuliang arrived in Yanjing.
The person in charge of the reception of this business department is Kang Donghai, the second-in-command of the Yanjing business department, who came directly to the airport to do reception work.
chatted with Musk on the plane, and after getting off the plane, his friend gave priority to taking care of him, Chen Chuliang first asked Kang Donghai to arrange the hotel where Musk and his translator Wen Lisha stayed, and arrange someone to be a guide, and then take this American friend to visit Yanjing in the next few days. And he didn't go back to his Houhai compound, and went directly to the business department located in Zhongguancun.
After all, work matters....
Chen Chuliang has just arrived at the office of the Yanjing Division.
Lao Xu, the leader of the business department, hurriedly grabbed him and reported to him.
As soon as Lao Xu came up, he released a bombshell, and it seemed that he was sure that the boss would not know about it, because this was a 'big event' that happened to the boss for more than two hours on the plane.
Lao Xu said with a happy face: "Mr. Chen....The press conference held by the Hanzhou headquarters company at half past ten in the morning detonated the public opinion report of the whole China..... and now, we have become a hot company in the Chinese Internet circle....Even our business department in Yanjing, reporters are flocking to interview, and I have a few press conferences this afternoon... As it stands, it's definitely good for us to have promising technology....."
Chen Chuliang doesn't care about the company's operations, Lao Xu's department is the mouth and eyes of Youwei Technology, he has already sat on the chair that Lao Xu usually uses in the office, drank a sip of water, and said: "In terms of publicity, Lao Xu's business department is checking, public opinion is oriented, as long as you dig towards the discovery that is beneficial to our company, with the emotions of netizens, it is OK to go in the right direction, don't arrange other media interviews with me, I don't have time... By the way, I came to Yanjing this time to focus on understanding how your business department needs to complete the publicity work in addition to our own channels as a publicity group for the Double 11 shopping link. On the side of the Hanzhou base camp, but they have already done almost everything, Ma Yun and Lao Tan's commodity coordination group, the carnival award group, and the supervision team have all implemented people... Your division, why haven't I seen a new promotion launched...."
Chen Chuliang has been concerned about the company's double eleven publicity for a long time, after returning from Mianshi, Shu Province, promising technology has determined the plan to carry out the second national shopping carnival, and the e-commerce model of Taobao has been officially laid....The task plan has been arranged, Lao Xu's department is responsible for the publicity group, this publicity, in addition to including network media, Chen Chuliang also proposed that advertising must be done on CCTV, and at the same time, a shopping carnival party attended by celebrities should be held....
So far, Chen Chuliang has asked Lao Xiao about these two things, and Lao Xu's department has not yet reported the implementation to the head office. He watches CCTV every day, and he doesn't see the Yanjing Division handle the advertising department of CCTV, as for the star party, how is Lao Xu preparing, usually Chen Chuliang is in Hanzhou, and he really doesn't know the details.
Lao Xu heard that the BOSS was here to inspect the work of their business department, especially the Taobao Double 11 shopping carnival publicity, and also specifically asked about the two key arrangements for publicity, he was about to talk about this, and smiled: " Mr. Chen, CCTV propaganda, I have met with the leaders of the CCTV advertising department, the content of the discussion is to prepare for a month of advertising on CCTV 1, the time starts from November 1st, ends on December 1st, the advertising period is the CCTV prime advertising period, that is, the last advertising space before the daily Huaxia simulcast broadcast "15 seconds of advertising + 5 seconds of time advertising", just...."
"Just what....??" Chen Chuliang knows that CCTV's prime advertising time is not cheap, and of course it is not easy to take it down, after all, this advertising campaign within ten minutes is known as the strongest advertising period in China. Does he know that this advertising period has set a record of more than 100 million advertising dollars.
Lao Xu had a wry smile on his face: "Mr. Chen, you must know that this is the largest and most authoritative media platform in China after all, and the audience facing it is hundreds of millions of people in China... And this advertising space is more or less, there are many companies with strong strength and background to take down....When we talk to people from CCTV, the other party doesn't take us very seriously, and in terms of price, the other party's offer is also more ruthless, 130,000 a day..... if calculated according to a month, the advertising fee is 4 million. ”
Chen Chuliang pondered Lao Xu's words, meaning that this matter has not been dealt with yet, because of the price problem, so he smiled and said: "Lao Xu, it's just a matter of four million... Are you still so embarrassed? It seems that your business department is really saving for the company. ”
Lao Xu said: "Mr. Chen, not our province, but our business department, has been in a state of burning money, the fourth quarter to now, our business department, have burned the company 100 million, this is still two months left, we are also panicked, thinking that we can save a little bit." Besides, the head office has just acquired another company in Silicon Valley, with a valuation of $1 billion, which ..... also tighten your belt to get by. ”
Unexpectedly, Lao Xu said that he was like a clever woman, thinking about saving for Chen Chuliang, so he spent money to save a little.
Chen Chuliang couldn't see Lao Xu searching so much, the original Double 11 shopping carnival was to maximize Alipay's more precipitation funds, so that they could buy Musk's company, but Meg Whitman sent them money, and Youwei Technology was not nervous about the operation of funds at all, so he said: "Okay, Lao Xu, how much does CCTV offer, you don't have to bargain, settle the matter immediately, no, there are two days to November, when do you want to delay..."
Lao Xu felt that what the boss criticized was, of course, this kind of money-consuming project, the boss did not approve, and it was difficult for them to let go of their hands. This is also what Lao Xu wants to report to Chen Chuliang, and said with a smile: "Okay, boss, we will immediately connect with the CCTV advertising department, it's okay, because we have been dealing with CCTV people for Wei Technology, and their advertising bidding plan for next month has not been completed." ”
Chen Chuliang thought to himself, it seems that he will have to come to Yanjing more in the future, after all, Lao Xu was born with engines, so it is a bit unbearable for him to engage in both engines and portals, or find him a more effective assistant to come over, Kangdong Maritime Management Personnel is okay, but it is almost impossible to engage in operations. "Old Xu... So, what about the carnival party with the help of celebrities? This matter can't be delayed any longer? On the side of Hanzhou, Lao Xiao has found the host venue of the party, and this matter can't be like advertising, and I don't have a clue yet..."
The shopping carnival party is much easier to do than CCTV advertising, the most important thing in China is the star, as long as there is money to be made, the stars appear once, and it is not particularly expensive, this point, Lao Xu has already done it: "Mr. Chen rest assured, the star party, our business department has implemented the number of stars present....and has signed a contract with the other party's brokerage company.... The celebrities present this time are 4 famous, more than 10 second-tier stars, and more than 20 third-tier and newly promoted popular stars, which can completely maintain a five-hour party interaction....."
As he spoke, Lao Xu stepped forward, took out a plan for the invited star from the desk where Chen Chuliang was sitting, and handed it to Chen Chuliang.
Chen Chuliang casually glanced at the .....stars that Lao Xu was looking for, including Hong Kong, Macao and Taiwan, as well as inland, and of course, the new generation of popular singers in the past two years......including, and a year ago, when Tieba was launched, some stars who had in-depth cooperation with Youwei Technology;
These stars are all first-line star lineups in the next few years, but they were mined by Youwei Technology in advance and signed a cooperation contract, and now they can be taken directly.
In this way, this shopping carnival will definitely be well organized. As long as things are arranged, Chen Chuliang pressed the things in his hand, and said to Lao Xu: "Okay, Lao Xu, I will stay in Yanjing for a while, and then go to Silicon Valley with Musk, if you have any work problems, just call me directly." ”
Lao Xu didn't bother him as soon as he saw that the boss was going home. Hurriedly sent him and said: "Don't disturb the boss, your rest day, as long as these two major events are completed, our business department can be regarded as completing the fourth quarter of the plan." ”
Chen Chuliang doesn't talk to Lao Xu, he hasn't been in Houhai for a long time, of course he has to go home and hug his daughter-in-law....Although work is important, life is also a condiment.