Soon, Du Quan hired a group of ingenious aunts in the village to sort these shiitake mushrooms by hand, pick out the fullest and rounded ones, and then wash them by hand.

The bottle has been made by contacting the relevant manufacturers, and the name of the wine, after some discussion, was finally determined to be "Golden Bottle Brewing".

Lin Han went to find Liu Yufeng, and planned to let the TV station and other local media report on it, make a big news, and praise Vientiane.

After learning about the situation, Liu Yufeng was a little surprised: "Golden bottle brewing, the top wine?"

"The goal of Kintaru Craft Brewing is about the level of Lafite in '82. When the reputation of craft brewing is established, the production of ordinary gold bottle sake will gradually be relaxed. ”

Liu Yufeng couldn't help sighing: "You want to make money and have both word of mouth." ”

Lin Han smiled and asked, "Shouldn't it be both?"

Liu Yufeng was noncommittal, and then said: "Then you are planning to come to the TV station to advertise?"

"That's right, after a while, the Golden Bottle Craft Brewery will go on sale, and I want to advertise it to you first. ”

Liu Yufeng touched his chin and thought for a while: "Of course this is no problem, when the time comes, it won't cost too much money to put an advertisement before and after the news." ”

In addition, after publishing some articles on the Internet and tabloids, it is said that the Chinese people's thinking is empty again, and they lack the spirit of craftsmanship or something, and then they turn around and praise the Vientiane wine industry. ”

Lin Han pondered slightly: "Yunzhou TV's advertisement, how is the effect?"

Liu Yufeng shook his head: "After all, the local TV station is okay in Yunzhou, and if it is far away, it can only be said that it is better than nothing." ”

Lin Han frowned slightly: "What about Handong Satellite TV?"

"Handong Satellite TV is a big station, and the effect is of course good. However, the price is also expensive, and the cheapest one costs hundreds of thousands a month. If it is an advertisement in a certain Cheng Do Not Disturb, it can cost tens of thousands of dollars a second. ”

A certain Cheng Do Not Disturb, hosted by a famous bald head, is the highest-rated program on Handong Satellite TV, and there is no one. It is precisely this program that has made Handong Satellite TV consistently rank among the top five major TV stations in the country.

There was a post on the Internet that took stock of the self-impression of the people in each province and their image in the hearts of the people of the whole country.

The self-impression of Handong people is landscape garden, poetry and painting, various feelings, romance, and historical accumulation...... And the people of the whole country have only one impression of Handong: do not disturb a certain sincerity.

"By the way, do you want to have a product placement?"

Lin Han was stunned: "Product placement?"

Liu Yufeng smiled: "It's the kind of bad script with little fresh meat, and there are three TFs." ”

"This kind of film placement advertising...... Does it work?"

"It works. Liu Yufeng said, "Otherwise, why do you think those fresh meats are expensive, isn't it because of their own traffic?" ”

Lin Han was suspicious: "I always feel that these little fresh meat ......"

"It's annoying, isn't it? Liu Yufeng smiled, "But I'll ask you a question, if someone gives you 10 million and asks you to go through the motions, would you be willing?"

"Of course I am willing, who doesn't do the thing of taking money for nothing?"

"That's the case with those little fresh meats, anyway, the investors are willing to give money, will they refuse? They are just equivalent to winning a lottery, the real root of the problem is that the current film and television drama market is immature, the audience threshold is too low, and the survival pressure and competition pressure of practitioners are not big enough. ”

Lin Han asked, "You mean, the audience's taste needs to be improved?"

Liu Yufeng shook his head: "It's not taste, it's threshold." The essence of film and television dramas is entertainment, I really want to see something profound and connotative, and the money of a movie ticket is enough to buy all of Kant's works. ”

"The so-called threshold is like a masturbation. For example, a teenager who has just come into contact with the mystery of human reproduction will be enthusiastic when he watches a random film. But after a long time, the jerking point will get higher and higher. After watching Japan, I will watch Europe and the United States, and after reading the routine, I want to watch the plot, and when I get tired of watching the plot, I want to see innovation...... All film and television dramas are like this. ”

Liu Yufeng said eloquently: "In the case of Americans, those who are not even able to multiply smoothly can really have high taste?"

"It doesn't matter if they don't have taste, they have seen a lot of battles, and their high threshold value and taste will naturally give birth to a batch of high-quality works. ”

"The current situation in Huaxia is that small fresh meat and bad movies are constantly forcing the threshold of the audience. When people can't stand it anymore, the pressure of survival and competition for practitioners will increase rapidly, and the overall quality of the film and television industry will naturally gradually improve. Liu Yufeng said with a smile.

"Of course, all this without electricity. ”

When Lin Han heard this, he was a little dumbfounded.

In recent years, many of the film and television dramas that have been shot better have excellent backstage.

For example, "Mekong" has the support of the Ministry of Public Security, "In the Name of the Masses" has the support of the Supreme People's Procuratorate, and "Killing the Wolf 2" is directly supported by the army...... It's emotional.

"This advertisement for Jinzun Craft Beer, when the time comes, first invest in Yunzhou TV for a long-term one, and then go to Handong Satellite TV for the cheapest two months. Lin Han pondered for a while, and then said, "As for the product placement you mentioned...... How's the cost?"

"It's okay, the cheap ones are 1.8 million, and the more expensive ones are only a few million. Those investors want to make quick money, and there are not too many product placements. Liu Yufeng said.

"I've attended a few events on Handong Satellite TV and met some relevant people, so if you want to insert an advertisement, there should be no problem. And the production of this TV series is progressing very quickly, and it will start broadcasting in a month or two. ”

Lin Han nodded, and then asked, "What TV series?"

"Adapted from the famous Xianxia novel, "Green Cloud Chronicles"!"

......

The matter of advertising is basically finalized, and the shooting of the advertisement is handled by Liu Yufeng.

He first found a second-tier star who was quite popular, with an endorsement fee of 1 million, and brought in an advertising shooting team, spending a total of 1 million before and after.

Coupled with the cost of advertising, five million can't be stopped, which makes Lin Han feel a little painful.

The matter of advertising will have to wait for a while to be implemented. During this period, it was Yunzhou TV that made a short film for Vientiane Liquor, introducing Vientiane's liquor and the upcoming production of Jinzun Liquor.

Throughout the short film, the footage of the aunts hand-sorting and cleaning the shiitake mushrooms is played repeatedly, constantly emphasizing how handmade and natural this upcoming Golden Bottle Craft Beer is......

With the broadcast of the short film on the TV station, the news about Jinzun Craft Brewing gradually spread in Yunzhou City.