Buy, buy, buy, is more than ten years later, to describe the Taobao store opened by Ma's father.

However, in 01.

Many local tyrant users who use Happy Farm are no longer in a hurry, waiting for the prop mall of Happy Farm to be launched, and even know how to recharge and buy it.

And these local tyrant users naturally bought and bought and gave it to Youwei Technology.

However, on the side of Youwei Technology, it only released the news that the props mall will be launched soon.

The specific launch time has not been announced.

After releasing the message of the Item Shop.

Youwei Technology began to take advantage of the shareholder wind of the upcoming launch of the props mall to dispel the rumors on the Internet that Youwei Technology relies on value-added charging methods to destroy the balance of the game, and carry out a radical cure.

First of all, in terms of technology, it is listed in Happy Farm in order to discount all users. After the launch of the Item Shop, there will be a notification of the big reward.

The specific reward activities will be unveiled on the day of the launch of the prop mall!

Secondly, after the launch of the prop mall, the activity of pulling people to send fertilizer will not be reduced. This gives non-RMB player users who get rewards by pulling people, and conveys the good news that they can also open up if they insist on pulling people's heads.

At the same time, Happy Farm will open a check-in function, and users will log in once a day to sign in. After a certain number of days, you will receive a lucky package.

In the lucky package, there may be fertilizer, and there may also be a sheepdog item for a week's trial.

It could also be seeds.

In short, the sincerity of Youwei Technology is to provide users with intimate and preferential services.

RMB players have to take care of.

Ordinary players also have to take care of it.

In this way, after the news of these follow-up discounts was continuously announced.

On the Internet, the voices that questioned the destruction of the props and the balance of the game were naturally overshadowed.

I was even moved by a set of 'loss hemorrhage' opening activities of Youwei Technology.

I can't wait to spend money to buy props now, and express my determination to owe a bag of fertilizer for science and technology.

…….

After the news of the upcoming launch of the Item Shop.

Youwei Technology Technology Company.

A group of people from the Department of Promise are discussing how to carry out the opening reward activities.

The notice of the opening of the big reward has been hung in Happy Farm.

The plan has not yet been decided.

At the moment, in the office of Youwei Technology.

The people who participated in the discussion were Lao Xiao, Lao Tan, Zhang Ning, and Wu Yufu.

According to the understanding of these people.

Open the prop mall and launch a preferential activity for prop purchase?

It's impossible!

Pulling people's heads to give away fertilizers and signing in to give gift packages is already the biggest discount.

The things in the prop mall, at best, are discounted by 10%.

It couldn't be lower.

There is nothing to discuss, and some people in the department agree that the opening reward is a 10% discount, and it is booked to death.

"Mr. Chen, this opening big reward, I think, the 10% discount is already the best jumping price reduction. It's not possible for us to offer more promotions now, otherwise we would be losing ourselves. After all, the operating expenses of Happy Farm, although not as good as Bloody Legend, but the user base of the farm has more people online at the same time than Bloody Legend. Eating funds is also very powerful, our purpose is to make quick money, take advantage of the popularity of the farm to set off a trend of stealing vegetables in the country, one to increase the user base of YY, and the other to make a quick money. ”

I just discussed it with a few promising founders.

Whether it is Lao Tan, Zhang Ning, or Wu Yufu, they all feel that the preferential range is best set at 10% off, so that Youwei Technology can take advantage of the happy farm to make a wave of money and pull a wave of people to YY software.

After all, people in the promising department know that the hot period of Happy Farm will not last as long as the bloody legend.

This cartoon farm planted with one button in a fool's style can only be on fire for about half a year at most, and it will be weak.

So, think long-term.

Don't make too much of a discount, and make more money is the last word.

It makes sense for people in the department to think so. Chen Chuliang listened to Lao Xiao's words. After pondering for a while, he said: "Lao Xiao, if there is a social game for technology, it is just a flash in the pan, and it is understandable for us to make quick money." However, we will develop the second generation of products to take over Happy Farm in the future, and if we eat quick money, it is very likely that we will lose the confidence of users in us in the next product change. ”

"Users now choose Happy Farm, that is, to choose promising technology, we would rather lose money, at least, but also to improve the user's favorability to the first in their minds. ”

Therefore, whether it is continuing to recommend friends to send fertilizer, or signing in to get gift packages, these are all chips to increase the user's favorability. Don't you see that the voices on the Internet questioning that our opening of the prop mall will destroy the balance of the game have been suppressed? It is because the majority of netizens have consciously stood on the side of Youwei Technology and spoke for us. ”

Think of the web post bar and some portals on the forum. There are many cute Happy Farm users who have stood on the side of Youwei Technology and supported Youwei Technology to launch a props mall, and even some students posted that they would rather skip meals than buy props.

Chen Chuliang feels that the current users are still very loyal.

At the very least, a little benefit will be able to gain their grateful hearts.

Knowing Lao Xiao's concerns.

It is nothing more than the current promising technology, and only the cow of the bloody legend is supplying blood.

Happy Farm, known as the second blood supply cow.

It's impossible to kill this cow and eat meat, what a waste.

Smiling, Chen Chuliang looked at a group of people who were afraid that he would not agree with the opinion of the nine-percent discount, and overturned the worried expression that this suggestion would be lost.

Chen Chuliang fortunately felt that his idea of reward was very mature, otherwise he really couldn't convince everyone, and said: "In fact, the opening of a big reward is not necessarily a loss." If we can make it seem to outsiders that technology is losing, it is actually making a lot of money from technology. That's better!"

Tapping lightly on the tabletop.

Chen Chuliang thought carefully about all the details.

Incentives are also a form of marketing.

A few discounts, this kind of reward, is the lowest level of one plus one!

You don't need to think about it!

However, for Chen Chuliang, a reborn person.

The most classic entertainment activity. It is also the idea of half-price rewards for Double 11 created by Ma Yun of Taobao, which can be used in the reward activities of Happy Farm.

At the beginning, Ma Yun proposed half price, but in fact, the counter price of all Taobao goods was half price.

The price of this counter is set by the merchant at will.

Of course, users generally don't know, or don't know at all, where the difference between the counter price and the actual selling price of the product is.

I only stared at the word half price, thinking that I would earn it if I bought it.

The half-price sales created by Ma Yun can be regarded as the most typical textbook case in the reward activities.

However, the half-price event, after getting tired of playing.

Ma Yun also pioneered the stacking of shopping vouchers, which is a more brain-consuming marketing reward.

I have to say that Ma Yun's idea of e-commerce has thrown many people a few streets.

Of course, now, Chen Chuliang definitely can't come up with coupons to deduct such things that need to test the user's IQ to reward.

The purchase of props for a happy farm does not need to be supported by such lofty thoughts.

Half-price sales are the best.

For one, it's a loss-making sale.

Second, replace the actual price of the props with the counter price.

This idea, only Chen Chuliang, who was reborn after more than ten years, will play this routine.

After thinking of a way, Chen Chuliang said: "Ningzi, our props mall, how much is the current price of ordinary fertilizer to buy a pack?"

Zhang Ning is most familiar with the price of the props of Happy Farm.

He looked at Chen Chuliang and said, "Ordinary fertilizer is a dime a pack. High-speed fertilizer is three cents, rapid fertilizer is five cents a pack, and rapid fertilizer is one yuan a bag. For the time being, there are only five types of sheepdogs, which are 10 yuan to 50 yuan. ”

After picking a few key props to offer, Zhang Ning didn't know what Chen Chuliang was doing, and asked him: "Boss, should you be, do you want to get a 20% discount?"

Looking at Chen Chuliang, Zhang Ning was afraid that he would nod.

Twenty percent off, a huge loss!

Seeing that Chen Chuliang was silent, it seemed that he couldn't satisfy his bold words about the opening of the big deal.

Zhang Ning swallowed.

He was ruthless and said, "Boss, do you want to fold it at a loss? ”

Zhang Ning directly said the word 'loss'.

Chen Chuliang laughed.

All of you present are more powerful when code farmers develop products. But they are not masters of playing e-commerce.

When you encounter this kind of business that requires marketing tools, you don't know it well.

It seems that you will recruit more marketing talents in the future and set up a marketing team!

Smiling with emotion, Chen Chuliang straightened his throat and said, "I plan to get a big reward of 50%~~"

He said that.

All around, there were sighs of "opposition".

"Mr. Chen....think twice. Although the opening reward is very short, it is a 5% discount, and we will not be able to earn back the estimated loss for a month, and we have lost the most popular earning range of Happy Farm in vain. ”

It was Lao Xiao who spoke.

Lao Xiao, who is engaged in finance, although he is not good at sales, knows that if he is 50% off, he will not make any money!

"Boss, if it's 50% off, we estimate that we won't be able to pay next month's salary. ”

Zhang Ning also added. Even if it is a cash cow with a lot of milk, it cannot supply thousands of employees and seven or eight products in the five business divisions of Youwei Technology.

Wu Yufu joined Youwei Technology later, and Wu Yufu did not participate in either the Legend of Blood or the release of YY software.

He could only watch everyone the whole time and be a quiet bystander.

However, he still shook his head, indicating that he did not approve of it either, and he lost so much money all of a sudden.

Tan Qunzhao is relatively much more stable.

After all, he had been to South Korea with Chen Chuliang.

Chen Chuliang is the boss that Lao Tan admires the most in his life.

Whether it's thinking or insight.

Old Tan, I have never seen anyone who can compare to his keen eye.

Since, the boss said a 50% discount.

There must be a reason.

Maybe, with a 50% discount, they are all sure to make a profit and not lose money.

Lao Tan felt that he must have a personality cult that was too strong, and he actually thought that he would earn a 50% discount?

Even Lao Tan himself laughed: "BOSS, don't sell it, tell your thoughts as soon as possible, and we'll start preparing for it." Otherwise, I guess I will have to work overtime on weekends. ”

"Okay, it's still Lao Tan calm. ”

In the whole team, only Lao Tan, who has been to South Korea together, understands himself better.

Chen Chuliang stopped selling Guan Zi and said: "Let's use ordinary chemical fertilizer as an example, the other props are all the same." ”

"Ordinary fertilizer, it's a dime a pack. ”

"This price is known only to us internally for Wei Technology. ”

"Now, the price has been adjusted to a dime and a half a pack. ”

"Opening reward, five percent off, it becomes seven cents and five, converted, it should be me seven and a half percent off, isn't it!"

"Let's say this opening is a bonus, and we offer a three-day discount. ”

"On the first day, a big reward, all the props, all 50% off. ”

"The next day, continue to reward, 6% off. ”

"On the third day, it became a seven-fold fold. ”

"On the fourth day, we can make a statistic based on the sales volume of the previous three days. ”

"If we make it, we can continue to discount it with a 10% discount. ”

"On the fifth day, we returned to the original price!"

"Our original price of ordinary fertilizer, one dime and five packs, after three days of reward, reverted to one dime and five packs. Compared to us a dime a pack, a nine-percent discount, and then restore the original price, do we make a profit, or do we lose?"

"Don't forget, the first three days of ladder discounts, in fact, after conversion, we have to earn more than a direct nine-percent discount. Because by the time it comes to six discounts, we have already exceeded the original price by nine discounts. By the time the time the 7% discount was made, we exceeded the original price. ”

"So, do you think, are we making a profit or a loss?"

"Of course, ordinary fertilizers, if the price is raised to a dime and a half, maybe users will not question it, but for example, our props worth ten yuan, twenty yuan and fifty yuan, the price has increased, and users will not be able to accept it. ”

"Mobilize everyone's brains, although the product can determine success or failure, but the price can also determine life and death. ”

Looking at the group of people who were already stunned at this moment, Chen Chuliang felt that the preferential reward activity he had just given these guys a textbook-style marketing lesson.

Although this marketing method was pioneered by Ma Yun, he himself added a little bit of his own ideas to it, and now it has become his Chen Chuliang's thing, just take it and use it directly.

"I'm going, Mr. Chen, your opening reward made me see the trap of putting wheat in chess. ”

Xiao Ping studied finance and first understood how ingeniously Chen Chuliang's marketing trap was designed.

It is completely a means of using the lowest price to attract users.

Then use a step-by-step lure to make users think that this product is at this price, and they can buy a discount at half price, but as everyone knows, in fact, in the end, it is already a high-price purchase.

Lao Xiao's praise, Chen Chuliang gladly accepted.

Just now, everyone looked at him with a pleading face, don't discount or lose.

Now, it's clear at a glance whether it's a loss or not.

Chen Chuliang said: "The routines are all discounted, but in a different way. However, in the minds of users, we are losing money. We did lose money, and the loss on the first day was 7.5 percent. But later, we earned it back. ”

Hey hey laughs.

In fact, on the first day, if there are users who buy a large number of fixed props, of course, they will lose money.

But going backwards, there is the stepped burst stage.

It is impossible for the users of Happy Farm to complete the first day that all users have purchased the items they need.

This is a step-by-step process, which is exactly applicable to the sales model launched by Chen Chuliang of half-price sales and then step-by-step growth.

"The opening of the big reward activities, so decided, down the price of the issue, still need to be carefully studied. In short, we have to have our own routines in order to make our products better than other companies. ”

After looking at the time, it's not early, Han Zhi's plane is almost about to land, and Chen Chuliang has to go to the airport to pick up the plane, and the time is all squeezed out, so it's a long story short.

As for the issue of price adjustment, with Lao Xiao, a financial expert, he will definitely be very satisfied with everyone to take out a copy, outsiders seem to have lost money for science and technology, but in fact, they have made a lot of money.

"Okay, everyone's okay. The meeting is dismissed, the meeting is dismissed, I am going to pick up my girlfriend at the airport, and then, I will leave it to you and let me take two days off. ”

Chen Chuliang said with a smile.

Today he gave everyone a lesson, I believe that in the future, this team will become smarter and smarter, and there is no need for him to propose a routine, just learn by himself.

"Mr. Chen, you can rest assured that you will take a holiday, this side, you don't need to be at the helm for the time being. If there is any situation, we will contact you as soon as possible. ”

People who are promising are really impressed by this young boss. The boss is still busy going to the airport to pick up the boss's wife, so he will not be kept, with the half-price reward plan he just had, the happy farm opening event has been set.

50% off sales, buy one get one free!

Hey, we're "losing"!

A group of people in the department feel that it is really a 'loss'!

I believe that other people on the Internet, seeing the half-price sales discount, will feel that there is a big reward for promising technology to vomit blood.