Because of the bundle of "Legend of Blood", YY's registered users have millions of levels.

This number of members is actually quite impressive.

However, the retention rate of YY users is, one could almost say, very low.

Through background data analysis, after players register YY, it is just convenient to play "Legend of Blood" without registration, so that this social product, which was originally a key building, has become a foil for Legend of Blood, which has deviated from the idea of a closed loop of the company's ecology formulated by Chen Chuliang.

So, now, "Legend of Blood" has stabilized, and the cash cows have been raised, it is time to start a boost for this social software product that is defined as the company's core engine.

In the future, the mainstream direction of the Internet will be to seize users with social software. Almost everyone with a discerning mind has thought that the maximum development of social user groups will be the biggest driving force to occupy the Internet market in the future.

Therefore, don't look at the current Internet, the direction of instant messaging software to make money is not clear, but there are already a few old companies that have already occupied most of the market users, such as ICQ, OICQ, MNS, etc., are still tenaciously surviving, looking like they are going to die, but it's just now.

Among them, OICQ, the only one that survived and developed into the absolute hegemon of the Internet, has now been renamed QQ software, which has been launched on the mobile terminal to move the QQ service, and realize the function of connecting computers and mobile phones to their users.

Don't underestimate this step taken by Ma Huateng.

Although in Chen Chuliang's eyes, this kind of innovation is a bit insignificant, but in 2000, this was completely a golden idea ahead of its time.

Then, Tencent relied on mobile QQ to easily survive the Internet bubble era, and even made a lot of money.

In 03, Tencent began to enter online games, overturning Lianzhong Technology in one fell swoop, completely realizing the transfer from mobile to broadband Internet, and opening Tencent's life.

Chen Chuliang, who had been confused by the smoke bombs released by Ma Huateng, had already defined Tencent as the most cunning opponent, and now Tencent has taken a step out of mobile QQ, other instant messaging software, and also developed its own unique style on the existing functions of its own products, such as MSN, began to specialize in the service of high-level elites, and defined the product as a business style, because this layer of people has a high level of consumption and is willing to pay, and ICQ, because it is the originator of instant messaging, the user base is all over North America and Europe, thinking that the skinny camel is bigger than the horse, after arriving in the Chinese market, there seems to be no change at all, of course, is destined to be eliminated in the future.

Among the peers, people with vision have begun to change their instant messaging products, and as this year, it was only launched, and the framework is a bit of a copy of the icq chat functionYY, the current situation is the same as ICQ, the existing functions are no longer attractive to users, but ICQ is the industry boss, so it doesn't matter if it is enterprising, but YY does not launch a trendy, even if there is a "Legend of Blood" bundle, it is also a dou who can't be supported, and will never be chosen by ordinary users.

Calling Zhang Ning to the conference room, Chen Chuliang went directly to the topic and told him that from now on, the instant messaging software YY should be updated, and on the basis of the original imitation ICQ chat function, elements that can make users interested are added.

Because, the current YY chat software, even Chen Chuliang doesn't look very comfortable. The framework developed by the peripheral team is to imitate the chat function of ICQ, but this kind of chat, there is no fixed object, no fixed grouping, just a random chat mode, a bit like the later shake of WeChat, who will chat with whoever is shaken on the Internet.

There is no fashionable dating era now, and users may be interested in this kind of function for a while, but after a long time, it will be boring. Tencent has done a better job in this regard,When imitating ICQ,It made a function of finding friends and grouping,The chat software is defined as a specific group of people with a fixed network and a fixed circle of friends,Everyone plays is really playing,This can play a good role in promotion,A bit like a pyramid scheme。

Zhang Ning sat opposite, Chen Chuliang looked at him and said: "The user viscosity of YY products is not ideal enough, have you thought about it, what is the reason?" ”

Zhang Ning shook his head, saying that he didn't know!

Chen Chuliang said, "Think about it, we usually eat, there are dishes on the table, but why do we still eat rice? ”

Zhang Ning understood a little and said, "Because, rice is indispensable." ”

Chen Chuliang pressed his hands on the table, which is why although YY is online, the user retention is very low, because this product cannot attract the attention of gamers with the functions developed now.

He said solemnly: "That's right!YY's framework development, we are looking for a peripheral team to do it, basically the same as the ICQ software on the Internet now, only random chat function. But our players, during the game, it is impossible to switch out and chat with strangers, so that the user's viscosity is not high. Based on the current data analysis situation, YY is in the hearts of users, and they do not accurately determine whether it is necessary to use it and is indispensable. ”

Zhang Ning said: "Boss, if you have any high opinions, just say it directly, I'll listen." ”

He took a small notebook and prepared to take notes. Tan Qunzhao's method, Zhang Ning thinks it is very applicable.

Chen Chuliang said: "Gao Jian didn't. There are three points, you come down and let the technical staff develop it, and then we update YY again. ”

First: YY is actually a social network. When we first made zzcn, it was to let users find their college classmates in it, and the functions that YY wanted to develop could be explored in this direction, and the mode of using the web page to find it was developed into the software search, so that our users could find his friend's account through the YY account.

Second, design a grouping function for YY software.

For example, my friends, my good friends, relatives, elementary school classmates, junior high school classmates, high school classmates, college classmates, colleagues, dear.

The grouping function allows users to find the person they want to contact in the first time!

Third, almost all the users of our YY products are players of "Legend of Blood". In order to make the retention rate of members who have registered a YY account higher, we must first make this group of players feel that YY is like rice and is indispensable. Also, they need to make a recommendation to their friends.

Therefore, I thought about developing a function that allows players to borrow YY, an instant messaging software, to conduct instant voice communication in the game.

This feature we define as YY Voice!

To put it bluntly, it's VoIP.

This function, when the game guild teams up to kill monsters and capture the sand city, when friends open the black, it will be a weapon to assist the game, and it is easier for players to feel that this function of YY is so good that it explodes!

As a result, our user conversion rate is higher.

Chen Chuliang's follow-up development suggestions for YY are these,Of course,These functions he said,Have been at the forefront of this era,At least Tencent, which does mobile QQ,Now it's only on the basis of imitating ICQ,Developed a search and grouping function,As for QQ voice call,Ma Huateng hasn't thought of this stalk yet。

Zhang Ning is still working hard to write, and he has carefully written down everything Chen Chuliang said.

The first two, who developed zzcn, felt that this was the model of finding friends on the web page to the software, but this way did push the old and new.

However, the emergence of YY voice function to realize instant voice calls will be a major change for the entire industry after the success of this technology.

You know, in the era when the phone bill is still close to one yuan and one minute, voice calls are very expensive, but on the Internet, users can communicate without restrictions, and the key is that it is also free.

It's an artifact!

Zhang Ning looked at Chen Chuliang with admiration, he had been following this guy for almost two years, to be honest, he felt that this guy was really a genius!

"Boss, don't worry, the three you said, I won't eat or drink when I come down, I'll get them for you!"

patting his chest, Zhang Ning is also full of pride!