TVB Building!

After the crushing of "Knives in the Snow", TVB finally eased up some of its vitality, when "Knives in the Snow" was broadcast, it was no longer possible to use the crushing of Dynasty TV to describe TVB and ATV in the same time period, at that time period, whether it was wireless or ATV, it was already a success to be able to get 2% of the ratings!

But fortunately, "Sword in the Snow" has been played, and then wirelessly relied on Zheng Yuling, a "****" starring Shi Xiu to save some of the situation, and the same is true for ATV.

Then the two major TV stations also made efforts one after another, and slowly adjusted the ratings to the normal range, Dynasty TV, which monopolized about 50% of the ratings, while wireless and ATV were respectively 35% and 15% hovering, which also indirectly illustrates the power of the three TV stations.

Of course, this is not an all-weather rating, it is talking about prime-time ratings, and wireless and ATV can occasionally reach 50% or more than 50% of the ratings in other time periods, but in general, Dynasty TV is still the only one.

This can be seen from the advertising revenue and the sale of TV dramas last year, the revenue of Dynasty TV last year reached a sky-high price of 800 million Hong Kong dollars, while TVB was around 600 million Hong Kong dollars, and ATV had the worst results, only 200 million Hong Kong dollars.

Just when Sir Shao was about to make a big move, he suddenly received the news that Dynasty TV was preparing to go on the star.

Fang Yihua sat next to Sir Shao, pondered for a while, and said: "Isn't this Rongle a little too radical, even thinking about making the TV station on the star, but now there is no such thing happening on the TV station in Asia!"

The first TV station in Asia to be on the star should be Dongying's NHK TV, but that happened a year later, so now Sir Shao and Fang Yihua were also very surprised when they received the news.

Sir Shao was a little silent, and finally muttered: "It's hard to say, the thing that Rongle wanted to do in the past was not done, last year's Hollywood Seven resisted his investment company in Hollywood, and he was able to rely on a "Terminator" to fight his way out, and now he has a lot of money, and it is really possible to be on the star!"

Sir Shao, as the first person in entertainment in Xiangjiang, naturally has more news channels, and Sir Shao also knows some about the boycott of him by the Seven Major Hollywood Congresses, and Sir Shao also thought that Rongle would collapse in Hollywood, but he didn't expect that he would open a crack in the Seven Boycotts by relying on a "Terminator", although it is said that the Seven Boycotts have not been completely opened.

But when the second part of "Terminator" is released, if the results of the second "Terminator" can be better, then the resistance of the Seven Congresses, it is estimated that it will exist in name only.

Fang Yihua shook his head a little and said: "Although Rongle is rich and powerful, it is not a simple matter for the TV station to be on the satellite, even if the Hong Kong government agrees, but it also involves a lot of problems, such as the purchase of satellites." It's not something he can easily solve. And the most important thing is that the investment in the TV station is too great, even if the Dynasty TV station is rich, it is very difficult to bear such a big investment pressure. ”

Sir Shao said with a smile: "If Rong Le only has Dynasty TV, it will naturally be difficult, but don't forget that behind the Dynasty TV is Dynasty Media! The problem of money is actually very easy to solve for Rong Le, as long as there is money, what can't be bought? Rong Le can spend a lot of money to buy satellites in the United States to launch. ”

Fang Yihua said: "I still think things will not be so simple, even if he buys a satellite, there are still a lot of problems, satellite signal reception, cultural gaps in various countries, advertising and other problems, can not be solved overnight." ”

Sir Shao nodded, although he thought that Rong Le should be able to succeed in reaching the stars, but the problems involved in this could not be solved overnight!

"Keep an eye on the stars on Dynasty TV!" Sir Shao finally made this decision.

Fang Yihua nodded and said, "This is certain, but I don't think we need to pay too much attention to this matter, after all, stargazing is not an overnight thing!"

Sir Shao glanced at Fang Yihua, the current Fang Yihua is not only his pillow person, but also his most powerful assistant in wireless, and Sir Shao is still willing to explain some things for him.

Although there are many people in the later generations, if Fang Yihua has no ability at all, how can a figure like Sir Shao tolerate Fang Yihua's existence above ten thousand people under one person?

You must know that although Sir Shao is old now, he is not confused at all, and he is a person like him.

"I never thought about going to the stars before, but now that Rongle is willing to go out of a road that no one has walked before, we naturally have to pay attention at any time, and now we have been pressed by Dynasty TV, if we are just entangled in how to compete with Rongle for the market in Xiangjiang, but if once the TV star is successful, then Rongle will open up the entire Asian market for us, at that time, Xiangjiang's viewership share is not so important. ”

"Excluding China and India, the audience in the whole of Asia should be about 500 million, and it is not worth mentioning the population of more than 5 million in Xiangjiang! After years of accumulation, our TVB TV has a huge audience in the whole of Southeast Asia, and it is unimaginable what kind of level TVB's advertising revenue will reach at that time!"

As I just said, Sir Shao is old and strong, and his ambition has not diminished, and if TVB can broadcast simultaneously throughout Asia, then it will be a different sky for TVB.

Only then did Fang Yihua know Sir Shao's true thoughts, but she still had one last question, "Since there are so many benefits to being on the stars, why don't we do it ourselves first?"

Sir Shao said with a smile: "There are too many problems with the TV station, and the cost is also astronomical, there is the Dynasty Media Group behind the Dynasty TV Station, there is Rongle, so naturally there is no need to worry, but we can't, and this also involves many sensitive issues, and we have no experience in this area." Since Rong Le wants to be this pioneer, what if we fulfill him, sometimes the first person to eat crabs is not necessarily the biggest harvest!"

Fang Yihua understood, Sir Shao wanted to be a peach picker!

Regarding the issue of Dynasty TV's star, Zheng Guoqu, Zhou Liang Shuyi, and Huang Xizhao of Dynasty Media have been negotiating with the Hong Kong government for a long time, and recently the Hong Kong government finally agreed to Dynasty TV's request to be on the star, but this is only the first step.

"Although the Hong Kong government agreed to our TV station's request, but now the first problem we face is the problem of purchasing satellites, we have inquired clearly, now commercial satellites are almost monopolized by European and American companies, if we want to go on satellites, we must buy satellites in European and American companies, according to the current experts, the price of a commercial satellite should range from 200 million US dollars to 500 million US dollars! At the same time, this does not include the launch of satellites, the launch price of satellites is about 25% of the price of satellites! In addition, there are rocket construction costs and satellite insurance maintenance, etc., and the total price has to be about 35%. In other words, if we want to be on the stars of Dynasty TV, then it will cost at least $300 million to $800 million!"

Zheng Guoqu has inquired very clearly about the global satellite prices.

After listening to this price, Rong Le was also a little shocked, no wonder the second son of Li Chaoren in later generations, after Xiangjiang successfully operated satellite TV, Xiangjiang's TV station still did not operate on the star.

At the beginning, the satellite TV station hosted by Li Ergongzi was interrupted for more than a year from the start of the broadcast to the sale, and the advertising revenue reached a sky-high price of nearly 400 million US dollars.

"Dynasty TV, how much money can you come up with now?" Rong Le asked.

Although the amount of investment is a bit large, but next year Dynasty Media will officially launch the 3000 Worlds series of TV series, if the TV series can not cover the whole of Asia, then the promotion of 3000 Worlds will be half the effort.

Huang Xizhao proudly replied: "Now the TV station's liquidity is about 1.2 billion Hong Kong dollars, and when converted into US dollars, it is about 150 million US dollars!" In order to support the development of Dynasty TV, Rongle has hardly touched any income of Dynasty TV, so now Dynasty TV has such a strong financial reserve.

However, although 150 million US dollars is a lot, it is still not enough for the purchase of satellites.

"How much money can Dynasty Media Group come up with now?" Rong Le continued to ask.

"The entire group's current capital reserves have reached about 7.8 billion Hong Kong dollars, which will reach about 1 billion US dollars if it is equivalent to US dollars!" Zheng Guoqu is familiar with the group's financial situation, "The group has set up an animation department, a toy development department, and other departments this year, and I believe that there will be more benefits this year!"

"Very good, immediately contact HSBC and Morgan Bank in the United States to convert all the group's Hong Kong dollars into US dollars!" Rong Le ordered!

"Change to US dollars?" Everyone was stunned, they didn't expect Rong Le to have such a decision, even if they want to go to the star, it will take at least one to two years from customization to launch, and there is no need to be so anxious to convert US dollars?

"Chairman, isn't it a bit of a hurry to convert it into US dollars now, and this is not a small amount, and it is impossible to complete it in the short term!" Zheng Guoqu said.

Rong Le shook his head, and did not explain the reason to them, and directly ordered: "This money must be converted in mid-August this year, this is a dead order!"

Zheng Guoqu was slightly stunned, since he became the executive president of Dynasty Media Group, Rong Le had never commanded them in such a tone!

"I understand the chairman, I promise to complete the task!" No matter how difficult this task is, Zheng Guoqu must not be able to make a slight discount, Rong Le said that if this transaction is completed before mid-August, this transaction must be completed!

Of course, they don't know that in September, there will be a 'Hong Kong dollar crisis' in Hong Kong, when the people of Hong Kong for some indescribable reasons have thought that the Hong Kong dollar will be replaced, so they began to sell the Hong Kong dollar, and the ratio of the US dollar to the Hong Kong dollar reached 1:9.6 at that time.

However, the Hong Kong government immediately announced the implementation of a 'linked exchange rate' system pegged to the US dollar, setting the exchange rate between the US dollar and the Hong Kong dollar at 1 to 7.8, which avoided the banking crisis in Hong Kong.

Since the price of the satellite is so expensive, Rongle naturally has to find a way to make a fortune in this incident, and by the way, he can also brush up his prestige among the citizens of Xiangjiang, the best of both worlds.

At the same time, Rongle also ordered Zheng Guoqu to contact companies in Europe and the United States as soon as possible to customize the commercial satellites they need, which is urgent, and at the same time, Rongle also asked Zheng Guoqu to consult whether the satellite company can launch their commercial satellites within this year or early next year!

Under normal circumstances, it takes at least two years for a commercial satellite to go from customization to launch.

The news that Dynasty TV was ready to become a satellite TV station spread far and wide, and it didn't take long for the public in Xiangjiang to know, although I don't know the specific investment amount of Rongle, but the launch of the satellite is so high-minded when I hear it, so the price is definitely not cheap.

Dynasty Daily has solved everyone's doubts in a timely manner, and Dynasty Media has customized a commercial satellite worth 380 million US dollars in the United States Satellite Company to serve the mission of Dynasty TV!

As soon as the news came out, it caused a lot of sensation in Xiangjiang, and there are those who are optimistic and those who are down!

Dynasty TV has become the highest-rated TV station in Xiangjiang in the past two years, although as an unlisted company, everyone does not know their annual income, but they can probably guess some, Dynasty TV's annual income is about 600 million to 700 million Hong Kong dollars, not even 100 million US dollars, and now it is going to make a 500 million US dollar investment, no one knows whether Rongle can succeed.

Since there is no precedent for this matter in Xiangjiang, ordinary people in Xiangjiang who eat melons are optimistic and downward.

However, there is one thing that everyone agrees on, that is, Rongle's courage, such a large investment, there are really not many people like Xiangjiang, especially in this kind of commercial field that is not the main theme of Xiangjiang.

The pillar industries of Xiangjiang should be real estate, finance, trade and exports, etc., if Rongle is investing such a huge amount of money in this area, they may be more optimistic, but now, a satellite TV station, is it really worth it?

Everybody has to put a question mark.

And Sir Shao was also surprised when he heard the news, he didn't expect Rong Le to be so resolute, the Hong Kong government had just approved the license of the satellite TV station, and Rong Le couldn't wait to start the work of satellite launch.

O young man!

Sir Shaw was sincerely admired, because he knew that he must not have such great courage!

Not only Sir Shao, but also ATV's Qiu Degen knew the news, this old man really loves the TV industry, if it weren't for the appearance of Rongle, Qiu Degen made a lot of excellent TV programs one after another after acquiring Li's and changing its name to ATV.

If it weren't for Qiu Degen's successive blows, he would not have sold ATV.

Now when he heard that Rong Le had already begun to prepare for the star of Dynasty TV, he sat in his office and was silent for a long time.

Just when there was a lot of discussion about Rong Le being a star on Dynasty TV outside, Rong Le ushered in two special guests! I want to talk about "{?$article_title?}" with more like-minded people ", WeChat pays attention to "excellent reading literature", chatting about life, looking for confidants~