Chapter 1353 Award PR

The film plan is an arrangement for this year or two, an imminent thing, or an Oscar.

The two film companies under the Kirin Group won a total of 21 Oscar nominations for five films in one breath last year, which is very rare in the history of Hollywood.

Because there are only so many Oscar awards, and Hollywood's film companies are not only the seven giants of Hollywood, but also hundreds of small and medium-sized film production companies.

Maybe in terms of distributing movies, they have to rely on seven major distribution channels, but in terms of production, they don't have too many weaknesses.

And it just so happens that these small and medium-sized film companies, because they don't have so much money to invest a lot, they focus on the story of the film itself, and this happens to be what the old men of the film school like and appreciate.

Therefore, in many cases, the films produced by these small and medium-sized film companies will be nominated for many Oscars, and even win awards.

For example, A24 Company of "Moonlight Boy" is a film company that focuses on small productions.

In this way, an average Oscar, a Hollywood seven, can get ten nominations, which is already a very good result.

If there are more than twenty, there must be an absolutely hit movie rushing to the front.

This is the case with the Kirin Group.

The eight nominations for "The Shawshank Redemption" are the most in this year's edition, and they are also known as the most deserved.

But this is just the opinion of reporters and public opinion, and no one can guess the taste of the old men in the film school.

Sometimes, the heat can be very rewarding, but other times, the heat is the inevitable death.

In the previous life, in the Oscar competition for Mars hitting the Earth, "The Shawshank Redemption" was completely wiped out, which is obviously very abnormal.

No matter how good "Forrest Gump" is, it is impossible to erase the excellence of "The Shawshank Redemption".

The two movies in this life are in the hands of Yin Jun, and the teenager naturally won't let them hit the earth on Mars, so they were produced and released separately.

And this time for the Oscars, Kirin Group put the main force of public relations on "The Shawshank Redemption".

Much of the hype in the media and public opinion is the gunman found by Disney and United Arts Films.

Some very professional analyses also come from paid writing.

Of course, the meaning and charm expressed in "The Shawshank Redemption" are also very touching to the Americans.

With this foundation, there is the capital for the hype behind, otherwise if you insist on making it up, it will become Weinstein's "Shakespeare's Love History", which will not convince the public at all.

Public relations "The Shawshank Redemption", Yin Jun clearly ordered them to make trade-offs.

For example, the two major awards of Best Director and Best Actor, you don't have to spend too much energy, instead of casting a full net, it is better to focus on other awards for public relations.

For example, Best Picture, such as Best Supporting Actor.

These two awards are the most likely to win after Yin Jun's research.

Needless to say, Morgan Freeman's performance is needless to say, in this year's Oscars, there is no supporting role that can compare with him, and no supporting role can be as radiant as him, even the two supporting actors in "Mother-Daughter Love" are the same.

He also has one advantage, that is, now Hollywood black actors and directors have begun to pursue their rights, and Morgan Freeman has received their full support after being nominated for the Oscar for Best Supporting Actor.

All black actors, entertainers, including singers, praised Morgan Freeman on various occasions, saying that he deserved the award.

The black actors involved in the whole, the old men in the film school, are likely to compromise.

Therefore, Morgan Freeman's Best Supporting Actor is basically the most appropriate.

The award for Best Picture is a little more difficult, but it is not a small certainty.

Because if someone mentions "The Shawshank Redemption", the director is from Xiangjiang, and the actor is also from Xiangjiang, not from the United States, then you can still find fault.

But as far as "The Shawshank Redemption" itself is concerned, as far as this story is concerned, it is impeccable, it represents an American value, has strong positive energy and appeal, and is far ahead in this batch of Oscar Best Picture selection.

If you want to replace it with a delicate emotion, then "Mother and Daughter Love", which is also on the shortlist for Best Picture, will win the award.

Anyway, among the four awards, the most likely two are made by the Kirin Group, so Yin Jun is confident.

The four nominations for "The Terminator", Best Visual Effects, Best Original Screenplay, Best Film Editing and Best Cinematography, were placed on Best Visual Effects and Best Film Editing by United Arts Films.

Because "The Terminator" is still a visually popular blockbuster in general, these two awards happen to best appreciate the characteristics of "The Terminator", and there is always nothing wrong with working in this direction.

The award of "Mother-Daughter Love" may be weaker than "The Terminator", the best picture is not as good as "The Shawshank Redemption", the best supporting actor met Morgan Freeman, who is strong in black people, and the best actress Lin Qingxia is Chinese, and she also has natural disadvantages.

Therefore, it is most likely to win the Best Original Screenplay Award.

"Juno" also has the Best Original Screenplay Award, but its story genre is still too young, unless the story is written to be a little more dark and reveal human nature, the nomination of "Juno" is already the biggest praise.

At this point, the French are looking forward to Sophie Marceau winning the award, but it can only be the moon in the mirror.

As long as the old men of the film school don't have a collective brain pump, Sophie Marceau is definitely at the bottom of the four Best Actresses.

There is no such thing as an "Oscar killer" like Weinstein now.

Even if there is Weinstein, he definitely does not have this possibility, pushing the 16-year-old Sophie Marceau to the position of Oscar-winning actress - this is simply an impossible task, it is more difficult than making Lin Qingxia the actress!

is the last one, "The Lion King", which was nominated for two awards, Best Original Music and Best Score, and it can basically be confirmed that it has been in the bag.

If you can't even get these two awards, then the old men of the film school are not stubborn and conservative, they are purely discriminatory.

They wouldn't dare to be so blatant, and they wouldn't have done it so blatantly.

Just like the "Titanic" in the future, when the whole world is conquered, it is impossible for them to go against the people of the whole world.

"The Lion King" is such an animated film that has conquered the world, and it has also become a symbol of American cultural export.

……

If you calculate it carefully, there will be about 8 awards that Kirin Group may get this time, and if you are lucky, you can break through 10.

In order to achieve this goal, Kirin Group has allocated a total of more than $30 million in public relations expenses.

That's $30 million in 1982 and '83!

If it is calculated as Hong Kong dollars, it is at least 200 million!

200 million Hong Kong dollars is now in Hong Kong, enough to buy 10 villas in Mid-Levels!

Two years ago, Lianyi Film Company was acquired by Yin Jun because of a loss of 30 million US dollars, which led to the rupture of the capital chain.

Now just for the Oscar award, Kirin Group has issued a public relations fee of 30 million, and several companies responsible for public relations are really eating their mouths.

With so much money spent, it is naturally impossible to spend a hundred flowers.

In this world, in ancient and modern times, it is possible that you will not be able to achieve the effect if you spend money, but if you spend a large amount of money, it is basically impossible to spend it in vain.

As a result, several PR firms have gone to great lengths to keep in touch with the judges of the film schools they are familiar with, using all sorts of ways to influence their votes.

Every company in Hollywood, as long as it has a little pursuit of awards, will definitely pay for public relations.

But the strength of public relations is directly linked to the money you invest.

Other companies are not crazy enough to spend $30 million.

Companies that give less can only pray that their movies are of good quality and are naturally liked by the judges.

Michael Eisner said sourly at a party that in the past two years, United Arts Films and Disney have made too much money, which makes them feel a bit nouveau riche, and they have adopted a lot of money in everything they do, and even the public relations fee is much higher than others, do they think that if they give more money, the Oscar will be in hand?

He certainly has a reason to be sour.

In the past year, Paramount has surpassed Disney and United Arts Pictures in terms of the number of movies, but in terms of profits, it is far inferior, which makes Michael Eisner, who has always been unruly, very embarrassed.

Since they didn't make much money, they naturally didn't invest much in the public relations of the Oscars, at best, millions of dollars, compared to 30 million, which is simply too little.

At the same time, Michael Eisner was also a little flustered.

If the Kirin Group succeeds this time, they will really be unstoppable.

Whether Paramount recognizes it or not, they will bow down to the Kirin Group and look up to them.

The most terrifying thing is that Yin Jun, a madman, is a creative genius.

The good scripts and good ideas in his hands, as if they will never be exhausted, have always supported Disney and United Arts Pictures to move forward, and they are so steady that people feel frightening.

Michael Eisner's worries are actually the worries of Hollywood's Big Six.

But now they have no way to stop Yin Jun and the Kirin Group from advancing, they can only pray that Yin Jun will make a mistake and lose a few consecutive losses in the movie.

But according to the current trend, seeing that one good movie after another has come out and formed derivative films with great development potential, if you think about it, you know that within three or five years, the films of the Kirin Group are enough.

Now they feel more and more that it was really a unwise decision to choose to be an opponent with Yin Jun in the first place!