Turning his head, Yin Jun asked Wu Siyuan, "Have you already decided, the ticket price of IMAX?"

The cost of IMAX is very, very high, the cost of that set of projection screens and other equipment is 8 million US dollars, 100 sets is 800 million US dollars, and it cost Yin Jun a full 4 billion Hong Kong dollars!

If you don't say it, who would know that IMAX equipment is so ridiculously expensive?

This is also because IMAX is Yin Jun's private company, and the price they offer to Yin Jun is only 10% of the small profit, and if they want to sell it to others, they are embarrassed to lose 10 million sets.

This is also a necessary step in the promotion of new technologies.

Fortunately, Yin Jun knew that IMAX would definitely become popular in the future, otherwise he would dare to spend 4 billion Hong Kong dollars to start building an IMAX theater, which is probably also a problem.

It is also because he started to build IMAX theaters that Yin Jun knows why in the future, 3D movie halls in Huaguo are everywhere, but the number of IMAX halls is less than one-tenth of the 3D halls.

Obviously, it's all about money.

Then a roll of IMAX film is 70mm wide, and it weighs 400 kilograms in 120 minutes of editing, so the cost of copying is 60,000 US dollars.

These two are destined to make the price of the IMAX hall not cheap.

The first thing Wu Siyuan did when he took over Kirin North America Cinema Line was actually the pricing of this IMAX hall, which uses ordinary 2D screens and projection equipment with two ordinary halls on weekdays, but when there are IMAX movies, then the equipment must be replaced and used as a real IMAX hall.

Faced with Yin Jun's question, Wu Siyuan groaned: "It has almost been decided, the ticket price for the three sessions from 9 to 16 o'clock during the day is 15 US dollars, and the ticket price for the 3 sessions after 16 o'clock in the evening is 20 US dollars. ”

"So expensive!?"

Robert Iger, who didn't participate in the pricing discussion, couldn't help but gasp, "This price...... Can you make sure that someone is coming, can you guarantee 30 percent attendance?"

Tanya and Rondo on the theater side also opened their mouths, although they didn't speak, but the meaning was still the same as Robert Iger.

"No way, if you add a series of costs, and the cost conversion required by the IMAX system, there is no way to make it without this price. Wu Siyuan also smiled bitterly with a little headache, "And it must be more than 40% attendance to ensure that we are profitable." 30% is just no loss. We are all ready, if it really can't be done, we can only use the profits of ordinary halls to subsidize IMAX halls. Looking forward to this movie without losing money, and then at least getting fans to praise it in word-of-mouth, it is a victory. ”

"You're too presumptuous. Yin Jun shook his hand and said with a smile: "Now that the calculation has been calculated, how amazing X is, and how good it will feel when you watch it, you have all experienced it just now, I think there will still be many people who are willing to spend this money to watch." With a 40% attendance rate, it's not a problem at all.

All you need to do is try to keep your IMAX equipment running properly and not have any problems during playback. I'll also call the IMAX people to provide technical support, this is the first battle in our IMAX theater, and we must not let the audience down! they are disappointed, and it will be our turn to disappoint!"

Wu Siyuan was ready to let Yin Jun say something, but he didn't expect Yin Jun to be more optimistic than him, and he couldn't believe it.

At present, the ticket price of movies in the United States is about 3-5 yuan.

Some not-so-grossing literary films, or long-term films, are basically $3.

For a normal movie, it's about $4 a game.

Some new films, and they are popular new films, then it is 5 yuan a game, such as ".", "Raiders of the Lost Ark", "Superman 2", and "Speed of Life and Death" is this price.

If you count the discount period from Monday to Friday, then there is also a possibility of an ultra-low price of $2.

Anyway, there were very few people watching it at that time, and if you can trick people into the cinema at a low price, it can be regarded as a waste of money.

When we talk about the ticket price of a movie ticket in the United States, don't convert it into Hong Kong dollars or RMB in your mind, people in the United States earn US dollars, and the ticket price of 5 yuan is 5 yuan, no need to convert.

Today, the salary of Americans is about $600 a week, or about $2,400 a month.

This figure is only about 20% lower than that in 2020, which also shows that no matter how much the Americans are doing evil outside, they still maintain their domestic price standards and salary system well, and people basically do not feel that with the change of years, the salary in their hands is not even enough to eat and rent.

With an average salary of $2,400 and watching four to five movies a month, it's basically a common pastime for people aged 18-40.

In this way, the average monthly movie ticket price is 20 yuan, and the burden is nothing at all, even if you add popcorn and Coke, the total is only 50 US dollars.

But if they are asked to watch a movie for 15 or even 20 yuan a piece, then many people will definitely have to think about it.

Such a high consumption is really not something that ordinary people can afford.

It may be possible to look at it once in a while, but it will definitely not work in the long run, after all, life is not only about entertainment, and there are many, many people who live as tired as dogs in the land of North America.

Another problem is that this time "Terminator" is released in IMAX and ordinary 2D at the same time, and the ticket price of an ordinary screening hall is only 5 yuan.

Watching an IMAX version is enough for you to watch the ordinary version three or four times, so whether it is cost-effective or not is really a question worth thinking about.

Don't think that Lao Mei doesn't know how to save, and the people who come out on a chic trip and go back to pay off their debts for a few months or even a year with tears in their eyes are not just one or two.

This is also thanks to the fact that most of them are poor travelers, and they don't have much luxury travel, otherwise it would not be a matter of bills for a year or two, and that long list of numbers can easily make them despair.

Of course, in all fairness, Yin Jun also feels that the ticket price of 15-20 is a little too expensive, but it is definitely not beyond people's affordability.

The teenager knows that in the future, after the popularization of IMAX, even in the United States, IMAX is almost 10-20 yuan a piece, and those super blockbusters with 3D may even be as high as 25 dollars a piece.

Now that IMAX has just come out, various technologies have not been upgraded, production has not been opened, and the R&D cost has not been evenly apportioned, 15-20 yuan a piece, which is justified.

As for the question of whether anyone is willing to watch IMAX, Yin Jun feels that it can be completely referred to the reaction of Chinese fans when "Avatar" was released in 2010.

At that time, there were only eleven 3D and IMAX screens in China, and all of them were concentrated in a limited number of cities, and then the ticket price reached 130-200 yuan for the first time!

You know, it was 2010, and the average house price in Beijing, Shanghai, Guangzhou and Shenzhen was only about 30,000 yuan, not like in 2020, the average price reached about 100,000 square meters!!

Therefore, the ticket price at this price was completely beyond the average affordability of Chinese fans at that time.

But what is the result?

Obviously, Yin Junke has seen it on TV, even a month after the release, people queued up to buy tickets for hundreds of meters, from morning to night, there is no empty seat in the IMAX hall, even the first and second rows that will be free 90% of the time, are all full.

Why is this happening?

It's also very simple, that is, through the word of mouth of fans, through word of mouth.

Everyone who watched IMAX-3D "Avatar" must have been crazy to recommend it to their friends after they came out, and then their friends watched it too...... This kind of cumulative diffusion sensational effect has created a box office miracle that has never been seen before, and the screening miracle that the IMAX hall is basically full after queuing for two or three months in a row.

Yin Jun thought everyone was a little crazy at the time.

But it wasn't until he went to see it himself that he realized why everyone was so crazy - such madness was definitely worth it!

James Cameron is definitely a technical genius.

Because of his efforts, he not only solved the problem of the coexistence of 3D and IMAX screens, but also solved the problems such as 3D images being too dark, unbalanced images, etc., such shocking visual effects are definitely not comparable to those 3D and giant screen movies that were converted in the later stage.

The Americans in 1982, in terms of living standards and salary structure, completely surpassed the Chinese people in 2010.

The average monthly salary is 2400, and watching an IMAX movie is 20 yuan.

Chinese people have a monthly salary of 4,000, and watching an IMAX movie is an average of 150 yuan.

With such a ratio, it is clear at a glance that the gap is still very huge.

Of course, the aroma of wine is still afraid of deep alleys, which is also an important reason why Yin Jun spent $10 million to promote it in the United States.

The several promotional videos produced by Cameron are really very stylish, sharp and full of dynamic, urgent and full of depression, and hope in the tension, which can be regarded as a concise little story.

Needless to say, Cameron also deliberately highlighted the IMAX viewing effect, which will also be attractive to fans.

No matter when or where, there will always be some people who are willing to try new things, and this is especially true in the United States, a place that admires itself.

As long as the first batch of fans go in to watch it, if they still don't feel shocked, Yin Jun really suspects that this group of people will also return to the present from 2020.

So, it's no surprise that they're captivated by the sheer charm of IMAX.

Then Yin Jun is looking forward to word of mouth spreading, so that IMAX can be popular with more people.

After all, Americans and Chinese people are advocating enjoyment, spending a little more money, and being able to get a hearty feeling different from ordinary people watching the same movie, Yin Jun thinks that many people will do this - since the decades after World War II, they have done this, I am afraid it is a bit too much to describe it as drunk and dreaming of death, but it is not too much to describe it as a timely pleasure.

What's more, what Yin Jun is looking forward to is definitely not that his IMAX theater can make money.

Now there are only 100 IMAX theaters, how much more money can be made? Yin Jun invested 4 billion Hong Kong dollars, how many movies do you have to show to earn back?

What he is looking forward to is that the reputation of IMAX spreads, and other theaters will come to IMAX and start to build IMAX theaters to promote IMAX movies.

This, in turn, has prompted Hollywood directors to shoot IMAX movies, use more IMAX camera technology, and make more good-looking IMAX movies, so that fans can buy them, so that they can get used to and like to watch IMAX movies.

This series of feedback will allow IMAX to get enough returns, and then continue to develop new technologies, continue to reduce costs and development, so that IMAX technology will be promoted to the world like in the previous life!

At this point, Yin Jun's dream of a film empire can be regarded as a successful step.