"370,000 copies sold in 12 hours? Are you sure that's okay?"

In the Shonan Children's Publishing House, Xiang Jun, the president in charge of distribution, widened his eyes, and the thin piece of paper in his hand seemed to be as heavy as a thousand pounds!

Xie Ling, the employee in charge of data statistics, nodded, "This is our data after simple accounting, in fact, it may be conservative." Because the data of many physical bookstores has not been reported, and there are too many bookstores on Taobao, Tmall, and JD.com, it is inevitable that there will be omissions in the statistics. ”

Obviously, the official will not release this kind of 12-hour sales, which is the figure estimated by each publisher itself, and it has not been much different from the final official result before.

"I've also talked to friends from other publishing companies and Nielsen Data, and they say that everyone is about the same number, and it doesn't matter if it's a few thousand. ”

Xie Ling added that she knew that "Farewell My Concubine" was the number one enemy of the publishing house now, but she didn't know how to deal with it.

Xiang Jun obviously didn't have the mood to confide in an employee, "When you go out, help me call Li Dali and Sun Sihong in." ”

"Okay, I'll go. Xie Ling hurriedly turned around and left, scared to death every time she spoke to the leader.

Xiang Jun, who has quit smoking for almost two years, suddenly misses that feeling at this time, and in recent years, the performance of Shonan Children's Publishing House has been deteriorating.

Although it is still in the position of a first-class publishing house, it has not made a breakthrough in top authors and bestsellers, let alone the monthly champion, and even the weekly champion is all achieved by the current book!

"Listening to the Sound of the Wind" is the return work of the romance diva Darkflame Remnants two years after leaving the literary world, with the recommendation of Weibo hot discussions, Zhihu, Douban and Tianya and many forums, as well as the TV series of the same name of the romance diva's previous work "The Wind Comes from the North" was broadcast on Mango Satellite TV, it was able to sell more than one million copies in a month.

These two books are actually a series, but now the protagonist of this book is just a supporting role in the previous work!

Speaking of which, in fact, these two books competing for the first place are driven by film and television works.

"Dali, now is the time to fight bayonets, it's time to inform those dealers and tell them that "Listen to the Sound of the Wind" is discounted across the board, and the purchase price is all 20% off!"

"Xiao Sun, raising soldiers for a thousand days and using soldiers for a while, those accounts that your marketing planning team has in their hands can now come in handy. Be careful to be hidden and not be discovered by others. ”

Xiang Jun originally didn't want to use such a means, but the form was unforgiving, and he had to fight to the end for the long-lost monthly champion!

In addition to the quality of the work itself, the degree of good sales of books depends largely on promotional means.

Clever promotion methods are an important reason why publishing companies stand tall, and publishing companies that don't understand promotion will definitely go bankrupt without any surprises!

Li Dali received a notice yesterday, and after a night of totaling, he gave two complementary plans, "Our discount promotion has two objects, one is the wholesaler, and the other is the final consumer. Wholesalers give discounts as long as they buy goods, and we just make less money, so we don't lose money. ”

After the wholesaler gets the goods at a low price, he obviously wants to sell it too, so that he can earn back the cost, otherwise it will be useless in the warehouse except for mold.

Regardless of whether these wholesalers choose to reduce the price of the promotion or the rest of the way, it is clear that they will be working harder than usual!

The essence of promotion is not to sell, but to arouse the needs of consumers.

"Our salespeople have been running wholesale promotions from province to province, and now it seems to be working quite well. Mr. Xiang, in fact, I still have a small idea, since "Listening to the Sound of the Wind Blowing" is a sequel to the TV series "The Wind Comes from the North", why not invite the male number two in the TV series to advertise?"

"Brother Da Li is very reasonable, this male number two is very popular with the popularity of TV series, and he must also want to shoot a sequel to the TV series, and then he will be able to turn into a real actor. The sales volume has increased, which is also good for him, as long as we understand the reason and send the labor fee, it will definitely be no problem for him to advertise. Sun Sihong calmly analyzed on the side, many stars will not refuse the label of literary youth.

Xiang Jun seriously thought about the proposal of these two people, "Then I will leave it to you, but this labor cost can only be opened to 500,000 at most, and it is impossible for the publishing house to come up with more marketing expenses now, after all, Xiaosun, you still have a lot of money over there!"

"This kind of mutually beneficial thing 500,000 is definitely enough, even if the actor is short-sighted, his agent can see the popularity after the popularity. To play this kind of TV series adapted from the original, the support of fans of the original book is indispensable. ”

Li Dali said confidently, but he had some regrets, if only this male number two was a well-known little fresh meat or a popular student, then he could barely compete with the leading actors of "Farewell My Concubine"!

Sun Sihong's marketing task is relatively heavy, she has always insisted on increasing investment in online marketing, and now as long as the book becomes popular on the Internet, the sales of offline physical books will also increase.

This time, the water army accounts that have been raised for more than a year are about to show their fangs, but they are aiming at their own works!

It is very difficult to leave a trace on the Internet, although she is a member of the publishing circle, but what she learns is the tricks of the entertainment industry, whether she can succeed this time depends on creation.

After returning to the office, Sun Sihong said to his employees: "Now let's sort out the accounts in your hands, Tutu, you use the 100 Douban accounts in your hands to give "Listening to the Sound of the Wind" a star. Xiao Xue, Wei Bo brought up the rhythm above, and also blackened this book, don't be merciful, and try to be black. And the post., who's in charge over there? Lin Xiang, come on. ”

After Sun Sihong gave the order resolutely, he found that the employees were standing in place one by one dumbfounded, "Is there any problem?

"Sister Hong, are you mistaken, why do we want to hack our own book?"

"That's right, shouldn't this object be going to get "Farewell My Concubine"?"

Xue Zihao and the others were puzzled, could it be that Sister Hong was a spy that the enemy broke into the interior!

Sun Sihong explained quickly: "With this account, we can't make a splash when we go to hack "Farewell My Concubine", but it will cause a commotion." If we do it, I'm afraid we will be retaliated ten times or a hundred times more!"

"Now netizens are very sympathetic to the weak, I am weak, I know reasonably, I don't really want to hack my own side of the work, but to create a feeling of being hacked by others, to create a feeling that we are a vulnerable group. At that time, righteous netizens and angry TV series viewers will be on our side, do you understand?"

Chen Tu suddenly realized, nodded vigorously and said, "Understood, this is a thief shouting to catch a thief!"

Sun Sihong glared at this guy, "Although you said the essence, this statement is too ugly, change it." ”

"Well, I have a limited level of education. Or is it to die and come back to life?" Chen Tu obediently admitted.

"You see that we are small households, it is not easy to raise these accounts, and they are basically scrapped after they are used up. So you have to make full use of these accounts, anyway, the Douban score of "Listening to the Sound of the Wind" has fallen to 7.5 points, and we won't be able to drop a hundred more bad reviews. Naturally, there are special book reviewers and writers over there to find trouble with "Farewell My Concubine", who made Zhang Chu offend so many people!"

It's not that Sun Sihong doesn't want to hire a special navy company, but the funds are limited, and those navy companies are very unkind, if you directly fight with "Farewell My Concubine", your side is definitely a disadvantage.

In another way, it's actually good to play the victim to gain the sympathy of netizens, she just wants to use these accounts to disguise herself as a fan of Zhang Chu and a fan of Farewell My Concubine, not only to hack her own works, but also to pull the rest of the works into the water!

Of course, this can't be too obvious, and if it's done too obviously, it will arouse suspicion from others.

You can't do things like stealing chickens and rice.

The trolls use machines to control those accounts, and now their department operates them manually, switching IPs for each account to minimize mistakes.

Marketing is a war.

Although there are many netizens who follow the trend, there are also wise people who can see through it at a glance.

The drama of pretending to be loyal has become the norm in the entertainment industry, and it is extremely difficult to really distinguish fans from sunspots!

When this unhealthy trend begins to enter the publishing world, a miasma of black smoke is inevitable.

Shonan Children's Publishing House is a two-pronged approach in order to win the monthly championship.

What is it to offend your peers by doing everything you can?

Even if they are happy to talk in a group, they are not in competition with each other.

The affection between competitors is like a plastic flower, fake but never withering.

This is the norm in the publishing circle, not a win-win situation for everyone!

Nanhai Publishing Company is not a good company, and it has been able to leap from the southernmost remote place such as Nanhai Island to the top publishing company in China in just over a decade, relying on pure kindness on the surface.

Relying on Zhang Chu's works before, they stepped on those competitors less!

Now Zhang Chu has become a nuclear weapon of the Nanhai Publishing Company, which is not used when it is easy to use, and is generally in a state of nuclear deterrence.

They are all thousand-year-old foxes, and they are all companies that play with Liaozhai in the palm of their hands, and now the two companies are like Mars hitting the earth!

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Today's three are closer to 10,000 words to explode, and tomorrow will explode!

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