In the 80s, the usual promotion period for a normal commercial film would be about a month.

It's not going to be like a movie that started around 2010, and if it's a big production, the commercials have already started before the preparations have begun.

Then when filming started, there was a burst of publicity, and in the year before the release, various promotions began to be carried out in a large way, which made people feel like they were looking forward to it.

Spending money is like running water, and that's what I'm talking about.

For example, "Avatar" released in 2009 cost about $237 million in production costs, and the global box office of $2.72 billion is simply amazing!

But do you know how much additional publicity money 20th Century Fox has allocated to achieve such results?

$240 million.

It's even more expensive to produce than it is!!

It is precisely because of such a strong advertising that more and more fans will enter the cinema to contribute to the box office.

Of course, this has to be a big production that people love to watch, otherwise you've spent money in vain and won't be able to please.

Usually, it is a movie based on a big IP, such as the Marvel Universe series, DC Comics' Justice League, etc., which is attractive enough.

Otherwise, god-level directors such as Spielberg, George Lucas, Cameron, and Christopher Nolan have this kind of treatment.

And at that time, there were also various ways of publicity.

Traditional TV media, paper media, and print media are nothing, and network warfare is a very important part, mobile phone advertising, website advertising, ...... Even when you watch an HBO series online, there are movie commercials in the middle of the game, which shows how pervasive these ads are.

As for now, relatively speaking, people are not so brainy, and there are basically theater promotions and poster promotions, even if the treatment is relatively good.

Those who can advertise on TV shows are rich companies and crews.

For example, three months ago, the cost of "Life and Death", which cost 50 million US dollars, includes TV media advertisements and so on.

Now in September, in Hollywood, it has entered the traditional off-season for movies.

Under normal circumstances, it is not until December of the Christmas schedule to January of the New Year schedule, these two months are another peak season of the year.

But things are not absolute, many popular movies do not exert their strength in the peak season, but when there is no opponent in the off-season, they harvest the box office all the way.

This is the case with "Titanic", and the same is true with "Avatar".

At the beginning of September, United Arts Pictures began to release commercials for "Beverly Hills Detective", which will be released in October.

became famous with "Life and Death", and the advertisements that began to be posted attracted the attention of many people.

Eddie Murphy has now starred in two major commercial productions.

The black kid who can ventriloquist in "Police Detective School", and Jack's good partner in the recently released "Life and Death", although it is not to say that he has become a star, at least he is not a passerby.

And in the United States, the black movie-watching group is a very large group.

Although they don't have much money on weekdays, and they are lazy to eat, they are still very willing to consume.

With Eddie Murphy as the main character, at least in the black community, that's a big selling point.

If the script of the movie is not bad and the shooting is also qualified, then at least among the group of black partners, it can guarantee a box office of more than 30 million US dollars.

Since Yin Jun made an ad like "The Great Split", no one has doubted Yin Jun's screenwriting ability, so even the Big Six in Hollywood will not suspect that there will be a problem with the script of "Beverly Hills Detective".

Eddie Murphy's performance is even more unlikely to be a big problem, after all, he has starred in two popular movies, how to act in movies, at least around the passing line.

The only hope they can have now is that rookie producer Bruckheimer is not strong enough to control and make mistakes in post-production.

It's not impossible, for example, the Oscar-winning director who almost brought down United Arts Pictures was lost in his own art and the audience's perception, so he failed?

According to the news from United Arts Film Company, the editing of "Beverly Hills Detective" was made by Bruckheimer himself and others in the editing room from beginning to end, and no one else interfered at all.

In this regard, some people in Lianyi Film Company are very dissatisfied, because this play is recorded in their name, if Bruckheimer messes up this play, then the little fame that Lianyi Film has managed to regain will definitely be suppressed and return to its original form again.

But Bruckheimer was ordered by Yin Jun to go to Xiangjiang, and then came back to mobilize people to start making a movie, even if they were not satisfied, they could not express anything.

Private film companies are so helpless.

Even if they have a lot of opinions, it is impossible to change the boss's decision, let alone work against the boss.

When Lianyi Film was about to go out of business before, many elites left, and most of the people who stayed now were unwilling to lose their current jobs as long as they had a little hope, so they were doomed to silence.

Now they can only pray, Yin Jun's script and people's eyes are as good as ever, don't capsize on this movie.

In fact, this group of people is not the most worried.

The person who worries the most is actually Bruckheimer.

For the filming of "Beverly Hills Detective", he has exhausted all his mind in the past few months, spent all his energy on it, and asked everything one by one, no matter how big or small.

After the editing came out, he also conducted small-scale screenings and movie viewing sessions for cinema studios in accordance with Hollywood rules.

It still looks good today.

Audiences generally gave them A- scores, and theater managers combined to give a total of 1,200 cinemas with a total of 2,200 screens premiered.

This amount is not as good as "Speed of Life and Death" and "Superman 2", let alone ".", but compared to ordinary movies, it is still a very good arrangement.

But a good number of screens does not mean that there are so many screens being released along the way.

As long as the weekend is not strong for three days, then the screen will immediately decrease dramatically, and even only one-third or one-fifth of the situation has happened.

Don't think that Lianyi Film Company and Disney are now joining forces to become a family, and their distribution ability is not declining but rising, but today's Hollywood doesn't like Yin Jun, a Xiangjiang person, although they lost a game in "Superman 2", but it's not too easy to make some off-the-shelf tricks in these additional aspects.

Bruckheimer also deliberated before accepting Yinjun's signing terms.

He was also aware of the difficulties Yin Jun faced.

But these difficulties are not very important to him, as long as Yin Jun gives himself a chance to make a good movie, then even if Yin Jun collapses in the end, the damage to himself is limited, and he can rely on the reputation of making good movies and start to gain a firm foothold in Hollywood.

Look.

Hollywood people are so practical.

Of course, you can't say that people are wrong with Bruckheimer, people are not for themselves, and heaven and earth will be destroyed, right?

"Beverly Hills Detective" is a rising work that Bruckheimer chose for himself.

After receiving Yin Jun's invitation, he studied Yin Jun's road to fame very carefully, and knew that Yin Jun's best thing was to write stories, and the stories that passed through his hands, whether it was TV series, movies or comics, there was never an example of hitting the street.

Such a 100% success rate simply freaked out a crowd.

Therefore, he believes in Yin Jun's script ability very much, and after he watched "Beverly Hills Detective", he felt even more so.

The story of "Beverly Hills Detective" is actually not complicated, just look at the name, you can know that it is related to the most famous rich area in Hollywood - Beverly Hills, and then add the word detective, which indicates that the case will be handled here.

However, simple doesn't mean bad.

Sometimes, a movie that is simple and clear, but full of jokes, will be more likely to arouse the audience's enthusiasm for watching.

At least that's what Bruckheimer thought.

But in the end, whether the North American audience will buy it as he expected, this is not something he can predict.

All he can do is try to make a good movie.

Fortunately, Eddie Murphy and Lin Qingxia have done a good job in this regard, and their performances are very good, especially Eddie Murphy, as the most responsible actor, his performance was beyond Bruckheimer's expectations.

To put it simply, this role is equivalent to being tailor-made for Eddie Murphy, fully showing his humor and funny, and he can easily switch between action scenes without making people feel off-putting at all.

It is precisely because Eddie Murphy has such a performance that can drive the overall feeling of the film that Bruckheimer will have a little more confidence.

For this "Beverly Hills Detective", Bruckheimer once asked Yin Jun how much it could reach at the North American box office.

Yin Jun said, "At least 100 million", and Bruckheimer smiled bitterly in his heart.

His boss is really bold, and a classic action movie like "Life and Death" is only worth more than 150 million US dollars, and "Beverly Hills Detective" actually expects 100 million US dollars!

His own estimate is that he can probably touch the threshold of 80 million US dollars, so for such a movie that costs only 12 million US dollars, it is already a big profit.

If it doesn't reach $100 million, will the boss think it's a problem with his own production?

It's a very confusing thing!