Chapter 125: 17 Degrees Forever (Third Update)
After continuous expansion, the total output of the distillery is now close to 100,000 bottles per month, with an annual profit of tens of millions of yuan, and this number is still increasing rapidly, and the impact on the surrounding countryside is immeasurable.
Not to mention anything else, many dealers now come to the brewery every once in a while to pick up the goods, bringing a lot of popularity to Taho Village.
Some of the people who live on both sides of the road have begun to renovate their storefronts and are ready to open a private restaurant or something, so that they can work hard and get rich.
As for the Nanshui County Government, it has also paid more and more attention to the Vientiane liquor industry, and various attentions, honors, and policy preferences have been endless.
At this time, shooting an advertisement about Vientiane Liquor products must also be put on the agenda.
Lin Han has already seen the product placement advertising clip of "Green Cloud Chronicles", judging from the scene, it is roughly when the protagonist and others were eating in Heyang City, the shopkeeper recommended two jars of wine, gold bottles and sake, and then read two poems: Golden bottle of sake is ten thousand, and jade plate is ten thousand dollars.
The protagonist's two brothers discussed, and finally bought a jar of soft but expensive gold bottles, and forcibly poured two glasses of the protagonist, although the protagonist did not drink enough, but still praised the gold bottle......
In general, due to a series of painting styles in the early stage of the actor actor, the picture of this product placement is not too inconsistent.
In addition, Lin Han also had two unexpected gains.
One is that he didn't expect that this product placement ad actually brought sake with him, and it is estimated that Liu Yufeng helped him.
The second is that through this advertising clip, he has basically confirmed: "Green Cloud Chronicles" does not need to be watched......
He could almost guess that "Green Cloud Chronicles", which is equipped with the Super Xianxia IP, will inevitably have popular ratings in the early stage, and will inevitably hit the street in the later stage.
As one of the earliest networks, Xianxia's classic was later adapted into a very successful online game.
It can be said that "Green Cloud Chronicles" has a large number of original fans and game fans, but in order to cater to a small number of drama fans, the TV series drove away all the original fans and game fans, and it is intolerable not to hit the street.
Fortunately, the plot where this product placement is located looks very high, and the effect should not be too bad.
In addition to the product placement advertisement of "Green Cloud Zhi", he also plans to shoot a celebrity endorsement advertisement, which will be broadcast on Handong Satellite TV and Yunzhou TV to make a dozen celebrities.
Now the stars and the shooting team have been contacted and can start filming at any time. However, Lin Han said that he wanted to plan the advertisement by himself, and the specific shooting was not in a hurry for the time being.
After coming to the distillery, he called Du Quan and asked, "Old Du, how is the detailed composition determination of the Kanataru sake going?"
"It's done. โ
"Is there anything I can use as a gimmick?"
Du Quan thought for a while and said: "It's easy to find gimmicks, not to mention gold bottles, even a bottle of tap water, which can also be associated with anti-cancer, anti-aging, and physical fitness." โ
"And there are thousands of substances in the chemical composition of gold bottles, and you can always find something special or something with outstanding content. โ
"In my years of experience, gimmicks are like ashes on people's bodies, as long as they are rubbed, there will always be them. โ
Lin Han was silent for a while: "These things are secondary, after all, they are not health products." I mean, there's no such ...... Interesting gimmick?"
Du Quan was stunned: "More interesting?"
He frowned and thought about it, and then his eyes lit up: "I think about it, there is indeed a more magical one." โ
"What is it?"
Du Quan said: "The degree of ordinary gold bottle is about 15 degrees, and the error does not exceed 0.1 degrees. The gold bottle craft brewing is 17 degrees, and the error is very low, after several measurements, it does not exceed 0.01 degrees. โ
Lin Han was a little surprised: "The error is so low. โ
According to the national standard, the allowable error of alcohol content is within 1 degree. However, any more formal winery can basically control the degree error within 0.3 degrees.
But keeping the power within 0.01 degrees is probably unprecedented.
Lin Han thought about it for a while, and faintly understood.
Generally speaking, there are two types of liquor, namely brewed liquor and distilled liquor.
Distilled liquor is the reprocessing after brewing, through the distillation process, the alcohol content is increased, and the final finished liquor has as high a degree as the alcohol content is, until it is infinitely close to 100 degrees of liquid ethanol.
Brewed liquor, on the other hand, is made directly from raw materials, and due to a series of restrictions such as raw materials, environment, and yeast, there is an upper limit to the degree of brewed liquor.
Generally speaking, this upper limit is about 17 degrees, and as far as Lin Han knows, the upper limit of the degree of wine is 17 degrees.
Of course, due to the limitations of practical operation and the demand of people's tastes, the degree of wine is basically 10-15 degrees, and there are very few more than 15 degrees.
Wines over 17 or even 20 proof are alcohol-fortified, i.e. blended with a distilled spirit, such as brandy, to the wine.
The fermentation of Kintaru Craft Brewing is strongly influenced by biological authority, and it can be said that the maximum potential of yeast is exhausted, so that the degree reaches the peak of brewing sake, which is 17 degrees.
It's like there must be a large error between the height of each jump. But if you go to the ceiling every time, this error will naturally be greatly reduced.
This gimmick is simply ...... interesting๏ผ
From this gimmick, maybe you can create a demonic brainwashing advertisement, so that the name of the golden bottle spreads like a plague all over the country.
This is like "Afraid of fire, drink Lao Wang Ji", "This year's festival will not accept gifts, only brain green gold will be accepted for gifts", "Charge for two hours, talk for five minutes", "He is good and I am good", "Which excavator technology is stronger", "Piao Piao Piao milk tea sells more than 700 million cups a year, and the cups can circle the earth twice......
Lin Han made up his mind and immediately called Liu Yufeng.
"Style, I have a good gimmick and idea for this advertising content. He said with a little excitement.
On the other end of the phone, Liu Yufeng was inexplicably hesitant: "Lin Han, uh......"
Lin Han didn't notice anything unusual, and continued: "Let me tell you, the quality inspection results of Jinzun Craft Brewing show that the degree of each bottle of wine is 17 degrees, and the error does not exceed 0.01, which can be said to be unprecedented. โ
Liu Yufeng was still hesitant and didn't say anything.
So, I'm going to use this gimmick to make an advertising slogan. The general theme is '17 degrees forever', what do you think?"
Lin Han crossed his waist with one hand and held his mobile phone in the other, smiling.
As a result, Liu Yufeng was speechless for a while, and suddenly sighed: "Lin Han...... Something happened. โ
Lin Han was stunned: "Accident?
"The second-tier actress who was contacted before suddenly temporarily increased the price......"