Chapter 488: HULU VIDEO AND THE ROLE OF THINK TANKS
With the launch of the new issue of Newsweek, House of Cards, which continues to be serialized, continues to grow in popularity.
For politics, there are usually some difficult problems, such as the easy to fall into the choice of "bias or bias" position, or the habit of indulging in facial sarcasm of politicians, both of which are easy to make their own temperament appear frivolous and shallow.
Andy never thought about the position, and of course, the reduction he is doing now does not require him to think about it so much, and the way he deals with it is closer to straightforwardness. The subtext of secrecy is wonderful, but blatant talk about political tricks is rare.
The "House of Cards" is built in such a way that the cards are interdependent on the mechanics that one is withdrawn and the building falls, so the title of the book already sums up everything the story wants to express, without the need to hide and obscurity.
The first part of "House of Cards" is still being serialized, and with its popularity, major TV stations are naturally very knowledgeable, after all, there are already millions of regular readers, which is definitely the most valuable fixed viewing group after the TV series is adapted.
There is a saying in the TV industry that "ratings are the root of all evil", because no one knows what kind of wind it will smoke, and can only make corresponding catering to the market according to the previous experience of the production team, adding many indescribable and direct 404 elements, but even so, the ratings are still unknown, but the audience's preferences change so quickly that it is really difficult to figure out.
Major TV stations have long been contacting the Newsweek newspaper in the hope of winning the film and television adaptation rights of this one, but Andy is not tempted at all, because he has long decided to let this TV series operate according to the trajectory of his previous life, and it will still appear in the form of an online series.
This is also an important part of the layout he carried out early on. AT THE TIME OF THE ACQUISITION OF PINNACLE ENTERTAINMENT, ANDY HAD A ONE-STORY OFFICE BUILDING IN SANTA MONICA RENTED, AND A VIDEO SITE COMPANY CALLED HULU WAS ESTABLISHED IN THE FORM OF A SIMPLE STUDIO.
Andy shamelessly seized the opportunity again, preempting the name of the Hulu video site, everyone may not know much about HULU, after all, the rabbit country can't enter, and the HULU video site is one of the most popular video sites in the United States. In the future, the website will mainly provide authorized genuine film and television works and TV programs.
Of course, it is naturally nonsense to rely on Andy's film library of a new film company that started with distribution to support a video website, so it is necessary to seek the cooperation and support of major media, TV stations, and film companies.
This is not a thing that can be firmly established by eating alone, the cake must be distributed well, and if you want to get great benefits, you need to make the cake bigger.
IN FACT, THERE ARE NOT TOO MANY REAL CODE ENGINEERS IN ANDY'S HULU VIDEO WEBSITE STUDIO, AND THE MOST ARE THE STAFF OF THE EXTERNAL LIAISON DEPARTMENT, WHO HAVE LONG BEEN CONTACTING MAJOR TELEVISION STATIONS AND MAJOR FILM COMPANIES TO SEEK COOPERATION.
THE SUDDEN APPEARANCE OF HULU VIDEO SITE ALSO STOPPED NBCUNIAL, WHICH WAS GOING TO WORK WITH FOX TO CREATE A VIDEO SITE, BECAUSE THEY WERE CONVINCED OF THE SLOGAN PROPOSED BY HULU VIDEO AFTER LEARNING WHO THE OWNER OF HULU VIDEO SITE WAS.
"Fight against the erosion of online video on the traditional film and television industry, and pull users' attention away from funny cats back to the blockbusters that producers spend a lot of money on!"
Listen to it, how good it is, it simply goes to the hearts of these old media, youtube is the biggest enemy of the old media, and the HULU video site is Andy, the boss of the new Hollywood studio, in order to fight against the killer of youtube and these new media, and they are on the same front as these old media.
AS FOR WHY THEY THINK SO, THE MAIN THING IS THAT ANDY ALLOWS THEM TO COME UP WITH MONEY TO BUY SHARES OR BECOME CONTENT PROVIDERS FOR HULU VIDEO SITES IN A COOPERATIVE WAY.
In Andy's plan, Hulu will work with more than 80 content producers such as NBCUniversal, FOX, Sony, MGM, Warner Bros., Lionsgate and NBA, while AOL, Yahoo, MSN and MySpace will be its partners in the channel. This means that anyone can watch high-quality, full-length TV series and movies like The Simpsons, 24 Hours, and more for free on Hulu and its partner sites.
But the point is that a new video website needs other ways to expose than burning money. After all, YouTube's user-created content is more likely to create a hot spot, and at a time when user bandwidth is still in its infancy, people are more likely to accept short videos with blurry graphics but interesting content.
Of course, for the YouTube website has never been able to establish a successful profit model, its survival is completely dependent on Google's acquisition, spending money to raise the fate of becoming a strategic chess piece, Andy is relatively speechless, and is completely a victim of Google's data is king.
Andy's Hulu video website has decided from the beginning of the establishment of the studio that every 22 minutes of video needs to be inserted into the mode of 2 minutes of advertising to survive, of course, users can choose the advertising they like, and the paid content is ad-free to choose the viewing mode.
As a senior netizen, Andy has enjoyed free resources in the rabbit country for many years, and he has been scolding for the later advertising problems and paid viewing, and finally he has not slowly adapted to it? Therefore, the acceptance limit of netizens is really not as high as they shouted, Andy is not worried about the profit prospects of the website at all, let alone the jumping and scolding of netizens at the beginning.
The key is that content is king. "HOUSE OF CARDS" IS HIS KILLER FEATURE TO INCREASE THE EXPOSURE OF HULU VIDEO SITE, AND WHEN THE FIRST PART IS SERIALIZED, HE ASKED JON MICHAM TO TAKE THE LEAD IN FINDING SEVERAL COMPANIES TO ATTRACT INVESTMENT, AND PRODUCE A COMPLETE SEASON DIRECTLY ON THE INTERNET FOR A FEE.
Well, this is undoubtedly a bit of a challenge to the viewing habits of old TV viewers, but it is a move that is most in line with the viewing psychology of today's netizens. Anyway, Andy was extremely disgusted with chasing dramas in his previous life, Nima, watching one episode a week can kill in a hurry, I believe that at the moment when the quantity and quality of film and television are infinitely refreshed, most people have lost the patience to wait in front of the TV to chase a lengthy series every week.
In particular, the revolution of smartphones is about to begin, and the next mobile client will explode, the information bombardment will be simpler and more powerful, and there will be the emotional short-circuit and forgetfulness of urban people, even if it takes time to do a decent review of the previous episode at the beginning of each episode.
ANYWAY, ONE EPISODE A WEEK, ANDY FEELS EXTREMELY TOOTHY, SO, IN A SENSE, HE WILL USE THE "HOUSE OF CARDS" WEB SERIES TO SUBVERT THIS TRADITION, OPEN UP NEW WAYS, AND MAKE HULU VIDEO SITE RISE QUICKLY. Of course, this is undoubtedly a huge shock to TV stations, which have long dominated the production and distribution of American dramas, after all, they need to focus their audience in front of the TV set at a certain time period and charge sky-high advertising fees.
This is not a problem he needs to consider, when the time comes, several major media groups will be pulled into the camp of HULU video sites, anyway, they will make money, I believe that even if they have opinions, they will endure it.
Andy is to use the form of sharing the cake to pull up a huge force group to seize the future network channels and network traffic, benefit sharing has never been a problem, the capital society, eating alone will become the target of public criticism, what he wants is only greater influence and the power brought to him by intangible tangible resources.
Money, Andy likes, and there are many ways to get it, and now his eyes have been more focused on the preemption of resources, especially in this period when the storm is coming, all kinds of high-quality resources affected by the economic crisis will become cabbage prices, and even garbage that no one cares about.
With a huge amount of cash in his hand, he had already tied his napkin, took a knife and fork in his hand, and sat down at the table, ready to start a gluttonous feast.
Andy frowned, looking at the stack of sketches of the steel suit he had drawn with a pencil in his hand, and kept muttering, "Marvel, Marvel, where do I start to make you my inheritance?"
Picked up the phone and called.
"Hey, Al, what's Marvel doing lately?"
"Hehe, I just wanted to call the boss you, but I didn't expect you to call first, there is news from Marvel Studios, well, it may be good news for us, in order to get rid of too much intervention from the parent company Marvel Entertainment Group, Marvel Studios' Kevin Page has established a set of production models that are different from the mainstream of Hollywood after getting the support of Stan Lee and the editor-in-chief of Marvel Comics.
Committee of Six-Man Producers. The six-member Producer Council is composed of company executives who are well-versed in resource integration and management, senior editors and comic authors who have a deep understanding of the comic book industry and the psychology of comic book readers.
This made Ike, the CEO of Marvel Entertainment Group, very angry, and he couldn't bear Marvel Studios' increasingly independent approach, but thanks to the support of Stan Lee and the editor-in-chief of the comics, Ike is now helpless.
The contradictions within Marvel have become clear and public, and Kevin Page is very capable, but as a professional manager, he has broken through the bottom line of professional ethics.
The think tank agreed that if we complete the acquisition of Marvel, the first thing to do is fire Kevin Page, no matter how capable he is!"
Andy has a satisfied smile on the corner of his mouth, this is the value of his think tank, he has an excellent vision of the future, has a strategic layout of the overall situation, but he is not a god, can consider everything comprehensively, especially the use and discrimination of talents.
If it was his original idea, Kevin Page, who was very good in his previous life, would definitely continue to be entrusted with important tasks, but the think tank thought of the work ethic of serving the board of directors and the boss as a professional manager.