Chapter 327 Nervous Little Pony (Ask for Subscription)
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YY Space was launched. Vertex updates are the fastest
It is one of the two major products developed by Youwei Technology to increase user viscosity for its flagship instant messaging software YY.
It is also in accordance with the idea of horizontal and vertical digging users to achieve the hegemony of the instant messaging industry.
The combination of social networking sites and social web games and instant communication has formed an iron triangle trend, which is the key work of Youwei Technology for a long time to come.
As a vanguard.
On 6.1 Children's Day pushed out of the YY space.
It can almost be said that it does not need to be tested by the market, and once it was launched, it caused great repercussions.
The word space is different from the previous blogs and social networks in general.
In terms of promising technology, when YY Space was launched, a more meaningful word was also released.
"Circle of Friends"
The definition of Youwei Technology is: let your circle of friends see that you are beautiful like a flower today, and let your circle of friends see your brilliant tomorrow.
I have to say that the operation team of Youwei Technology has very good marketing tools.
A piece of advertising slogan is also written with a more tonal tone.
The more critical factor is that Youwei Technology knows that its products are aimed at young people in China.
For young people, it is necessary to use new words or beautiful things to attract them.
At the same time, the word 'circle of friends' is also relatively close to the people.
It concentrates the advantages of blogging and social networking, but it can also bring friends on the instant messaging software into a new environment at once, and experience the fun of the product together, but it will not feel strange, and at the same time, it is also a circle of friends that belongs to the user himself, and can express his joys, sorrows and sorrows in it.
In this circle, if you have opened a YY space, you can see each other's dynamics and even interact with each other.
This model is a bit similar to everyone playing a game, you are in Tiannan and I am in the north of the earth, but we all belong to the same organization, and we can see what you are doing anytime and anywhere, and we can interact with you in real time.
In this way, the sense of substitution of the product comes.
Let's take a very simple example.
Zhang San opened YY space.
Li Si also opened YY space.
Zhang San has had a crush on Li Si for a long time.
But Zhang San and Li Si met on the Internet.
The two are separated by hundreds of kilometers.
Li Si updated his log, updated his mood, updated his photo album in his YY space, and even shared a relatively nice song 'The Moon Represents My Heart'.
And Zhang San can use the circle of YY space to pay attention to Li Si's dynamics all the time. In addition, as long as Li Si updates the status in YY space, Li Si can know it, eliminating the anti-lock of intermediate search and search.
Of course, Zhang San will leave a message in Li Si's space: "Step on it!" or I'm here, don't run away!
Over time, in Li Si's heart, Zhang San, a netizen, is like a very familiar person he knows.
People go from strange to familiar and then to deeper understanding.
The two were originally on the YY friend list and met through the Internet in online games, but in the circle of life, Zhang San played a very careful person, leaving messages to Li Si from time to time, and brushing his sense of existence from time to time.
Gradually, Zhang San and Li Si developed from online to offline friends, and then, at a special time, they became boyfriend and girlfriend, and finally Zhang San bought a train ticket to see Li Si.
The word online dating was very hazy when the Internet first emerged in China in 01, but it could not affect the exploration of her by Chinese netizens in the slightest.
Even, when the development of the Internet was relatively perfect, online dating began to flood, and even in China at that time, there was a popular 'Internet love song' sung all over the country.
Of course, the story of Zhang San and Li Si is just a microcosm of the online world.
The needs of users are always the direction of development of Internet companies.
And the launch of YY space.
For users who use YY software, they have transitioned from YY chat software to YY space.
In YY Space, users began to expose their own life portrayals.
The point of social networking is to allow users to be shown and discovered by people they know.
There is no doubt that the launch of YY space is to provide users of YY software with a more humane product, in the words of later generations, is to provide a platform for expression that can be pretended to be deeper than pretended.
It's not like your average blog and social network.
It's almost a single self-directed and self-acting.
Rather, your performance, you have friends in your chat software.
The more friends you have, the wider your circle of friends.
The more you enjoy lyricism on this platform.
Therefore, YY Space is a circle of friends tailored for users of YY software.
Therefore, its launch, even the more successful social networking site zz that is now made, has not been able to bring all friends into the same space circle, and let the friends you want to see the most see see your 'performance'.
This is destined to be more popular than the zz that Fox bought from Youwei Technology earlier.
……..
Yangcheng, deep city!
Tencent Computer Systems Co., Ltd.
Tencent's boss Xiao Ma Ge clasped his hands together, and his brows were already connected into a line.
Brother Xiao Ma is only thirty years old this year. When he was in the prime of life, and a pair of glasses hung on the bridge of his nose, there were blessings for several future Internet overlords.
Of course, if nothing else, Brother Xiao Ma is still Brother Xiaoma, he can still kill from the mobile Montnets to the Internet PC side, and finally killed Lianzhong Games in 03 years, establishing the status of Internet hegemony in one fell swoop.
It's a pity that the glory of Brother Pony in his previous life is estimated to be dying in this life.
Since Tencent was spun off from the Shenzhen Municipal Telecommunications Bureau and became a private company with its own sole power, Xiao Ma Ge and the other four entrepreneurial veterans of Teng Xun are full of hope for Tencent's future.
Moreover, this hope has also allowed Tencent's senior management to see the dawn of hope.
The privatized Tencent, under the influence of the Internet bubble economy, has almost seized 90% of the market users on the Montnets mobile side, making a lot of money and stealing fun.
It's just that Tencent is counting money in a good way, but it is disturbed by the YY software launched by Youwei Technology.
Tencent, which has been developing on the Montnets side, resolutely chose to enter the Internet PC side after smelling the threat of its competitor YY.
As a result, it took less than half a year to enter the PC side.
Tencent QQ, under the crushing of YY in all aspects, survived.
YY's original version, like Tencent, is an imitation of ICQ software.
So, everyone's starting out is the same.
Don't say anyone, everyone is a copycat.
However, YY Software's operating company, Youwei Technology, is a little faster than Tencent!
After the launch of YY with the same features as QQ.
The other party did not put him aside as an ornament, but became a key product and spared no effort to operate.
Mid-February of this year.
YY starts upgrading!
In this upgrade, YY has launched the precise search function, which further enhances the viscosity of this software and attracts the user's preferences.
In contrast, QQ has just gotten rid of the title of OICQ and is officially called QQ, and the QQ homepage still has no outstanding points.
On the other hand, YY.
After the upgrade, the grouping feature was introduced.
The powerful advantage of this feature is that it allows users to clearly identify who is a good friend, who is a classmate, who is a teacher, and who is a stranger to online games.
Don't look at this small change.
If you don't come up with this idea in your head, you have to get stuck with a bunch of technicians and study it for months.
Of course, these changes in yy, QQ can be copied.
After all, QQ's strongest ability is the universal copy function.
However, when YY launched YY Voice, it caused an uproar on the Internet.
Since then, QQ has not been able to compete with each other.
The support of YY voice requires a lot of operating expenses to allow users to use free voice functions on the Internet.
In layman's terms, it is to burn money.
Gold and silver mountains are burned to play!
Compared with Youwei Technology, Tencent obviously has no money.
Therefore, Tencent chose to cooperate with Whoosh at that time, relying on Whoosh Fox's portal news and Whoosh Fox's social networking site zz user group, so that Tencent would not be left too far behind. Then wait for the opportunity to continue the voice function of copycat yy.
Finally, Tencent finally made some money and began to spend money to launch Tencent Voice, keeping up with YY's pace and not falling behind.
However, YY has now launched another YY space.
At this moment, Brother Ma in the deep market couldn't sit still at all.
He has already had several other QQ founders come to his office for an emergency meeting.
QQ how to deal with it?
One mountain does not tolerate two tigers, if it continues to develop like this, needless to say, the final outcome of QQ is described in two words in the dialect of Yangcheng:
Hit the streets!
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