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"Is there less money?" Tong Xin asked curiously, in fact, she felt that there was a lot of money, one thousand and a half, the content of Weibo was provided by others, and she only needed to post it, this money was equivalent to falling from the sky for nothing!

"It's not a matter of money!" Yang Xiaotian explained, "The key is acne products, do you know if this thing is effective or not? Fans plus you like you, you recommend things, they buy them, if it is useless, isn't it a false recommendation? We don't lack this money, why bother!"

Tong Xin nodded: "Brother Xiaotian is right!"

After saying that, he directly deleted the person who sold acne products.

Weibo Yang Xiaotian will post, but if you really want to talk about playing, he can't do it yet, he only knows that Weibo with a number of fans is valuable, but he still doesn't know what the specific value is.

But it doesn't matter, someone understands.

He made a direct phone call to Zheng Boning.

Zheng Boning had just stayed up for the night shift, and on the taxi back to the dormitory, he answered Yang Xiaotian's phone in a drowsy manner.

As soon as he talks about the Internet, he comes to the spirit.

"100,000 fans, that's very valuable!" Zheng Boning said in surprise, "If these fans are all live fans, not zombie fans, then if you post a Weibo, the number of retweets should be between twenty and forty, of course, the jokes will be higher!"

"It's just such a few retweets?" Yang Xiaotian asked, "What a hundred thousand fans!"

"Otherwise, what do you think? These 100,000 people don't just pay attention to you, who doesn't pay attention to hundreds or even hundreds of people? The messages sent are all flashing, and 20 to 40 is already a relatively high number of forwards!"

Yang Xiaotian said with a smile: "How much is it worth?"

100,000 fans are simple in the eyes of celebrities, but in the eyes of ordinary people, it is actually very difficult, and it is equivalent to a watershed!" Zheng Boning said.

"Don't sell it, just say it!"

"That's okay, the Weibo account is blue and grassroots, you know this, right?"

"Of course I know! It's the enterprise number and the ordinary people's number, and the grassroots like mine are!"

For example, for a Weibo account with 100,000 active followers, an advertisement averages one ad every two days, and one ad is calculated at a minimum of 1,000 yuan, which is more than 180,000 yuan a year! At the grassroots level, you can post more advertisements, three times a day, and one is also calculated according to the lowest, 500 yuan, which is 540,000 yuan a year! Therefore, this is very valuable!

Yang Xiaotian looked shocked: "So much? According to what you said, everyone should not do anything, all go to play Weibo, follow each other, this Weibo fans will rise slowly, and then they will all advertise, and GP will also rise?"

"Do you think it's easy?" asked Zheng Boning.

"Otherwise, you see, I have 70,000 or 80,000 more fans overnight!" Yang Xiaotian said with a relaxed face.

"That's when you caught up with the news, do you know when it's a good time!" Zheng Boning said in an almost roaring voice, "Do you know how difficult it is to increase followers on Weibo! I used to be red-eyed, thinking that I just posted jokes, there are tens of thousands of fans, so I also posted jokes, all kinds of copied jokes, and I also made up a program myself, every half an hour, I automatically picked a joke from the Internet and sent it, do you know the result?"

"As a result, you have a large number of fans?" asked Yang Xiaotian pretending not to understand.

"Do I still go to work after the big hair?" Zheng Boning asked depressedly, "The result is that the number of my fans has not only not increased, but also decreased! Do you know why? Someone asked me in a private message, is it that my account has been stolen, why do I post some unnutritious jokes every day......

"Hahaha!" Yang Xiaotian laughed without sympathy.

"You still laugh ......" Zheng Boning was depressed.

"Okay, I won't laugh anymore!" Yang Xiaotian said and couldn't help but smile.

Zheng Boning said earnestly: "These fans are because of the news effect, some people add your Weibo on a whim, if you don't post anything interesting or valuable after a while, they will clean you up, so the number of fans will still increase or decrease!"

Yang Xiaotian nodded and asked, "You say, can I advertise for 'Health Guards' on Weibo?"

"Of course you can!" Zheng Boning came to his senses, "I'll tell you, this is definitely a matter of getting twice the result with half the effort, especially, if the user trusts you, hey, let me tell you, I have an idea, aren't you a doctor? You can post some health care content on Weibo! It's best not to find it on the Internet! Also, let me tell you, it's better to be more humane, not as cold as sending a press release, that will make people feel emotionless, it's better to watch the news directly on ......the Internet."

Yang Xiaotian listened for a while before hanging up the phone.

Then he told Tong Xin about these contents.

"So, should I send more selfies every day?" Tong Xin asked, the woman's reflex arc was really different......

"But in that case, won't you be jealous?"

Yang Xiaotian was speechless: "Which vinegar do I eat?"

"Aren't you really jealous? Then I'm sad, I'm going to pick up the advertisement for acne products, I don't care if it doesn't lose powder, I make money and want to buy drunk!" Tong Xin simply broke the jar.

Yang Xiaotian: "......"

"Did I really send it?" asked Tong Xin with a gesture on her mobile phone.

Yang Xiaotian sighed: "Okay...... I think we can talk!"

How to operate Weibo is actually really a university question.

Tong Xin asked curiously: "Brother Xiaotian, are you still making mobile phone software?"

"Health Guard, a software for health!" Yang Xiaotian said weakly.

"Hey, do you need a spokesperson? I think I can endorse him!" Tong Xinmao recommended herself.

Yang Xiaotian: "I want to ...... quietly"

"Okay......" Tong Xin pouted, "Then I'll go to work, you can study it first! By the way, help me think about the strategy on Weibo, and I'll help you advertise then!"

"Okay......" Yang Xiaotian continued to lie on the table, feeling weak.

As soon as Tong Xin left, he was in good spirits, opened the computer, clicked on the browser, and began to study.

There are a lot of articles about various types of operating microblogs, and there are various methods.

Yang Xiaotian looked dizzy.

So he decided not to look at the theory, but the actual battle.

Let's see what kind of content those popular Weibo posts are.

So he followed the rankings and went to see them one by one.

He summed up a few points.

The first is the star effect, if you have a big-name star to do Weibo, Sina will recommend it to you, and the original fans will also add it.

The grassroots said that they would go to dinner tonight, but no one cared about it, and no one forwarded it.

But the star said that he would go to dinner tonight, and it was definitely forwarded by a large number of people, and there would be female fans who said distressedly, "Oh, my little family is so pitiful, I only eat at this point, I feel distressed...... Bunch of cute expressions......"

Strictly speaking, Yang Xiaotian's fans are considered to have been stained with this light.

But if you want to maintain or even increase your fans in the future, you can't rely on this.

The second is the corporate microblog, the most famous may be Durex's official microblog, in fact, the corporate microblog does a lot, but it does very little.

Many corporate microblogs are tepid, and even have very few followers.

If you look at it alone, you may not be able to find the problem, but compared with Durex's official Weibo, the gap is obvious, Durex's official Weibo not only has funny content, but also can detonate topics and is good at taking advantage of hot spots.

And more importantly, when facing him, fans can feel that they are communicating with a person, not with a high-ranking company.

Even the Weibo of some companies can make it obvious that it is easy for people to feel that behind the Weibo account, there is a cold face who takes a salary and does things according to the rules.

Of course, these have reference value, but Yang Xiaotian feels that the value is not very large.

Finally, there are grassroots microblogs, and Yang Xiaotian feels that these microblogs are of great value.

He read several Weibo posts and started out as funny or maverick, but after posting too many advertisements, the number of fans and retweets dropped significantly.

This is the lesson to be learned.

After summarizing, Yang Xiaotian found that doing Weibo operation is actually similar to making an APP, that is, to make users feel what they can get.

If you insist on talking about the difference, Weibo operation may be more humane.

For example, what do you get by paying attention to the beauty Weibo?

But why not just search for photos of beautiful women in Baidu?

That's the human touch, Baidu search for beautiful pictures, that's just a look! But on Weibo, beauties will say "good morning" when they post a picture in the morning, "it's time to eat" at noon, and "go to bed early" at night, which gives fans a feeling of closing the distance.

If that beauty retweets you another Weibo, wow, it will be even better, it will definitely be enough to have fun for a day.

Yang Xiaotian analyzes his own advantages, and indeed, as Zheng Boning said, his advantage lies in his professionalism, allowing users to get some medical knowledge.

If you just post some health tips, no one likes to read them, and there are too many such tips on the Internet.

So he decided that the first step was to answer a few health and medical questions every day in the name of giving back to his fans.

The benefits of such a are obvious, it can increase the number of retweets, it can attract fans and his interaction.

As for the second step, let's see the effect of this first step first.

As for Tong Xin's Weibo.

Since it is a beauty, it is good to take the route of being a beautiful woman and selling cuteness, and the other is to highlight the hard work and glory of the nurse's work, so that fans can see what the situation in the hospital is like, how it is operated, and send some warm content from time to time to make ** soup.

Some people will ask, isn't it necessary for fans to get something to feel valuable and pay attention?

It's not just knowledge that is gained.

Think about it, why do so many people like to watch gossip?

The principle is the same!

Spiritual pleasure is also obtained!

Remember [no mistakes] in a second, wonderful novels can be read at any time, mobile phone users can visit. Error-free high-speed debut hot medical young latest chapter,This chapter is one hundred and twenty-eighty-eight chapters are not stars to operate Weibo,The address is .html,If you think this chapter is not bad, please don't forget to recommend it to your friends in the QQ group and Weibo!