Chapter 725: Forcing the Rhythm of Peers to Death
The atmosphere in the conference room of the Standard Evening News is a little depressing, which is also inevitable, after all, it is a new owner, and no one knows what will happen next, and how the new boss will arrange the management of the original newspaper.
Installing the boss's cronies, looking up or kicking out the management, and more exaggerated management changes are very likely to happen, you must know that the young and handsome billionaire in front of him is not a good-looking boss, and the decisive and ruthless reports are not unheard of.
"Hmm. With Andy's serious expression, the air in the conference room seemed to be a little stagnant, everyone's eyes were looking at him, and the representative of the United Press was even more serious at him, Andy was very satisfied with this effect, the feeling of life and death and power in his hands was fascinating, and he also knew that the momentum of the successful person was slowly cultivated in this way.
"Before the acquisition, my think tank gave me the advice that newspaper reform was needed, and the standard newspaper industry that has gone through 182 years is undoubtedly overstaffed in the number of departmental personnel, although there are reasons for the decline of the print media and the boom of the Internet, but an evening newspaper with a daily circulation of 500,000 copies is now less than 200,000 sales, and a loss of 10 million pounds a year, which undoubtedly shows that the newspaper is very problematic. ”
Andy's words made everyone in the standard newspaper look discouraged, and they were all worried about their future in their hearts, and many people had already thought about the difficulties after losing their jobs.
"However, I rejected the proposal to carry out large-scale layoffs, because the next newspaper reform will use a lot of people, although many people will not face the fate of being laid off, but be prepared to be adjusted, the salary will be reduced, in order to reduce the newspaper's losses, if it is not acceptable, I don't mind laying him off... ”
"Whew-"
The stagnant atmosphere in the conference room was significantly relieved after Andy's voice fell, and even the sound of someone breathing a sigh of relief could be heard.
"Today, with the representatives of the United Newspaper also present, my first decision was to lend £20 million to the newspaper to alleviate the financial crisis and to use it as a reserve of funds to survive the financial crisis, after all, the standard newspaper is no longer able to borrow money from the banks. ”
Andy's words made the management of the Standard Evening News smile, but the representative of the United Newspaper nodded impatiently, thinking about whether they would inject capital to dilute their shares.
Now it seems that this young man has no intention of that at all, it is completely to drag them to death without much effort, increase the debt burden of the Standard Evening News, even if it is profitable in the future, as a shareholder, the United Newspaper does not want to get a penny of dividends, let alone the power in the board of directors, it seems that this young man does not bird them at all, well, has become a mascot.
"Second, from next week, the London Evening Standard will be the first orthodox newspaper in the UK to be converted to a free newspaper... ”
Wow –
There was an uproar in the conference room, and everyone stared at the new boss in shock, as if to make sure they had heard it wrong.
"That's right, it's a free evening newspaper, a free newspaper like a subway newspaper!"
After Andy's flat tone was reconfirmed, everyone's faces were not calm, and the representative of the United Daily News directly questioned with a black face: "As a shareholder, we are interested in this... ”
"I don't need to fight for your opinions!" Andy looked at the other party with cold eyes, directly interrupting the other party's questioning, "Also, don't interrupt me while I'm talking." You have to understand the rules, don't take an example!"
"You-" The representative of the United Newspaper who blushed angrily glared angrily, but there was nothing he could do, Andy Smith, as the absolute majority shareholder, could do whatever he wanted.
"I don't like rude people, we are in a meeting, you have hindered the normal progress of the meeting, please go out!" As Andy's somewhat contemptuous words fell, the bodyguard sitting at the door stood up and walked to the other party with a cold atmosphere.
"Please, this gentleman!"
"You-" was as black as the bottom of the pot, and was invited out in the eyes of everyone, and I wanted to shout a few words, but looking at the bodyguard like a giant tower, I held back anything.
"Okay, the inconsequential ones are gone, and the meeting continues. Andy watched the door close again and said nonchalantly.
"I know that at the end of 180 years of paid history, some people will not figure it out if it becomes a free newspaper, but to turn a profit we have to make a change, we don't want that 50p anymore, but the annual fee will give us market share, and after the circulation skyrockets, relying on our nearly 200 years of circulation history and influence, advertising revenue will skyrocket.
At the same time, the national distribution will be cancelled, and the future distribution area will be limited to Greater London and the surrounding areas!"
The management of the standard newspaper in the conference room has become mentally numb, and this reform is more disruptive than the layoffs, and it is a complete abandonment of tradition, yes, close to 200 years.
"Although it is a free read, the content must not be at all ambiguous, and our national and international news and the regional dominance of the City of London must not be abandoned, entertainment gossip, sports reports, life editions, review articles, and even comics and horoscopes.
Want to go to the West End to see a play? The list of theaters is readily available, and there are usually popular plays with special reviews. Where to get a discount, a big gift, a small advertisement, you can't miss the message.
Before the revamp starts this week, I want to make the Standard the most famous free newspaper in London by covering all 12 underground lines in London and in the lobbies of all 273 stations. ”
The people in the standard newspaper industry are staring.,This Nima has less than 4 days to go.,Why is it in a hurry.。。。
"The boss... ”
Andy looked at Malins, the manager of the standard newspaper who spoke, and couldn't help but nod his head and said, "You say." ”
"Ahem, boss, isn't 4 days too tight, after all, you need to plan, and you need to prepare... ”
Andy couldn't help but smile, and said in his heart, I'm waiting for you to ask. "Otherwise, why don't you think I'm going to do mass layoffs to throttle?
In addition to reporters, editors, and necessary personnel, aren't the rest of the people all manpower? Set up a new department, the marketing development department, and if you don't want to be laid off, you can enter the development department, and after publishing the journal at 4 p.m. every day, it will be distributed in major subway stations, bus stations, and office buildings. ”
“。。。。。。 The room was silent.
Andy looked at the editor-in-chief Dougwell, who was very confused, and said, "Doug, the quality of the newspaper's content must not deteriorate in the slightest, and I hope you can control this." ”
"Understood the boss. ”
Seeing the other party nodding seriously, Andy nodded with satisfaction, and looked at the director of the advertising department, "Your advertising department needs to expand the staff, the newspaper has talents to be transferred, and if not, it will be recruited, after the newspaper starts to be free, our advertising contract needs to be redrafted, and the advertising department will become the most important department of the newspaper in the future, I hope you don't let me down, I hope to see results in three months!"
The Mediterranean director of the advertising department couldn't help but feel a pang, he was a smart man, and naturally heard the meaning of the new boss's words, and replied with some excitement: "Please rest assured boss, our advertising department will not let you down." ”
"Then we'll see!" Andy retracted his gaze and continued as he looked at the newspaper manager, Mullins, "Starting this year, the Evening Standard Drama Awards, which have a history of fifty years. The 30-year-old Bar Standard Evening Awards and the Evening Standard British Film Awards, three awards that have a huge influence in the British Commonwealth, are undoubtedly a huge asset for the Standard Newspaper industry, with great potential to be tapped.
By the way, maybe the bar of the year will be a little outdated, then add new elements, nightclubs, the selection of famous DJs can be considered, let readers vote, increase interaction, and increase young readers!"
Malins was in a cold depression in his heart, and when he heard the words of the new boss, his eyes couldn't help but light up, this is undoubtedly a very reliable idea, you must know that the three standard evening awards are very influential, especially the drama awards, which can be completely star-studded and let the big stars attend, but under the loss every year, the newspaper has no extra ability to do it at all, so it can only reduce its funds every year, pull sponsorship, and rely on the support of the TV station.
Now that the new boss attaches so much importance to it, it is undoubtedly the best means to increase the influence of the standard newspaper industry, as long as the funds are sufficient, it will definitely be able to do a good job, and the more stars come, the ratings will naturally be there, and there will be more advertisements.
The meeting lasted for more than two hours, and then all the management expressed their opinions and perfected the details of the reform, and after the meeting, a group of people rushed back to their respective departments to convey the central idea of the new boss.
This day was undoubtedly an important turning point for the 182-year-old Standard newspaper, which changed from national to "regional", and added "London" to the name to become the London Standard Evening News;